#4 in the United States. #15 in the World. 18,000 Concert Capacity Events Per Year. 1.7 Million Average Annual Attendance

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2 Become a partner of the premier innovative leader in the sports and entertainment industry, the HEAT Group. Working together we will design unique and innovative programs to amplify your brand and achieve your business goals. A partnership with the Miami HEAT and the AmericanAirlines Arena gives you direct access to the most passionate consumers in South Florida and the number one fans in the NBA.

3 Located in the center of booming Downtown Miami and the Entertainment District, the AmericanAirlines Arena hosts 80+ non-basketball events each year, including A-list concerts, family shows, sporting events, National Conferences, and more. The HEAT Group has always been committed to making AmericanAirlines Arena the premier sports and entertainment venue in South Florida, adding state-of-the-art technology and investing in cutting edge renovations and additions over its 18-year history.

4 #4 in the United States #15 in the World 18,000 Concert Capacity 120+ Events Per Year 1.7 Million Average Annual Attendance 69% Hispanic, 19% Caucasian, 10% African-American, 2% Other

5 3 rd Largest Social Media Following in the NBA Top 15 in NBA Websites for Aggregate Traffic (Page Views, Unique Visitors, Video Streams) 11,000+ Season Ticket Holders #2 Among NBA Teams in Hispanic Attendance 6 th Highest Local TV Broadcast Rating in the NBA #2 in Tickets Sold ( ) 5-Time NBA Retailer of the Year Community Leader revolution Study % of Corporate Partners recommend a partnership with the HEAT. Primary Reason: The customer service provided by the Account Services teams.

6 DMA Fan Base U.S. Fan Base In South Florida In the NBA FANS BY AGE RANGE FANS BY HOUSEHOLD INCOME HISPANIC INFLUENCE % less than $35K 29% % $35k-$50k 23% % $50K-$75K 17% FANS BY ETHNIC BACKGROUND White/Non-Hispanic African American/Non-Hispanic Other/Non-Hispanic 2% Hispanic 24% 24% $75K-$100K $100-$150K $150K+ 49% 11% 10% 9% 55% 49% HEAT Attendees HEAT Fans #2 in Hispanic Attendance league-wide

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9 A measure of how a sponsorship or third-party logo changes the perceptions and attitudes that consumers hold about your brand and how inclusion of these logos improves the effectiveness of your existing marketing tactics. Partnership with the HEAT significantly increases the likelihood a product will stand out and be noticed. Sponsorship with the HEAT has a positive impact on the perceived likeability of a brand. HEAT marks and logos increase the effectiveness of a partner s perceived involvement in the community. Brands featuring HEAT IP are more relevant to consumers. Heat IP offers partners a point of differentiation over competitors. Partnership with the HEAT increases the trust consumers will place in a partner s brands. Sponsorship with the HEAT has a significant impact on consumers likelihood to recommend and consider a partner s products and services. 53% Lift 27% 31% Lift 34% Lift 31% Lift 31% Lift 39% Lift 33% Lift 22% Lift Grab Attention Likeability Community Involvement Someone Like Me Brand Differentiation Trustworthiness Brand Advocacy Impact on Consideration Based on a study by SRi, completed in April 2015

10 Sponsorship Awareness Consideration Purchase Intent Recommend Brand Impact Purchase Influence Good Fit Consideration Purchase Intent Recommend Brand Impact Purchase Influence Good Fit During the season, the HEAT teamed up with Navigate, an industry leader in sponsorship research and evaluation, to conduct a study designed to gauge the impact of long term, high spend HEAT partners. Results from the survey showed a positive lift across all metrics. Miami HEAT fans are more likely to be influenced by the sponsorship than non-fans, demonstrated by the large lifts seen among fans over non-fans in the brand metrics (Brand Impact, Purchase Influence, and Good Fit). Aware fans score higher than unaware fans in the purchase funnel metrics (Consideration, Purchase Intent and Likelihood to Recommend), indicating that the sponsorship successfully influences fans to consider HEAT partners once they become aware

11 HEAT Group Partnerships offer solutions to amplify partner brands, drive revenue and retention, and increase customer loyalty. Every single partnership is customized to help achieve partner goals. We will work together to design unique and innovative programs that highlight your brand and achieve your business objectives.

12 Partnering with the Miami HEAT provides use of the following promotional assets: Rights to use the HEAT logo and marks in local market advertising and marketing programs (local market is defined as a 150-mile radius around downtown Miami per NBA regulations) Rights to use AmericanAirlines Arena logo and marks in local, national and/or global advertising and marketing programs Partnership elements can include, but aren t limited to: Permanent & Digital Signage Internet & Mobile Advertising Promotions & Appearances Community Initiatives Customized Retail Activation Arena Activation Social Media Print & Radio Broadcasts Hospitality Programs

13 AmericanAirlines Arena boasts numerous visual touchpoints on property in the form of digital and static signage. Courtside Rotational Package 360 LED Fascia and Ring Permanent or Static Branding or Signage Apron Branding Pole Pad Branding Scoreboard Features HEATV Replay Wipes Corner Stat Boards Miami Media Mesh (3,400 sq ft. exterior digital marquis Concourse Messaging

14 AmericanAirlines Arena offers many activation opportunities on the property and in-game. Partners can leverage these platforms to share, show, sell, and socialize with HEAT fans. Entitlement Areas Cup Holder Inserts Concourse Displays/Kiosks Exterior Displays Egress Sampling Premium Items In-Game Promotions Print (Tipoff Magazine, Yearbook, etc )

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16 HEAT.com is in the Top 5 in the NBA for aggregate traffic, including total page views, unique visitors, video streams and time spent online. As the digital space evolves and becomes increasingly relevant, the HEAT Group continues to provide value across digital properties. A newly designed website, broad social audience, and constantly evolving digital strategy provide new opportunities constantly for partner engagement. Opportunities Include: HEAT.COM Banner Advertisements Features & Promotions Page Sponsorships Pre-Roll Video E-NEWSLETTER LIVE!WIRE Premium

17 The HEAT have the 3 rd largest social media following across the NBA 23+ Million Social Media Followers Twitter Followers Instagram Followers Facebook Followers

18 New mobile app launched Summer 2017 The on-demand fan experience, bringing the HEAT to you wherever you are. Enable targeted messaging to segmented fan bases The right message, to the right fan, at the right time Moving towards paperless system Mobile Wallet Mobile Ticketing New Business Intelligence Division In-house data collection, warehousing and analytics Introduction of next-generation WiFi access for Arena guests State of the art signage and sound systems Content, Promotion, and Branding Opportunities throughout the Mobile App Banner Ads Native Ads Features & Promotions

19 Every HEAT game is broadcast in both English and Spanish and can be heard throughout South Florida on our various radio affiliates :30 and :60 Commercials Live Mentions Billboards Special Features

20 Whether you re entertaining potential clients or rewarding employees, we offer customized ticket plans and packages to meet your needs. The HEAT offer a number of hospitality programs for all types of outings.

21 The XFINITY East Plaza is a 34,000 sq. ft. solar canopy covering the East Plaza at AmericanAirlines Arena that overlooks Biscayne Bay and the Port of Miami. The space, now sheltered from the elements, features an enhanced food and beverage program, a permanent stage for concerts, state-of-the-art lighting /LED column signage, and a large screen and areas for hospitality. Adjacent to the XFINITY East Plaza is 601 at AmericanAirlines Arena. The private café s contemporary design, waterfront view and proximity to the XFINITY East Plaza make it a desirable and functional space for a large variety of social and corporate events. During HEAT games, concerts and family shows, this two level venue functions as a luxury dining destination for Arena guests. 601 at AmericanAirlines Arena features: - Two stories with multiple large dining areas and bars - Indoor and outdoor seating overlooking Biscayne Bay - Customized F&B packages for private events of all kinds ,200 capacity set-up options - State of the art Audio/Visual displays

22 40+ Community Events each year Benefitting many South Florida Charities and the Miami HEAT Charitable Fund Programming includes: Education Athletics/Health Underprivileged Environmental

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