MARKETING TARGET COMMERCIAL SPONSORSHIP & ADVERTISING GUIDE

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1 TARGET MARKETING COMMERCIAL SPONSORSHIP & ADVERTISING GUIDE Sponsorship is a very simple idea, but the results are amazing! We can offer your business invaluable exposure to the Beale Air Force Base community, allowing you to reach a specifically targeted niche market that might otherwise have been unavailable. EVENT SPONSORSHIP BASE MAGAZINE 9 FORCE SUPPORT WEBSITE

2 CommercialSponsorship 2014 WHAT IS COMMERCIAL SPONSORSHIP? Commercial sponsorship is a monetary and/or in-kind fee paid to an event manager/producer. In return, sponsors receive access to the exploitable commercial potential, such as public recognition or advertising promotions associated with the property, event and so forth. The goal of a company or brand is to build a link in the target audiences minds between the sponsor and a valued organization or event. BENEFITS OF BEING A SPONSOR Pre-event publicity and advertising Promotion opportunity and sample products (No alcohol/tobacco) Sponsor logo on signage, posters, banners, etc. On-site presence at events On-site signage, product displays, demonstrations and sampling opportunities Event recognition: Sponsored in part by... Sponsor logos on sports uniforms Exposure to civilian communities with events open to public Knowing all money goes towards supporting our Airmen and their families SPONSORSHIP OPTIONS Monetary support Prizes (resort stays, overnight accommodations, electronics, etc.) Transportation services or equipment Exclusive sponsorship for a single event (This is based largely upon budgetary needs for underwriting the event, and will vary from event-to-event) 4BEST WAYS TO REACH BEALE AFB Sponsorship Base Magazine Website Monitors

3 DEMOGRAPHICS BASE POPULACE Active-duty enlisted 3,997 Active-duty officers 854 DoD Civilians/Contractors 1,400+ Military Retirees Approx. 25,000 On-base houses 509 Base Housing Occupants 1,437 Children in Base Housing 994 ACTIVE DUTY MILITARY DEMOGRAPHICS 18% WOMEN ECONOMIC IMPACT $427 MILLION 57% MARRIED 83% AGE 34 OR YOUNGER

4 2014 MAJOR EVENTS EASTER EGG HUNT Join the Beale community scavage for eggs, visit with the Easter Bunny and enjoy a family day! The day will host a number of family activities, snacks, games and much more. Starting at: $350 Estimated attendance: SEAFOOD & JAZZ FESTIVAL Join the Beale community for a day of entertainment, great food, and fun! There will be activities and events for both children and adults. This event will showcase New Orleans Jazz and Seafood at its finest. This event will be open to active-duty military, family members, reservists, retirees, and DoD civilians. Starting at: $600 Estimated attendance: OKTOBERFEST Oktoberfest will host a live band, childrens activities, beer and wine tastings, a car show and tons of German cuisine. This event will be open to base populace. Starting at: $300 Estimated attendance: DAY FOR KIDS Come with us for an afternoon filled with fun activities and learning experiences. The kids can release their energy in a bounce house, climb a rock wall, fly down a giant slide, or fling themselves against the velcro wall. There will be games, crafts, hot dogs, hamburgers, drinks, and live music. The event is open to all kids and families of the base. Starting at: $300 Estimated attendance: HALF MARATHON The Harris Fitness Center hosts the Beale Half Marathon every year for the dedicated running community of the base. Training for this event starts several months ahead. The event is open to all people with base access. Starting at: $250 Estimated attendance: MONTE CARLO NIGHT Whether your game is strategizing on a hand of Poker or Black Jack, parlaying your bet on the roll of the dice in a game of Craps, or take a chance on the Roulette table, there will be plenty of games for everybody. We offer plenty of great prizes to redeem your winnings. Starting at: $250 Estimated attendance:

5 EVENT SERIES GOLF TOURNAMENTS RECREATIONAL PROGRAMS SINGLE AIRMEN PROGRAMS YOUTH PROGRAMS FITNESS EVENTS COMMUNITY EVENTS POOL EVENTS GOLD SILVER BRONZE

6 ADVERTISING 2014 RATES available medias Eureka Dispatch magazine ad: This free monthly magazine is distributed at 30 locations at Beale AFB serving as the primary source for information on services, special events and programs at the base. It features articles on health and fitness, human interest stories, self-help programs, recreational activities plus much, much more. Over 3,000 copies are printed and they are available to the military and their families, retirees, civilians working on base, contractors and vendors. In addition, the entire magazine with ads is available for download on our website and is mailed upon request. deadlines: Space reservations and signed agreements the Eureka Dispatch magazine is in circulation electronically by the 22nd and the hard copy by the 25th of the month prior to the first day of that issue. (Artwork and payments are due NO LATER THAN the first of the month prior to the issue date). magazine advertising rates: ad sizes 1X 6X 12X (per issue) (per issue) (per issue) Full Page Ad (5.0 wx8.0 h) $ $ $ Half Page Ad (5.0 wx3.875 h) $ $ $ Calendar Pull Out (call for sizes) $ $ $ Back Page/Inside Front: 20% Upcharge magazine ad specifications: Materials created by advertisers or its agents must meet the following criteria: All ads and artwork must be in CMYK and at least 300 dpi. Ads may be submitted in the following formats: PDF (preferred format), tiff and jpg All fonts in the ad must be embedded or converted into curves. Ads must be built to size. Scanned images must be scanned at least 300 dpi All ads must state, Paid ad. No federal endorsement of advertiser intended at the bottom center of the ad in legible typeface. Ads must be submitted on disc or ed to: Ads not meeting these requirements will be subject to additional art fees or rejected Current as of: 04/01/13. Subject to change without notice.

7 BealeFSS.com advertisement: Your logo on our homepage, which generates 7,000 views per month. website advertising rate: $100 a month. facility monitor advertisement: Advertisement space is available on 42 monitors at various Force Support facilities and other squadrons at Beale. Ads will be displayed daily and are mixed with event advertisements provided by FSS. deadlines: Last business date of month prior to run date (ex. August ad payment due last business day of June). monitor advertising rates: $100 a month per ad, per month. monitor ad specifications: Materials created by advertisers or its agents must meet the following criteria: All ads must be 1366x768 pixels or x and at least 72 dpi All ads must be RGB and submitted in BMP or jpeg format All ads must state, Paid ad. No federal endorsement of advertiser intended at the bottom center of the ad in a legible typeface. Ads not meeting these requirements will be subject to additional art fees art fees There is a one-time set-up fee of $50 for ads designed by Beale Marketing. Advertisers are allowed one (1) change to original layout and copy free of charge. Additional changes are $25 each. All ads created by Beale Force Support Marketing are copyrighted as such and cannot be used without expressed permission. to place an ad Tom Tennies Tel: Fax: Thomas.Tennies@us.af.mil The Beale Force Support Marketing Department reserves the right to approve or deny all advertisements.

8 TARGET MARKETING CONTACT: SHARLEEN KAISER COMMERCIAL SPONSORSHIP COORDINATOR th Force Support Squadron Marketing & Publicity Robert Nicoletti Way Building 2425 Beale AFB, CA 95903