Grow Your Business Online with Google. #QBConnect

Transcription

1 Grow Your Business Online with Google

2 Today s speaker Corissa Saint Laurent Small Business Education 2

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4 GROW YOUR BUSINESS ONLINE Connect with customers in moments that matter 76% of people who search on their smartphones for something nearby visit a business within a day. 1 80% of consumers used a search engine when looking for info about local businesses Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May The Consumer Barometer Survey, 2014/2015.

5 GROW YOUR BUSINESS ONLINE Near me searches = Near you opportunities ? 5

6 GROW YOUR BUSINESS ONLINE Google connects consumers with businesses This is the search query This is a business listing This is an ad This is an organic search result 6

7 GROW YOUR BUSINESS ONLINE Agenda Be found by local customers Be found everywhere, on all devices Be found with online advertising Ready for more? Create a free Google My Business listing. Optimize your website for search and mobile. Advertise your business on Google. Grow your business with more tools. 7

8 Be found by local customers 8

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10 BE FOUND BY LOCAL CUSTOMERS Google My Business gybo.com/business This is a business listing 10

11 BE FOUND BY LOCAL CUSTOMERS Google s local results Info appears on desktops, laptops, tablets, and mobile phones. 11

12 BE FOUND BY LOCAL CUSTOMERS Make the most of your listing Complete your business info. Add special hours, like holiday hours. Add photos. Have a cool space? Consider a virtual tour, created by a Trusted Photographer. 12

13 Be found everywhere, on all devices 13

14 BE FOUND EVERYWHERE, ON ALL DEVICES Google s organic results These are organic search results 14

15 BE FOUND EVERYWHERE, ON ALL DEVICES Help Google understand your site Organization matters Useful, original content Text links Good page titles and descriptions Fast load time Optimize images 15

16 BE FOUND EVERYWHERE, ON ALL DEVICES Before you begin, make a plan Why do you want a website? Who is your target audience? How is success measured? Organize to achieve goals. 16

17 BE FOUND EVERYWHERE, ON ALL DEVICES Best practices: mobile Focus on nav & homepage Make it easy to search the site Make it easy to complete tasks Make it easy to fill out forms Optimize for usability 17

18 BE FOUND EVERYWHERE, ON ALL DEVICES Test your website testmysite.thinkwithgoogle.com 18

19 BE FOUND EVERYWHERE, ON ALL DEVICES Other ways to promote your site Use receipts and other print materials Ask happy customers to write reviews Use for efficient communication Use social media to develop relationships 19

20 BE FOUND EVERYWHERE, ON ALL DEVICES Build a free website gybo.com/resources 20

21 Ready for more? 21

22 READY FOR MORE? Google Search Console Get data, tools, and diagnostics for a healthy, Google-friendly website. google.com/webmasters 22

23 READY FOR MORE? Google Analytics Free, powerful web analytics Reports show how visitors found your site, and what they did when they got there Measures effectiveness of online and offline marketing campaigns google.com/analytics 23

24 READY FOR MORE? Google Trends Find popular search terms on Google. google.com/trends 24

25 READY FOR MORE? Google Alerts Monitor the web for interesting new content. google.com/alerts 25

26 READY FOR MORE? Tell your story with YouTube 1 in 4 shoppers watch product videos while in store. 1 68% of YouTube users watched YouTube to help make a purchase decision. 2 youtube.com Google Consumer Survey, September Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, Jul

27 READY FOR MORE? G Suite Look professional with custom business Five reasons to use it: 1. 24/7 support % uptime guarantee 3. Automatically backed up 4. Accessible from any device 5. Private and secure google.com/gsuite 27

28 READY FOR MORE? Resources for selling online Google Merchant Center Upload your store and products to Google. google.com/retail/merchant-center Google Shopping Campaigns Show product images, prices, and business name in the search results. google.com/retail/shopping-campaigns 28

29 READY FOR MORE? Your next steps Be found by local customers Be found everywhere, on all devices Be found with online advertising Ready for more? Create or claim your free business listing at gybo.com/business Build a searchfriendly website; test to see if it s mobile-friendly. Start promoting your business with AdWords Express at gybo.com/awexpress Try Search Console, Google Analytics, Trends, and more. 29

30 READY FOR MORE? You need a Google account Sign into the Google Account you use for your business If you don t have a Google Account, click Create account to get started google.com/accounts 30

31 READY FOR MORE? Want to learn more? On Your Phone Online: gybo.com/lessons 31

32 READY FOR MORE? Resources Google My Business gybo.com/business Google Alerts google.com/alerts Mobile-friendly test testmysite.thinkwithgoogle.com YouTube youtube.com AdWords Express gybo.com/awexpress G Suite gybo.com/gsuite Google Partners google.com/partners Google Merchant Center google.com/retail/merchant-center Google Search Console google.com/webmasters Google Shopping Campaigns google.com/retail/shopping-campaigns Google Analytics google.com/analytics Google Accounts google.com/accounts Google Trends google.com/trends 32

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