Reach the largest adult audience (92%) of any media in Skagit County through Skagit Publishing s print and online products.

Transcription

1 2010 Advertising Rates Reach the largest adult audience (92%) of any media in Skagit County through Skagit Publishing s print and online products. Paid circulation Serving all of Skagit County Weekly Wednesday paid circulation Serving Anacortes Weekly Tuesday Distribution Serving Fidalgo Island, La Conner and Shelter Bay Weekly Tuesday Serving Sedro-Woolley, Concrete, Clear Lake and East SKAGIT COUNTY MARKET FACTS Population 118,000 Adults (over 18) 89,798 Households 48,279 Median Household Income, $51,486 Total Consumer Expenditures $2.4 billion 2008 Bureau of Labor Statistics, 2008 U.S. Census Bureau Estimates Weekly Tuesday Serving Burlington and Mount Vernon Weekly Tuesday Serving Stanwood and Camano Island 100,000+ unique visitors per month 1,065,052 page views per month (Google Analytics January-May 2010)

2 Publication DEADLINES Space & Copy Deadline SVH Monday pm Thursday SVH Tuesday pm Thursday SVH Wednesday pm Friday SVH Thursday pm Monday SVH Friday pm Tuesday SVH Saturday pm Wednesday SVH Sunday (Skagit Living section) Noon Tuesday SVH Sunday pm Wednesday SVH TV Week am Monday (6 days prior to publication) SVH/Anacortes American Real Estate Weekly Noon Tuesday (4 days prior to publication) SVH Home Accent (Quarterly) pm Thursday (17 days prior to publication) Fidalgo This Week, The Argus and Courier-Times Noon Thursday Stanwood/Camano News Noon Thursday Anacortes American Noon Friday Preprints Scheduled and Received 7 days prior to insert date Early deadlines will be issued for holiday newspapers. Special section deadlines will be provided. PREPRINT INSERTION RATES* Skagit valley herald daily editorial highlights Tuesday... Business News Wednesday...Health News Thursday... Entertainment/Recreation Friday... Home & Garden Saturday...Religion Sunday..Books/Travel/Skagit Living/People ANNUAL CONTRACT RATES per 1,000 copies inserted Standard Tab Book OPEN 4-20X 21-75X X X 151+ Single Sheet $ full run $38.90 $37.40 $35.10 $32.90 $30.70 $ full run $42.00 $39.80 $37.00 $35.10 $33.60 $ full run $48.80 $46.40 $44.00 $42.00 $39.80 $ full run $54.30 $51.60 $49.00 $46.50 $44.00 $ full run $57.60 $54.60 $52.00 $49.00 $46.50 $ full run $62.00 $58.80 $55.90 $53.10 $49.30 $ full run $66.00 $62.70 $59.50 $56.50 $53.70 $ full run $69.20 $65.70 $62.20 $59.00 $56.10 $53.30 Add $3.00 per thousand for zoning. The insertion rates apply to inserts from single advertisers. Rates for larger pieces available upon request. SIZE REQUIREMENTS FOR OPTIMUM PREPRINT HANDLING AND DELIVERY Minimum size: 5 x 7 Preprints larger than 11 x require approval Single sheet Minimum Stock:.005 inch thickness Non-standard preprint size or stock will be reviewed for acceptability. Preprints of unusual size, material, weight or thickness may require an extra fee, and cannot be guaranteed for quality as they appear in the newspaper. Spoilage greater than 2% will be required for preprints not meeting specifications. PREPRINT PACKAGING GUIDELINES To ensure inserts run correctly, pallets and boxes must be clearly marked with name of newspaper, insertion date and quantity in each box or pallet. Pallets need to secured with multiple straps and shrink wrapped. Pallet height limit: 5 ft. *Does not include Stanwood/Camano Preprint Rates PREPRINTED INSERT GENERAL REQUIREMENTS Preprint sizes are determined as follows: Single Sheet: Page dimensions of 8.5 x 11 will be billed at single sheet rate. Booklet: 93.5 sq. inches or less page dimensions. Tabloid: 94 to 193 sq. inches page dimensions. Standard: Any insert larger than tabloid dimensions. PREPRINT SCHEDULING & DELIVERY Preprints for all newspaper publications are to be scheduled and delivered seven (7) days prior to insertion to the Skagit Publishing plant at 1215 Anderson Road, Mount Vernon, WA, Dock hours are 8am to 4:30pm Monday through Friday MINIMUM PREPRINT QUANTITIES 5,000 (3,900 Anacortes American) Only full-run distribution is permitted on Sunday, no zoning. Charges will be based on full-run only. Holiday newspapers require Sunday distribution. Skagit Publishing requests a minimum of 2% spoilage on inserts.

3 ADVERTISING RATES Annual Dollar Volume Contracts Black and white rates RATES Anacortes American, Stanwood/ skagit Valley Herald Skagit Valley Herald The Argus or Courier-Times Camano News Contract Daily inch rate Sunday inch rate Display inch rate Per Newspaper and ADvertiser* Level Retail* / Display Retail* / Display Retail*/ Display Retail* / Display open rate $23.45 $25.45 $12.15 $17.80 $1,000 $16.90 $18.30 $11.05 $14.50 $2,500 $16.15 $17.55 $10.20 $14.00 $5,000 $15.70 $17.05 $9.60 $13.50 $7,500 $15.25 $16.55 $9.45 $13.25 $10,000 $14.75 $16.05 $9.00 $13.00 $20,000 $14.55 $15.75 $8.50 $12.00 $35,000 $14.05 $15.25 $8.40 $12.00 $50,000 $13.85 $15.00 $7.90 $12.00 $65,000 $13.35 $14.50 $7.65 $12.00 $85,000 $13.15 $14.25 $7.30 $12.00 $100,000 $12.20 $13.25 $6.80 $12.00 Political $16.90 $18.30 $11.05 $14.50 Non-profit $16.90 $18.30 $11.05 $14.50 *Classified Display rates are at the third next volume contract level. For example, if a $2,500 contract is signed, an advertiser will receive the $10,000 rate for all Classified (including Real Estate Weekly) advertising. **Plus Internet Rate (0-10 inches $2; $4; Over 41 $6) Display AD SIZES A full page is 6 columns x 20.5 = 123 column widths in inches COLUMNS INCHES minimum width: 11 columns inches maximum width: 13 columns 21 inches Higher levels available. Contact your advertising consultant for details. HOLIDAYS - Thanksgiving and Christmas newspapers are delivered to all Sunday subscribers/distribution and will be charged Sunday rates. SKAGIT VALLEY HERALD COLOR RATES # of Colors One Full Daily $195 $495 $280 $730 Weekly Papers $135 $315 fidalgo this week Advertising published in the Anacortes American can be picked up one time into Fidalgo This Week for an additional $4.00 per column inch. Additional discounts do not apply to this already low rate. Statistics (Google Analytics January-May, 2010) 100,000+ unique visitors per month 304,448 visits per month 1,065,052 page views per month Reach Customers Online Ad Type Ad Size Placement Price/CPM* A valuable stand-alone advertising solution, goskagit.com is also the perfect compliment to your print ad campaign that reinforces your message to visitors who also read our newspapers. Leaderboard 728 x 90 pixels Article pages $10.00 Big Box 300 x 250 pixels All pages $12.00 Half Page 300 x 600 pixels All pages $16.00 Minimum 50,000 impressions/month * Cost Per Thousand Impressions

4 ADVERTISING RATES Annual Dollar Volume Contracts Black and white rates Skagit Valley Herald, Skagit Wheels, RE Weekly, Anacortes American, Fidalgo This Week, The Argus, RATES Anacortes American, skagit Valley Herald Skagit Valley Herald The Argus or Courier-Times Contract Daily inch rate Sunday inch rate Display inch rate Per Newspaper Stanwood/ Level Classified Classified classified camano News open rate $23.45 $25.45 $12.15 $17.80 $1,000 $15.25 $16.55 $9.45 $13.25 $2,500 $14.75 $16.05 $9.00 $13.00 $5,000 $14.55 $15.75 $8.50 $12.00 $7,500 $14.05 $15.25 $8.40 $13.25 $10,000 $13.85 $15.00 $7.90 $13.00 $20,000 $13.35 $14.50 $7.65 $12.00 $35,000 $13.15 $14.25 $7.30 $12.00 $50,000 $12.20 $13.25 $6.80 $12.00 $65,000 $11.50 $12.50 $6.50 $12.00 $85,000 $10.95 $11.75 $6.00 $12.00 $100,000 $10.45 $11.00 $5.60 $12.00 Non-profit $15.25 $16.55 $9.45 Classified AD SIZES A full page is 6 columns x 20.5 = 123 column widths in inches COLUMNS INCHES minimum width: 11 columns inches maximum width: 13 columns 21 inches *Plus Internet Rate (0-10 inches $2; $4; Over 41 $6) Higher levels available. Contact your advertising consultant for details. HOLIDAYS - Thanksgiving and Christmas newspapers are delivered to all Sunday subscribers/distribution and will be charged Sunday rates. SKAGIT VALLEY HERALD COLOR RATES # of Colors One Full Daily $195 $495 $280 $730 Weekly Papers $135 $315 fidalgo this week Advertising published in the Anacortes American can be picked up one time into Fidalgo This Week for an additional $4.00 per column inch. Additional discounts do not apply to this already low rate. Statistics (Google Analytics January-May, 2010) 100,000+ unique visitors per month 304,448 visits per month 1,065,052 page views per month Reach Customers Online Ad Type Ad Size Placement Price/CPM* A valuable stand-alone advertising solution, goskagit.com is also the perfect compliment to your print ad campaign that reinforces your message to visitors who also read our newspapers. Leaderboard 728 x 90 pixels Article pages $10.00 Big Box 300 x 250 pixels All pages $12.00 Half Page 300 x 600 pixels All pages $16.00 Minimum 50,000 impressions/month * Cost Per Thousand Impressions

5 SKAGITPUBLISHING Power Positions Whenever mechanically possible, a premium position request will be honored. Add 25% to ad cost (before any discounts or color costs) for guaranteed premium position. Premium positioning refers to a specific page, not position on page. Skagit Publishing will make every effort to follow the position requests of advertisers. However, in no event will adjustments, re-instatements or refunds be made due to the position and/or section in which an advertisement has been published - unless a premium position has been paid. Premium Positions Front Page Ads Available (daily) in the Skagit Valley Herald and in the weeklies (Tuesdays, except Anacortes American - Wednesday). Size: 6 cols. x 1-1/2 high, includes full color. - Skagit Valley Herald $350 - Courier-Times $150 - The Argus $150 - Anacortes American AND Fidalgo This Week $300 Double-Size: 6 cols. x 3: high, includes full color (Courier-Times and Argus only) - Courier-Times or The Argus, $375. Only $275 pick-up rate if running a strip ad in the Skagit Valley Herald Ask your Advertising Consultant for more details and availability. Spadea - Skagit Valley Herald and Anacortes American. (a single page folded vertically around the spine of the newspaper, covering half of the front page and half of the back, 1-1/2 page spadea covers the entire back page.) Wrap-around section, check on availability. Full color, both sides. 1/2 Page Spadea - Skagit Valley Herald - $3,000 - Anacortes American - $2, /2 Page Spadea - Skagit Valley Herald - $4,500 Slip Sheet (DINK) - A single broadsheet page, front and back, printed in the newspaper (not folded and inserted). Any newspaper (not available in Monday Skagit Valley Herald) Check on date availability Full color, both sides $1,500 Preprint Wrapper - Wrap your message around the preprints/inserts. - Skagit Valley Herald - $2,500 (ask your Advertising Consultant about specific dates or holiday rates) for 75,000 wraps Targeted Publications Please consult with your Advertising Consultant for targeted pubication pricing. february - Bridal Guide march - SICBA Home & Garden Show october - Skagit Women s Alliance Network (SWAN) november - Holiday Guide Revised July Effective for ads running through December 31, 2010.

6 6/25/2010 SKAGITPUBLISHING GENERAL INFORMATION & REQUIREMENTS Skagit Valley Herald The Argus Courier-Times 1215 Anderson Road P.O. Box 578 Mount Vernon, WA Local area: In Washington state: Fax: Web site: goskagit.com Director of Advertising: Mark Dobie Display Advertising Manager: Deb Bundy Publisher: L. Stedem Wood Anacortes american & fidalgo this week 901 6th Street P.O. Box 39 Anacortes, WA Fax: Web site: goskagit.com Publisher: Jack Darnton STANWOOD/CAMANO NEWS & ADVERTISER st St. NW P.O. Box 999 Stanwood, WA Fax: Web site: scnews.com shopstanwoodcamano.com General Policy The Publisher reserves the right to revise or reject any advertisement. Credit POLICY Cash payment is required with all new accounts until credit has been established. Payments for all advertising is due and payable upon receipt of invoice. A finance charge of 1.5% per month will be charged on all accounts 30 days past due, with a minimum $1.00 late charge added. Omissions & Errors The newspaper will exercise every effort including proofing to prevent errors and omissions in any advertisement. In case of error or omission that affects the material value of the advertisement, the newspaper, if at fault, will be responsible only to the extent of rerunning that portion of the ad in error, free of charge. The Publisher will not be responsible for merchandise sold after proof deadline and before publication time at amounts different from the published price. Space Alterations For production reasons, no ad space cancellation or size change will be accepted after space reservation deadline. POWER PositionS Whenever mechanically possible, a premium position request will be honored. Add 25% to ad cost (before any discounts) for guaranteed premium position. Premium positioning refers to a specific page, not position on page. Skagit Publishing will make every effort to follow the position requests of advertisers. However, in no event will adjustments, re-instatements or refunds be made due to the position and/or section in which an advertisement has been published - unless a position premium has been paid. Proofs Advertisement proofs are provided for checking typographical errors and omissions only. Proof corrections not received by deadline will be published as per proof copy. Fax or (PDF) proofs are available. Tear Sheets Upon request, tear sheets are available with your monthly invoice. Up to three tear sheets of each ad can be furnished without charge. Advertisers who require more than this amount can make special arrangements through your advertising consultant. CO-OP Co-op assistance is provided by our Co-op Department as a customer service. Co-op statements are available to our advertisers upon request. CONTRACTS Contracts are issued for combined expenditures with Skagit Publishing excluding printing. The following products are included in the annual dollar volume contracts: Display and Classified ads, preprints and color; TV Week display ads and color; online advertising, special publications and real estate publications. Customized contract plans are available to meet specific advertising goals. Contact an advertising consultant for more information. Mechanical Requirements for Offset Printing Electronic ad transfers are preferred, sent as PDF files. Please post to our FTP site. Call for electronic specifications and upload information. PRODUCTION SERVICES INCLUDED Basic typesetting and production of ads are included in the advertising rates. In some cases, production services may be needed to complete your ad which may incur additional charges. STANDARD PAGE SIZE 44 web sizes are in effect. Advertising measuring 19 inches in length or longer will be billed as 20.5 inches. Rate Discount Programs Skagit Valley Herald Pick-up Discounts Earn a discount on repeat insertions in the Skagit Valley Herald of an ad (no copy changes) which runs within a seven-day period. One ad in the seven day schedule runs at full price and the others are discounted as shown below. The Sunday ad is always full price. Discounts apply to space charges only. Color is not discounted. 1st Insertion or Sunday 0% 2nd Insertion 20% 3rd Insertion 30% 4th Insertion 40% 5th & More Insertions 50% Weekly Newspaper Pick-Up Discount* (Non-contracted advertisers) Run one ad (same ad, no changes) in Skagit Valley Herald, and receive a 30% discount in weekly newspapers of your choice within one week. *Does not include Fidalgo This Week Color Discount Program Within 12-month contract period DISCOUNT # OF COLOR ADS 30% 30 40% 40 50% 50 Minimum ad size = 30 retail Limited color by the inch. Ask your advertising consultant for details.