Aaker, D. A. (1996). Building strong brands. New York: The Free Press.

Transcription

1 Appendix 4 Bibliography Aaker, D. A. (1996). Building strong brands. New York: The Free Press. Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass Inc. Bangs, D. H., Jr. (1998). The market planning guide: Creating a plan to successfully market your business, product, or service (5th ed.). Chicago: Upstart Publishing. Bertrand, J. T., & Kincaid, D. L. (1996). Evaluating information-education-communication (IEC) programs for family planning and reproductive health. Final report of the IEC Working Group, the EVALUATION project. Chapel Hill, NC: Carolina Population Center, University of North Carolina at Chapel Hill. Bryson, J. M. (1995). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement (rev. ed.). San Francisco: Jossey-Bass Inc. Cabanero-Verzosa, C. (1996). Communication for behavior change: An overview. International Bank for Reconstruction and Development/The World Bank. Washington, DC. Centers for Disease Control and Prevention. (2000). Healthy plan-it. Sustainable management development program, Public Health Practice Program Office. Atlanta, GA. A Field Guide to Designing a Health Communication Strategy 4-1

2 Dawson, S., Manderson, L., & Tallo, V. L. (1993). A manual for the use of focus groups. Boston: International Nutrition Foundation for Developing Countries. Graeff, J. A., Elder, J. P., & Booth, E. M. (1993). Communication for health and behavior change: A developing country perspective. San Francisco: Jossey-Bass Inc. Green, L., Kreuter, M. W., Deeds, S. G., Partridge, K. B. (with the assistance of Bartlett, E.). (1980). Health education planning: A diagnostic approach. Palo Alto, CA: Mayfield Publishing Company. Greenberg, R. H., Williams, J. R., Yonkler, J. A., Saffitz, G. B., & Rimon II, J. G. (1996). How to select and work with an advertising agency: Handbook for population and health communication programs. Baltimore: Johns Hopkins School of Public Health, Center for Communication Programs. Hamper, R. J. & Baugh, L. S. (1998 edition). Strategic market planning. Lincolnwood, IL: NTC Business Books. Hiam, A. (1997). Marketing for dummies. Foster City, CA: IDG Books. Hiebing, R. G., Jr., Cooper, S. W. (1996). The successful marketing plan (2nd ed.). Chicago: NTC Business Books. Hubley, J. (1994). Communicating health: An action guide to health education and health promotion. London: Macmillan. Kaatz, R. (1995). Advertising and marketing checklists (2nd ed.). Lincolnwood, IL: NTC Business Books. Kotler, P. (1996). Marketing management: Analysis, planning, implementation, and control (8th ed.). Englewood Cliffs, NJ: Prentice-Hall. Larkin, G. A. (1992). 12 simple steps to a winning marketing plan. Chicago: Irwin Professional Publishing. 4-2 A Field Guide to Designing a Health Communication Strategy

3 Layton, S., Hurd, A., & Lipsey, W. (1995). How to plan your competitive strategy: Enjoy the benefits of good planning. London: Kogan Page. Levitt, T. (1986). The marketing imagination. (rev. ed.) New York: The Free Press. Lochner, K., Kawachi, I., & Kennedy, B.P. (1999). Concepts of social capital: approaches to measurement. Health and Place. Thomas J. Capital and Health: Implications for Public Health and Epidemiology. Makens, J. C. (1985). The marketing planning workbook. Englewood Cliffs, NJ: Prentice-Hall. Mody, B. (1991). Designing messages for development communication: An audience participation-based approach. Newbury Park, CA: Sage. Ogden, L., Shepherd, M., & Smith, W. A. (1996). Applying prevention marketing. Atlanta, GA: Centers for Disease Control and Prevention. Piotrow, P. T., Kincaid, D. L., Rimon, J. G., II, & Rinehart, W. (1997). Health communication: Lessons from family planning and reproductive health. Westport, CT: Praeger Publishers. Pokras, S. (1989). Systematic problem-solving and decision-making. London: Kogan Page. Ries, A., & Trout, J. (1981). Positioning. The battle for your mind. New York: McGraw- Hill Inc. Schnarrs, S. P. (1998). Marketing strategy: Customers and competition. New York: The Free Press. Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R.F. (1996). Integrated marketing communications: Putting it together and making it work. Lincolnwood, IL: NTC Business Books. A Field Guide to Designing a Health Communication Strategy 4-3

4 Scrimshaw, N. S., & Gleason, G. R. (1992). Rapid assessment procedures qualitative methodologies for planning and evaluation of health related programs. Boston: International Nutrition Foundation for Developing Countries. Smith, P., Berry, C. & Pulford, A. (1999). Strategic marketing communications. (rev. ed.). London: Kogan Page Limited. Sockin, B. S., & Grottalio, J. (1992). Pocket marketer: Your portable professional realworld marketing companion. New York: Warner Books. Steel, J. (1998). Truth, lies, and advertising: The art of account planning. New York: John Wiley & Sons, Inc. United Nations Population Fund. (1993). Developing information, education and communication (IEC) strategies for population programmes. New York: UNFPA. United Way. The market planning workbook: A guide for United Ways and other nonprofit organizations. Alexandria, VA. Weinrich, N. K. (1999). Hands-on social marketing: A step-by-step guide. Newbury Park, CA: Sage. Weinstein, A. (1994). Market segmentation: Using demographics, psychographics, and other niche marketing techniques to predict customer behaviors. (rev. ed.). Chicago: Irwin Professional Publishing. White, S. (1997). The complete idiot s guide to marketing basics. New York: Alpha Books. World Health Organization. (1988). Education for health: A manual on health education in primary health care. Geneva, Switzerland: WHO. 4-4 A Field Guide to Designing a Health Communication Strategy

5 ORDER FORM A FIELD GUIDE TO DESIGNING A HEALTH COMMUNICATION STRATEGY To order one additional copy of this JHU/PCS Field Guide with a CD containing the strategy outline and blank work sheets, please complete the form below. (PRINT or TYPE clearly). Mail, fax, or the form to: Johns Hopkins Bloomberg School of Public Health Center for Communication Programs 111 Market Place, Suite 310 Baltimore MD USA Phone: Fax: orders@jhuccp.org Family name Given Name Title Organization Address City Country Fax Comments on A Field Guide to Designing a Health Communication Strategy: