STYLE GUIDE Updated: May 2018
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1 STYLE GUIDE Updated: May 2018
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3 President s Letter Dear Colleagues, Since 1837, Muskingum has been a significant presence in our region, helping generations of students develop and realize their true potential. Today, thousands of our alumni serve their communities and our world with excellence in their multiple roles. As corporate CEOs, major media figures, scientists, educators, doctors and nurses, civic and spiritual leaders, neighbors and friends, moms and dads, all carry a piece of Muskingum with them wherever they go. Many of our alumni recognize us as Muskingum College and recognize variations of colors, including our beloved magenta. Now more than ever, it is critical that we are cognizant and deliberate about how we represent Muskingum University both visually and in messaging. It is important that we continue to make our mark on the world and take advantage of the rich technological communication tools of our time. On any given day, all of us receive hundreds, if not thousands of messages from a variety of brands competing for just moments of our time. When we capture those moments of attention, we want to ensure that the things that make Muskingum so special to all of us are front and center. Also, we should ensure that students looking for a traditional four-year experience or adults looking for an advanced degree can clearly distinguish us from others. As we go out into the world and go about our daily lives, we are all representatives of Muskingum. The following document constitutes our University Style Guide and should be used as a reference tool to help maintain a consistent vision and image. With your help, our outward representation to all of our publics will validate our established reputation of quality, value, innovation and service, and help us spread our message around the world. Your adherence to the following guidelines is appreciated. Please contact our Office of Marketing & Communications if you have questions. Sincerely, Dr. Susan S. Hasseler President, Muskingum University Updated May
4 Table of Contents 5. Guidelines 6. Color Palette 7. Font Treatment 8. Our Logo 10. Program & Department Lock Ups 10. Our Mark 11. Our Seal 12. Athletics Logo 13. Unacceptable Applications 14. Stationery 15. Presentation Templates 16. Business Cards 16. Signatures 4 Muskingum University Style Guide
5 Guidelines These guidelines were established to build a strong brand representation for Muskingum University institution-wide. Adoption of this system is key to its effectiveness. All printed, electronic and/or specialty item materials using the Muskingum Logo, Seal, Mark or Athletics Logo, must be approved by the Office of Marketing & Communications (formerly Public Relations) when intended for external and internal audiences. Any exceptions to the guidelines established in the University Style Guide must be approved by the Office of Marketing & Communications. How to Get Help: To request the use of the Logo, Seal, Mark, Athletics Logo or other visual assets or to have a design reviewed, please contact the Office of Marketing & Communications at comms@muskingum.edu or If you are a freelancer and need the logo for a University-related project, please coordinate with the Office of Marketing & Communications. For assistance with athletics-related branding, such as the Athletics Logo, please contact the Director of Athletics Communication at To download materials, such as letterhead, stationary or envelopes, visit muskingum.edu/brand. Updated May
6 Color Palette PMS Color: Our magenta color is just as well known and important as our logo. It should be used carefully and consistently. The chosen palette helps unify our brand identity. It is a direct reflection of our bold, diverse and proud community, and one of the easiest ways to recognize the University s brand on the web, in print and in the market. While our extended palette offers options, it is important the colors are used thoughtfully. Muskingum University s primary colors are Muskingum Magenta (PMS 2040C) and black. Please reference a PANTONE color guide for an accurate representation. Muskingum Magenta is most effectively used as an accent color on white or black. If you have any questions about these colors, please or call the Office of Marketing & Communications. Muskingum Magenta: Extended Color Palette: PMS: 2040C HEX: DB0A5B RGB: 219, 10, 91 CMYK: 0%, 96%, 43%, 0% Thread: Madeira 1910 White All shades between Black HEX: BF2037 RGB: 191, 32, 55 CMYK: 0%, 83%, 71%, 25% HEX: 67062A RGB: 103, 6, 42 CMYK: 0%, 94%, 59%, 60% HEX: 00989E RGB: 0, 152, 158 CMYK: 100%, 4%, 0%, 38% HEX: 7F233C RGB: 127, 35, 60 CMYK: 0%, 72%, 53%, 50% HEX: 49286F RGB: 73, 40, 111 CMYK: 87%, 100%, 24%, 11% HEX: 00AAEB RGB: 0, 170, 235 CMYK: 100%, 28%, 0%, 8% 6 Muskingum University Style Guide
7 Font Treatment Primary: Freight Text Pro Font Family Secondary: Bebas Neue Font Family Supporting: Helvetica Neue Font Family Proxima Nova Font Family Calibri Font Family Updated May
8 Our Logo Two-Color Logo: It is unique. It is exclusive. It is ours. The Muskingum University Logo is our most valuable, visible brand asset. It is a point of pride. It represents and reinforces what we stand for and is something to protect. It nods to our history and looks boldly to the future. It speaks of our values and traditions. It is clean, simplistic and authoritative. Muskingum s Logo is ideally depicted with black lettering and a Muskingum Magenta (PMS 2040C) line over a white background, although a secondary use is white lettering with a Muskingum Magenta (PMS 2040C) line over a black background. The two-color version is always preferred over the one-color version, and both versions must always be used on a solid background. Textured backgrounds are prohibited to maintain the integrity of the logo design. Always maintain space around the logo and other elements. Let it breathe. Make it visible..30" min. 1.5" min. 8 Muskingum University Style Guide
9 One-Color Logo: White on a dark or Muskingum Magenta background are the primary uses of the one-color Logo. Secondary variations are Muskingum Magenta (PMS 2040C) and black Logos over white or light (no more than 15%) colors. The two-color Logo is always preferred. When choosing backgrounds, it is important to consider legibility. The Logo must remain legible at all times. Updated May
10 Program and Department Lock Ups At times, it will be necessary to use the logo along with office or department names. The following is a template which the Marketing & Communications Office can assist you with. Users of this Logoname lock up must be sure to leave adequate space between the name and the Logo. Contact the Office of Marketing & Communications for assistance. DEPARTMENT OF ENGLISH Calibri, 7 pt OFFICE OF MARKETING & COMMUNICATIONS Our Mark When the Logo cannot be used or would be illegible due to size, the official Muskingum Mark may be used as an alternative. It also may be used in documents and presentations as long as it is proceeded first, in the same document, by the full Logo. The mark can be used with a white or black letter, but the line must always appear in Muskingum Magenta (PMS 2040C). 10 Muskingum University Style Guide
11 Our Seal The Muskingum University Seal is reserved for the highest official University documents, such as diplomas and commencement programs as well as certain academic or Presidential events. It may be used on other materials at the discretion of the President. The Seal may be black or embossed. The Seal may be engraved or foil-stamped in black, silver and gold. The Seal should never print in magenta or red, and the background should never interfere with the legibility of the seal. Updated May
12 Athletics Logo The Athletics Logo, composed of an M with a stylized Muskie on the front, is to be used primarily and consistently to represent the Muskingum University Athletics Department and its teams. It should not be used to replace the University s Logo or Mark, and should not be used to promote academics or University programs and services. The Athletics Logo can be used on a limited basis, however, to promote school spirit. It cannot be used in a primary or secondary capacity with the University s logo, but may appear by itself for use as explained above. The Athletics Logo may be depicted in red or Muskingum Magenta (PMS 2040C); however, the red version is restricted to use by the Athletics Department and its teams. The Muskingum Magenta version should be used to promote school spirit. The stylized Muskie, or its likeness, should never appear without the "M" and the "M" should never appear without the stylized Muskie. Adequate space should be left between all sides of the Athletics Logo and other design elements and no other elements should be placed in front of the logo. For questions about using the Athletics Logo, please contact the Office of Marketing & Communications. HEX: BF2037 RGB: 191, 32, 55 CMYK: 0%, 83%, 71%, 25% PMS: 2040C HEX: DB0A5B RGB: 219, 10, 91 CMYK: 0%, 96%, 43%, 0% Thread: Madeira Muskingum University Style Guide
13 Unacceptable Applications Updated May
14 Stationary Letterhead, stationary and envelope templates are available for download. If you would like a template, contact the Office of Marketing & Communications or visit muskingum.edu/brand..375" 2" width.50" OFFICE OF MARKETING & COMMUNICATIONS 163 STORTMONT STREET NEW CONCORD, OH Calibri, 7 pt 14 Muskingum University Style Guide
15 Presentation Templates If you are giving a presentation, please use the PowerPoint template shown below. Please contact the Office of Marketing & Communications for a copy of the PowerPoint file or visit muskingum.edu/brand. Updated May
16 Business Cards Business cards should maintain consistency with the following design, including key items of information only, such as name, title, address, , office phone and fax. To order business cards, or call the Office of Marketing & Communications. Signatures Muskingum University also has developed a standard signature for faculty and staff. We did not incorporate a photo or logo deliberately due to the tendency for some clients not to display them. Please use the sample below, customized with your contact information. 12 pt Name 9 pt Title Muskingum University Calibri 163 Stormont St., New Concord, OH office: direct: Website News Facebook Twitter 16 Muskingum University Style Guide
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18 muskingum.edu/brand
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