Commercial-In-Confidence. Web Marketing. Pay Per Click
|
|
- Samantha Lambert
- 6 years ago
- Views:
Transcription
1 Commercial-In-Confidence Web Marketing Pay Per Click
2 1 Overview How it Works The Major Players Commonality Google Adwords Overture espotting Good Adverts Good Bidding... 7
3 1 Overview This document describes the various pay per click engines available to web marketers wishing to promote their web site. 2 How it Works Pay per click has become a major method of promoting web sites in the past 12 months and whilst they all vary a little in how they work the basic fundamental is that you bid for a keyword or phrase up to a maximum and the bid determines your position in the listings. When a user clicks your advert and is redirected to your site, you pay either your max bid or just a bit more than the next highest bidder. You do not pay for each advert impression, only for actual visitors. 3 The Major Players There are many major pay per click companies but only 3 big players relevant to the UK at the moment. These are Google Adwords, Overture and espotting. We ll discuss each of these in detail. 3.1 Commonality The major players have some features in common. You can select which geographical markets to pitch to (UK, Germany, US etc.) Define a heading Define body text Define the URL to point to Define the display URL Adverts must be targeted. These ad campaigns have editors who will review your advert against various guidelines and one of these is relevancy. So you can t just advertise on popular search terms which are irrelevant 3.2 Google Adwords Google is the largest search engine on the web, if you are optimising your web site the google is always the first target. They currently have 2 advertising campaigns Premium and AdWords. Premium is based on a per impression basis and is being phased out by the end of the year. If you visit type in a search for lingerie
4 The lime coloured link at the top is a premium ad. The boxes on the right are adwords adverts. When the premium ads are replaced the top 1-2 adwords ads will become premium listings in future (it s possible to achieve this today if no Premium advertisers have the keyword). For clarification: Google PPC ads start from as little as 4p per click as a minimum. Google s advert positioning is based on your bid and how popular your advert is, so a lower bidder with a popular ad can in theory go up the rankings. See below for Google s description:
5
6 One thing that differentiates Google from espotting and Overture is that an advertiser on espotting and Overture must have an exact phrase match. So if I advertise on Overture for the keyword Lingerie but the user types in french lingerie I will not match but on Google I can buy the lingerie keyword with fuzzy matching (it s the default on google anyway). This is a disadvantage and an advantage because it saves you thinking up every phrase a user might type but it also saves your competitors too and the lazy marketer with a big budget can just take everything. The other major advantage of Google is that they edit your adverts after they have gone live, so your ad can be up and running in seconds. ESpotting and Overture review the advert before letting it go live. Google ads appear on Google.com and Google.co.uk as well as many engines that are powered by google so the reach is pretty far. A big differentiator for Google is that they allow you to set a daily budget. This can keep costs in line but if you set it too low, your ad will not appear every time so that your budget doesn t get busted. 3.3 Overture Overture adverts are displayed in the UK on search engines such as Yahoo.com, msn.co.uk, aol.co.uk, freeserve, ask.co.uk, lycos, altavista and more. So you can see that overture is an important prospect too. One advantage over Google is that Overture ads on most of these sites look more like standard listings.
7 Whilst it clearly shows that they are sponsor results, the average user just sees it as a top listing. Typically overture powered sites have the first 2-3 listings at the top of the page, sometimes 2-3 at the bottom and as the user pages through the listings subsequent ads can be found. The biggest opportunity with Overture is to pick up complete phrases that other advertisers have not yet found. Recently however Overture introduced a tool based on the past 30 days searches which makes this a lot easier. As with Google s inclusive fuzzy matching this tool is both an advantage and disadvantage. Overture keywords are plural insensitive so you need only bra to get bra and bras. Bidding starts at 10p per click. 3.4 espotting espotting is similar to overture but with less reach. It supplies adverts for yahoo.co.uk (as opposed to yahoo.com in the UK powered by Overture), alltheweb, ask, easyinternet, netscape and more. espotting offers similar exact phrase matching to Overture but additionally is plural sensitive so you will need to bid on both the singular and the plural. For most terms users search on the plural but there are some exceptions. Bidding starts at 10p per click. 4 Good Adverts The following are a few simple guidelines to help you create good adverts. Include the main keywords in the title and body of the advert. On most search engines the keywords get set to bold or another colour to make them (therefore your advert) stand out. Additionally if a user types in Darjeeling Teas she is more likely to go to an ad for Darjeeling than an ad for generic Tea Dealer. This means you will need to create 1 advert for nearly each and every keyword phrase you use. It is worth the hard work. Have a call to action that differentiates you in some way. Free offers, discounts, exact price if you can beat all the competitors. This needs to be done carefully as each PPC engine has rules about what sort of words are and are not allowed. Keep the advert relevant. 5 Good Bidding If you find phrases that are not bid for you can have the #1 spot for the minimum bid so it s worth seeking them out. For the popular terms the bidding may go over 1. To bid in this league you need to be sure that you can get a return on investment or be confident that you can make an ROI given the lifetime of the customer. We would recommend taking minimum bids initially and work out what your conversion rate of visitors into customers is. Then knowing your profit margins you can establish your maximum bid on the keyword.
HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH
HOW WE INCREASED SHOE ZONE S ADWORDS ROI BY 196% IN JUST ONE MONTH TABLE OF CONTENTS Studio-40 Case Study: Shoe Zone STEP 1 IDENTIFY THE BEST PLACEMENT FOR ADVERTS PAGE 3 STEP 2 - OPTIMISE KEYWORDS FOR
More informationLesson 1) PPC Strategy Development
Lesson 1) PPC Strategy Development By: Gareth Redmond Advanced Digital Marketing Educator www.shawacademy.com Advanced.digitalmarketing@shawacademy.com What s to come? Every Tuesday Theoretical lesson
More informationSEM (Search Engine Marketing)
SEM (Search Engine Marketing) - 2013 www.clear-creative.co.uk SEO (Search Engine Optimisation) overview SEO. Imagine you have a car and it needs a service. It is a bit like having a website and it needs
More informationReverse-engineering AdWords Quality Score factors
Reverse-engineering AdWords Quality Score factors Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
More informationAdvanced Google Adwords (Part Two)
Advanced Google Adwords (Part Two) Hi, it s Vincent here. Welcome to this week s eclass on Google Adwords. During the past two weeks, I ve given the insight of how Google works and how not to lose money.
More informationSME WORKSHOP: MARKETING ON A BUDGET
SME WORKSHOP: MARKETING ON A BUDGET BUILDING SUCCESS USING COST EFFECTIVE DIGITAL MARKETING NETCLUES NOVEMBER 2015 I m Jay. Iwork with these guys ^ Meet Rahul. Iwork with these guys ^ & Kartik. Iwork with
More informationAcing Google AdWords
Introduction... 3 Choosing an Affiliate Program... 5 Choosing a Company... 5 Picking a Product... 5 Research the Product... 6 Setting Up Your Account... 7 Understanding Your Quality Score... 9 Quality
More informationGoogle AdWords. Learn how to setup your AdWords account correctly and effectively target your audience. Alisha Lee, AEE Solar Marketing Mgr.
Google AdWords Learn how to setup your AdWords account correctly and effectively target your audience Alisha Lee, AEE Solar Marketing Mgr. Agenda Important Preparation Steps AdWords Setup Managing your
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationCall Tracking & Google Analytics Integration
Call Tracking & Google Analytics Integration A How to Guide Table of contents Integrating call tracking with web data Why? The benefits What you need to get started Virtual Telephone Numbers A Google Analytics
More informationHow to Lower Your PPC Budget, but Get More Patients: Best Practices. Dr. David Evans Financial Disclosure.
How to Lower Your PPC Budget, but Get More ASOA 2017 Los Angeles David Evans, PhD, MBA CEO, Ceatus Media Group Booth # 2454 Financial Disclosure Employee and Owner of Ceatus Media Group LLC, a Full-Service
More informationRemarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationThe Guide to Cracking the LinkedIn Ads Platform
The Guide to Cracking the LinkedIn Ads Platform Learn how to set up revenue tracking, improve your ads, and generate more high quality leads, pipeline, and ultimately, revenue Brought to you by Bizible,
More informationOPTIMIZING GOOGLE SHOPPING: STRUCTURE. Taking a closer look at optimizing Google Shopping and how it is structured
OPTIMIZING GOOGLE SHOPPING: STRUCTURE Taking a closer look at optimizing Google Shopping and how it is structured ABOUT THE AUTHORS PART OF THE QUANTADS PPC TEAM THOMAS BYSKOV MADSEN DIGITAL MARKETING
More informationADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.!
1. What is AdWords? ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS. This type of campaign is called a Search
More informationBUY. Data-Driven Attribution. Playbook
BUY Data-Driven Attribution Playbook 1 WHAT Introduction to data-driven attribution Before someone makes a purchase or completes another valuable action on your website, they may well have performed several
More informationGoogle. EXAM - Adwords-fundamentals. Google Adword Advertising Fundamentals. Buy Full Product.
Google EXAM - Adwords-fundamentals Google Adword Advertising Fundamentals Buy Full Product http://www.examskey.com/adwordsfundamentals.html Examskey Google Adwords-fundamentals exam demo product is here
More informationSearch engine advertising
Search engine advertising Hal Varian Online advertising Banner ads (Doubleclick) Standardized ad shapes with images Loosely related to content Context linked ads (Google AdSense) Related to content on
More informationGoogle. EXAM - Adwords-search. Google Adword Search Advertising Advanced.
Google EXAM - Adwords-search Google Adword Search Advertising Advanced TYPE: DEMO http://www.examskey.com/adwords-search.html Examskey Google Adwords-search exam demo product is here for you to test the
More informationCOPYRIGHTED MATERIAL. Advertising
Advertising Getting people to identify themselves as interested in your product is the critical first step of your marketing efforts. Advertising is what brings them into your sales funnel, and everything
More informationHABIT 2: Know and Love Quality Score
HABIT 2: Know and Love Quality Score IMPROVING QUALITY SCORE: THE VALUE OF BEING MORE RELEVANT RAISING QUALITY SCORE TO INCREASE EXPOSURE, LOWER COSTS, AND GENERATE MORE CONVERSIONS WHY SHOULD YOU CARE
More informationThe Beginners Guide to Setting Up an Adwords Account
The Beginners Guide to Setting Up an Adwords Account First of all - You can do this! Setting up an adwords account looks a bit daunting, but it only looks that way. Block out some time where you ll be
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationMastering Google AdWords
Mastering Google AdWords MKTG03; 3 Days, Instructor-led Course Description Ready to take your Google AdWords skills to the next level? Take this comprehensive Google AdWords training course to become more
More informationA Small Business Guide to Maximizing Paid Search Results Part 2
Section Title A Small Business Guide to Maximizing Paid Search Results Part 2 Learn how to launch a successful Google AdWords campaign that will drive leads, increase sales, and help build your base of
More informationPASSTCERT QUESTION & ANSWER
PASSTCERT QUESTION & ANSWER Higher Quality Better Service! Weofferfreeupdateserviceforoneyear HTTP://WWW.PASSTCERT.COM Exam : Adwords-search Title : Google Search Advertising Advanced Exam Practice Test
More informationUNDERSTANDING GOOGLE S AD EXTENSIONS
Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers in an effort to walk that fine line between helping searchers find what they need and keeping
More information6 # of landing pages
Test Account Report Date: Oct 27, 2017 Your AdWords Performance Grade is: Excellent You may have just earned yourself a starting spot on the all-star team. Only 10% of advertisers fall into this category.
More informationANVIL MARKETING SERVICES
ANVIL MARKETING SERVICES Media Marketing for Local Business 2012 SEO and Social Media Consultant +44 208 144 0973 Angus Watson International Sales Manager +44 203 608 4007 http://anvilmarketing.co.uk 1
More informationA study by Bambrick Media
VER. 1 A study by Bambrick Media What s In The Report? 1) About The Author 2) How To Double Your Leads 3) Keyword Optimisation 4) Landing Page Optimisation 5) A/B Split Testing 6) Quality Score Optimisation
More informationHow to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness
How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy
More informationMobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.
Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices
More informationDealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
More informationHow to Setup Google AdWords for WAP Phone
How to Setup Google AdWords for WAP Phone 1 WAP Phone is a feature phone or a non Smart phone WAP Phone Blackberry Smartphone - Androids, iphones While setting up a WAP campaign, there are a few things
More informationDigital Capabilities Packet
Digital Capabilities Packet Position your company on the first page of major search engines when persons are actively searching for products or services you offer! Keys to Success Relevance: Achieve higher
More informationThe New Marketing Metrics for B2B. Measurements that really matter to the success of your business
The New Marketing Metrics for B2B Measurements that really matter to the success of your business Table of Contents Introduction Step 1: Analyze Your Customer s Buying Process Step 2: Identify Your Marketing
More informationHow to Make Money Selling a High Demand Novelty Item
How to Make Money Selling a High Demand Novelty Item Copyright 2013 by James J Jones Duplication prohibited Notice This ebook and supplementary material was created to provide specific information regarding
More informationMASTERING AMAZON MARKETING SERVICES IN Cutting-Edge AMS Strategies to Drive Product Discoverability & Sales
MASTERING AMAZON MARKETING SERVICES IN 2018 Cutting-Edge AMS Strategies to Drive Product Discoverability & Sales Table of Contents Introduction First Things First: Content Matters AMS Overview Sponsored
More informationHow to Use Google AdWords (And See Results!)
How to Use Google AdWords (And See Results!) LeadCrossing Online advertising has continued to grow exponentially over the last few years, and Google AdWords is one of the biggest players in the market.
More informationADWORDS CAMPIGN - CASE STUDY. Industry in focus Education & wellness
ADWORDS CAMPIGN - CASE STUDY Industry in focus Education & wellness Client introduction This case study documents 3-month performance of Google Adwords campaign run by Team Upreports for Ekattva Yogshala,
More informationBing Ads Product Update. #BingAdsConnect
Bing Ads Product Update Listening and delivering what advertisers are asking for Bing Ads has a customer obsession. Customer obsession isn t a buzzword for the Bing Ads team. It s a state of mind. Danny
More informationIntermediate Google AdWords Instructors: Alice Kassinger
Intermediate Google AdWords Instructors: Alice Kassinger Class Objectives: Understand how Ads show on the results page Analyze the progress and success of your Ads Learn how to improve your Ad Rank with
More informationThe Complete Guide To Using Excel For PPC
The Complete Guide To Using Excel For PPC By: Jacob Brown, Account Manager Rachael Law, Account Analyst Excel is a crucial tool for any PPC marketer s daily workflow. From building campaigns and writing
More informationHELPING OVER 1,000 BUSINESSES SUCCEED ONLINE
HELPING OVER 1,000 BUSINESSES SUCCEED ONLINE WHY CHOOSE ZYBER? Zyber was formed by James Sampson & James Monk. Since 2009, Zyber has helped over 1,000 businesses get online. Zyber is 100% New Zealand operated
More informationIntroduction. If you are curious of what to expect, then read on
Introduction If you are reading this, then you re probably preparing to take the Advertising Fundamentals exam and are not quite sure of what s in store for you? or you feel a little under confident about
More informationTHE PROFIT-DRIVEN MARKETER:
THE PROFIT-DRIVEN MARKETER: WRITTEN BY Matt Lawson PUBLISHED May 2014 Setting a New Standard for Performance THE RUNDOWN There s a new trend driving successful digital advertising campaigns: profit-driven
More informationHomeless B Romania Samu Social Romania
Final report LLP-ERASMUS Intensive Programme Internet advanced promotional tools application for increasing awareness of social exclusions movement Homeless B Romania Samu Social Romania Report by: 1)
More informationText Ads Optimization Guide
Text Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05
More informationPhases. Phase I - Review on Search Fundamentals. Phase II - Ad Formats. Phase III - Ad Quality. Phase IV - Adwords Tools
Advanced Search Phases Phase I - Review on Search Fundamentals Phase II - Ad Formats Phase III - Ad Quality Phase IV - Adwords Tools Phase V - Performance Monitoring and Reporting Phase VI - Performance,
More information1. Google AdWords An Overview The Success of Google AdWords What are Google AdWords? How Google AdWords Works...
Google Adwords Primer Your Step By Step Guide To Using Google Adwords 1. TABLE OF CONTENTS Part-I: Introduction... 5 1. Google AdWords An Overview... 6 2. The Success of Google AdWords... 8 Part-II: Understanding
More informationWhat Marketing DNA Tells You About Managing Google AdWords
What Marketing DNA Tells You About Managing Google AdWords Get More Visitors for Less Money On The World s Most Amazing Advertising Machine and do it YOUR Way By Perry Marshall www. www.perrymarshall.com
More informationTHE NICHE SITE CHECKLIST
THE NICHE SITE CHECKLIST So you just finished s mini course That means you know what it takes to build a niche site to a full-time income online. We covered a lot in the 5 lessons. Basically, we went over
More information5 ALTERNATE WAYS TO EARN FROM 7SEARCH
qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh 5 ALTERNATE jklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwer WAYS TO EARN tyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzx
More informationThe Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan
The Small Business Owner s Complete Marketing Checklist 92 Simple Steps to Building Your Profit-Generating Marketing Plan Whether you are a venerable marketing deity or you can t find an effective campaign
More information02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager
Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid
More informationDigital Marketing Made Simple
What You Don t Know Helps Your Competition. Digital Marketing Made Simple Sponsored by About Us. Dennis J. Sheely Director of Sales & Marketing NorCal Community Media 30+ years in the media business at
More informationFACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING
FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8
More informationTraffic Ultimatum. Paid Traffic. Pay Per Click, Contextual Ads & Pay Per View: The Three Kings Of Paid Traffic Revealed!
Page 1 Traffic Ultimatum Paid Traffic Pay Per Click, Contextual Ads & Pay Per View: The Three Kings Of Paid Traffic Revealed!" By George Brown Page 2 Legal This information is for your personal use only
More informationWhy Do So Many Online Businesses Fail?
Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,
More informationWritten by Jordan McClements.
Written by Jordan McClements. Not all of these tips are directly related to Google AdWords, but all of them are important if your are thinking of spending money on Google AdWords, and many of them are
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationSEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL
SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business
More informationTHE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE
THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE CONTENT 1. Does Your Business Have A Dream? 2?? 2. What is Live Chat? 3 3. Live Chat in Industries Today 4 4. Why Your Business Needs Live Chat 7 5.
More informationNeild & Co Digital Marketing ebook
Neild & Co Digital Marketing ebook Ten years ago Facebook was still in its infancy and small business marketing tools stretched as far as a few ads in the local paper or perhaps an ad on the local radio
More information10 Questions to Ask When. Campaigns - 5 things you need to know. What the AdWords Update Means for Your Paid Search Strategy. hanapinmarketing.
10 Questions to Ask When Google s Enhanced Building Your PPC Program Campaigns - 5 things you need to know What the AdWords Update Means for Your Paid Search Strategy Developing a winning paid search program
More informationInsert Your Logo Here. Memorable Domains for Those Who Make Waves
Insert Your Logo Here Memorable Domains for Those Who Make Waves What is a Top-Level Domain Name? A Top-Level Domain (TLD), or domain name extension, is the part of the domain name after the dot. The term
More informationPAY PER CLICK. Directing Your Market Towards Goal Ful llment
PAY PER CLICK Directing Your Market Towards Goal Ful llment TABLE OF CONTENTS Introduction 01 Chapter I PPC Campaign Management 03 Chapter II Funnels Optimization 06 Chapter III Ad Group Segmentation 07
More informationAn Executive s Guide to B2B Video Marketing. 8 ways to make video work for your business
An Executive s Guide to B2B Video Marketing 8 ways to make video work for your business [Video] Content Is King Companies that utilize video content to present their products and services can experience
More informationBTEC National Diploma In Business- Internet Marketing
BTEC National Diploma In Business- Internet Marketing Benefits, Opportunities & Challenges of Internet Marketing (P2,P3,P4 also good for M1 & M2) Extracts taken from Internet Marketing: Strategy, Implementation
More informationGOOGLE ADWORDS: GOOGLE GRANTS 101. Presented by Stephanie Higinbotham of SH Marketing, LLC and Jeffrey Byrne + Associates
GOOGLE ADWORDS: GOOGLE GRANTS 101 Presented by Stephanie Higinbotham of SH Marketing, LLC and Jeffrey Byrne + Associates Jeffrey Byrne + Associates, Inc National fundraising and financial development firm
More informationAN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative.
AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company
More informationDigital Marketing 6 Days Classroom Training
Digital Marketing 6 Days Classroom Training Learning from the class According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities. Whether you re looking
More informationHow to do SEO for Swiss companies?
How to do SEO for Swiss companies? This article aims to help small and big companies and organizations in Switzerland which are aware of Search Engine Optimization (SEO) and are about to take advantage
More informationThe Lazy Man s Cash Formula
The Lazy Man s Cash Formula Copy Exactly How I Generate $1,927 Per Day Online Almost Effortlessly By Mr. X Now, let s start making some automated revenue as I promised you! Legal Disclaimers All material
More informationZero-Friction Marketing
Zero-Friction Marketing If you have been paying attention to the Internet marketing gurus over the past year, you know that anything related to CPA marketing has been white-hot. Unfortunately, most of
More informationWhat can Lava Boost do for your online sales?
What can Lava Boost do for your online sales? Who are we? LAVA BOOST is a Internet marketing company and contextual network that is comprised of over 250,000 high traffic popular websites that are utilized
More informationAD EXTENSIONS Taking Google AdWords for B2B to the Next Level
AD EXTENSIONS Taking Google AdWords for B2B to the Next Level AMANDA CHANEY, Sr. Account Manager, Search Mojo JULIA LIM, Vice President of Marketing, ScienceLogic @SEARCHMOJO 800.939.5938 ABOUT SEARCH
More informationHow to integrate online marketing and your client intake process
How to integrate online marketing and your client intake process A look at Google AdWords s place in your marketing plan, and the importance of integrating digital marketing with case intake BY SUSAN HANSHAW
More informationBest Practices & Feed Optimization
Best Practices & Feed Optimization Google Shopping Campaigns Best Practices As we enter the holiday season once again, it s a great time to take a look at your Google Shopping Campaign product listings.
More informationIncrease Online Sales with Strategic Internet Marketing
------------------------------------------------------------------------ INCREASE ONLINE SALES WITH STRATEGIC INTERNET MARKETING Legal Disclaimer: While all attempts have been made to verify information
More informationCreative That Clicks. Optimizing Search Ad Copy to Increase Relevance. SEM Best Practices Series
Creative That Clicks Optimizing Search Ad Copy to Increase Relevance SEM Best Practices Series Introduction Today s consumers scan the news on tablets at the breakfast table, email from their smart phones
More informationPAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:
DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.
More informationHow to Objectively Assess your Website s Performance.
How to Objectively Assess your Website s Performance. Are your competitors getting ahead of you on the Internet? Are your website statistics fooling you? This whitepaper reviews the key factors for both
More informationSacred Serve. Digital Marketing Strategy. Sean Cronin, June 5 th
Sacred Serve Digital Marketing Strategy Sean Cronin, June 5 th 2017 www.linkedin.com/in/spcronin www.count-digital.com Overview 1. Introduction 2. Goals & Objectives 3. Customer Persona 4. The Customer
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationET MedialabsPvt. Ltd. Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi ; Contact :
ET MedialabsPvt. Ltd. www.etmedialabs.com Opp. WHY Select GO City ONLINE Walk?- Mall, New Delhi -110017 ; Contact : 011-41016331 Managing Large Scale Google PPC Campaigns Running ecommerce campaigns on
More informationAdmedo RTB Information Pack.
WELCOME TO ADMEDO Admedo RTB Information Pack www.admedo.com hi@admedo.com 2014 Why Admedo? YOU VE GOT THIS! The #1 Self-Serve Real Time Bidding Platform Admedo is a self-serve performance Display, Mobile
More informationPaid Search and Social Media Advertising Campaigns for Student Recruitment
Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords
More informationBEST PRACTICES FOR ADWORDS
click.co.uk - Click Consult www.click.co.uk Ad The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we ll discuss what determines ad position and
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationGETTING TRAFFIC WITH FACEBOOK ADS
GETTING TRAFFIC WITH FACEBOOK ADS Facebook advertising is an excellent platform to use to increase traffic to your website. In order to be successful with your advertising campaigns it's important to do
More information3 Common Mistakes New Business Owners Make (And How To Avoid Them)
MINDBODY WHITE PAPER 3 Common Mistakes New Business Owners Make (And How To Avoid Them) MINDBODY White Paper 3 Common Mistakes New Business Owners Make (And How to Avoid Them) Copyright 2014 MINDBODY 1
More informationThe 5 Telecom Website KPIs You Need to Track
The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis
More informationFacebook Friendly Marketing
WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business
More informationHow to Get Clients with Facebook in 30 Days
LAW FIRM MARKETING How to Get Clients with Facebook in 30 Days A Step-By-Step Guide to Facebook Marketing for Law Firms By: Edmund V. Yan, Esq Thank You Thanks for downloading this comprehensive guide.
More informationMobile Advertising : Industry Outlook Report
4. The Advertising & Marketing Ecosystem The mobile advertising ecosystem has experienced rapid growth since 2009. The market is fast maturing and the fragmented nature of mobile platforms is giving rise
More informationPre-Workshop Training: Niche Research
Pre-Workshop Training: Niche Research Overview One of the fundamental mistakes new email marketers make is picking the wrong niche to build a list and market products to. To start you off right, I'm going
More informationHOW TO ACTUALLY MAKE MONEY FROM DIGITAL MARKETING
HOW TO MAKE MONEY FROM INTERNET MARKETING 1 HOW TO ACTUALLY MAKE MONEY FROM DIGITAL MARKETING A Primer for Local Business Owners A Publication of 2 HOW TO MAKE MONEY FROM INTERNET MARKETING HOW TO MAKE
More information