Times square & Social media. Social media - why
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1 Times square & Social media Social media - why Goal: broaden reach of our messaging by obtaining 100,000 fans/followers by january 1, 2011 use social media to Support: Businesses of times square through promotions like Facebook Free fridays Times square events, promotion & feedback Sponsors by increasing impressions received via their partnership with the Alliance News worthy events communicated quickly in our voice Rally support for district causes Increase traffic to our website 1
2 Social media - how How do we gain fans & followers? We promote our social media platforms everywhere: on website at end of all employees s At every event In advertising In press releases On-site signage E-newsletter Times square visitor center Twitter Social Media printed promotional Card Follow all our businesses, and they follow us Celebrity photos, sightings always popular Retweet Facebook Create exclusive opportunities only available to followers Share your bid posts on your personal page Established Times Square Page as a Place Promoting local businesses Facebook free fridays! Every Friday we have a trivia quiz that promotes a bid business and awards a prize Announce openings, special deals, store events We ve promoted individual times square businesses over 320 times in the last 12 months Ask about favorite spots in district Re-tweet their tweets Over 300 business specific posts 2
3 Social media promoting our events Facebook Free Friday promotion Created Facebook event and invited followers Photo Album Twitter created #tastetsq encouraged participating restaurants and attendees to use # and re-tweet Flickr event photo album Foursquare special deal - discounted Taste tickets Promoting social media at our events Print ad We mention our social media in all promotional pieces: postcards, posters, print ads, event program & onsite signage Event program 3
4 Sponsors - increasing value every sponsorship package includes a social media plan adding impressions & value. Sponsors use this package to achieve a variety of goals, most often to: Drive traffic and increase followers to their facebook page Promote a contest/sweepstakes Reinforce product attributes Tie their brand to the event they are sponsoring Sponsor social media package includes: Facebook posts Facebook free Friday featuring their brand/product Twitter tweets & retweets Foursquare deals Plus: Website inclusion E-newsletter blasts Sponsors - increasing value 4
5 News worthy events communicated quickly & in our voice After the attempted bombing in Times Square, social media allowed us to speak directly to a large amount of people without relying solely on press to communicate our and our constituents messages. We received heartfelt and encouraging replies from around the globe, and over 1,000 likes Times Square is open for business "There were no evacuations from Broadway theaters last night. Due to police activity that closed a few streets in Times Square, there were some late curtains but all shows did go on. For exchanges or refunds, theatregoers should contact their point of purchase. All Broadway matinee and evening shows will go on as scheduled today. The proper authorities are doing their jobs to keep Times Square safe for everyone, and Broadway shows are setting their stages to delight audiences." - Charlotte St. Martin, Executive Director, The Broadway League Increase traffic to our website Link posts to website content whenever possible 5
6 Results Website Average monthly traffic Up 76% 250, ,000 Facebook Users December Jan 2011 Social Media (Goal 100k) As of January 1, 2011 Facebook Fans: 218,545 Fans 150, ,000 50,000 Twitter followers: 9,933 0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Foursquare check-ins: 640 As of June 12, 2011 Facebook fans: 281,475 Twitter followers: 13,449 Foursquare check-ins: 53,344 Facebook check-ins: 151,116 Followers 12,000 10,000 8,000 6,000 4,000 2,000 0 Twitter Users December Jan 2011 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan the Times square Alliance 6
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