HOW TO PUBLICISE & PROMOTE MMM18

Transcription

1 HOW TO PUBLICISE & PROMOTE MMM18 Publicity guidelines and materials for Country Leaders Building on the world s largest synchronised global BP screening project Be part of it create history and improve world health

2 TOGETHER WE CAN CHANGE WORLD HEALTH WE WANT TO CHANGE THIS Thank you to everyone who took part in May Measurement Month During MMM s launch year, you helped us stage the largest ever synchronised global public BP screening programme of its kind: 100+ countries took part 1.2 million+ people were screened Over 100,000 participants were found to have previously unidentified hypertension. A similar large number who were already on treatment were found to have uncontrolled BP.. These people were previously unaware of this - and can now take steps to improve their health. This document will help you plan MMM18 in your country, with resources you can download from the area - to make MMM even better, reach new people, and ultimately improve and save more lives. 2

3 TOOLKIT CONTENTS MMM objectives & strategy 4 Engaging the public Central campaign 6 Local implementation 14 Branded artwork to download 20 Promotional Resources 23 Participant Resources 25 Recruitment of volunteers 27 Time-line 30 3

4 MMM OBJECTIVES 1. Increase awareness of the health issues around hypertension in the public and healthcare arenas 2. Create scientific evidence to inform and influence health policy 3. Screen a further 1.5million+ people, who ideally haven t had their BP measured for over 1 year and collect quality data 4

5 HOW WE PLAN TO DO THAT 1. Increase PUBLIC awareness and engagement to drive people to screenings 2. Make it easier for you to collect, record and submit your DATA 3. Deliver greater IMPACT Media campaign, celebrity endorsement and social media engagement Via our new and more flexible App Use the success of MMM17 to aid volunteer recruitment and update promotional materials 5

6 PUBLIC ENGAGEMENT Global Campaign and Local implementation

7 GLOBAL CELEBRITY AMBASSADOR Will Poulter, Hollywood Actor is signed up once again as MMM global celebrity ambassador This gives us 2 benefits: AWARENESS: We can increase our reach via Will Poulter s network CONTENT: We can create interesting content to share on social media as well as gain press coverage ACTION: Please follow us on social media (@maymeasure) and share our posts related to Will Poulter Think about local celebrities or public figureheads that you could involve as country specific ambassadors 7

8 MMM SOCIAL MEDIA - PROFILES - Social media accounts now all have the same The profile design has been updated with the strapline and core messages We are continuing with our hashtag call to action: ACTION: Please use this hashtag when posting your own social media posts as it will help us identify them to share and create more following / awareness 8

9 MMM SOCIAL MEDIA CHANNELS - With limited resources our approach for MMM18 is FOCUS. Please feel free to adapt your local approach if your target audience uses different social media channels: FACEBOOK: This will become MMM s public engagement channel. Driving awareness of the need to and using public facing language TWITTER: This will be more for science and healthcare particularly for the MMM recruitment drive (for MMM volunteers, screening partners, ambassadors etc) INSTAGRAM: Usually a younger audience, but driven by imagery. This is perfect for sharing MMM in action, so we are reliant on you and any celebrities / ambassadors for any photos during MMM ACTION: Please always check you have permission when sharing photos of identifiable people and remember to use our hashtag 9

10 MMM SOCIAL MEDIA CONTENT - GENERAL HYPERTENSION CONTENT - APRIL Throughout April we will share general content to generate awareness about the issues surrounding hypertension Please also share local relevant information regarding hypertension during April MMM VIDEO END APRIL & MAY We will post a short MMM video for Facebook sharing at the end of April just before MMM From ISH President for credibility This will get repeated in May during MMM MMM CELEBRITY END APRIL & MAY We will have celebrity post / video for sharing at the end of April just before MMM Using Will Poulter to attract views and to increase awareness This will get repeated in May during MMM shared with friends and family throughout May 10

11 MMM SOCIAL MEDIA CONTENT - MMM INFOGRAPHIC - MAY We will have an infographic about the importance of getting BP checked and a soft link to MMM screening To be shared with friends and family throughout May MMM STORIES MAY & JUNE We will share MMM stories from around the world throughout MMM and beyond ACTION: Please share MMM social media content through your own and society accounts And send your photos of MMM in action to us at comms@maymeasure.com 11

12 MMM SOCIAL MEDIA FB PHOTO FRAME - MMM FACEBOOK PROFILE PHOTO FRAME is available to upload throughout the month of May to increase public awareness virally To upload: Go to: Search: May Measurement Month Click on the MMM frame. You can adjust the position over your photo In the bottom right corner, select when you want it to switch back. You will need to select custom Then click the blue Use as Profile Picture box ACTION: If you have a Facebook account, please use the Facebook frame during May and encourage as many friends, family and colleagues as well as your MMM celebrity ambassadors - to do the same 12

13 GLOBAL MEDIA CAMPAIGN In addition, Servier are running a global public media campaign that supports MMM and will drive awareness of the need to get blood pressure checked The campaign takes a very different approach to typical pharmaceutical advertising and totally supports MMM objectives Interest will be created through hypertension related posts in APRIL and the main campaign will launch 1st MAY Remember how your parents told you what to do? Now it s your turn. Mom, if I ve told you once, I ve told you a thousand times. Go get your blood pressure checked. Make sure your parents and loved ones get their blood pressure checked today Remember how your parents told you what to do? Now it s your turn. Dad, do I have to talk til I m blue in the face? Get your blood pressure checked. Now. ACTION: You are encouraged to contact your local Servier office to see how they plan to implement the campaign and how they could support your MMM events becauseisayso.net May Measurement Month Make sure your parents and loved ones get their blood pressure checked today becauseisayso.net May Measurement Month 13

14 LOCAL PUBLIC ENGAGEMENT A local approach will be needed to launch MMM in the different locations around the world, to reflect the many cultural differences We will create a template press release for you to adapt with your local initiatives Here are just a few of the ideas that have worked in MMM17 for your inspiration. 14

15 MANY WAYS TO PROMOTE PUBLIC FIGUREHEADS Cardiff Football Club Wales Use celebrity endorsement to gain social media, press and TV coverage Ideas: Local celebrities who have suffered from hypertension themselves Local singers Local actors Local sports celebrities Endorsement from government health officials Live broadcasts of radio presenter being measured outside a screening centre Size 8 Gospel Singer Kenya They are often happy to support a cause such as MMM it creates a good image for their own persona ACTION: Who could you approach to be measured and spread the word? Former President - Philippines

16 MANY WAYS TO PROMOTE AWARENESS MARCHES Using branded t-shirts, caps and MMM banners Mass marches that create noise and raise awareness Awareness marches Pakistan

17 MANY WAYS TO PROMOTE ENGAGEMENT OF COMMUNITY LEADERS Find a person of influence within a community Teach about hypertension and brief MMM Arrange MMM screening days Malawi

18 MANY WAYS TO PROMOTE RURAL COMMUNITIES Street-plays for awareness of the issue Mobile BP screening units / vans Door to door offers of blood pressure testing Often a lifetime first for participants Rural India village screenings

19 MANY WAYS TO PROMOTE PUBLIC SCREENINGS Organise screenings in places where they are lots of people, e.g. Airports Railways stations Market days Indonesia Church days Supermarkets Factories India India Vietnam Vietnam Indonesia

20 BRANDED ARTWORK To promote and brand screening sites

21 THE LOGO OLD LOGO The old logo was too complex and was difficult to use across all mediums NEW LOGO A new simpler logo was introduced for MMM18 that is more flexible to use Please use this new logo on all NEW materials for MMM Download guidelines and artwork from 21

22 BRANDED RESOURCES Artwork has been created for you to brand your MMM screenings. Either to promote your events or to provide information to your participants No reference to the year has been made, so you will be able to use the materials for future MMM events If the artwork is not available in your language, you may translate and adapt the artwork into your own language Where possible, artwork has been created for both in-house printing as well as for professional mass printing A selection has been created for you to pick and choose the most appropriate depending on your resources / funding available Download guidelines and artwork from 22

23 PROMOTIONAL RESOURCES ITEM: HOW TO USE IT: PROMOTIONAL A5 LEAFLET MAY MEASUREMENT MONTH A SIMPLE MEASURE TO SAVE LIVES Did you know? 10 Million People Die each year because of high blood pressure These deaths are PREVENTABLE Have your blood pressure checked for FREE during MAY MEASUREMENT MONTH 1 31 May MAY MEASUREMENT MONTH A global public screening campaign to raise awareness surrounding the risk and issues of high blood pressure WHY DOES MAY MEASUREMENT MONTH MATTER? The No.1 contributing risk for global death is high blood pressure These DEATHS are PREVENTABLE and that s the real tragedy DON T BE THE NEXT STATISTIC From 1 31 May, you can have your blood pressure measured for free at your local May Measurement Month centre and quickly find out whether or not you are at risk. You will be provided with lifestyle tips to help prevent high blood pressure and, if you are at risk, we will advise you on what you should do next. 10 Million lives are lost needlessly each year due to high blood pressure Only 1/2 of people with high blood pressure, know it Use this to hand out near your screening location to promote the event There is space on the back to write the address of the nearest follow May Measurement Month is an initiative led by the International Society of Hypertension and endorsed by the World Hypertension League PROMOTIONAL A3 POSTER Use these posters to promote your screenings. You may add a sticker with an event address or ask your printer to adapt the artwork and add the address in the space at the bottom Download from 23

24 PROMOTIONAL RESOURCES ITEM: HOW TO USE IT: PULL UP BANNER These banners are very effective for use at screenings and any launch events You will need to have a professional printer create these for you, but they can be re-used T-SHIRT ARTWORK t-shirt artwork is available for printing red on white, or white on red Use these for your staff or ask your celebrity ambassadors to post of photo of themselves wearing one on social media Download from 24

25 PARTICIPANT RESOURCES ITEM: HOW TO USE IT: INFORMED CONSENT PARTICIPANT FACTSHEET Word document available MAY MEASUREMENT MONTH WHAT IS THE AIM OF MAY MEASUREMENT MONTH? WHY IS IT IMPORTANT? WHO CAN GET INVOLVED? ARE THERE ANY RISKS? WHAT HAPPENS IF I HAVE HIGH BLOOD PRESSURE? MAY MEASUREMENT MONTH FACT SHEET May Measurement Month is a worldwide public screening initiative to highlight the need for increased awareness around blood pressure Our aim is to measure as many WHAT people s blood IS THE pressure AIM as OF possible and find out just how big the problem is. We will then MAY MEASUREMENT MONTH be able to demonstrate to governments across the world why they need to raise public awareness and provide us all with better blood pressure screening facilities and treatment. High blood pressure is a silent killer. It is the No. 1 contributing risk factor for global death causing many cardiovascular complications. But often people don t even know they have high blood pressure. There are no symptoms and some people only find out they have high blood pressure after they suffer a heart attack or stroke, or are diagnosed with something else, such as heart or kidney disease. We are looking for adult volunteers aged 18 years plus who ideally have not had their blood pressure recorded in the past 12 months. But don t worry if you have you can still take part. No, none at all. You can only gain by being one of our valued volunteers, because you will find out what your blood pressure is and whether you need to do anything about it. If your readings are sufficiently high to put your health at risk, we will advise you to see your healthcare provider as soon as possible. We will also provide you with some information about blood pressure and how you can start lowering yours today with some simple lifestyle changes. You should have this document printed and available for all participants so they understand what s involved and how their data will be used. Post a copy on a wall at your screening or print individually it may be required for your ethics approval Similar to the informed consent, but in a simplified format. This A5 leaflet is to hand out to participants providing answers to the questions they might have INFORMATION FOR HYPERTENSIVES Word document available This sheets provides information for volunteers to give participants if they are found to be hypertensive VOLUNTEER CERTIFICATE MAY MEASUREMENT MONTH CERTIFICATE OF PARTICIPATION This certifies that has supported May Measurement Month 2018, by volunteering in A certificate signed by the ISH President will be made available for Country Leaders to distribute to the relevant MMM volunteers for their country. We will details after MMM18 Signed: Professor Neil Poulter President of the International Society of Hypertension Download from 25

26 May Measurement Month is an initiative led by the International Society of Hypertension and endorsed by the World Hypertension League ALCOHOL PARTICIPANT RESOURCES ITEM: HOW TO USE IT: BP RECORD CARD MAY MEASUREMENT MONTH THANK YOU FOR BEING PART OF MAY MEASUREMENT MONTH YOUR BLOOD PRESSURE TODAY WAS DATE A Simple Measure to Save Lives BASED ON YOUR RESULT, WE RECOMMEND THAT YOU See your doctor as soon as you can Maintain your healthy lifestyle and have regular blood pressure checks For further information and tips for maintaining healthy blood pressure, visit May Measurement Month is an initiative led by the International Society of Hypertension and endorsed by the World Hypertension League Use to record participants BP and advise them of actions to take if required. They will take this card away with them and keep TOP 10 TIPS MAY MEASUREMENT MONTH Keep your weight healthy: just doing this can help bring down high blood pressure Exercise regularly: aim for an average of around 30 minutes a day. For the exercise to be worthwhile, you need to feel warmer, breathe harder, and your heart needs to beat faster than it normally does Eat plenty of fruit and/or vegetables every day. Eat vegetables raw or lightly steamed, rather than boiled, to get maximum nutrition. Avoid frying Add beetroot to your diet: beetroot juice has been found to be particularly helpful for bringing down your blood pressure Cut down on salt: don t forget a lot of salt is hidden in processed foods and is very high in most breads, cereals, soups and sauces. If possible, always read the label Cut down on fat and sugar: always check the label, and be especially wary of hydrogenated or trans fats, as well as sugars hidden as other names such as sucrose, dextrose, fructose, and glucose in e.g. fruit juices and fizzy drinks Stop smoking tobacco! Your arteries clog up even faster if you smoke and cause many other health problems. Your blood pressure actually rises while you smoke OUR TOP 10 TIPS FOR HEALTHY BLOOD PRESSURE Reduce your caffeine intake and remember caffeine is found in carbonated drinks such as Red Bull as well as in coffee and tea Don t drink too much alcohol: stick to local daily recommendations usually no more than 2 drinks for men and 1 for women (1 drink = small beer or wine) Relax: stress contributes to raising blood pressure. So, avoid stress where possible and allow time for relaxation. This can take many forms such as quiet time, socialising, exercising or laughter Thank you for taking part in May Measurement Month For further information, visit If you have concerns about any of the above, please seek advice from a trained medical A5 leaflet to provide ISH guidelines on tips to stay healthy. There is also a word version available if you need to adapt for local specifics PARTICIPANT STICKER MAY MEASUREMENT MONTH Artwork has been created for standard size (37mm) stickers to be handed out to participants. If you prefer a different size, your print supplier should be able to scale the artwork easily Download from 26

27 RECRUITMENT Of Volunteers

28 RECRUITMENT RESOURCES A number of resources are available from the maymeasure.com/downloads area to assist you in the recruitment of volunteers, screening partners and even celebrity ambassadors TARGET AUDIENCE: Pharmacies, students, retired healthcare workers, other screening partners RESOURCES: YOUTUBE VIDEO: ISH President Neil Poulter speaking on why and how MMM was started PRESENTATION: Background on MMM and topline 2017 results to share with anyone you are approaching regarding MMM18 RELEASE: A statement template for you to update with your country specific information and to use as an article for your national society website and printed or online journals with the aim of recruiting volunteers / partners TIMING: As soon as possible, recommended by 31 March latest Download all from 28

29 RECRUITMENT VIA SOCIAL MEDIA Twitter is a great tool for recruitment Please follow and share ISH and MMM social media calls for MMM involvement and / or create your own E.g. You can use or adapt the following: Have you volunteered to be part of May Measurement Month global awareness campaign led by the International Society of Hypertension? Join in here 29

30 TIMING MMM18

31 MMM18 PLANNING 31

32 THANK YOU FOR YOUR SUPPORT We hope you will help us to save more lives BE PART OF IT!