Post Show Report October 2017

Transcription

1 Post Show Report October 2017

2 SPONSORS & PARTNERS Education Sponsor Partner Adventure Sponsor Official Bank Lanyard Sponsor Academic Partners Organised by

3 KEY HIGHLIGHTS 11 th edition 165 exhibitors 20 countries represented 29 speaking slots including sessions from the Ministry of Education 16,993 unique visitors 13,399 students SHOW OPENING The 11 th edition of NAJAH Abu Dhabi was opened by H. E. Sheikh Nahyan bin Mubarak Al Nahyan with the US Ambassador to the UAE, Barbara Leaf

4 EXHIBITOR FEEDBACK *Exhibitor feedback & testimonials collected by third party independent surveyors at Explori Overall how satisfied were you with NAJAH 2017? Somewhat satisfied MBRU is satisfied with the overall experience at NAJAH. The number of visitors to our stand has exceeded our expectations - MBRU How likely are you to exhibit at NAJAH 2018? NAJAH is the biggest education fair in the UAE and it is crucial to take part every year New York University Abu Dhabi NAJAH exhibition is a well organised forum where we increase our visibility in the UAE University of Balamand Fairly satisfied Very satisfied NAJAH exhibition has been our go to place for meeting thousands of students under one roof Al Khawarizmi Intl College How important is NAJAH for your business? NAJAH is very good, a well organised exhibition, especially for brand awareness and generating leads University of Worcester Very important Fairly important Might / unsure Probably will Definitely will Already booked onsite Somewhat important

5 VISITOR PROFILE Interests How would you describe yourself Undergraduate Postgraduate - Training - 6% Careers - 6% Other - 3% - 80% 5% School Student - 81 % University Student - 4% Graduate looking for further education - 2% Parent - 5% Job Seeker - 4% Seeking training - 3% Other - 1%

6 WEBSITE Web Traffic Report Web Traffic Overview Demographic - Age

7 WEBSITE Web Traffic Report Visitor Acquisition Overview Devices Overview Location

8 NAJAH CONNECT 365 DAY PLATFORM Launched Sep 2017 Page views: 27,154 Visitors: 3,951 Avg. Session Duration: Avg. Page Views per Visit: 4.87 TOTAL LEADS BY VISITOR TOTAL LEADS BY INTEREST

9 NEWSLETTERS / BLOG Launched May 2017

10 SCHOOLS MARKETING Tele-marketing campaign results: Intensive marketing campaign to schools in Abu Dhabi, Al Ain, Dubai, Sharjah and other emirates including the following: Partnership with the Department of Education and Knowledge who promoted the event by sending invitation letters to all schools Dedicated campaign to principals and teachers of all schools Direct mail of invitation letters, visit forms and promotional posters/leaflets to all schools across the UAE Dedicated telesales campaign running for 6 weeks prior to the show to encourage awareness and pre-registration of students 1,849 SCHOOLS CALLED 563 TEACHERS REGISTERED 183 SCHOOLS REGISTERED 13,282 STUDENTS REGISTERED

11 OUTDOOR & RADIO ADVERTISING 90 AD SPOTS ON 2 WEEK CAMPAIGN IN 10 LOCATIONS ACROSS ABU DHABI INCLUDING: Yas Island Marina Mall Mohamed Bin Zayed City Al Khaleej Road

12 DIGITAL MARKETING Display Ads 1,258,000 impressions Search Ads ENGLISH 49,251 impressions 4.38% click through rate ARABIC 44,895 impressions 7.68% click through rate

13 SOCIAL MEDIA Facebook, Instagram & Twitter BEFORE THE EVENT 2,388,549 impressions 200 posts (600 across all 3 platforms) 75 exhibitor posts (225 across all 3 platforms)

14 VISITOR PROMOTION S Sent to NAJAH s database of over 70,000 contacts

15 SMS / MEDIA PARTNERS SMS Sent to NAJAH s database of over50,000 contacts Media Partner Coverage Web listings, s and social media Posts from partners:

16 PR Featured in: Gulf News The National Al Khaleej Al Bayan Al Watan Yahoo Maktoob News Zawya Education Now! Edarabia AME Info Capital Business Magazine Executive Business Magazine Study4UAE 24.ae Big News Network

17 Get involved Contact our team to discuss the packages available for NAJAH Abu Dhabi 2018 Sales and sponsorship Karim Bawani T: E: karim.bawani@informa.com