REACH MULTICULTURAL CUSTOMERS NATIONWIDE WITH DOOH ADVERTISING IN THE URBAN MARKETPLACE

Transcription

1 REACH MULTICULTURAL CUSTOMERS NATIONWIDE WITH DOOH ADVERTISING IN THE URBAN MARKETPLACE

2 REACH URBAN CONSUMERS WITH DOOH ADVERTISING AT THE POINT OF PURCHASE BRANDING AWARENESS CUSTOMER RETENTION REVENUE INCREASE ON-SCREEN AD MEDIA LOYALTY PROGRAM ANIMATED MOTION GRAPHICS

3 THE NATIONAL RETAIL SOLUTIONS POINT OF SALE SYSTEM DIGITAL AD NETWORK SHOPPING TRENDS PRODUCT INSIGHTS NRS ROBUST POS HARDWARE INTEGRATES THE MOST POWERFUL, USER-FRIENDLY MERCHANT INTERFACE & THE ULTIMATE MANAGEMENT SYSTEM FOR RETAILERS. 15 HIGH DEFINITION SCREENS HELP MERCHANTS MARKET YOUR PRODUCTS, INCREASING CUSTOMER LOYALTY & REVENUE.

4 UNIQUE ACCESS TO MILLIONS OF URBAN CONSUMERS DIGITAL IN-STORE AD DISPLAYS DATA INSIGHTS

5 5,000+ STORES NATIONWIDE NATIONAL RETAIL SOLUTIONS PROVIDES A STATE-OF-THE-ART POINT OF SALE SOLUTION FOR INDEPENDENT C-STORES, MINI MARTS AND BODEGAS ACROSS THE UNITED STATES QUICK FACTS National Retail Solutions was Est NRS is a Division of IDT (NYSE:IDT) IDT: 25+ Yrs. in Independent C-Stores/Bodega Market IDT Revenues Approximately $1.5 Billion+ Growing at an Average Rate of 350+ Stores a Month 15 Million+ Transactions Monthly Across the Network

6 2 BILLION+ ROTATING AD FLIPS P/MONTH 5,000+ SCREENS IN 45 STATES 150 MILLION+ IN-TRANSACTION AD IMPRESSIONS P/MONTH 20 MILLION+ POS TRANSACTIONS P/MONTH 15 HIGH-DEF DUAL SCREENS ROTATING ADS, ANIMATED ADS & VIDEOS CUSTOMER ENGAGEMENT AT POINT OF PURCHASE

7 MULTICULTURAL CONSUMERS SPEND OVER $65 BILLION & INFLUENCE OVER $1 TRILLION IN TOTAL CONSUMER SPENDING Multicultural millennials equal 42% of the millennial generation Multicultural local markets drive 47% of the total U.S. gross domestic product Almost 50% of millennials want to purchase foods from companies with a strong social purpose or mission, and offer multicultural products 84% of the most populated counties are multicultural majorities 44% of multicultural millennials live in Top 10 Nielsen DMAs, incl. NY, LA, San Francisco and Houston 44% of millennials feel that it s important for their foods to include multicultural flavors CREDIT: NIELSEN.COM / JANUARY 2017 STUDY

8 NICHE ETHNIC CONSUMERS REACH CONVENIENCE STORE CUSTOMERS WHERE THEY LOYALLY SHOP MAURICE: AGE 56 HUSBAND & HANDYMAN; VISITS BODEGA DAILY TO PURCHASE GROCERIES AND LOTTERY SCRATCH-OFFS. SOMETIMES RETURNS LATER IN THE DAY ANGEL: AGE 34 WINDOW INSTALLER; VISITS BODEGA DAILY TO BUY LUNCH. SOMETIMES RETURNS IN AFTERNOON FOR PRODUCE OR CIGARETTES CLARA: AGE 29 MOTHER OF 2 & LAW LIBRARIAN; VISITS LOCAL CONVENIENCE MARKET TWICE A WEEK TO RESTOCK ON HOUSEHOLD ITEMS, PERISHABLES AND DIAPERS ROSA: AGE 21 COLLEGE STUDENT; VISITS CORNER GROCERY DAILY FOR ESSENTIALS, SNACKS FOR SCHOOL AND A NEWSPAPER FOR HER GRANDMOTHER DID YOU KNOW 52% consumers shop at a bodega because it is close to home. 68% report shopping at the bodega at least 1X daily. The five most commonly purchased items are sugary beverages (29.27%), sugary snacks (22.34%), coffee (13.99%), sandwiches (13.09%) and non-baked potato chips (12.2%). Nearly 60% of bodega customers report their purchase to be healthy. CREDIT:

9 ON-SCREEN ADVERTISING & IMPULSE SHOPPING ROTATING ADS & VIDEOS ENCOURAGE CUSTOMERS TO BUY MORE RECENCY THEORY INFOGRAPHICS CREDIT: INVESPCRO.COM FREQUENT, ROTATIONAL EXPOSURE STRONG DEMOGRAPHIC RELEVANCE TOTAL CUSTOMER ENGAGEMENT, AT EYE-LEVEL

10 THE POWER OF ON-SCREEN ADVERTISING SALES LIFT + CUSTOMER LOYALTY

11 SCAN DATA AT THE FINGERTIPS NRS HAS THE KEY TO THE URBAN BLACK BOX OF DATA UPC SCAN DATA COMPETITOR SCAN DATA INSTANT GAP REPORTS CORRELATING BASKET DATA RETAIL SELLING PRICE BY STORE

12 TOP TEN DMAs DOOH ON-SCREEN DOOH ADVERTISING IN 45/50 STATES NEW YORK TRI-STATE LOS ANGELES PHILADELPHIA BOSTON MIAMI / FT. LAUDERDALE SAN FRANSCISCO / OAKLAND DALLAS / FT. WORTH CHICAGO ATLANTA HOUSTON

13 STATIC, ANIMATED & VIDEO AD MEDIA OPPORTUNITIES ADVERTISE TO CONSUMER AD SPACE OUT-OF-TRANSACTION IN-TRANSACTION SIZE 1024 X X 768 LOCATION 15 CUSTOMER FACING SCREEN 15 CUSTOMER FACING SCREEN ADVERTISE TO MERCHANT AD SPACE SIZE FULL SCREEN 884 X 530 BANNER AD 395 X 54 MEDIUM BOX 395 X 400 LOCATION POP-UP REGISTER REGISTER/MARKETPLACE/OTHER ENGAGING VIDEO ADVERTISING THAT REACHES YOUR TARGET AUDIENCE AT THE POINT OF SALE: While on line at the check out counter, shoppers view rotating motion graphics on the POS. With eye-catching video promotions, advertisers attract maximum attention and precisely target their ideal niche at the point of purchase. VIDEO FILE REQUIREMENTS: MP4 + H.264, WITH AAC OR MP3 (NO MORE THAN 30FPS) WEBM + VP8 (NO MORE THAN 30FPS)

14 DOOH SOLUTIONS IN THE URBAN MARKETPLACE 844.NRS-MEDIA ( )