MEDIA KIT Washington University Student Media, Inc 1 Brookings Dr. Campus Box 1039 St. Louis, MO

Transcription

1 MEDIA KIT

2 ABOUT STUDENT LIFE Founded in 1853, Washington University is among the world s leaders in teaching and research and draws students and faculty from all 50 states and more than 110 countries. With nearly 14,000 students and more than 122,000 alumni (one-third of which live in the St. Louis area), the university is consistently ranked among the top 15 universities in the country.. is a financially and editorially independent media organization serving the Washington University community. Inside these pages you ll learn more about the products we offer to reach the university community. First and foremost is our twice-weekly newspaper, Student Life, published since We also offer numerous magazines and our website, UNIVERSITY FACTS Total Enrollment: 14,385 Summer School 2016: 3,671 Students come from over 80 countries and all 50 states + the District of Columbia, Guam, Puerto Rico and the Virgin Islands. Over 90% of our undergraduate students are from out of state and nearly 65% are from more than 500 miles away. About 380 undergraduate student groups and more than 150 graduate student groups in DISTRIBUTION A key thing about Student Life is our delivery inside the residential rooms in over 3000 on campus apartments. Like staying at a hotel, you can be sure your messages are seen where students live, work and play. In addition to residence hall delivery in over thirty campus buildings, our glossy special sections have a total circulation of 4000 which will be distributed in high traffic circulation points on West Campus, Washington University Medical School, merchants in the Delmar Loop & the Central West End.

3 PUBLISHING CALENDAR NEWSPRINT EDITION AUGUST 2017 SEPTEMBER 2017 OCTOBER 2017 S M T W Th F Sa S M T W Th F Sa S M T W Th F Sa NOVEMBER 2017 DECEMBER 2017 JANUARY 2018 S M T W Th F Sa S M T W Th F Sa S M T W Th F Sa FEBRUARY 2018 MARCH 2018 APRIL 2018 S M T W Th F Sa S M T W Th F Sa S M T W Th F Sa = Regular Issue = No Issue = Special Issue = Both Regular & Special Issues PREMIUM SPECIAL ISSUES The Starting Line Orientation Guide July 21, 2017 Career Fair Guide September 18, 2017 Parent & Family Weekend Guide October 16th, 2017 Dining and Entertainment Guide November 20, 2017 Career Fair Guide January 25th, 2018 Valentines Issue February 12, 2018 Housing Guide February 26, 2018 The Finish Line Commencement Guide May 1, 2018

4 PREMIUM SPECIAL SECTIONS These publications attract high readership and engagement as well as a long shelf life. FALL SEMESTER PUBLICATION DATE ARTWORK & SPACE DEADLINE The Starting Line Orientation Guide* July 21, 2017 June 17, 2017 Career Fair Guide September 20, 2017 September 1, 2017 Parent & Family Weekend Guide* + October 16, 2017 September 18, 2017 Dining and Entertainment Guide November 20, 2017 October 23, 2017 SPRING SEMESTER PUBLICATION DATE ARTWORK & SPACE DEADLINE Career Fair Guide January 25, 2018 January 12, 2018 Valentines Issue February 12, 2018 February 5, 2018 Housing Guide February 26, 2018 February 9, 2018 The Finish Line Commencement Guide* May 1, 2018 April 11, 2018 * These special issues have unique circulation including mail home distribution targeting both parents and students. + The Parent and Family Weekend Guide has three unique ad sizes, please inquire about those specs as well and unique distribution inside the goody bags at event registration. PREMIUM EXCLUSIVE PAGES, SIZES & RATES Back Cover Inside Front Cover Inside Back Cover Full 10 x x x x Half Horizontal Half Vertical Quarter 10 x x x

5 STUDLife.com DIGITAL SPONSORSHIP With over 300,000 desktop, mobile, and tablet view per month, market your message 24 hours a day 7 days a week with a monthly sponsorship. All four display ads, URL link and tracking reported included with each campaign. JUST 5 MINUTES FROM CAMPUS Find on Paws & Go and Millbrook Proudly Accepting (314) 993-JILLY (5455) 8509 Delmar Blvd. 728 x 90 (Desktop) Proudly Accepting JUST 5 MINUTES FROM CAMPUS 300 x 250 (Desktop) Find on Paws & Go and Millbrook (314) 993-JILLY (5455) 8509 Delmar Blvd. JUST 5 MINUTES Proudly Accepting FROM CAMPUS (314) 993-JILLY (5455) Find on Paws & Go and Millbrook 8509 Delmar Blvd. JUST 5 MINUTES FROM CAMPUS Find on Paws & Go and Millbrook Proudly Accepting (314) 993-JILLY (5455) 8509 Delmar Blvd. 468 x 60 (Tablet) 320 x 50 (Mobile) DIGITAL BANNERS Be seen 24/7 on STUDlife.com. With over 350,000 monthly pageviews monthly sponsorship are live night and day. Includes URL address and monthly tracking report. Cost: 300 per month 10% off when bundled with print platforms. MULTI PLATFORM DISCOUNTING The Business Advantage Discount is applied when you reserve 20 consecutive insertions, a 50% off discount is applied. Bundle your print, insert, digital or poster platfoms together to receive a 10% bundle discount. Glossy Premium Sections feature free color and cannot be combined with these discount promotions due to third party printing costs.

6 Next to the Ritz Carlton Limited Time Offer. Deep Dish Extra. Delivery Charge May Apply. DRINK. DINE. PLAY WEEKLY DRINK & DINE SECTION Announce specials and entertainment shows in the DISCOUNTED weekly Drink & Dine section in Student Life! Student Life is publishing a weekly dining & entertainment section, giving your business an easy and affordable way to advertise your weekly specials and shows. Your ad will be in 4,000 copies of the paper each week! drink & dine [weekly bar and restaurant guide] 20% off of food with college I.D. Best Bar Food in Town! 20% LIMITED TIME OFFER: Monday-Thursday from 10 pm-close 20 beers on tap Live music wed-sun. (never a cover!) Late night menu threekingspub.com 6307 Delmar Blvd on the Loop off everyday for Wash U students, faculty & staff Must show Wash U I.D. 176 Carondelet, Clayton, MO FREE WIFI! Check us out on line at strattonscafe.com MEDIUM 3-TOPPING PIZZA 9 99 EACH Coupon Code: CLAYTON/WASH U We re Open Late! 7018 Pershing Sun-Thurs 10am-1am Fri & Sat 10am-2am CHEESE-OLOGY Macaroni & Cheese St. Louis ONLY Place to Enjoy Over a Dozen Varieties of Macaroni & Cheese! Visit us often for our special Limited Edition Macs! Indoor and Outdoor Seating Cold Beer - Great Wine Voted St. Louis Favorite Mac & Cheese - RFT Delmar (in The Loop) DETAILS: You will receive an ad approximately 3.2 x 3 that will appear each week (13 weeks per semester!). You can change the ad each week to reflect your weekly specials and/or entertainment. Spots are available for just: 1,250 (~45/week) for the year 750 (~54/week) per semester FULL COLOR is included at no additional charge! Space is limited and is sold on a first-come first-served basis. Rates shown are for local clients. Please contact us for national and/or agency rates. DINING & ENTERTAINMENT GUIDE The Dining & Entertainment Guide is a full color Premium Special Section inserted into 4,000 copies of the Student Life newspaper all over campus and in residence halls, an ideal way to reach students, faculty and staff at Washington Univesity in St. Louis. Many Wash U students are not from the St. Louis area, and our dining guide helps them decide when it comes to making their entertainment and food choices. DETAILS: Publication Date: Monday, November 21st Deadline for Ads: Thursday, November 3rd Premium positions are available on a first-come first-served basis. Back Cover Inside Front Cover Inside Back Cover Full Half Horizontal Half Vertical Quarter 10 x x x x x x x Rates shown are for local clients. Please contact us for national and/or agency rates.

7 INNOVATION ADVERTISING PUZZLE SPONSORSHIP For many students, the puzzle section is one of the most widely used features that appear in the entire newspaper. Your business can sponsor the section, giving your ad prime placement and extremely high readership at a very affordable cost. Space is sold on a first-come first-served basis, so reserve your dates now! Ad size: 3 columns x 2 ( x 2 ) Open rate 89/issue Semester rate 79/issue Full year rate 69/issue FRONT PAGE STICKERS Pop off the front page with an exclusive glossy sticker! These stickers are custom shaped and designed to peel off the paper and onto electronics to make sure your message is stuck AND seen. With over 30 template sizes to choose from these high impact notes have premium placement right on the front page of the newspaper. Space is sold on a first-come first-served basis, so reserve your dates now! Ad size: 3 x 3 Please allow 3-4 weeks for printing processing. Rate 899/issue Minimum 2 issue buy PRINT AND PIN Looking to grab students and staff attention as they roam about campus? Our Print and Pin program bundles a full color print campaign in the newspaper with high impact full color posters strategically placed in high traffic areas on campus. You provide the artwork, we do the printing and pinning! Quarter- Print & Pin: 745 per campaign 11 x 17 poster & x 10.5 Full color ad Half Print and Pin: 1155 per campaign 11 x 17 poster and 10 x 10.5 full color ad PREPRINTED INSERT RATES Insert quantity is 4,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 2 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to: Missourian Publishing Co. Attn: Student Life Inserts Run Date: xx/xx/xx 6321 Bluff Road Washington, MO pages 345 total 5 8 pages 445 total WE-PRINT INSERT RATES Let Student Life do all the work! Give us your artwork, and we ll print & insert your flyers into Student Life newspaper. Printing & inserting all for one price! 8.5 x 11 2-Sided/Color x 11 1-Sided/Color x 11 2-Sided/B&W x 11 1-Sided/B&W 695

8 LOCAL RATES Full Half Quarter Eighth Sixteenth Business Card 10 x x x x x x 2.5 1, COLOR RATES: Color charges are in addition to normal space charges Full color: 200 DESIGN FEE Need a designer? Allow Student Life to design your ad including up to three changes for 35 one time fee. DEADLINES Monday s Paper: Wednesday prior by 2pm Thursday s Paper: Monday prior by 2pm COMMON AD SIZES AND PRICING Prices shown are based on open rates and are per issue.