DELIVERING A MARKET OF MORE THAN 115,000 PSYCHOLOGISTS THIS IS APA.

Transcription

1 DELIVERING A MARKET OF MORE THAN 115,000 PSYCHOLOGISTS THIS IS APA. MEDIA KIT 2018

2 APA BY THE CHANNEL Realize the power of engaging psychologists through channels that only APA can provide. PRINT Monitor on Psychology Reach 77,000+ APA members Good Practice Received by 20,000 practicing psychologists APA Journals Engage psychologists in their specialty areas through 90+ journals ONLINE APA.org and APAPracticeCentral.org Banner Advertising Serving over 50 million advertising impressions annually APA psyccareers, APA s Online Job Board Generating over 1,000,000 unique page views annually APA Member Update Reach 100,000 in the All Member E-Newsletter Monitor on Psychology and American Psychologist Digital Alerts Influence 110,000 APA members APA Practice Organization Practice Update E-Newsletter Engage 26,000 practicing psychologists Take the guesswork out of reaching psychologists through APA media. IN PERSON APA Annual Convention, August 9-12, 2018 Connect with thousands of psychologists in San Francisco, CA APA Exhibit Hall Meet face-to-face with 10,000 14,000 APA Annual Convention attendees APA psyccareers LIVE and Employer Booth Pavilion Hire the best psychologists during the APA Annual Convention APA Annual Convention Advertising Reach 7,000+ APA Annual Convention attendees APA Annual Convention Mobile App Downloaded by more than 9,000 APA Annual Convention attendees DIRECT MAIL APA Mailing Lists Available across 77,000 APA members, division members, and journal subscribers 3

3 APA BY THE NUMBERS Practitioners. Scientists. Researchers. Educators. Consultants. Students. Our members rely on APA for trusted information about the field of psychology. APA MEMBERSHIP TOTAL 115,700 Members and growing! PRIMARY WORK SETTINGS AND ACTIVITIES PRIMARY WORK SETTINGS 35% Academic Institutions 33% Independent Practice 19% Hospitals/Clinics Other Human Service 01% Business and Industry 04% Government 08% Other/Not Specified THEIR AGE PRIMARY WORK ACTIVITIES 11% Research 16% Education/ Educational Services 46% Mental Health Services 04% Applied Psychology 09% Management/Administration 14% Other/Not Specified RESOURCES THAT APA MEMBERS WANT Tools to help establish and run a successful practice Debt management Financial planning Business training/practice operations and time management education Educator tools/ resources/training Research/funding/grant/ scholarship opportunities Continued learning and CE credit opportunities Discipline-specific education and training Career development Networking and mentoring opportunities LICENSURE AND DEGREE STATUS THEIR LICENSURE STATUS 41% Licensed 59% Not Licensed/Unknown THEIR DEGREE STATUS 70% PHD 16% PSYD 47% 25 or more years since receiving their doctorate 20% Early Career Psychologists (within 10 years of doctorate) Testing and assessment training Webinars Journals, publications, and printed materials Emerging technology tools (APA CENTER FOR WORKFORCE STUDIES, 2015) (APA MEMBER SURVEY, JULY 2016, ADMINISTERED BY MCKINLEY ADVISORS) 4 5

4 PRINT Monitor on Psychology APA S FLAGSHIP MAGAZINE Trusted editorial Fresh, new design Sent via mail and digitally 11 times per year Reach 77,000+ APA members Bonus 41,000+ digital edition circulation 10,000 bonus distribution at the APA Annual Convention NEW! Special sections and inserts on the hottest topics in psychology DISPLAY ADVERTISING RATES: BLACK & WHITE 1X 3X 6X 11X 22X 1 page $8,645 $8,255 $7,995 $7,615 $7,110 1/2 page $5,155 $4,910 $4,745 $4,550 $4,230 1/3 page $3,120 $2,935 $2,840 $2,715 $2,535 1/6 page $2,750 $2,595 $2,515 $2,410 $2,245 PREMIUM POSITIONS: BLACK & WHITE 1X 3X 6X 11X 22X Cover 2 $11,460 $10,875 $10,545 $10,095 $9,400 Cover 3 $10,195 $9,685 $9,370 $8,955 $8,355 Cover 4 $11,775 $11,205 $10,840 $10,380 $9,665 MONITOR AD SIZES Full Page Bleed 8 ⅝" x 11 ¼" Full Page 7" x 9 ⅝" 1/2 Page Horizontal 7" x 4 ½" 1/2 Page Vertical 3 ⅜" x 9 ⅝" 1/3 Page Square 4 ⅝" x 4 ⅝" 1/3 Page Vertical 2 ¼" x 9 ⅝" 1/6 Page 2 ¼" x 4 ½" Magazine Trim Size: 8 ¼" x 10 ⅞" Live Area: 7 ¾" x 10 ¼" Bleeds: Bleeds should extend ¼" outside of magazine trim size. Page 1 $11,195 $10,585 $10,270 $9,790 $9,135 Page 2 $10,195 $9,685 $9,370 $8,955 $8,355 Page 3 $10,195 $9,685 $9,370 $8,955 $8, DISPLAY ADVERTISING CLOSING DATES Opening Spread (pages 2 and 3) $20,710 $19,675 $19,045 $18,220 $16,980 Issue Date Reservation Deadline Material Closing COLOR: 4-Color Process, $1,200; PMS or Matched Colors, $750 each JAN NOV 3 NOV 17 James Boston jboston@apa.org (202) FEB NOV 24 DEC 8 MAR DEC 29 JAN 12 APR FEB 2 FEB 16 MAY MAR 2 MAR 16 RECRUITMENT AND CLASSIFIED ADVERTISING: LINE CLASSIFIED RATES JUN MAR 30 APR 13 JUL/AUG MAY 4 MAY 16 $12.75 per line for recruitment SEP JUL 6 JUL 20 $14.75 per line for all other line classified ads OCT AUG 10 AUG 24 BONUS 41,000+ BPA AUDITED DIGITAL CIRCULATION DISPLAY CLASSIFIED ADVERTISING (B&W ONLY) Full 2/3 1/2 1/3 1/4 1/6 1/8 $7,560 $5,040 $3,780 $2,520 $1,890 $1,260 $945 For deadlines and specifications visit: Amelia Dodson adodson@apa.org (202) NOV SEP 7 SEP 21 DEC OCT 5 OCT

5 PRINT ONLINE APA Journals TAP INTO SPECIFIC MARKET SEGMENTSS APA.org Banner Advertising DELIVERING MORE THAN 50 MILLION ADVERTISING IMPRESSIONS PER YEAR APA offers 90+ titles to choose from, each focused on one facet of psychology. Advertise targeted products, services, books, software, special workshops, recruitment, and more. Reach psychologists and clinicians who pay for and receive the publications allied to their areas of interest. Titles include: American Psychologist, Professional Psychology: Research and Practice, Neuropsychology, Behavioral Neuroscience, Developmental Psychology, Health Psychology, Training and Education in Professional Psychology, Psychology and Aging, and School Psychology Quarterly plus more. Visit Doug Constant (202) AD SIZES AND SPECIFICATIONS Submit all ad orders and creative to apa.org. Include all files, links to click through to, alt text (maximum of 10 words), and any additional production information. ONLINE ADVERTISING RATES NEW! 300 x 250 Medium Rectangle Banner COMING IN 2018 $25/CPM 300 x 600 Skyscraper $40/CPM 728 X 90 Leaderboard $40/CPM Good Practice A PUBLICATION OF THE APA PRACTICE ORGANIZATION Good Practice keeps practitioners up-to-date to help them make informed decisions about how to manage, build, and grow their practices. The magazine is published three times a year, Spring/ Summer, Fall, and Winter editions and mails to approximately 20,000 practicing psychologists. GOOD PRACTICE MAGAZINE RATES Cover 4 $5,000 Cover 3 $4,000 Cover 2 $4,000 Full Page $3,500 1/2 Page $2,500 1/4 Page $1,500 All advertising is 4-color at no additional charge. GOOD PRACTICE AD SIZES Full Page Bleed 8 ⅝" x 11 ⅛" Full Page 7 ⅜" x 9 ¾" 1/2 Page Horizontal 7 ⅛" x 4 ⅛" 1/2 Page Vertical 3 ½" x 8 ½" 1/4 Page 3 ½" x 4 ⅛" James Boston jboston@apa.org (202) MILLION AD IMPRESSIONS PER MONTH APAPracticeCentral.org WEBSITE OF THE APA PRACTICE ORGANIZATION The premier website for practitioners delivering over 200,000 unique pageviews per quarter, APAPracticeCentral.org provides information and tools to help practitioners manage and grow their practices and advocate for the profession. APA PRACTICECENTRAL.ORG RATES NEW! 300 x 250 Square Banner $25/CPM Please supply gif or jpg format, 72dpi or above. Static ads only. All rates are net. Flight is five days from receipt of ad. James Boston jboston@apa.org 202) Please supply in gif or jpg format, 72 dpi or above. Static ads only. All rates are net. Flight is five days from receipt of ad. James Boston jboston@apa.org 202) ONLINE MARKETING BENEFITS MORE BRAND AWARENESS MORE SITE VISITS MORE ACQUISITIONS AND LEADS 8 9

6 ONLINE APA psyccareers E-NEWSLETTERS Make sure the most qualified psychologists are part of your applicant pool by advertising on APA psyccareers offers multiple recruitment advertising channels that can be combined to meet your needs, timeline and budget. Options include: to APA Members: reach the inboxes of over 90,000 psychologists with a 30% open rate Banner ads: increase brand awareness and grab visitors attention BASIC POSTING ENHANCED PACKAGE PACKAGE BRAND BUILDER PACKAGE $499 $695 $950 $1,500 View additional pricing options and submit ads online via APA psyccareers at: Amelia Dodson adodson@apa.org (202) American Psychologist Digital Edition REACH 15,000 APA MEMBERS Average open rate 53% This monthly blast alerts 15,000 opted-in APA members that their American Psychologist is now ready for download. BANNER ADVERTISING 300 x 250 $1,000 net per issue Print ads: choose either a display or line classified ad in Monitor on Psychology, APA s monthly magazine Online Job Postings: allow candidates to easily find your opportunity Search resumes: find and contact candidates that meet your criteria APA Member Update REACH 100,000 IN THE ONLY ALL MEMBERS E-NEWSLETTER Average open rate 34% This bi-weekly e-newsletter Is the only way to reach the Inboxes of APA members. BANNER ADVERTISING 300 x 250 $3,415 net per issue APA Practice Update E-NEWSLETTER OF THE APA PRACTICE ORGANIZATION Average open rate 38% APA Mailing Lists Enhance your integrated marketing plan with direct mail. The American Psychological Association offers mailing lists to purchase of all APA members, students, divisions and selected journal subscribers with merge/purge options, as well as a variety of other selection possibilities. View pricing options at APA Monitor Digital Edition REACH 110,000 APA MEMBERS Average open rate 25% This monthly blast alerts APA members that their Monitor on Psychology digital edition is ready for download. BANNER ADVERTISING 300 x 250 $3,415 net per issue This e-newsletter delivers topical, helpful information to approximately 26,000 practitioners twice a month and serves as a key driver to APAPracticeCentral.org. PRACTICE UPDATE RATES (PER ISSUE) 300 x 250 $1,000 net per issue James Boston jboston@apa.org (202) Donna Wighington dwighington@apa.org (202)

7 IN PERSON MARK YOUR CALENDAR! APA ANNUAL CONVENTION APA Exhibit Hall APA ANNUAL CONVENTION PROGRAM SPECIAL PAGES* RATES Cover 4 (four-color only) $7,600 FUTURE DATES & DESTINATIONS AUGUST 9 12, 2018 SAN FRANCISCO, CA AUGUST 8 11, 2019 CHICAGO, IL AUGUST 6 9, 2020 WASHINGTON, DC For three days, under one roof, each year, the APA Exhibit Hall provides a unique opportunity for exhibitors to connect with current and prospective customers from all segments of the mental health market who seek products, services, resources, and information relevant to their work and emerging trends within the field of psychology. APA Annual Convention Sponsorships Designed to accommodate varying budget sizes, a variety of APA Annual Convention sponsorship options are available to build global brand awareness as a supporter of both the American Psychological Association and the mental health field at large. Sponsor messaging and recognition to a captive audience of thousands begins prior to the meeting and extends for months beyond. Carol Hall chall@apa.org (202) Cover 3 (four-color only) $6,000 Cover 2 (four-color only) $6,500 Page Facing Cover 3 (b/w only) $3,400 6 Consecutive Pages (b/w only) $6,600 4 Consecutive Pages (b/w only) $4,700 2-Page Spread (b/w only) $2,600 Tab Divider Page, back only (four-color; seven available) Page Before Tab Divider (b/w only, depending on availability) $3,400 $2,200 Full Page (b/w only) $1,600 REGULAR PAGES RATES APA psyccareers LIVE and Employer Booth Pavilion APA Annual Convention Advertising Digital and print messaging options for APA Exhibitors and advertisers to reach APA Annual Convention attendees and a countless number of others who download and view the convention information include: APA Annual Convention Program (Print & Online) A key information source for both attendees as well as those that are unable to attend the meeting, the APA Annual Convention Program includes details about APA Annual Convention programming, participants, events, activities, APA Exhibitors, and more. 2-Page Spread (b/w only) $2,400 Full Page (b/w only) $1,500 1/2 Page (b/w only) $1,300 *SPECIAL PAGE POSITIONS: Special pages of advertising will separate each day s events from the next. These special pages are available on a first-come, first-served basis to advertisers purchasing a full page or more of space. APA ANNUAL CONVENTION PROGRAM SUPPLEMENT RATES* Cover 4 $3,800 Perfectly tailored for recruitment purposes, the APA psyccareers LIVE and Employer Booth Pavilion is an interactive career fair for convention attendees and employers inside the APA Exhibit Hall. Amelia Dodson adodson@apa.org (202) APA Annual Convention Program Supplement (Print only) Received by all APA Annual Convention attendees, this supplemental guide to the APA Annual Convention Program provides vital updates relevant to the meeting. APA Annual Convention Mobile App Downloaded on average by more than 9,000 attendees, the 2018 APA Convention Mobile App enables attendees to search APA Exhibitors by company name or product type, view an interactive map of the APA Exhibit Hall, create a customized convention schedule, view programming information and interactive content, and more. Cover 2 $3,400 Full page $1,600 *Available in black & white only and on a space available basis APA ANNUAL CONVENTION MOBILE APP OPTIONS & RATES* Multi-Media Video Package $3,000 Banner Ad $1,700 Carol Hall chall@apa.org (202)

8 s S US JODI ASHCRAFT Director, Advertising & Exhibit Sale jashcraft@apa.org AMELIA DODSON Manager, Recruitment & Classified Advertising adodson@apa.org JODI ASHCRAFT CAROL HALL AMELIA DODSON SHELBY WATSON Director, Advertising Manager, & Exhibit Sales Manager, Recruitment Advertising & Sales Associate Exhibit Sales chall@apa.org Classified Advertising swatson@apa.org jashcraft@apa.org adodson@apa.org JAMES BOSTON AGE LANDRA-ROBINSON CAROL HALL Manager, Advertising Sales SHELBY WATSON Advertising Sales Coordinator Manager, Exhibit jboston@apa.org Sales Advertising Sales arobinson@apa.org Associate chall@apa.org swatson@apa.org Maximize performance. Extend your reach. Boost conversions. Generate results. LANE WOLLERTON JAMES BOSTON Manager, Corporate Manager, Advertising Partnerships Sales jboston@apa.org lwollerton@apa.org LANE WOLLERTON DOUG CONSTANT Manager, Corporate Manager, Journal Partnerships Advertising Sales lwollerton@apa.org dconstant@apa.org DOUG CONSTANT Manager, Journal Advertising Sales dconstant@apa.org AGE LANDRA-ROBINSON Advertising & Exhibit Sales Coordinator arobinson@apa.org

9 DELIVERING A MARKET OF MORE THAN 115,000 PSYCHOLOGISTS 750 First Street, NE Washington, DC Fax