GET YOUR BRAND UP TO SPEC...

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Shannon Henderson
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Influencer Marketing Measurement In B2B Technology Organizations

Experience Global Content Performance: The Importance Of Translation

1 GET YOUR BRAND UP TO SPEC... ISSUE #27 THE TECHNOLOGY ISSUE SEPTEMBER 2017 The Keys To Influencer Marketing Measurement In B2B Technology Organizations Marketing Budgets Continue Pivoting To Technology & Customer Experience Global Content Performance: The Importance Of Translation Data Digital Globalization Thrives On Personal Values (Too) 2017: The Year Programmatic Went Predictive...and much more inside. Media Kit 2018

Joe Pulizzi SOCIAL BRANDS THINK OUTSIDE THE BOX ISSUE #20 SOCIAL MEDIA SPECIAL EDITION Promoting Social Media To The Integrated Communications Bullpen 3 Unconventional Ways To Measure B2B Social

In association with: When social joins the integrated plan in the communications bullpen, you re setting everyone up for success 6 www.brandquarterly.

their turnaround from near bankruptcy to becoming the global leader in fiberglass pool education: The moment we stopped saying, We re pool builders and started saying We are the best teachers in the

Before this, River Pools was like every other pool company - they installed pools. What became the difference in River s success was moving the product from primary to secondary in the mission.

If you re still treating it as something you hand off to the interns to keep them busy, you re doing a great disservice to yourself, your company, and your interns.

Social media is, in many cases, the first connection with your organization, yet many organizations leave it in the hands of a young and inexperienced professional without any oversight or

2 Joe Pulizzi SOCIAL BRANDS THINK OUTSIDE THE BOX ISSUE #20 SOCIAL MEDIA SPECIAL EDITION Promoting Social Media To The Integrated Communications Bullpen 3 Unconventional Ways To Measure B2B Social Media Results The Rise Of Visual Content, And Why It Matters To You Social Media Dominance And The New Social Business Branded Video: The 7 Elements Of Virality...and much more inside. In association with: When social joins the integrated plan in the communications bullpen, you re setting everyone up for success 6 Focus On The Content Why, Not The What In the documentary The Story of Content: Rise of the New Marketing (26:54 mark), River Pools & Spas Co-Owner Marcus Sheridan shares the following about their turnaround from near bankruptcy to becoming the global leader in fiberglass pool education: The moment we stopped saying, We re pool builders and started saying We are the best teachers in the world about fiberglass pools and we just happen to install them as well, that was one of the most prosperous days of our lives. Before this, River Pools was like every other pool company - they installed pools. What became the difference in River s success was moving the product from primary to secondary in the mission Promoting Social Media To The Integrated Communications Bullpen Gini Dietrich Where does social media fall in the hierarchy of your organization? If you re still treating it as something you hand off to the interns to keep them busy, you re doing a great disservice to yourself, your company, and your interns. Your social media presence and strategy should never be treated as busy work or an experimental project. Social media is, in many cases, the first connection with your organization, yet many organizations leave it in the hands of a young and inexperienced professional without any oversight or supervision. Think about it this way: would you send an intern to golf with your largest customer and ask for more business? While that s an extreme analogy, by leaving social media in the hands of the intern, you are doing the same thing. Social media belongs in the middle of your integrated marketing and communications plan. It s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization. Brand Quarterly 7 Brand Quarterly 11 The Showcase Quarterly Digital Flip-Page Magazine 53,873 views per quarter * in 2017 Also indexed and catalogued by the EBSCO business and academic libraries, supplied to tens of thousands of companies and institutions worldwide. 49.2% 22.3% of new readers find us via ORGANIC SEARCH more through SOCIAL media sharing 77% of readers Management Level or above New Content Every Week On BrandQuarterly.com 371,488 views per month * in % Founder, Owner, Entrepreneur 21.8% VP, CxO, Director 17.3% Senior Management 11.2% Management Top Regions For Readership 12,800+ Opt-In Subscribers North America 36.7% [ United States: 32.5% ] Northern and Western Europe 34.1% [ United Kingdom: 23.4% ] Receiving regular content roundups plus magazine release notifications. Australasia 7.4% *view count calculated as average of yearly total

3 2018 Editorial Calendar March 2018 The TRANSFORMATION Issue Editorial Submission Deadline February Advertising Reservation Cut-Off February Advertising Material Due February Release Date March August 2018 The LEADERSHIP Issue June 2018 The GLOBAL Issue Editorial Submission Deadline April Advertising Reservation Cut-Off May Advertising Material Due May Release Date June November 2018 The INSIGHT Issue In addition to our themed quarterly issues, we publish a number of thought pieces weekly on BrandQuarterly.com. There are no set themes for this online content, and we encourage authors to submit articles covering any topic within the scope of brand and marketing. Online Article Review Session Deadlines: Editorial Submission Deadline July Advertising Reservation Cut-Off July Advertising Materials Due August Release Date August Editorial Submission Deadline October Advertising Reservation Cut-Off October Advertising Material Due October Release Date November IMPORTANT NOTE: We do not offer a particular feature or article synopsis for each Issue, instead, we request byline article submissions from authors, academics and practitioners, focused on their area of expertise, within the umbrella of the issue theme listed above. We find this generates the best pool of articles to build an issue around, as authors write about what they are most passionate about, rather than writing about whatever fits into an editorial layout. If you are unsure if a particular topic would be a fit for an issue, please us at editorial@brandquarterly.com and we will let you know. 2018! 04 JAN! 18 JAN! 01 FEB! 15 FEB! 01 MAR! 15 MAR! 29 MAR! 12 APR! 26 APR! 10 MAY! 24 MAY! 07 JUN! 21 JUN! 05 JUL! 19 JUL! 02 AUG! 16 AUG! 30 AUG! 13 SEP! 27 SEP! 11 OCT! 25 OCT! 08 NOV! 22 NOV! 06 DEC Bold dates coincide with magazine submission deadlines.

4 Promotional Options Overview See following page for benefit descriptions Sponsor Advertiser Thought Leader Brand Partner MAX 4 AVAIL 9250 Cornerstone Partner Marketing Sponsored advert in a BrandQuarterly.com subscriber x2 Featured event in a BrandQuarterly.com subscriber x2 Logo in footer of every BrandQuarterly.com subscriber ü Advertising Full page magazine display advertisement PLUS web banner x4 x4 Premium placement upgrade for web banner ü ü Web banner for event promotion x2 Branded Content (Report / Whitepaper / Article) Published on BrandQuarterly.com with full article promotion x3 x4 Partner Bonuses Discount on additional sponsorships and branded content 25% 50% Regular social media mentions across our channels ü ü Regular engagement with your social content through our channels ü ü Stand-alone Partner page on BrandQuarterly.com ü ü Logo in footer of every page of BrandQuarterly.com ü ü In assocation with Logo/link on rotation in website header (if no Partner for current issue) ü ü Sponsored Issue Of Brand Quarterly Magazine Logo on front cover of the magazine Double page, inside cover advertisement in the magazine Upgrade a piece of branded content to also publish inside the magazine Logo, sponsor credit and link in issue release Exposure on the issue s full marketing collateral UK VAT is NOT currently charged on the above items. Value calculated as (Listed Pricing) + (10% on applicable premium placements) + (partner 100/month) + (Sponsored 3250, if applicable). VALUE 10,255 VALUE 17,430

5 Promotional Options Descriptions Marketing Sponsored advert in BrandQuarterly.com subscriber See following page for full details. ONLY 1 AVAILABLE PER . Featured event in BrandQuarterly.com subscriber An image and promotional text for a branded event listing, displayed above standard listings. PARTNERS ONLY. ONLY 1 AVAILABLE PER . Logo in footer of every BrandQuarterly.com subscriber Have your (one colour) logo included at the top of the footer. Be recognised as a major sponsor and receive a link directly to your site. CORNERSTONE PARTNERS ONLY. Advertising Full page magazine display advertisement plus web banner Receive a full page display ad within the digital magazine, with the ability to include active hyperlinks and even embed videos (via YouTube/Vimeo). Accompany this with a web banner to be displayed throughout BrandQuarterly.com while the corresponding issue is current (min 12 weeks). Reach our subscribers, regular readers, and first-timers, whether they access the magazine directly or our online articles. Premium placement upgrade for web banner Have guaranteed above-the-fold, as well as homepage placement. PARTNERS ONLY. Branded Content Published on BrandQuarterly.com with full article promotion words, plus supporting graphics. Fully branded, advertorial links allowed, company profile and links included. Published as a stand-alone thought piece within our normal editorial space. Full promotional resources will be allocated as per a standard full article. ONLY 1 AVAILABLE PER WEEK. Partner Bonuses Discount on additional sponsorships and branded content Want a few more sponsored s or extra thought leadership opportunities? Receive an additional VIP discount. PARTNERS ONLY. Regular social media mentions across our channels Including Brand Quarterly, Brand Quarterly CMO, Vesey Creative, and our co-founder, Andrew Vesey. PARTNERS ONLY. Regular engagement with your social content Likes, Comments and Re-sharing of your own social media content by Brand Quarterly, Brand Quarterly CMO, Vesey Creative, and our co-founder, Andrew Vesey. PARTNERS ONLY. Stand-alone Partner hub on BrandQuarterly.com Stand-alone page including profile and images, video, social media feed, published reports and sponsored issues. PARTNERS ONLY. Sponsored Issue Logo on front cover of the magazine Have your brand front and centre, on the cover of your sponsored issue. CORNERSTONE PARTNERS ONLY. Double page, inside cover advertisement in the magazine Make a major impact as soon as a reader flips open the cover of your sponsored issue. This is an additional advertisement to your normal allocation, to help make the most of your sponsored issue. CORNERSTONE PARTNERS ONLY. Upgrade a piece of branded content to also publish inside the magazine One of your allocated thought pieces will be published within your sponsored edition of Brand Quarterly magazine in full, then republished on BrandQuarterly.com the following week. CORNERSTONE PARTNERS ONLY. Logo, sponsor credit and link in issue release We ll let all of our subscribers know that you played a major part in bringing them your sponsored issue of the magazine. No other advertising, sponsorships or third party logos will be present in the entire . CORNERSTONE PARTNERS ONLY. Exposure on the issue s full marketing collateral Your branding and sponsor acknowledgement on all collateral, including (but not limited to) issue web pages, promotional images, promotional video, social media posts, and coming soon advert in previous issue (if booked with enough lead time). CORNERSTONE PARTNERS ONLY. Web banner for event promotion Receive an additional banner slot for the purpose of promoting a branded event. PARTNERS ONLY. Logo in footer of every page of BrandQuarterly.com Displayed at the top of the website footer. Links directly to your profile page. PARTNERS ONLY.

6 Sponsored Subscriber Update s 12,800+ opt-in subscribers Fortnightly * distribution including the latest articles, white papers and editor s picks from BrandQuarterly.com, plus upcoming event listings. *adjusted to accommodate quarterly magazine issue release s Distributed Tuesdays at 3:00pm London local time (10:00am US Eastern / 7:00am US Pacific) Multi-booking Rates To qualify for discounts, sponsorships must be ordered and paid for in a single transaction. # of Sponsorships Total Investment Per Sponsorship Confirmed Distribution Dates: Content due one week prior to date. Sponsored text advertisement, with content directed to sponsor site Investment: 275 / (currently no UK VAT charged) Placement: Within the flow of articles. Appearing in the third overall position. Heading: 65 characters (including spaces). Text: 380 characters (including spaces) - CTA required, plus click through URL. First phrase/sentence may be bold. Image/Logo: 180px wide x 120px high, Max file size 50kb, JPG, GIF or PNG only. YOUR AD HERE 2018 * 09 JAN * 23 JAN * 06 FEB * 20 FEB * 06 MAR 13 MAR - MAGAZINE * 20 MAR * 03 APR * 17 APR * 01 MAY * 15 MAY * 29 MAY 05 JUN - MAGAZINE * 12 JUN * 26 JUN * 10 JUL * 24 JUL * 07 AUG * 21 AUG 28 AUG - MAGAZINE * 04 SEP * 18 SEP * 02 OCT * 16 OCT * 30 OCT * 13 NOV 20 NOV - MAGAZINE * 27 NOV * 11 DEC Note: Magazine release dates are included above for reference only - no sponsorship available. Issue sposorship is included in our Cornerstone Partner package.

7 Partner With Brand Quarterly It s Time To Take The Next Step TM A Vesey Creative Publication Contact: Brand Quarterly Co-Founder and Head of Projects & Partnerships: Andrew Vesey andrew@brandquarterly.com

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