The example of advertisement
|
|
- Thomasina Moore
- 6 years ago
- Views:
Transcription
1 Short Functional Text : Advertisement It is a notice or display that is used to persuade people to buy some products. We can find many advertisements around us, such as in TV, internet, radio, or along the road. There are some products which are offered in the advertisement; including goods, services and job vacation. The example of advertisement ADVERTISEMENT (Iklan) Advertisement is a public announcement in a newspaper or on the radio, television, or Internet advertising something such as a product for sale or an event.it is a notice or display that is used to persuade people to buy some products. There are some products which are offered in the advertisement; including goods, services and job vacation. Example:
2 Advertisement (Iklan) Advertisement is a public announcement in a newspaper or on the radio, television, or Internet advertising something such as a product for sale or an event. Example:
3 Contoh soal advertisement (iklan) Uji Kompetensi (UK) Bahasa Inggris untuk level Survial. SUPER SALE TO MARK CROSSROAD SUPERMARKET'S 10TH ANNIVERSARY In the whole month of July Come and visit us this July to celeberate our 10th anniversary and enjoy a lot of surprises. We offer: Up to 50% discount on dairy products, bakery and fresh meat. Free food samples, free ice cream, and free gifts. Trivia Contests to win 10 mobile phones, 10 microwaves, and 10 dekstop computer sets. Daily live music from 5 to 9 pm. Weekend suprises. Visit our website to get more information on all special events in July, or contact us at See you at Crossroad Supermarket at no. 45 Washington Avenue. Bring this flyer and get a free gift at the Customer Service Counter. 1. What is advertised in the flyer? A. A new supermarket. B. A series of anniversary events. C. Summer sale. 2. What will a shopper who brings this flyer get? A. Discount voucer. B. Free food samples. C. Free gift. 3. Which one is not mentioned in the flyer? A. The website address. B. The contact number. C. The founder's name. 4. According to the flyer, what should the reader do if they want to get more information? A. Participate in the trivia contests. B. Come and visit the customer service counter. C. Call or visit the supermarket website. 5. What can a winner of a trivia contest get? A. Mobile phone, microwave or dekstop computer. B. Discount voucher, ice creaqm, or a weekend surprise. C. Free food samples and free ic cream.
4 ADVERTISEMENT Meaning of Advertisement: a) Advertisement is the act of advertising. b) Advertisement is a notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage. c) Advertisement is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, publicize an event, etc. d) Advertisement is a public promotion of some product or service. e) DEFINITION of ADVERTISEMENT : 1. The act of advertising. 2. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage. The Characteristics: a) Strategically sound Every great advertisement is strategically sound. In other words, it is carefully directed to a certain audience, it is driven by specific objects, its message is crafted to speak to that audience's most important concerns, and it is run in media that will most effectively reach that audience. The measure of an advertisement's success is how well it achieves its goals, whether they are increased sales, memorability, attitude change or brand awareness. b) Have an original creative concept The creative concept is a central idea that gets the attention and prevails in the consumer's mindset. A concern of creative thinking drives the entire field of advertising. Planning the strategy calls for creative problem solving, research efforts are creative; the buying and placing of the advertisements in the media (newspapers / television) are creative. c) Use exactly the right execution for the message Good advertisers know that how a message is conveyed is just as important as what is being said in the advertisement. What is said comes from the strategy; whereas how the message is conveyed is a product of creativity and execution. Function of advertisement: Promotion Communication Information Commercial Advertising Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches,, magazines, newspapers, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is commercial advertising. Covert Advertising Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo.
5 In making an advertisement keep the following points: 1. Language of advertisement : Using the correct or suitable words. Using the interesting and suggestive expression. Using positive expression. Text of advertisement should be directed to the goals. 2. Content of advertisement : a. Objective and honest. b. Brief and clear. c. Not allude group or other producer. d. Attractive attention. Kinds of Advertisement: 1. Family Advertisement 2. Invitation Advertisement 3. Sponsored Advertisement 4. Requested Advertisement 5. News Advertisement 6. Announcement Advertisement 7. Goods Advertisement 8. Merit Advertisement An announcement is a statement made to the public or to the media which gives information about something that has happened or that will happen. An announcement in a public place, such as a newspaper or the window of a shop, is a short piece of writing telling people about something or asking for something.
6 1. What is the text about? 2. What is the purpose of the text? 3. When does the 3 rd period of finals take place? 4. If you want to check the lost item, when do you do it? 5. What will happen with the weather at tomorrow?
ADVERTISING PRINCIPLE ADVERTISING AND MARKETING
PRINCIPLE AND MARKETING ADVERTING vs MARKETING At first glance, marketing and advertising seem to be different terms to describe the same thing - - getting a product or service sold. In actual fact, although
More informationAdvertising project ADVERTISING
A. Advertising is all around us! Advertising project We are surrounded by all sorts of adverts all of the time. How many types can you think of? Brainstorm as many types of advertising as you can! Begin
More informationPromotional Mix. Variety of Promotional Methods
Promotional Mix Variety of Promotional Methods 2 Chapter Objectives Explain the promotional mix in entertainment marketing. Identify the role of advertising in entertainment promotion. Discuss the importance
More informationClick here to advance to the next slide.
Click here to advance to the next slide. Chapter 14 Advertising Section 14.1 Advertising Media The Main Idea Businesses must find ways to reach potential customers. Advertising is one type of promotion
More informationMarketing I: Strand 6. Promotion
Marketing I: Strand 6 Promotion So you have a product and have set your price. Will the world come running to your doorstep? Not unless people know about your product - you must promote it. Set the stage
More informationIdaho Falls Magazine. Scoop Jam! July 14 th Snake River Landing Idaho Falls, ID Saturday 12:00 PM to 4:00 PM
Idaho Falls Magazine Scoop Jam! 2012 July 14 th Snake River Landing Idaho Falls, ID Saturday 12:00 PM to 4:00 PM About the Event Target: Adults, teenagers, and children of all ages in a family oriented
More informationOUTSMART Why Out-of-Home is a clever investment
OUTSMART Why Out-of-Home is a clever investment Program Introduction Econometric Methodology Econometric Global Results Australian Case Studies Summary Overview of Econometric Methodology BrandScience
More informationPUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT
PUBLIC RELATIONS STRATEGIES LEVEL 4 PROJECT TABLE OF CONTENTS 2 Introduction 3 Your Assignment 4 Assess Your Skills 5 Competencies 5 Defining Public Relations 6 Branding 6 Creating a Public Relations Strategy
More information5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences
5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences Advertising Media The channels of communication-information travels through them to consumers Types of advertising media
More informationChapter 19. advertising. Section 19.1 Advertising Media. Section 19.2 Media Rates
Chapter 19 advertising Section 19.1 Section 19.2 Media Rates CONNECT What effective advertisements have you seen recently? Explain the concept and purpose of advertising in the promotional mix. Identify
More informationPress Advertising 2 Integrated Campaign 5. Outdoor Advertising 2 Art Direction 5. Film Advertising 2 Craft for Advertising 5
Presents 2015 Categories & Prices Advertising Press Advertising 2 Integrated 5 Outdoor Advertising 2 Art Direction 5 Film Advertising 2 Craft for Advertising 5 Radio Advertising 3 Film Advertising Craft
More informationPRINTING. Communication is the key... Let s unlock your potential
PRINTING Communication is the key...... Let s unlock your potential GETTING TO KNOW US Our family-owned company has been in the communications business since 1872. We provide knowledgeable, friendly advice,
More informationTotal Cost of Materials: Copyright 2016 Connecticut Invention Convention.
Worksheet 1: Cost Inventors have to do more than just come up with amazing ideas. They then need to take those ideas and create them using available money, items, and time. Now that you have created a
More informationTopic 6 - Promotion. N5 Business Management
Topic 6 - Promotion N5 Business Management 1 Learning Intentions / Success Criteria Learning Intentions Promotion Success Criteria By end of this lesson you will be able to explain how: the advertising
More informationSPONSORSHIP & ADVERTISING OPPORTUNITIES. CITY OF FORNEY Alexa Beasley
SPONSORSHIP & ADVERTISING OPPORTUNITIES CITY OF FORNEY Alexa Beasley abeasley@cityofforney.org 972-564-7329 1 City of Forney The City Without Limits Forney is the fastest-growing community in Kaufman County
More informationFEED YOUR SOUL JUNE 24 CAPITOL PARK
FEED YOUR SOUL JUNE 24 CAPITOL PARK Feed Your Soul is a community based free event in Capitol Park. On June 24 th, 2017, this family friendly event will attract hundreds of community minded citizens to
More informationMaking Your Brand Known
Cornell Maple Bulletin 106 (2007) Making Your Brand Known by TARA GUSTAFSON and BRIAN CHABOT Background Here is where you use your brand to hold on to existing customers and to attract new customers. You
More informationPROMOTION AND PROMOTIONAL MIX. Promotional Concepts and Strategies
PROMOTION AND PROMOTIONAL MIX Promotional Concepts and Strategies LEARNING TARGETS AST 3-1: STUDENTS WILL UNDERSTAND THE ELEMENTS OF THE PROMOTIONAL MIX: ADVERTISING, PUBLIC RELATIONS, PERSONAL SELLING
More informationENTERTAINMENT MARKETING CHAPTER 1.3
ENTERTAINMENT MARKETING CHAPTER 1.3 OPENING ACT Television networks are desperate to attract male viewers ages 12 to 34. Age and gender are demographics used by television researchers to determine the
More informationWhat do you think it means to be media smart?
Evaluating Different Media RI8: I can evaluate the advantages and disadvantages of using different media (e.g., print or digital text, video, multimedia) to present a particular topic or idea, providing
More informationT.P.Suraj Business Management & Economics Shanghai
1 PRICE The price decision is a crucial part of any marketing campaign. Deciding on the right price for a product is not an easy task. In fact, research has shown that many products fail due to poor pricing
More informationBEST OF THE BEST PROMOTIONS FOR
BEST OF THE BEST PROMOTIONS FOR Pouring Rights/Grocery Sponsor: Work with your pouring rights beverage partner and offer a 2-part promotion to a local grocery store chain. 1) Posters, shelf talkers, hang
More information2018 SPONSOR OPPORTUNITIES
2018 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2 2017 Sponsors 3 Top 10 Reasons to Sponsor the 2017 Uptown Art Fair 4-5 Sponsor Benefit Grid 6 Sponsor Option Packages 7-9 EXECUTIVE SUMMARY
More informationIntegrating Marketing Communications to Build Brand Equity. Emran Mohammad
Integrating Marketing Communications to Build Brand Equity Emran Mohammad The New Media Environment Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip
More information101 Creative Ways To Use QR Codes
Disclaimers / Legal Information 101 Creative Ways To Use QR Codes All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without
More informationMedia. Connecting with Customers
Media 1 Connecting with Customers Companies demand that media add value to messages by increasing their impact on attitudes and behaviors. Value is added when media create connections. In IMC, the role
More information2019 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES CO-OP YEAR FUND GENERATION
2019 MOTORCYCLE-SCOOTER-ATV CO-OP ADVERTISING GUIDELINES We designed this Co-op Advertising program to encourage your advertising and promotion of Suzuki motorcycles, ATVs and scooters in a way that increases
More informationIncludes the use of three or more mediums. (ie. Broadcast, Print, Digital and Interactive etc.)
ACE AWARDS 40 CREATIVE CATEGORIES 1. Advertising Campaign Includes the use of three or more mediums. (ie. Broadcast, Print, Digital and Interactive etc.) Digital submission: Provide a minimum of three
More informationMOBILE SOCIAL POINTS PRINT WEB MEDIA FEATURES
POINTS 8 2 2 23 10 3 1 8 20 20 9 20 20 14 7 13 33 33 42 TBD TBD Herald Article / Press Release (200 words) Additional 150 words Image (photo, logo) Spotlight Article Picture Story Column Mention Featured
More informationPromoting Fashion / Barbara Graham & Caline Anouti
Activities / 1 Chapter 1: Consumers and Consumer Trend-forecasting Analyse five current campaigns, either TV adverts or films released on social media. Try to look outside fashion and include at least
More informationInfants to Second Class
The Media Aistear Planning Template Infants to Second Class Construction Area The children can pretend to construct media devices - phones, tablets, magazines, television, radio, websites, posters, newspapers.
More informationCHAPTER 13 MARKETING MANAGEMENT
CHAPTER 13 MARKETING MANAGEMENT Chapter content Introduction The evolution of marketing thought The marketing concept Defining marketing The components of the marketing process Market research Consumer
More information> > > > > > > > Chapter 14. Promotion and Pricing Strategies. Kamrul Huda Talukdar Lecturer North South University
> > > > > > > > Chapter 14 Promotion and Pricing Strategies Kamrul Huda Talukdar Lecturer North South University Promotion is the function of informing, persuading, and influencing a purchase decision.
More informationHow to Improve Pedestrian Safety in San Francisco Educational Campaigns
How to Improve Pedestrian Safety in San Francisco Educational Campaigns Traffic Safety Programs SFDPH Community Health Education Section http://www.dph.sf.ca.us/traffic_safety/ Educational Campaigns Changing
More informationRole & Challenge Of IMC In Facilitating The Success Of Brands. W. Rofianto
Role & Challenge Of IMC In Facilitating The Success Of Brands W. Rofianto What is Marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
More informationMarketing Plan Checklist
MY BUSINESS GOALS GOAL 1: GOAL 2: BRANDING Is your overall image at its best? Does your logo or company collateral need updating to bring it into the 21st century? Can your target market relate to your
More informationSYNERGIZING MARKETING COMMUNICATIONS (SMC) MARKING GUIDELINE PGDIP JUNE 2017 EXAMINATION PGDIP
SYNERGIZING MARKETING COMMUNICATIONS (SMC) MARKING GUIDELINE PGDIP JUNE 2017 EXAMINATION PGDIP PART ONE CASE STUDY Qu Expected Answer esti on No 1 a. Media Advantages Disadvant ages Outdoor advertisi ng,
More informationLesson 1 Homework Lesson 2 Homework Lesson 3
Schedule of contents Advertising Campaign This advertising campaign task will be spread over five lessons. Laid out below is a schedule of what you must achieve during each lesson and homework. Lesson
More informationMarketing Communication Strategy. W. Rofianto
Marketing Communication Strategy W. Rofianto Defining IMC IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs
More informationMy new show reaches 10 Million Latinos a Month
My new show reaches 10 Million Latinos a Month Join a compelling, motivating and enriching show that brings awareness and better living choices to the Latino Community. Nutrition Education Career Fitness
More informationCopyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Copyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Learning Objectives Describe some of the changes in the new media environment Outline the major marketing
More informationRetail and Commercial Banking Delivery Channel Masterclass This course can also be presented in-house for your company or via live on-line webinar
Retail and Commercial Banking Delivery Channel Masterclass This course can also be presented in-house for your company or via live on-line webinar The Banking and Corporate Finance Training Specialist
More informationLearning Objectives 17/03/2016. Chapter 13. Support Media
Chapter 13 Support Media Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives To examine
More informationChapter 10 - Direct Marketing and Sales Promotion
Chapter 10 - Direct Marketing and Sales Promotion Direct Marketing is the process by which organizations communicate directly with target customers to generate a response or transaction. Direct marketing
More informationAdvertising 133. Nontaxable advertising services
www.revenue.state.mn.us Advertising 133 Sales Tax Fact Sheet 133 Fact Sheet Nontaxable advertising services Minnesota Rule 8130.9250, Advertising, is the basis for this fact sheet. The guidelines in the
More informationMEDIA LITERACY STUDENT GUIDE. Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property.
MEDIA STUDENT GUIDE Copyright 2014 USA WEEKEND Magazine. All rights reserved. USA WEEKEND is a Gannett Co., Inc. property. Information is everywhere. We take it in whether we want to or not. Some of the
More informationIn-Store Supermarket Advertising Programs. Reaching Your Local Customer ADVERTISING WEB DEVELOPMENT BRANDING MARKETING
In-Store Supermarket Advertising Programs Reaching Your Local Customer ADVERTISING WEB DEVELOPMENT BRANDING MARKETING who we are Adcorp Media Group is a privately held local media company & full service
More informationOperational Policy CODE OF ADVERTISING STANDARDS 1. STATEMENT
Page 1 of 5 1. STATEMENT The Corporation 1 aims to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. 2. SCOPE To this end, the Corporation
More informationChapter 3-Your Purchasing Power. Section 3-3 Getting More for Your Money
Chapter 3-Your Purchasing Power Section 3-3 Getting More for Your Money Selling Strategies Sellers use many strategies to promote products and services that customers buy to meet their needs and wants:
More informationA global retailer. Working with words I Sales and advertising. Starting point (%, I J H
s... (%, I J H JÊÊ Talking Learning objectives in this unit about sales and advertising Talking about obligation and permission using modal verbs Interrupting and avoiding interruption Controlling the
More informationAdvertising and Other Promotional Tools
2 Advertising and Other Promotional Tools Advertising is the most important tool of marketing. This chapter gives an insight into the elements of marketing and the communication process. It enables the
More informationAdvertising. Nontaxable advertising services. Creating advertising
www.revenue.state.mn.us Advertising 133 Sales Tax Fact Sheet 133 Fact Sheet What s new in 2018 We clarified when sellers are required to collect local sales taxes. See Local Sales and Use Taxes on page
More informationHigher National Unit specification: general information
Higher National Unit specification: general information Unit code: DV73 34 Superclass: BA Publication date: November 2014 Source: Scottish Qualifications Authority Version: 03 Unit purpose This Unit is
More information18 Managing Mass Communications: Advertising, Sales Promotions,
18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter Questions What steps are involved in developing an advertising program? How should sales
More informationMapping Your Future. Media & Advertising. What is Media and Advertising?
Mapping Your Future What is Media and Advertising? New York City is one of the biggest media and advertising centers in the world. Advertising is a way of communicating used to persuade an audience. Media
More informationNorth Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
North Sound Media Classiccountrykxa.com Everettpost.com Krko.com 425-304-1381 Effective: 5/15/2017 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over
More informationAdvertising A part of promotion mix can be define as: A paid form of Non personal Communication From an identified sponsor Using mass media To
Advertising A part of promotion mix can be define as: A paid form of Non personal Communication From an identified sponsor Using mass media To persuade or influence audience With a unique message. Area
More informationTARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL
TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily
More informationPresentation Notes How the Media Influences Consumers
Slide 1 How the Media Influences Consumers Dollars and Sense The mass media and technology has a tremendous impact in consumer choices. How do you think it impacts you as a consumer? Page1 Slide 2 Copyright
More informationAdvertising. The Media and Advertising
Advertising Whenever people give information to the public about an event, a product, or a service, they are using advertising. A piece of advertising is called an advertisement, or ad. The goal of most
More informationPR 222 Introduction to Advertising Revised 9/09 D. Bober
Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED
More informationA short marketing communications plan Evangelos INTRODUCTION
INTRODUCTION Our aim in the marketing communications plan should be to establish a shared meaning among the company and its customers. It would be a challenge in finding effective ways to convey our thoughts
More informationWho are the Crawdads?
Who are the Crawdads? The Hickory Crawdads are the South Atlantic League affiliate of the Texas Rangers. The 2013 season will mark the Dads 21 st season of providing the area s top affordable family FUN
More informationChapter 14. Communicating Customer Value: Integrated Marketing Communications Strategy. Course: Mkt 202 Lecturer: Emran Mohammad
Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy Course: Mkt 202 Lecturer: Emran Mohammad The Promotion Mix Marketing Communication Mix The promotion mix or marketing
More informationEDUCATION SECTOR ACTIVITIES
S.No Activity Description EDUCATION SECTOR ACTIVITIES 1 Education Advisor Assists Higher Education providers, inside and outside the Free Zone, on various programs requirements, governmental collaborations
More informationChapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion
Chapter 17 promotional concepts and strategies Section 17.1 Section 17.2 Types of Promotion Section 17.1 IMAGINE What might happen if business did not promote their products? Section 17.1 Explain the role
More informationGeneric Inventory Assessment
Generic Inventory Assessment What follows is a generic inventory. This is a starting point for you to prepare an inventory of your own property. The point of this exercise is to ensure you catalogue everything
More informationGAMER. Interpreting the data. Cross-platform activities Index comparisons
The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected
More informationWhy Use Public Advocacy Campaign Materials?
Why Use Public Advocacy Campaign Materials? Target consumers with NO-COST and LOW-COST advertising materials to: Enhance the reputation and credibility of your association and its members with customized
More informationCorporate Sales. Promotions. Air Shows deliver top-flight corporate entertainment Provides revenue for event and repeat customers
Kim Dell C.K. Newcomb & Associates Cleveland, Ohio kdell@cknewcomb.com The use of traditional or new media to promote, market or advertise an event. Various forms of marketing and advertising are used
More informationSponsorship Opportunities 2017
Sponsorship Opportunities 2017 Become a Renton Farmers Market Sponsor! Tuesdays 3-7 p.m. - June through September In the beautiful Piazza Park in downtown Renton We invite you to become a sponsor of the
More informationExecutive Summary 2018 Sponsors Date Location Attendance Produced By Contact
About the Festival The St. Matthews Street Festival is a free one-day community event held annually that celebrates the shops, restaurants, and services of St. Matthews and surrounding communities. Taking
More informationSponsorship. Opportunities. Historic Downtown Concord. Concord Downtown Development Corporation
Sponsorship 2017 Opportunities A guide to sponsorship opportunities ranging from $150 to $5000 for events and promotions held in Historic Downtown Concord, North Carolina. Historic Downtown Concord Concord
More informationOur Mission, Our Values
Taste of Indy 2018 Taste of Indy Taste of Indy Sponsor Our Mission, Our Values Our mission is to enhance the connection between local businesses, food, and family by hosting a community based event that
More informationHitting the mark, whatever your aims
Hitting the mark, whatever your aims Do you have a message to tell, or something to sell? Need to target a particular group of people, find a cost-effective way of reaching them, then win their hearts
More information2019 SPONSORSHIP INFORMATION
2019 SPONSORSHIP INFORMATION Italian Festival of Arizona 2019 Sponsorship & Vendor Information All Rights Reserved Table Of Contents About Events & Attractions Press & Media Sponsorship Levels and Branding
More informationVAG 01. thessalonikituningshow.gr
VAG 01 thessalonikituningshow.gr info@thessalonikituningshow.gr thessalonikituningshow.gr info@thessalonikituningshow.gr THESSALONIKI TUNING SHOW Young Gathering for lovers of motoring & motorsports We
More informationLesson Unit content Activities Links to other units Resource checklist
Scheme of work Guided learning hours (GLH): 30 Number of lessons: 30 Duration of lessons: 1 hour Learners should spend lesson time and non-supervised time working on assignments. Learning aim A: Explore
More informationMARKETING THE INDUSTRY SEGMENTS. Explain the use of the marketing mix and promotional mix in the travel, tourism, and recreation industry.
MARKETING THE INDUSTRY SEGMENTS Explain the use of the marketing mix and promotional mix in the travel, tourism, and recreation industry. Marketing: The process of planning and executing the conception,
More informationPromotion and Advertising
Table of Contents 1 Disclaimer... 2 2 Introduction to SMEDA... 2 3 Purpose of Document... 2 4 Promotion... 3 4.1 Personal Selling... 3 4.2 Sales Promotion... 3 4.3 Public Relations... 4 4.4 Advertising...
More informationMalayala Manorama News Paper. 3 in 1 Promotional Scheme
Malayala Manorama News Paper 3 in 1 Promotional Scheme Target market : Agency : Planning / Production time: Reach : Length of Customer engagement Life span: Brief : Focus : Budget: advertisment Objective:
More informationThe market manager and board of directors will need to develop a promotion
15 Promoting and Advertising Your New Market The market manager and board of directors will need to develop a promotion strategy and logo that reflect the market s identity and mission. Building community
More informationShopping center marketing programs are complex. They begin with the development of
CREATING A SUCCESSFUL MARKETING PROGRAM Shopping center marketing programs are complex. They begin with the development of an annual marketing plan that is based on anticipated funding. Media advertising
More informationTIMELINES/CHECKLISTS. The following checklists are included in this timeline:
TIMELINES/CHECKLISTS On the following pages, you will find timelines that list tasks to be completed as you plan your tournament. Keep in mind that each tournament is different and some of these tasks
More informationMKTG. CHaPTER. Lamb, Hair, McDaniel. Integrated Marketing Communications. Designed by Amy McGuire, B-books, Ltd.
Lamb, Hair, McDaniel Designed by Amy McGuire, B-books, Ltd. MKTG 15 CHaPTER Integrated Marketing Communications Prepared by Dana Freeman, B-books, Ltd. Learning Outcomes LO 1 LO 2 LO 3 LO 4 Discuss the
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationSubmission Guide for the 17TH INTERNATIONAL EYES & EARS AWARDS 2015
Submission Guide for the 17TH INTERNATIONAL EYES & EARS AWARDS 2015 SUBMISSION CRITERIA Initial broadcast The entry must have been published, gone online or been broadcast by a station, in a cinema, on
More informationVIETNAMESE LIFESTYLE SURVEY
VIETNAMESE LIFESTYLE SURVEY Free to use version B&Company Vietnam 2015, October About this report This report is published for free to all readers. The goal of this report is to understand people s activities
More information6TH ANNUAL FOOD AND WINE ON PINE SATURDAY, MAY 7, :30 AM 6:30 PM HISTORIC PINE AVENUE, ANNA MARIA
6TH ANNUAL FOOD AND WINE ON PINE SATURDAY, MAY 7, 2016 11:30 AM 6:30 PM HISTORIC PINE AVENUE, ANNA MARIA EVENT SPONSORSHIP OPPORTUNITIES MONETARY SPONSORSHIP PACKET EVENT CONTACT: Caryn V. Hodge chodge@chilesgroup.com
More informationDESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS A. The Role of Marketing Communications B. Developing Effective Communications C. Deciding on the Marketing Communications Mix D. Managing the
More informationSection D: Corporate Sponsorship & Publicity
Section D: Corporate Sponsorship & Publicity EVENT MARKETING STRATEGY An event is a theme activity created to meet the needs of a special interest group. From a corporate perspective, an event is a promotional
More informationDemographics: Who are you?
Demographics: Who are you? The concepts of identity and demographics will be relevant to several of our assignments during this unit. How do you define yourself? Provide the appropriate description in
More informationEvent Sponsorship Proposal
Event Sponsorship Proposal INFLUENCE. CAPTIVATE. Quick Facts About Murphy: Average Age: 35-44 Homeowners: 95.92% of population Average House Value: $264,695 Median Income: $91.163 / Hour Average Household
More informationYou can choose among many different
9 Agricultural market information systems in Africa Disseminating information to your clients This is one of a series of information sheets for people designing and implementing agricultural market information
More informationSyllabus Link: 4 P s
Marketing Plans Syllabus Link: 4 P s The Marketing Process Marketing Process: The marketing process relates to marketing strategies used to facilitate the market launch of new food products. Marketing
More informationHave you been selected/volunteered/tricked into planning an event. Now What? Don t panic! Every event can be successful when you plan carefully, do
EVENT PLANNING Have you been selected/volunteered/tricked into planning an event. Now What? Don t panic! Every event can be successful when you plan carefully, do the right things at the right time, and
More informationDEVELOPING A WINNING MARKETING PLAN
DEVELOPING A WINNING MARKETING PLAN SESSION OBJECTIVES Understand Marketing and definition Difference between sales and marketing The marketing mix Tools of promotion and determining which works best Online
More informationScarecrow Fest. Overview
Dates: Friday-Sunday October 7-9, 2011 Location: St. Charles, IL Hours: Friday/Saturday 9pm-9pm, Sunday 9am-6pm Attendance: 100,000 Demographics: A21-49 Components: Scarecrow contest and display Live Entertainment
More informationSCOTIABANK TORONTO CARIBBEAN CARNIVAL ROYAL YORK HOTEL CHATEAU CALYPSO SPONSORSHIP MARKETING CAMPAIGN
SCOTIABANK TORONTO CARIBBEAN CARNIVAL ROYAL YORK HOTEL CHATEAU CALYPSO SPONSORSHIP MARKETING CAMPAIGN INTRODUCTION: The chateau calypso is a six (6) week public relations program promoting the Fairmont
More informationCoca Cola Challenge. Branding 101
Coca Cola Challenge What were the results? Do they surprise you? What does this tell us about Branding? What does this tell us about the influence marketing has on our lives? Branding 101 The Age of Persuasion
More information