Your Facebook Ads account performance report. Impressions. Click through rate. Total clicks. Cost per click

Transcription

1 Your Facebook Ads account performance report Report date: Compared to Duration: 1/1/17 12/31/17 1/1/16 12/31/ days Impressions The number of times your ads were shown Impressions Clicks % Impressions Total clicks A number of Clicks (actions) anywhere on your Facebook ad Click through rate % Total clicks % -0.70% CTR 20.03% Cost per click Total spent on ads Budget spent on Facebook ads during this period +5.21% Per click $221, % Total budget spent $227,142.08

2 Cost per conversion Conversion value +6.88% Per conversion $222, % Conversion Value $233, Website leads The number of lead events tracked by the pixel on your website and attributed to your adverts % Leads Website purchases The number of purchase umevents tracked by the pixel on your website and attributed to your adverts Cost per website purchase % Website purchases $ % Per website purchase Website purchase conversion value Website purchase ROAS Return On Ad Spend $233, % Conversion value $228, % -1% ROAS 1.01%

3 Average cost for 1000 impressions Average cost to reach 1000 users $ % Per 1000 impressions $96.87 $1, % To reach 1000 users $1, Link clicks The number of clicks on links to select destinations on or off Facebook. CTR Cost per Click Total % 14.19% % $ % Unique % 40.60% % $1, % Social reach The number of people who saw your ad when displayed with social information (e.g. John Doe likes this) Social clicks The number of people who clicked on an ad when displayed with social information % People reached % People reached Cost per like An amount of money spent to get a person to like your page Cost per engagement The average cost for each Page engagement -3.28% Per like -2.81% Per engagement

4 Clicks on CTA button Clicks on a call to action button in your Facebook ad campaigns Clicks to website Number of people directed to your website from your ads % Clicks % Clicks Average watching time Average time people spent watching videos during this period Views by video length :13 min sec % Previous 05 min 16 sec 25% 50% 75% 100% Average cost for each 10 second view Average percentage of video watched $ % Per video view $ % +161% of video watched on average 26.04% Top ad placement 1. Android smartphone % % $ % % $ % 2. IPhone % % $ % % $ % 3. Android tablet % % $ % % $ % 4. Desktop % % $ % % $ % 5. Other % % $ % % $ %

5 Top ad sets Impressions CTA Clicks CTR Conversions Conversion Cost per Budget rate conversion spent 1. AdSet % $ $1, AdSet % $ $ AdSet % $ $ AdSet % $93.91 $ AdSet % $27.40 $ AdSet % $16.02 $ AdSet % $10.38 $ AdSet % $6.53 $ AdSet % $6.04 $ AdSet % $5.80 $ AdSet % $5.74 $ AdSet % $5.74 $5.67 Top campaigns Impressions CTA Clicks CTR Conversions Conversion Cost per Budget rate conversion spent 1. A campaign % $95.67 $ B campaign % $88.67 $ C campaign % $5.99 $ D campaign % $5.95 $ E campaign % $5.91 $ F campaign % $5.70 $ G campaign % $5.67 $ H campaign % $5.67 $ I campaign % $5.67 $ J campaign % $5.67 $ A campaign % $5.67 $ B campaign % $5.67 $5.73

6 Top performing ads A ad A campaign AdSet 1 B ad B campaign AdSet % $ $ % $ $20.04 Other top ads C ad C campaign AdSet 3 D ad D campaign AdSet % $ $ % $ $6.19