a division of emc outdoor AAD Annual Meeting 2019 Washington, DC

Transcription

1 a division of emc outdoor AAD Annual Meeting 2019 Washington, DC

2 Table of Contents City Specific Outdoor Media Branded Advertising Vehicles The rates in the deck are for the 2019 AAD Annual Meeting. Media Availability and Rates are to be confirmed upon request. A custom proposal will be submitted prior to contracting any media.

3 City Specific Outdoor Media

4 Ronald Reagan National Airport There are 3 Terminals (A, B, C) with 4 Concourses and (2) Baggage Claim areas in Reagan National Airport. Terminal A has a separate Baggage Claim area and welcomes 15% of all arrivals. The Premier DIGITAL NETWORK at Reagan consists of a package of (15) 16:9 Horizontal Screens placed to reach 100% of arriving and departing passengers on Concourse Level. Each :10-second ad rotates your fullmotion ad on a :60-second max loop. Digital Network Advertisers have the ability to change creative on the last day of the event to reach departing attendees. The 2-week rate for (1) ad on all screens is $106,175. Multiple ads are available.

5 Ronald Reagan National Airport There are 3 Terminals (A, B, C) with 4 Concourses and (2) Baggage Claim areas in Reagan National Airport. Terminal A has a separate Baggage Claim area and welcomes 15% of all arrivals. Wall Wraps (top image), Hanging Banners (left bottom), and additional Backlit Dioramas are positioned along all concourse areas and in Baggage Claim. Wall Wraps, Hanging Banners & Backlit Dioramas: Rates can range from $19,000 - $79,000 / unit or package depending on size and location. Please inquire if interested and customized proposals can be developed.

6 Ronald Reagan National Airport Floor Graphics are a unique way to target your arrival audience Each is 10 X 10 located in (2) high traffic areas at the North Metro Bridge as well as the South Pier Pedestrian walkway and can be accompanied with wall graphics. Glass Wrap Window clings: Size 155 X 65 are available at North Pier C, the largest terminal at Ronald Regan, will capture the attention of 100% of as they walk to baggage claim and curbside pick up areas. Additional airport formats may be available upon request. (1) 10 X 10 Floor Graphic display for a minimum of 4 week display including space, production, and installation is $60,000 (1) 155 X 65 Glass Wrap Window Cling display for a minimum of 4 week display including space, production, and installation is $49,000

7 Ronald Reagan National Airport The new Baggage Claim LCD Screen Package at Reagan consists of a package of (12) 16:9 75 Horizontal Screens placed behind the baggage claim carousels and will reach 100% of arriving audience and attendees. Each :10-second ad rotates your full-motion ad on a :60-second max loop. Package of (10) screens is $20,450 for a 2-week display including space, production and installation.

8 Dulles International Airport There are 4 Concourses (A-D) and 1 Baggage Claim area at Dulles Airport. The CONCOURSE DIGITAL NETWORK (Top Image) at Dulles consists of (20) 16:9 Horizontal Screens placed to reach 100% of arriving and departing passengers on Concourse Level. The ARRIVALS DIGITAL NETWORK (Bottom Image) at Dulles consists of (9) screens of varying sizes and targets 100% of domestic and international arrival traffic. Concourse Digital Network: The 2-week rate for (1):10 Ad on a :60-second loop.is $98,000. Multiple Ads are available. Arrivals Digital Network: The 2-week rate for (1) :10 second Ad on a :60-second loop. is $88,525. Multiple Ads are available.

9 Dulles International Airport Hanging Banners (top image), Wall Wraps (left bottom image) and Backlit Dioramas are positioned along all concourse areas and in Baggage Claim. Hanging Banners, Wall Wraps, and Backlit Dioramas range from $10,425 - $34,050 per unit depending on size and location. Please inquire if interested and a custom proposal will be provided.

10 Dulles International Airport Vertical Dioramas: A total of (20) Vertical Diorama 69" H x 47 W vertical dioramas are located within the Baggage Claim Area. Locations available on the concourses as well. Baggage Claim Vertical Dioramas: $6,750 per Diorama for a 2-week display period, including production from 1 creative. Please inquire if interested and a custom proposal will be provided.

11 Dulles International Airport Make a big impact to your Concourse B, Domestic arrivals with a front and center elevator wrap as they travel down to the Aerotrain Station Size: 11 x 37 A Planning Rate for (1) 132" w x 444" Elevator Wrap for a minimum of 4 week display including space, production, and installation is $82,625.

12 Amtrak Posters & Dioramas As a popular mode of transportation from DC to Boston, this format should also be considered to target arrivals to major Northeast cities. ACELA OR NORTHEAST REGIONAL RAIL POSTERS: (upper image) Located in all train cars, posters are sized 17.5 H x 12.5 W. ACELA BACKLIT DIORAMAS: (lower image) Acela Express offers Backlit Posters sized approximately 18 H x 13 W. These illuminated posters are available only on Acela Express. 40 Acela Posters: $16,000 / 80 Acela Posters: $31, Regional Posters: $22,300 / 230 Regional Posters: $43,975 ACELA BACKLIT DIORAMAS 40 Dioramas: $26,800 or 80 Dioramas: $53,300 All Rates include Production from 1 creative and for a 1-month display period.

13 Amtrak Arrivals Domination Package Amtrak Arrivals Domination Package at Union Station provides complete saturation of your message, targeting AMTRAK Rail passengers. Union Station is a hub for AMTRAK, which runs the Metroliner and Acela trains. And, rail is a preferred means of travel throughout the Northeast Corridor, from DC to Boston. This package consists of: 24 Two-Sheet Posters (46 H x 60 W) 16 Backlit Kiosks (50" H x 26" W) 1 Wallscape (78" H x 300" W) 2 Wallscapes (46" H x 60" W) 6 Track Info Panels (48" H x 47" W) 1 Doorway Poster (36" H x 43" W) 1 Doorway Poster (36" H x 43" W) 1 Pillar Wrap (165" H x 97" W) 1 Pillar Wrap (147" H x 97" W) 2 Entrance Banners (64" H x 222" W) 1 Floor Graphic (120" H x 144" W) A Planning Rate for this domination package is $150,000 including space, production, and installation from one creative per media.

14 Mt. Vernon Metro Station The Mt. Vernon Metro station is located at the Convention Center and will service attendees who take the DC Metro to the Convention Center. The Domination Package within this station consists of: 5 Backlit Dioramas (43 H x 62 W) 2 Adhesive Banner Elevator Headers (3 H x 8 8 W) 17 Two-Sheet Posters (46 H x 60 W) 25 Pylon Faces (80 H x 23 W) 2 Banners (4 H x 8 W) 2 Pillar Wraps (96 H x 103 Circumference) 1 Banner (8.5 H x 24 W) 3 Semi-Circle Pillar Wraps (101 H x 86 Circumference) 1 Adhesive Banner (41 H x 144 W) 2 Floor Graphics (10 H x 12 W) 4 Platform Runners (30 H x 16 W) 18 Faregate decal (20 Hx10W ) The planning rate for a 2-week display period is $95,575 including space, production, and installation.

15 Wallscapes There are a limited number of Wallscapes available in Washington, DC but several units in close proximity to the Convention Center will target attendees traveling between the exhibit floor, hotels, and restaurants. Rates for a 2 or 4-week display period will vary by unit and range from $29,000 - $80,000 inclusive of space, production, and installation. Please inquire if interested.

16 Spectacular at Union Station This new spectacular is located in the heart of the city at Union Station directly across from Columbus Circle. The impressive 40 H x 141 W unit is within close proximity to the convention center and can be seen by attendees traveling in and around the city. $225,000 for a 4-week display period including space, production, and installation. Please inquire if interested. (Sold as 4- week display)

17 Wallscapes: Typical Map

18 Transit Shelters Transit Shelters may be chosen to specifically target the Convention Center, attendees hotels, and the routes that lead to the Convention Center. Each Shelter is sized 6 H x 4 W and reads to both pedestrian and vehicular traffic. The best locations are selected based on proximity to the Convention Center and show hotels. Planning Rates for a 2-week display period, inclusive of space & production: (10) Panels: $19,200 Additional Panels are available; campaign can consist of any quantity based on budget

19 Digital Transit Shelters Digital Transit Shelters are now available in Washington, DC and are sold in different networks. Units are located in high profile and highly traveled roadways in the District s most visited areas, including Connecticut Ave, K St. Corridor, Capitol Hill, and the National Mall. Each digital ad is 12-seconds in a 60-second loop with 5 total advertisers. Rates below are shown for (1) ad. Taft Network: 25 Units / $43,200 per 2-week display Kennedy Network: 15 Units / $28,450 per 2-week display Reagan Network: 10 Units / $19,000 per 2-week display Jefferson Network: 35 Units / $62,725 per 2-week display Roosevelt Network: 25 Units / $39,375 per 2-week display Multiple ads are available.

20 Taxi Tops In the D.C. Metro market, there are 1850 total topped cabs with two-sided Taxi tops, sized 14 H x 48 W. Targeted areas are: around the Convention Center, Hotels, and DC tourist. This media also provides exposure on routes to/from National and Dulles airports and downtown, Georgetown, Arlington and Bethesda. STAGED CABS are off duty and won t pick up fares; instead they are chartered with customized routes to drive around Hotels, the Convention Center, line-up in the taxi line there and/or provide complimentary transportation. Only available in conjunction with a taxi top buy. 50 Taxis + Staging 5 taxis: $36, Taxis + Staging 5 taxis: $51,575 Taxi: 2-week display, including production. Staging: 3 days for 6 hours daily Additional topped taxis and staged taxis and staged hours can be increased also.

21 Taxi TV Taxi Television is the newest way to receive local news, sports, weather, and restaurant/nightlife information while in DC. Each Cab average 35 rides per day, the average Cab Ride is 12 minutes and the Loop length is 14 minutes maximum. Advertisers have the opportunity to run a :15 or :30 sec premium spot with companion banner ad in a network of cabs that are geo-targeted to play in cabs leaving the airports, around the Convention Center or targeted hotels. Screens are sized 8.5. The premium placement is the first ad to play when the taxi fare begins. Other ad placements may be available upon request such as the payment screen shown in the lower left. TAXI TV PREMIUM PLACEMENT WITH COMPANION BANNER AD 7 DAYS : 15 Taxi TV Ad: $4,400 : 30 Taxi TV Ad: $5,625

22 Branded Advertising Vehicles Branded vehicle campaigns are ideal for driving your message to an audience at specific times and locations throughout the day via customized routing and scheduling. Perfect delivery for your message and concept when stationary ads are not enough! Campaign Planning is designed to: Target the key routes to/from the Convention Center, Airports and Hotel Destinations Reach participating evening venues and off site attractions Each concept can be customized for maximum reach and exposure Planning Rates are based on minimum activation, can be extended/increased based on desired reach

23 Branded Advertising Vehicles Mobile Billboards Mobile billboards are a perfect medium for target marketing. They can be driven directly to your audience wherever they are, even in hard to reach locations, thus a powerful tool for targeting event attendees on the move during their stay. These dedicated advertising vehicles can drive your message right up to specifically targeted locations like the convention center, hotels, and popular tourist attractions. Their mobility allows them to follow crowds of attendees as they move around town over the course of the day. 3 days/8 consecutive hours daily: $8,975 per vehicle Rate includes customized routing, production of panels, driver and insurance

24 Branded Advertising Vehicles Digital Mobile Billboard Specially designed vehicles that are outfitted with HD screens with full-motion video & audio The vehicle is equipped with 3 digital screens that are readable both during daylight hours as well as at night. 2 Side Panels sized 16' x 8' and 1 rear panel 8' x 8 with 12 mm resolution Digital capabilities can include live feeds, internet feeds, video gaming, or other interactive elements. 3 days/8 consecutive hours daily: $9,550 per vehicle with Ad Exclusivity on 1 vehicle. Rate includes customized routing, driver and insurance. Advertiser must provide finished digital content.

25 Branded Advertising Vehicles Wrapped Ubers & Lyfts These eye-catching, moving displays are great for targeting specific events as well as a general market audience with head-turning results. $63,500 for a package of 10 wrapped cars stationed at the target location for 3 days/8 consecutive hours daily. Drivers accept Uber/Lyft fares, but must return to the target location after drop off. Driver can also act as brand ambassador's to provide key points and colleterial. Note: All drivers can be tracked via GPS. A route report can be provided to the client after the campaign. The Uber/Lyft drivers will stage outside the event, however we cannot control who they pick up. That is controlled by their Uber/Lyft applications. They will be required to return to the event site when they are done with a fare. Unfortunately, if a pedestrian is walking by the event and calls for an Uber, there is no way to control the service. Uber/Lyfts staged at the event will ring immediately when someone attending conference calls for one. The applications are based on how close they are to each other (driver and user) so attendees are sure to get plenty of rides from the target location to a destination in the city limits! EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

26 Branded Advertising Vehicles Electric Shuttle Fleet Fully permitted and Street Legal! Have one to one personalized engagement while providing complimentary rides with these eyecatching electric vehicles. The fleet is fully wrapped on the exterior and include (4) digital screens sized 8.75 x 5 inside of the cab for an additional branding experience for passengers. Shuttles can be arranged from hotels to the convention center and drivers can act as brand ambassadors distributing promo or collateral materials. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials. (3) Cars: $64,475 (5) Cars: $91,700 over 2 consecutive days, 8 consecutive hours per day. Included production of the full wrap, 8 hours of activation & routing at your discretion. Advertiser to provide finished digital content. Rates do no include promotional materials.

27 Branded Advertising Vehicles Mobile Projection This roving projection will get you noticed at night! The average size of the projection is tall depending on the size of the buildings in the area. Your target audience cannot ignore this surprising new medium as it lights up city streets by cascading your message across buildings in a welldefined area. Display periods start at dusk and run 5 hours. The custom-designed Projection Vehicle displays a presentation consisting of static and full-motion video ads When possible, the vehicle can park to project your message(s) onto a static location. 3-night/5 consecutive hours daily: $31,750 In the event of inclement weather, projection will remain in market longer or projection runs additional hours per night. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials.

28 Branded Advertising Vehicles Branded Pedicabs A fleet of pedicabs provides excellent brand exposure. These bikes can be chartered to circulate in and around Hotels and the Convention Center area targeting attendees for a 3 day display period, operating for 8 hours per day with staging. Pedicabs operate on customized routes, and can provide complimentary transportation for staff, VIPs, or event attendees. The pedicabs are able to travel the streets and sidewalks, bringing your message closer to the crowds at events. Rates based on 3 days, 8 hours per day 5 PEDICABS - $35, PEDICABS - $65,675 Planning Rates include production of pedicab branding. Complimentary rides not included. Advertiser can provide branded shirts.

29 For more information and a customized proposal, please contact: John Foster JHF@emcoutdoor.com