On the River ANNUAL CONVENTION JUNE dubuque, iowa bloomington, wi. bloomington livestock exchange SATURDAY JUNE 9, 2018

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1 Schedyle at a Glance Tentative Schedule. All events at Grand River Center unless stated otherwise. WEDNESDAY JUNE 6, 2018 Committee Meetings (Closed Sessions) Iowa/Wisconsin Industry Tour Tradeshow THURSDAY JUNE 7, 2018 Tradeshow Government and Industry Affairs Committee Meeting Membership Services Committee Meeting Opening General Session Lunch Breakout Sessions Semi-Finalist Briefing and Market Tour Bloomington Livestock Exchange Host Market BBQ Potosi Brewery FRIDAY JUNE 8, 2018 Tradeshow LMA Board of Directors Meeting Leadership Luncheon WLAC Semi-Finalist Interviews LMA PAC Auction & Dinner On the River ANNUAL CONVENTION JUNE 6 10 dubuque, iowa bloomington, wi bloomington livestock exchange SATURDAY JUNE 9, th Annual World Livestock Auctioneer Championship Bloomington Livestock Exchange LMA Closing and WLAC Awards Ceremony HOTEL GRAND HARBOR RESORT 350 Bell Street, Dubuque, IA Rate: $119/night ROOM BLOCK OPEN JANUARY 22, 2018 REGISTRATION OPEN MARCH 7, 2018! ALL TRADESHOW PARTICIPANTS AND SPONSORS MUST REGISTER FOR ANNUAL CONVENTION. SPONSORSHIP CONTACT Lindsay Graber Runft (816) lrunft@lmaweb.com

2 About WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP In June 1963, Livestock Marketing Association held the first World Livestock Auctioneer Championship (WLAC). The purpose: to spotlight North America s top livestock auctioneers and to salute their traditionally important role in the competitive livestock marketing process. Auctioneers from the United States and Canada came to the Cosmopolitan Hotel in Denver, Colorado to show off their auctioneering talents. Twenty-three contestants sold the same 20 head of cattle over and over again. The contest was held at hotels until 1967, when it traveled to its first LMA member market. Since then the WLAC has been held at member markets around the U.S. and Canada. Recent locations include Missouri, Montana, Tennessee, Kansas, South Dakota and Alberta, Canada. Though the rules have changed, the enthusiasm for the competition hasn t. The largest number of entrants in the contest to date was in 1981 when LMA received 105 auctioneer entries. The championship consists of three stages, the regional competition, Semi-finals and the Finals, held each June in conjunction with the LMA Annual Meeting. Contestants competing for the World Champion title must be 18 years old, employed as a livestock auctioneer and sponsored by LMA members who share in the favorable publicity generated by the winners. LMA is proud to sponsor an event that brings together North America s top livestock auctioneers in a competition that showcased professionalism and promotes the auction method of marketing. LIVESTOCK MARKETING ASSOCIATION The Livestock Marketing Association, headquartered in Kansas City, Missouri, is North America s largest membership organization dedicated to supporting, representing and communicating with and for the entire livestock marketing sector. LMA has more than 800 member businesses across the U.S. and Canada, who in turn serve farmers, ranchers and rural communities. For more information, visit

3 Top-tier Opportunities platinum Educational program with influential market owners and producers Premium ad space for corporate logo and/or website featured on 2018 WLAC truck (1) 60-second commercial spot or (2) 30-second spots during the WLAC broadcast on RFD-TV Interview with brand expert during the live WLAC broadcast on LMAAuctions.com Exhibit space near Registration at convention trade show, the Industry Showcase Promotional video featured at the Opening General Session or Awards Banquet of Annual Convention (Presenting Sponsor) Splash screen advertisement on event app and on LMAAuctions.com app, LMA Ringside Recognition through LMA s news releases announcing WLAC event and WLAC results Rotating click-through banner ad on LMAAuctions.com (from May 1, August 1, 2018) Full page advertisement in LMA newsletter LMAWeb.com link to brand website GOLD Promotional video featured at the Opening General Session or Awards Banquet of Annual Convention (Presenting Sponsor) Ad space for corporate logo and/or website featured on 2018 WLAC truck (1) 60-second commercial spot or (2) 30-second spots during the WLAC broadcast on RFD-TV Exhibit space at convention trade show, the Industry Showcase Branded banner ad on event app main screen Rotating click through banner ad on LMAAuctions.com (from May 1, August 1, 2018) Full page advertisement in LMA newsletter e-blast to LMAAuctions.com viewers Full page, 4-color advertisement in official event program Corporate logo with company description featured in pre-convention materials (3) registrations to event e-blast to LMAAuctions.com viewers Full page, 4-color advertisement in official event program Corporate logo with company description featured in pre-convention materials (4) registrations to event $25,000 $15,000

4 Top-tier Opportunities SILVER Speaking opportunity during Leadership Luncheon (Presenting Sponsor) Ad space for corporate logo and/or website featured on 2018 WLAC truck (1) 30-second commercial spot during the WLAC broadcast on RFD-TV Exhibit space at Convention trade show, the Industry Showcase Branded banner ad on event app Rotating click through banner ad on LMAAuctions. com (from May 1, August 1, 2018) Full page advertisement in LMA newsletter e-blast to LMAAuctions.com viewers Full page, 4-color advertisement in official event program BRONZE Ad space for corporate logo and/or website featured on 2018 WLAC truck (1) 30-second commercial spot during the WLAC broadcast on RFD-TV Exhibit space at Convention trade show, the Industry Showcase Rotating click through banner ad on LMAAuctions. com (from May 1, August 1, 2018) Full page advertisement in LMA newsletter e-blast to LMAAuctions.com viewers Full page, 4-color advertisement in official event program Corporate logo featured in pre-convention materials (2) registrations to event Corporate logo with company description featured in pre-convention materials (2) registrations to event $10,000 $7,500

5 Additional Opportunities PEWTER CONTRIBUTOR Exhibit space at convention trade show Exhibit space at convention trade show Rotating click through banner ad on LMAAuctions.com (from May 1, August 1, 2018) Full page, 4-color advertisement in official event program $5,000 Full page, 4-color advertisement in official event program e-blast to LMAAuctions.com viewers Corporate logo in pre-convention materials $2,500 e-blast to LMAAuctions.com viewers Corporate logo in pre-convention materials (1) registration to event (2) registrations to event FRIEND UP TO $1,000 Exhibit space at convention trade show Half page, 4-color advertisement in official event program (1) registration to event IN KIND Please contact Lindsay Graber Runft, Director of Marketing and Communications, to discuss in-kind sponsorship opportunities WLAC QUALIFYING EVENTS $5,000 EACH / $15,000 ALL 3 Table-top exhibit space at market High Score Rookie title sponsor and award presentation Rotating click through banner ad on LMAAuctions.com (from September 1, February 1, 2019) and exclusive ad on day of Qualifier live broadcast Signage; (1) banner outside and (1) banner inside market *provided by sponsor Full page, 4-color ad in InfoLink

6 Featured Opportunities Allied Industry Showcase Thursday and Friday, June 7-8, 2018 The Showcase is in conjunction with Livestock Marketing Association s Annual Convention. With an expected 500 livestock auction market owners, managers and dealers/order buyers in attendance, it is a casual event for you to interact with and build strong relationships with attendees. Commercial Spots A special, one-hour show highlighting the 2018 WLAC and livestock marketing industry will air during primetime on RFD-TV. During previous shows, Rentrak estimation of total household audience was more than 200,000 for the June primetime airing, with additional viewership from the show being rebroadcast. LMAAuctions.com Friday and Saturday, June 8-9, 2018 Broadcasting more than 80 auctions each week, LMAAuctions.com is one of the top broadcast sites for weekly livestock sales, now mobile friendly (including its app, LMA Ringside, launched January 2018.) With approximately 90,000 registered viewers, LMAAuctions.com provides repeat access to farming and ranching decision makers who log on to view over 4.5 million head of livestock annually. The 2018 WLAC and LMA Convention events will be broadcast live at LMAAuctions.com. Your brand will be prominently displayed in a banner ad rotation that averages 10,000 impressions during the two-day event. This opportunity is for a leader board ad measuring approximately 729 pixels wide by 90 pixels high. The ad appears on the LMAAuctions. com main auction viewer page and will remain visible on each auction broadcast page, set to a 100 impression rotation with fellow advertisers. Educational Program/Opportunity Program: An educational video featured during the Opening General Session of the LMA Annual Convention or you could speak to the auction market crowd during the WLAC at Bloomington Livestock Exchange. The crowd will include auction market owners, dealers/order buyers, farmers and ranchers. LMA could also coordinate with your experts to arrange an educational presentation about your brand during the convention or a focus group with influential auction market owners or producers. Opportunity: Market owners, producers and order buyers/dealers will be in attendance at the Annual Convention Leadership Luncheon. Sponsorship of this lunch includes a 10-minute speech, on-site signage and notation in the official program and event app. Official World Livestock Auctioneer Champion Truck Place your logo or advertisement design on the 2018 WLAC award truck as it travels an annual average of 45,000 miles to livestock auctions and industry events across the United States. Official Annual Convention Attendee Event App A Platinum sponsor will have the opportunity to have their brand featured on a splash screen that launches when the app does. Gold and Silver sponsors may have their brand featured in a banner ad, while scheduled event sponsors will be noted on the app during that event s time slot. Ask about push notifications! Cocktail Hour before WLAC Banquet Anticipation will be high as 500 guests await the announcement of the 2018 World Livestock Auctioneer Champion. Your company will be the first to meet and greet banquet attendees with a hosted cocktail hour on Saturday, June 9, The event sponsorship includes signage, promotional materials, drawing opportunities and a valuable opportunity to build relationships with the LMA members in attendance. Sponsor Thursday s Lunch Highlight your brand and build relationships with convention attendees as they sit down to lunch during the Opening General Session. Sponsorship of the includes on-site signage and notation in the official program and event app.

7 Featured Opportunities Press Releases One press release will be sent to national, regional and local agriculture media (approximately 100 sources) promoting the WLAC and Annual Convention. An additional press release will be sent following the announcement of the 2018 World Livestock Auctioneer Champion. E-blast A one time e-blast to the 45,000 registered recipients of LMAAuctions.com e-blasts. Print Advertising A full page, four-color ad in the official program of the 2018 WLAC along with corporate logos and/or mentions in all pre-convention printed materials. An advertisement about your brand may also be included in a pre-convention issue of LMA s membership newsletter, LMA InfoLink. One-time Pre-Convention Mailing Connect with convention attendees before Annual Convention and the WLAC kick off with a direct mail. Mailing labels only provided.

8 Industry Showcase ACCESS TO AN EXCLUSIVE AND INFLUENTIAL GROUP OF LIVESTOCK INDUSTRY PROFESSIONALS Increase awareness of your business, brand or product while building relationships with 500+ livestock auction market owners, dealers/order buyers, auctioneers, producers and other livestock professionals. BE PART OF THE CELEBRATION The Livestock Marketing Association (LMA) will host the 55 th World Livestock Auctioneer Championship (WLAC), the premier contest for livestock auctioneers. The event will take place in conjuction with the LMA s Annual Convention June 6-10, THE PERKS Booth set-up One adult registration and one adult ticket to all meals (June 7-8, 2018) Entry to meetings and WLAC events Name and description in official WLAC program Marketing materials in guest registration packets* $20 discount on adult tickets to WLAC Awards Banquet (maximum = 2) Electrical and Internet connections, as well as other services available. Additional charges will apply. ENHANCEMENTS Add food or drinks Add a charging station Add a seating area Exhibit at Bloomington Livestock Exchange during the WLAC (June 9, 2018) DETAILS DATES Exhibit Set-Up June 6: 11:00 a.m. 10:00 p.m. Exhibits Open June 7: 7:00 a.m. 7:00 p.m. June 8: 7:00 a.m. 3:00 p.m. Tear-down begins on June 8 at 3:00 p.m. and exhibitors must be out by 6:00 p.m. on June 8. COST 8 x 10 booth LMA Members: $500 Non-Members: $600 LOCATION All meetings and the Industry Showcase will be at the Grand River Center. Host Hotel Grand Harbor Resort Dubuque, IA Room Block: Livestock WLAC Host Market Bloomington Livestock Exchange in Bloomington, WI DEADLINE To receive all of the listed perks and have access to enhancements, the exhibitor form must be received by APRIL 16, FOR MORE INFORMATION Contact Lindsay Graber Runft, LMA Director of Marketing and Communications, with questions or inquiries phone (800) lrunft@lmaweb.com. Registration form may be found at *Content not provided and subject to final approval by LMA.

9 Industry Showcase THIS FORM AND PAYMENT IN FULL MUST BE RECEIVED BY APRIL 16, COMPANY NAME CONTACT PERSON PHONE MAILING ADDRESS CITY STATE ZIP CODE WEBSITE The exhibitor fee does not permit the Exhibitor to have any rights or responsibilities in the operation of the WLAC contest or LMA Annual Convention. Nothing herein shall make us partners or joint ventures. The Exhibitor and LMA are independent contractors with respect to one another, and neither shall have any authority to represent or bind the other in any matter or to any extent whatsoever, except as specified herein. In return for its investment the Exhibitor will receive the following advertising and promotional recognition (8 by 10 booth space per selection below, 6 table with skirt and 1 chair; one adult registration and one adult ticket to meals (June 7-8, 2018); entry to all meetings and WLAC events; exhibitor name in the 2018 WLAC program, marketing materials included in guest registration packets that must be provided by Exhibitor by April 16, 2018 and are subject to approval by LMA; discounted adult tickets to the 2018 WLAC Award Banquet with a maximum of 2). The Exhibitor is responsible for providing the appropriate materials for these efforts by established due dates. Electrical and Internet connections, as well as other services, will be available. Additional charges will apply. Exhibit set-up is on June 6 from 1:00 p.m. 10:00 p.m. Exhibits are open June 7 from 7:00 a.m. 7:00 p.m. and June 8 from 7:00 a.m. 3:00 p.m. Tear-down begins on June 8 at 3:00 p.m., and exhibitors must be out by 6:00 p.m. on June 8. Please select booth type. MEMBER 8 X 10 BOOTH NON-MEMBER 8 X 10 BOOTH THIS ONLY SERVES AS BOOTH REGISTRATION. ALL CONVENTION ATTENDEES MUST REGISTER INDIVIDUALLY. Return this form and check payable to Livestock Marketing Association to: Livestock Marketing Association N. Ambassador Dr. Kansas City, MO Accepted and agreed to: By: Exhibitor Authorized Signature Date: