Ch. 1 and 2 Test Review, S. E. Marketing

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1 Ch. 1 and 2 Test Review, S. E. Marketing True/False Indicate whether the sentence or statement is true or false. 1. Marketing is an important business function that involves all individuals. 2. UPS is involved directly with promotion of the product it delivers. 3. Selling is only concerned with the customers current needs. 4. Marketing-information management involves gathering and using information about customers to improve business decision making. 5. Demand usually has a great influence on the price charged for an entertainment product or service. 6. A restaurant is involved with the financing element of marketing when it takes MasterCard, VISA, and American Express as possible forms of payment. 7. Coupons are a popular form of promotion that attempt to entice fans into trying products and services at a discounted price. 8. Disposable income is the amount of gross income before taxes and other deductions are subtracted. 9. People wear clothing bearing the logos of their favorite teams to show support and to be associated with winners. 10. Royalties must be paid to sports teams or celebrities whose likeness or logo is included on related merchandise. 11. The growth of arena football has been very slow. 12. Timing in the marketplace is extremely important when marketing sporting goods. 13. Television networks are satisfied with the viewership of male viewers ages 12 to The price of television advertisements is directly related to the number of viewers. 15. Reality television allows viewers to create their own endings and to select their new favorite entertainers. 16. The travel industry is the world s largest industry. 17. Individuals are involved in marketing when they choose an entertainment event or a brand name sporting good. 18. The most important aspect of marketing is making a profit. 19. Promotion involves advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome. 20. It is important to research the spending habits of fans in order to maximize profits on items they purchase at sporting events. 21. Ambush marketing clearly separates one company from the competitors. 22. The popularity of teams and sports figures is based only on continued winning. 23. Entertainment marketing influences how individuals choose to spend their leisure time and money.

2 24. Marketing-information management enables sponsors to design product promotions specifically for a chosen audience. 25. The Ed Sullivan Show introduced Elvis Presley and The Beatles to the United States. 26. Business travel is part of the tourism industry. 27. The hotel, restaurant, and service station industries have benefited from amateur sports. 28. Sponsorships have a two-fold purpose to generate revenue for a team and to increase sales of the corporation s merchandise. 29. The NCAA was established to pair the two best football teams at the end of the season. 30. College conferences are created in order to have playing associations of manageable sizes and to be able to assign competing teams in an organized and fair manner. 31. A sweatshirt with a team logo sells more than an identical sweatshirt without the logo due to benefits derived by the fans who purchase the shirts. 32. The NCAA added ten championship events for women s sports in The popularity of women s college athletics is gaining momentum. 34. Female athletes normally are limited to endorse beauty products, jewelry, and clothing. 35. Dollars from sponsors of NCAA sports support expansion of NCAA programs for young people. 36. One example of product usage is how frequently you eat pizza. 37. The NCAA has five conditions that must be met before a college or university can join. 38. Geographic segmentation cannot occur within a single city. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 39. is not part of the promotional mix. a. Demographics b. Price c. Distribution d. Product 40. Selling a. includes direct communication with customers. b. involves satisfying customer needs. c. involves anticipating future customer needs. 41. Financing involves a. budgeting for the company s marketing activities. b. distribution of products and services. c. providing customers with assistance in paying for the company s products or services. d. a and c 42. involves collecting information about where and when people travel. a. Guerilla marketing b. Data mining c. Solicitation

3 d. Suggestion selling 43. Which of the following is not an example of niche travel? a. senior citizens to Branson, Missouri b. bus tours to a casino c. airlines offering special rates to Disney World d. special bowl game package to the fans of teams in the bowl game 44. income can be freely spent. a. Gross b. Disposable c. Second d. Net 45. has influenced the world of entertainment. a. Television b. Internet c. Motion pictures d. All of the above 46. The Jazz Singer was the first movie with sound in a b c d Promotion is not used to a. inform consumers. b. price a product. c. persuade consumers. d. remind consumers. 48. The NCAA sets guidelines and rules for all of the following areas in college sports except a. sponsorships for the universities. b. recruitment. c. gender equity. d. scholarships. 49. College sports rankings at the beginning of the season are based upon a. past team performance. b. projected talent of the team. c. team schedules. 50. High rankings for college sports teams a. have no impact for the season. b. provide excellent promotion for the team. c. create fewer steps to the lucrative number one spot. d. b and c 51. The BCS was established to a. create 28 bowl games. b. match the top two college football teams at the end of the season. c. pay greater amounts of money to teams participating in the top bowl games. d. decrease the number of bowl games offered to college football. 52. A national college champion a. increases related merchandise sales. b. increases ticket sales for the next season.

4 c. helps to attract the top recruits. 53. Which of the following is not a market segment? a. people who watch the Super Bowl b. Kansas Jayhawk basketball fans c. Nebraska Husker football fans d. NASCAR fans 54. Characteristics that cannot be measured, such as attitudes and lifestyle choices, are referred to as a. demographics. b. psychographics. c. benefits derived. d. product usage. 55. Fan support for women s sports a. has remained low. b. has increased dramatically. c. has not been boosted by the NCAA. d. is lacking due to no championship events at the college level. 56. Special promotions offered by restaurants a. can be tied directly to the score of a sporting event. b. can be printed on the back of a game ticket. c. are most effective when tracked by number of ticket stubs or coupons used by consumers. 57. Sponsorship of college athletics a. involves financing or generating revenue for the college programs. b. is illegal by NCAA standards. c. is highly visible during televised events. d. a and c 58. College baseball games a. generally have high attendance. b. attract 5,000 fans per game for ranked teams. c. generally have low attendance. d. are more expensive than college football games. 59. Allowing a lucky fan to shoot a basket from mid-court during halftime of a basketball game a. is a publicity stunt. b. creates goodwill among fans. c. gives the corporate sponsor high visibility. 60. A license a. allows a company to reproduce a team s logo on unlimited products. b. gives the manufacturer sole ownership to all money made from merchandise bearing a team s logo. c. is the legal right to reproduce a team s logo in exchange for payment. d. for sports merchandise is not legally binding in the court of law. 61. A conference a. is a group of college teams within the same region. b. has no bearing on possible television revenue. c. has no effect on marketing opportunities. 62. The NCAA allows conferences with schools to add a football conference playoff game each season.

5 a. 10 b. 14 c. 12 d An amateur athlete a. must be healthy, young, and strong. b. is paid for playing a sport. c. can be of any age and physical condition. d. does not invest a lot of money in sports. 64. High school athletics a. are a social activity for many communities. b. provide an opportunity for local business sponsorships. c. are a big part of weekend life for many smaller communities. 65. Which of the following is not a true statement about amateur sports? a. Amateur sports benefit communities of all sizes. b. Amateur sports promote goodwill. c. Amateur sports are not featured in commercials. d. Amateur sports earn financial benefits for communities and states. 66. Pickup games are popular for amateur a. basketball. b. baseball. c. football. d. soccer. 67. have benefited from amateur sports. a. Hotels b. Restaurants c. Service stations d. All of the above 68. Female athletes a. are rarely chosen to endorse products. b. are endorsing more than beauty products, jewelry, and clothing. c. are not good candidates for endorsement. d. do not have to actually use the products they endorse. 69. The NCAA added championship events for women s sports in a. 19 b. 12 c. 10 d Television and radio payments from corporate sponsors add up to over million a year for major universities. a. $5 b. $10 c. $1 d. $2 71. College football ratings before the season begins a. are never accurate. b. create excitement among the fans. c. do not have an impact on the final rankings.

6 d. are not used for promotional purposes. 72. Sports magazines a. use market segmentation by having different front covers for different parts of the country. b. use information management to determine rankings, feature articles, and cover stories. c. are less expensive to produce than newspapers. d. a and b 73. Any college wishing to join the NCAA must a. obtain accreditation by the recognized accrediting agency of its region. b. must comply with all NCAA rules. c. must offer at least four intercollegiate sports each for men and women. 74. BCS participants a. each receive $1 million. b. each receive $13+ million. c. do not share their payout with other conference members. d. are not allowed by the NCAA to visibly display athletic gear tied to sponsorship. 75. Demographic segmentation focuses on a. profession. b. income. c. education. 76. College team logos a. have been updated to be more appealing for national sales. b. are only important to a geographic area for sales of merchandise. c. can be used freely by manufacturers of merchandise since the universities are public institutions. d. a and c 77. College conferences a. are always based upon the same geographic area. b. are changing to increase revenue possibilities. c. all have college football playoff games. d. all have equal television exposure of games. 78. Marathons a. are ideal as charity events. b. encourage individuals to keep in shape by participating. c. depend upon sponsors for success. 79. Lance Armstrong is a popular spokesperson for a. Subaru. b. Toyota. c. BMW. d. Ford. 80. Which of the following is not true about ice skating? a. Ice skating has gained popularity through the Winter Olympics. b. Ice skating is popular in warm and cold climates. c. Upscale shopping malls have indoor ice skating rinks. d. Ice skating rinks in shopping malls do not increase exposure for surrounding stores.

7 Ch. 1 and 2 Test Review, S. E. Marketing Answer Section TRUE/FALSE 1. ANS: T 2. ANS: F 3. ANS: F 4. ANS: T 5. ANS: T 6. ANS: T 7. ANS: T 8. ANS: F 9. ANS: T 10. ANS: T 11. ANS: F 12. ANS: T 13. ANS: F 14. ANS: T 15. ANS: T 16. ANS: T 17. ANS: T 18. ANS: F 19. ANS: T 20. ANS: T 21. ANS: F 22. ANS: F 23. ANS: T 24. ANS: T 25. ANS: T 26. ANS: F 27. ANS: T 28. ANS: T 29. ANS: F 30. ANS: T 31. ANS: T 32. ANS: F 33. ANS: T 34. ANS: F 35. ANS: T 36. ANS: T 37. ANS: F 38. ANS: F MULTIPLE CHOICE

8 39. ANS: A 40. ANS: D 41. ANS: D 42. ANS: B 43. ANS: C 44. ANS: B 45. ANS: D 46. ANS: A 47. ANS: B 48. ANS: A 49. ANS: D 50. ANS: D 51. ANS: B 52. ANS: D 53. ANS: A 54. ANS: B 55. ANS: B 56. ANS: D 57. ANS: D 58. ANS: C 59. ANS: D 60. ANS: C 61. ANS: A 62. ANS: C 63. ANS: C 64. ANS: D 65. ANS: C 66. ANS: A 67. ANS: D 68. ANS: B 69. ANS: A 70. ANS: C 71. ANS: B 72. ANS: D 73. ANS: D 74. ANS: B 75. ANS: D 76. ANS: A 77. ANS: B 78. ANS: D 79. ANS: A 80. ANS: D

S. E. Marketing Ch. 3 and 4 Test Prep

S. E. Marketing Ch. 3 and 4 Test Prep True/False Indicate whether the sentence or statement is true or false. 1. The values of a culture are reflected in the products or services that people demand and