MEGA CONFERENCE REVENUE STAGE USING DATA ANALYTICS & MODELING TO LOCATE AN ADVERTISER S BEST CUSTOMERS

Transcription

1 MEGA CONFERENCE REVENUE STAGE USING DATA ANALYTICS & MODELING TO LOCATE AN ADVERTISER S BEST CUSTOMERS

2 KEY EXECUTIVES MEGA CONFERENCE STRATEGIC OPPORTUNITIES Apply data analytics, modeling and segmentation to identify the highest value customers and potential customers for your local advertisers. Support their objectives for optimizing marketing investments using more effective targeted marketing solutions Connect buyers and sellers in the local marketplace through a needs assessment > needs fulfillment approach

3 ADDRESSES??? CUSTOMERS TOTAL MARKET E-NEWSLETTERS PURCHASES DATABASE... Data enrichment WEB ANALYTICS DEMOGRAPHICS process LIFESTYLE INTERESTS

4 KEY EXECUTIVES MEGA CONFERENCE TOTAL MARKET DATABASE ELEMENTS City Zip Code Latitude/Longitude Site Registration Status IP / MAC Address / Device ID Record(s) Subscription Status Subscription Delivery Type Newsletter Enrollment Personicx Lifestage Personicx Segment TGM Master Value Score TGM Master Value Segment TGM Lifestage Segment Age Range Adults Age Range Children Auto New Car Buyer Auto Number of Vehicles Auto Vehicle Interest Channel Preference Mail Channel Preference Online Channel Preference Phone Child Near Graduation Credit Card AMEX Credit Card Discover Credit Card Gas or Retail Credit Card Mastercard Credit Card VISA Education Head of HH Gender Head of HH Home Equity Home Value Household Income Interest Auto Work Interest Bicycling Interest Boat Owner Interest Boating Interest Book Reading Interest Camping Interest Career Interest Christian Family Interest Collectible Arts Interest Community Interest Contests Interest Crafts Interest Culture Interest Dieting Interest Donate to Charities Interest Electronics Interest Fashion Interest Fishing Interest Fitness & Exercise Interest Furniture & Décor Interest Gambling Interest Gardening Interest Golf Interest Gourmet Cooking Interest Grandchildren Interest Green Living Interest High Tech Living Interest Home Improvement DIY Interest Home PC Interest House Pets Interest Hunting & Shooting Interest Likely Investor Interest Military Vet Interest Moneymaking Interest Motorcycling Interest Natural Foods Interest Own Cat Interest Own Dog Interest Photography Interest Politics Interest Real Estate Investments Interest Recreational Vehicle Interest Running Interest Science Fiction Interest Self-Improvement Interest - Snowskiing Interest Sports on TV Interest Stocks and Bonds Interest Tennis Interest Travel Domestic Interest Travel Foreign Interest Videogames Interest Walking Interest Wildlife Interest Wines Language Preference Length of Residence Mail Order Buyer Mail Order Donor Mail Order Responder Marital Status Number of Adults Number of Children Occupation Head of HH Owner or Renter Political Party Property Type Race Code Single Parent Working Woman Year Home Built

5 Ms. Mary Smith 2415 Willow Glen Dr Colorado Springs, CO Sleepy s Furniture & Mattress Purchased Living Set in July, 2015 ADVERTISER CUSTOMER RECORD... Raw data asset

6 ADDRESSES ADVERTISER CUSTOMER DATA CUSTOMERS E-NEWSLETTERS DEMOGRAPHICS... ADVERTISER DATA E-COMMERCE LIFESTYLE INTERESTS INTEGRATIO Data enrichment WEB ANALYTICS N process

7 Ms. Mary Smith 2415 Willow Glen Dr Colorado Springs, CO Sleepy s Furniture & Mattress Purchased Living Set in July, 2015 Female - 44 years of age Total household income +$150,000 11B - Fortunes & Families Personicx lifestage segment Married with 3 children Masters degree education Enrolled in Sleepy s promotional s Interest in furniture & home decorating Homeowner since 2006 Purchased furniture and mattress in 2015 Registered online as msmith74@gmail.com Interested in Foreign Travel Available home equity +$200, A STRATEGIC CUSTOMER ASSET AMEX Platinum card holder Mail order buyer prefers direct mail Indexes high for contest participation Has spent $2,923 at Sleepy s since December, 2013 Enriched customer record

8 EXAMPLE: FURNITURE & DECORATING PROSPECTS IN COLORADO SPRINGS TARGET MARKET ANALYSIS Needs Assessment

9 KEY EXECUTIVES MEGA CONFERENCE..because of our ability to analyze, identify and reach high-value potential customers, we have been able to direct marketing investments toward those optimal customer segments using the right mix of channels. Department Store Retailer, Bucks County, PA

10 Bill Dietz, Jr Strategic Solutions Consultant