2018 Media Solutions

Transcription

1 2018 Media Solutions

2 YOU KNOW YOUR BUSINESS; WE KNOW MEDIA Your Multi-Media Campaign With Hartford Courant Media Group s Multiple, Targetable Solutions Powerful Brands Customized Solutions Unmatched Reach Capabilities Targeted Audience Delivery Multi-Media Synergy With Greater Cost And Time Efficiencies Maximize Visibility, Generate Leads, Engage Customers

3 MARKET PROFILE Population million College Education or Higher 60% White 73% Male / Female % 48% / 52% Median Age 49 Median HHI $65k Employed 63% Married 48% Own Home 64% Black 9% Asian 6% Hispanic 12% Copyright Scarborough 2017

4 UNPARALLELED BRANDS Hartford Courant Media Group Is The Dominant Media Option In The Market

5 UNPARALLELED AUDIENCE HCMG reaches 87% of all Metro Hartford adults with its print, digital and direct mail products In a typical week, Hartford DMA adults who read The Courant or visit HCMG websites tend to be more affluent and educated 66% of readers are college educated 70% of readers are homeowners Average Household Income is $72K Source: 2017 Scarborough

6 PRIME LOCATION Centrally located two hours from NYC and two hours from Boston, CT residents are a key audience for advertisers.

7 MAJOR SHOPPING CENTERS IN CENTRAL CT Many of the DMA s major shopping centers cluster along the I-84 and I-91 corridors.

8 SPORTS COMPETITION New York & Boston fans may be split in Connecticut, however, all of Connecticut is unified by the UCONN Huskies

9 CONNECTING WITH AVID READERS FOR OVER 250 YEARS The #1 news and information source in Connecticut Over half a million readers each week CORE BRANDS

10 The Hartford Courant is the largest newspaper in Connecticut and the 59th largest daily newspaper in the U.S. The Courant covers local issues that impact Connecticut residents as well as breaking national and regional stories. The Courant has the reputation of being the most trusted news source. 83% 71% of Hartford Metro adults who read any Sunday newspaper read The Sunday Courant Of Hartford Metro adults who read any daily newspaper read The Hartford Courant Courant.com audience 23.6 Million Pageviews per month 6.1 Million Visitors per month 3.2 Million Unique Visitors per month 580,000 are between the ages of 25 and ,000 have household incomes over $100K per year Source: Adobe Analytics. Source: Scarborough Survey, 2017 Release 1 (Feb 2016 Jan 2017).

11 is Connecticut s leading newspaper Circulation Average Weekday Best Weekday Sunday/Weekend Hartford Courant 107, , ,592 New Haven Register 33,276 36,843 61,987 Republican-American (Waterbury) 38,495 44,285 43,815 Connecticut Post (Bridgeport) 31,086 36,202 43,660 Journal Inquirer (Manchester) 25,904 26,214 29,450 The Day (New London) 22,977 23,197 24,042 The Hour (Norwalk) 12,389 17,262 21,843 The News-Times (Danbury) 14,084 16,404 19,834 The Bulletin (Norwich) 11, ,148 Record-Journal (Meriden) 11, ,979 The Advocate (Stamford) 8,579 9,393 12,267 The Herald / Herald Press (New Britain) 4, ,415 The Greenwich Time 5,221 5,863 6,749 The Chronicle (Willimantic) 5, ,377 Bristol Press 4, Register-Citizen (Torrington) 3, ,948 Hartford Courant 577,300 readers New Haven Register 234,300 readers New York Times 214,400 readers Republican-American 182,500 readers New London Day 121,100 readers Journal Inquirer 77,500 readers Readership: Scarborough, 2017 Rel. 2 (Sunday 4-issue cume). Circulation: AAM (latest audits, Total Circulation Excluding Affiliated Publications), except Record-Journal (VAC, Q4 2015). Table ranked on Sunday circulation.

12 The largest weekly newspaper in Connecticut, Courant Community reaches over 400,000 readers weekly. Providing strong hyper-local news content to the communities through 17 weekly editions. What's going on out there is in Courant Community. Circulation By Edition Colchester Total 20,348* East Hartford Total 13,274 Enfield Total 25,610* Glastonbury Total 11,393 Hebron Total 7,421 Killingly Total 23,258 Manchester Total 28,411* Putnam Total 7,791 S Windsor Total 10,817* Stafford Total 7,922 Valley Total 37,553* Vernon Total 27,078* West Hartford Total 27,132* Wethersfield Total 44,017* Windham Total 11,869 Windsor Total 12,677 Windsor Locks Total 10,020 Grand Total 326,591 *Saturation Towns/Editions

13 Hartford Magazine is the leading lifestyle media brand that explores Greater Hartford and the people and places that make it unique. Delivered to the most affluent and educated readers in the area, the magazine s tone and flavor reflects and inspires its readers by providing exclusive insight into the best the region has to offer in Dining, Entertainment, Culture, Fashion, Shopping, Travel, Home Decor, Real Estate, Sports, Business and Automotive. HARTFORD MAGAZINE will inform, surprise and entertain. 48% Men, 52% Women 67% of readers are college educated 72% of readers are homeowners 51% of readers have incomes over $75K Source: 2017 Scarborough

14 THE DEFINITIVE SOURCE FOR ENTERTAINMENT NEWS & INFORMATION CTNOW A weekly publication with 350,000 Readers, CTNOW provides the hottest weekly entertainment destinations that our readers have come to rely on. Our Hartford area edition serves as a weekly go-to guide for the latest in entertainment interests including music venues, comedy shows, hottest restaurants and family fun. CTNOW.com The go-to online destination for what to do and where to go in Connecticut. The online guide to the hottest restaurants, the coolest bars, the latest openings, the best places to have fun with your family complete with photos, video and an unmatched listings guide. 90% of ctnow.com readers regularly dine in a sit-down restaurant 20% of our readers attend rock concerts 18% of our readers attend country music concerts Source: 2017 Scarborough

15 AdNotes Spadea Wrap

16 DIGITAL SOLUTIONS

17 Hartford Courant Digital Newsletters Topic Timing Subscribers News at 3 Monday - Friday at 3pm 15,300 Breaking News As News occurs 17,600 Business Midday Monday - Friday 1,975 Capitol Watch Monday, Wednesday & Friday 2,500 UConn Insider Based on UConn News events 13,600 Weekender Thursday 2,800 Food & Drink Thursday 2,800 Travel Unraveled Thursday 3,400 Health Report Mondays at 9am 1,800 Source: HCMG Internal Reporting

18 Rich Media Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience's behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign. Billboard Expandable Freeform Hover Lighthouse Reskin Video Scroller Video Wall

19 Lighthouse Unit The Lighthouse, the newest addition to our digital product suite, is a large display ad that runs along the top of the page under the header on section front and article level pages. The expansive landscape makes your audience immediately take notice of the advertiser's message without disrupting the user experience. The Lighthouse is ideal for advertisers looking to make a big splash. KEY FEATURES Responsive design, allowing the creative scale proportionally to fit any device. Prominent positioning, allowing it to be the first thing a consumer sees on a page. Doesn't disrupt the user experience by covering content or pushing content down; simply scroll past the Lighthouse to get to the story.

20 Expandable Barker Let your advertiser shine on all devices with the new Expandable Barker ad unit! It can showcase any of the rich media functionalities currently available in the standard barker, allowing for a high-impact cross-screen unit that demands the readers attention. The edge-toedge creative provides a unique experience for advertisers. It can run at the top of the page on all pages or in-content on all section fronts. The expansion is also user-initiated so it will not disrupt the user's web experience. KEY FEATURES Responsive design, allowing the creative to fluidly scale to fit any device. Prominent positioning, allowing it to be the first thing a consumer sees on a page. Click to expand; the unit expands with a user-initiated click of an "expand" button. Video used in expanded state will auto-play in-unit on mobile devices, allowing the user to remain on the page. The Creative team can implement all rich media functionality currently available with the standard barker (Responsive Ad). NOTE: Some functionality will require custom code from client. Runs on desktop and mobile, out of the top hero barker position and/or the standard barker position. Advertisers can provide us with video assets as well as YouTube Video ID.

21 Video Pre-Roll Why Pre-Roll Video? Uncluttered Environment Personalized & Relevant Major Shift in Consumption Branding Direct Response In-Depth Metrics Provides Insight Video views have grown strongly this year, approaching 1 million in recent months

22 In-Read Video Outstream Video Opportunity Video that runs outside of a video player No content after video 100% In-View Must scroll for unit to appear Pauses when user leaves the page User initiated close No leave behind

23 Video-Scroll Unit The Video Scroll unit is a high-impact, full screen video ad displayed when viewable by a consumer. This ad unit puts brands front and center, giving Advertisers a canvas for larger creative executions, and encourages action. KEY FEATURES Highly Viewable - video pauses when scrolled down. Large size ensures compatibility with viewability metrics. Loads video assets upon page load and stays expanded until the user manually closes. Increase video reach. Visually appealing and captures audience s attention before navigating through the rest of the website.

24 Video Wall The Video Wall is a high-impact, video loads upon page load, pushing the content down. This ad unit puts brands front and center, giving Advertisers a canvas for larger creative executions, and encourages action. KEY FEATURES Loads video assets upon page load and stays expanded until the user manually closes. Increase video reach. Visually appealing and capture your audience s attention before navigating through the rest of the website.

25 Sponsored Content Sponsored Content leverages our powerful platform to help drive traffic to your content, allowing you to forge new relationships and build brand loyalty. Our unique custom content provides: Relevant messaging to consumers Increased consumer engagement Awareness and sharing/word of mouth Advanced recall and credibility for brands Higher click-through-rates for ads on content pages Native Advertising: a form of advertising that integrates high-quality content into the organic experience of a site by conforming to the site design, preserving the user experience that results in click through rates similar to editorial content. Leverage the authority of courant.com to develop, publish and promote your content Extend reach to your target audience with native ads on our site network Reach and influence Facebook users to build your community with useful, engaging content Elevate your Google exposure with content that educate and informs

26 Facebook Handshake We Promote Your Content to a Broad Audience on Facebook We associated your articles with the 122,000 people who like the Hartford Courant on Facebook Increasing brand awareness is about telling people what makes your business valuable. In this example, Jasper's Market wants to create a campaign that highlights their fresh, organic produce to people in the local area. They want people to understand the overall value of Jasper's Market over any other similar store in the area. Look for ways to get people interested in your product or service, such as sign-ups for your newsletters or local events for your business. In this example, Jasper s Market wants to attract people to their new grocery delivery service. They want to create a lead ad so that people can sign up for notification of their delivery service and host a launch event where they'll give attendees 20% off their order. Tracking how many people saw your ad, and then actually went and purchased the product you were advertising is an important way to measure campaign success. In this example, Jasper's Market wants people to download their app and make an order for delivery. To encourage people, Jasper's Market offers $10 off the first order from their delivery service.

27 DIGITAL REACH EXTENSION

28 Better Decisions. Brighter Outcomes. The Weather Company, one of the world s largest weather platforms, offers the most accurate, personalized, and trusted data and insights in the world. And now, as part of IBM's Watson and Cloud Platform, we re enhancing our suite of innovative solutions and helping marketers turn data into actionable intelligence. Driving Decisions These three layers, when taken together, enable marketers to better understand, anticipate, and respond to the needs of customers ultimately driving better business results, like: 7x faster campaign deployment 75% reduction in external vendor costs 148 hours per user per year in savings CPA reduced from $100 to $20 2x increase in leads generated Source: Success stories from participating clients and agencies

29 Online Marketing Services Most tactical agencies lack strategic depth. But Motiv8 knows that it s the marketing you don t see that has the greatest impact on results. 3 in 4 agencies don t make decisions based on data. Motiv8 believes that smart marketing decisions begin with data. We go beyond mere reporting to discover actionable insights that drive conversions. Data and Analytics Data Analysis Recommendations KPI & Performance Goal Creation Customer Modeling Lookalike Modeling Online Attribution Offline Attribution Analytics & Data Systems Integration Data Visualization On-Demand Results Dashboards Data-Driven Actionable Insights Weekly Summary Reporting Business Intelligence Reporting Strategic Impact Brand Voice Market Positioning Customer Persona Development Consulting & Advisory Services Custom Messaging Architectures Database Marketing Strategies Multichannel Marketing Strategies Conversion Rate Optimization Lead Generation Program Development Marketing Automation Management Marketing Technology Platform Integration Tactical Execution Landing Pages Microsites Content Creation Native Advertising Programmatic Performance & Paid Social Search Engine Marketing (SEM) Search Engine Optimization (SEO) Marketing Direct Mail Print Media DRTV Radio Outdoor Online Video Pre-Roll We dive deep into data to find ac.onable insights that drive conversions and achieve business goals.

30 Premium Native Networks Premium partnership among thousands of websites Reaches beyond a traditional digital portfolio Advanced mechanism to deliver a qualified, quality audience Enhanced way to deliver specific audiences and categories One-stop-shop for your local digital marketing needs EXTENDS YOUR MARKET REACH Even further beyond Tribune Media Group s portfolio of websites. MULTIPLE TARGETING OPTIONS Across thousands of sites in over 60 categories and networks. PREMIUM WEBSITES Available and not typically offered by ad networks.

31 Programmatic Digital Advertising DEMOGRAPHIC BEHAVIORAL GEOGRAPHY Advanced Audience Advanced Audience targeting offers the ability to target people based on who they are or what they are searching for on the internet, layered with your target ZIP codes. Behavioral: target current and potential customers based on online behavior. Demographic: extend your local reach of key customer segments. BENEFITS Augmented targeting of key audience Added reach of specific audience segment(s) Wide network of websites and array of targeting options Category Targeting Buy across a custom-built network of content sites by category. Reach your audience by running on a mini-network of premier national sites. BENEFITS Run adjacent to relevant content Brand elevation with national sites Lower cost through grouping of sites Sophisticated targeting capabilities

32 EXPERIENTIAL MARKETING

33 Throughout the year Hartford Magazine is aligned in strategic partnerships with all events executed by the Tribune Events Group of Connecticut. These events draw increased brand awareness and overall presence to Hartford Magazine. This association has helped to make Hartford Magazine one of the premier periodicals in the market. E V E N T S L I K E N O O T H E R S From intimate VIP receptions to massive expos to expert roundtables, our events attract audiences that are as diverse or as niche as any brand could desire. 15+ events produced every year 60% of Daytrips & Destinations attendees reported an household income of $70k+ a year, with more than half of that number making $100k+ a year 1.5 million media impressions to promote Ski, Sun & Travel $4 million in marketing campaigns 14,000 attendees 1 in 2 Hartford market adults with household income $100k+ reads The Hartford Courant or visits courant.com $2 million marketing campaign for Daytrips & Destinations 3,500+ attendees at Pink Party HCMG reaches over 500,000 people and thousands of their followers on social media every year

34 We produce 13 Signature and several Custom Events a year. Today s events are all about creating memorable and interactive experiences for guests and sponsors alike. Transcend Events Group works with clients every day to help create innovative experiences for a variety of audiences elevating their events above all expectations. Years of event experience along with the resources of the Hartford Courant Media Group. We offer clients a fully integrated, 360 approach to consumer/attendee engagement leveraging print, digital, social and event assets. We reach over 80% of the market.

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36 Preprints Paid Daily & Sunday Home Delivery Single Copy Early Sunday (Saturday s News with Sunday s Inserts) Opt-In HC Select TMC CT Shops Here (Thursday/Friday Delivery) Courant Community Courant Community Covering Eastern Connecticut Expansion Starting in April West of the Connecticut River

37 Sunday Select Program Description A weekly package of inserts delivered every Sunday by the Hartford Courant carrier force to non-subscribers in select areas who have optedin to receive coupon and insert advertising. Benefits Wanted product: Consumers are opting in to receive the Hartford Courant Sunday Select into their home Increased penetration in highly desired zip codes where engaged consumers reside High visibility premium positioning available within the insert package Offers flexibility because advertisers opt-in to selected zip s and increase unduplicated penetration in a consumer desired product

38 Direct Mail Tribune Direct knows what it takes to maximize your direct mail return on investment. It starts with a comprehensive understanding of your objectives and target audience. Add that to an efficient process and our responsive staff, and your guaranteed your offer is received on-time, at the right time. Direct Mail, Direct Response Strategy & Design Data & Analytics Production Channels Online Services Technology Solutions

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