MATTERS TO YOU $6,055 THE NEW PAPER BRINGING WHAT REALLY CIRCULATION 5 TIMES A WEEK PRINT READERS 595,000 (MONDAY FRIDAY) YEARS OLD

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1 THE NEW PAPER BRINGING WHAT REALLY MATTERS TO YOU PRINT READERS 595,000 *Print edition refers to Monday Friday. Adults aged 15+. CIRCULATION 5 TIMES A WEEK (MONDAY FRIDAY) 1 in 2 6 in 10 $3, YEARS OLD PMEBS & WHITE COLLARS MEDIAN PERSONAL INCOME $6,055 MEDIAN HOUSEHOLD INCOME Demographic Profile data refers to TNP Print (Monday Friday) Readers Profile. Compared to national median of $2,866 monthly personal income and $5,166 monthly household income. Source: SPH Business Intelligence (Internal Survey 2017

2 THE NEW PAPER is a compact, free newspaper with a passion for bringing content that matters to you in a valuable, dynamic and entertaining way. NEWS EWS WS SScoops on the th local, l l world ld and social matters tt BUSINESS USINESS U Useful f l iinsights i ht on financial opportunities LIFESTYLE Latest lifestyle news and top stories including Makan, Health, Fashion and more SPORTS Daily pullout section with exciting updates d t

3 WEEKLY FEATURES Niche editorial environment for thematic advertising MONDAY Health MONDAY Biker* TUESDAY Fashion WEDNESDAY Movies THURSDAY Food FRIDAY Travel MAXIMISE VISIBILITY WITH CREATIVE BUYS FRIDAY IDAY DAY W Weekend k d Sh Shopping i G Guide id *Biker column is featured every fortnightly. Affording new possibilities in execution, the alignment of editorial and advertising grids opens the door to more creative ads.

4 CONTENT MARKETING SPH Content Lab s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing. ADVERTORIALS Present your business in an illuminating, informative manner that gives potential consumers the confidence to take action. SPONSORED SERIES Partner editorial team on themed content for added credibility and trust (subject to approval). SPECIAL SUPPLEMENTS Leverage the themed environments to enhance the advertising message: GO Guide Series Career & Finance Tips Get Lit! Shopping Guide Great Singapore Sale Wellness Special Travel: Holidays Expo Food Masters Series Festive: Chinese New Year, Valentine s Day, Mid-Autumn/ Mooncake Festival, Black Friday and Christmas

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6 THE NEW PAPER DIGITAL offers news with sharp angles not seen elsewhere: Singapore news with a twist & scoops, crime & court coverage, human interest reports, street talk columns, entertainment news and soccer analysis and features. News Sports Entertainment Lifestyle Racing STANDARD AD UNITS LEADERBOARD IMU Half Page HIGH IMPACT AD UNITS SYNCHRONISED BANNERS TRANSITIONAL ADS Advertisers can run complementary banners on the same page to create high impact. Advertisers can run high impact ads that appear when users first arrive at The New Paper website. MOTION ADS (only applicable to mobile web) The transitional ads utilise sensors on mobile devices to encourage more user interaction. All images are for illustration purposes only.

7 HIGH IMPACT AD UNITS Scroll up to view MOBILE SCROLLERS (only applicable to mobile web) The scroller appears within the article page while the user scrolls through content. Its full-page format makes it impactful. PRE-ROLL VIDEOS IN-ARTICLE VIDEOS The promotional video message appears within the video player before the video content appears. It will only play when the player is in view. The video appears within the article page while users scroll through the content. It will only play when the player is in view. TVCs A video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view. MEGA STRIP ADS Advertisers can run high impact ads which run across the breadth of The New Paper's Homepage or Section Homepages. MOBILE / TABLET APP is free to download, and all users can read stories in their entirety. Subscribers have access to unlimited number of stories and our epaper (PDF of the newspaper). MEGA LEADERBOARD (only applicable on desktop) Advertisers can run full-width banners that enable hosting of rich media or video for high visibility and impact. FULL PAGE SPLASH All images are for illustration purposes only.

8 CONTENT MARKETING SPH Content Lab s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing. ADVERTORIALS SPONSORED SERIES Present your business in an illuminating, informative manner that gives potential consumers the confidence to take action. Partner editorial team on themed content for added credibility and trust (subject to approval). All images are for illustration purposes only. PRINT AD RATES FOR COMMON SIZES 1/4 PER THE NEW PAPER PAGE COLUMN CM MON-FRI $19.00 (17CM X 3 COL) $969 COLOUR SURCHARGE Great value at $0.05 per thousand readers (per column cm) 1/2 PAGE FULL PAGE (17CM X 6COL) (33CM X 6COL) $1,938 $3,762 1-SPOT COLOUR FULL COLOUR + $1,200 + $4,000 DIGITAL PACKAGES Package Name Duration Package Price Digital Starter Packages 4, 8 weeks From $5,000 onwards The New Paper Digital Advertorial Package 2 weeks $5,000 Tap on the expertise of our sales team who specialises in customising solutions for your specific needs. displayads@sph.com.sg January 2018