Advertising Opportunities. with Christian Medical & Dental Associations

Transcription

1 Advertising Opportunities with Christian Medical & Dental Associations

2 About CMDA With healthcare at the forefront of the significant issues facing Americans today, there s never been a more important time for Christian healthcare professionals to make a difference. And that s the goal of the Christian Medical & Dental Associations. We are a Christ-centered organization dedicated to motivating, educating and equipping healthcare professionals to be the hands of Jesus in their practices, their communities and their world. We currently serve more than 16,000 members, and our numerous outreach ministries are committed to Changing Hearts in Healthcare through four main areas: Transformation - Nothing is more essential to the future of healthcare in America than raising up a strong generation of Christian physicians, dentists and other healthcare professionals. And that is why we are dedicated to equipping today s medical and dental students to integrate their faith and practice. With more than 350 student and graduate chapters across the country, we seek to transform medical professionals lives through evangelism and discipleship. Service Millions of people face unimaginable suffering every day in thirdworld countries around the world. We provide opportunities for doctors and others to use their God-given skills to meet these needs, while also dealing with patients spiritual needs by sharing the gospel. Through the dozens of mission trips we offer each year, we provide medical, dental, surgical and optical care to thousands of people across the globe. Equipping As the landscape of healthcare is changing, the pressures Christian healthcare professionals face can be almost unbearable. Through our publications, e-newsletters, conferences and education programs, we provide resources and services that give healthcare professionals and the church the knowledge and tools they need to effectively serve the Lord. Voice We are committed to leading the fight to protect Christians in healthcare, and we take an active role in speaking to the government, media, church and public on bioethical and public policy issues. We also train Christians to become effective advocates themselves. Some of the issues we focus on include abortion, physician-assisted suicide, human trafficking and right of conscience.

3 Our ministries aren t just for healthcare professionals. If you want to be treated by a Christian physician, you can use our Christian Doctor Search to find one in your area. You don t have to be a medical professional to join our mission trips, we have opportunities for everyone. And that s just the beginning. Visit to find a wealth of information and resources for you, your church and your community. At CMDA, we reflect the light of Christ to a dark world not by our own power, but by His. When you partner with us, you help the light shine ever brighter. What Our Members Are Saying Personally, being involved in CMDA has served as a constant reminder of the reason why I am in medical school, and to remind myself of my true priorities of keeping my relationship with Christ before anything else. For the first time, I prayed with someone who had never heard of Jesus. I also saw and felt the oppression of slavery and its devastation. But I also saw the redemption of a once hopeless life to a life changed by Jesus in the midst of darkness and evil. I ve always felt uneasy integrating Christian-ness into the profession. I want to pray with my patients but I am so lost on how to do so This conference answered many of the questions I have about being a Christian physician. Through our membership we know that the Christian voice is not silenced. Display Advertising Just like our ministry serves a wide range of healthcare professionals, we also offer a wide variety of advertising opportunities to help meet the unique needs of our advertisers. Print Classifieds E-zine Web About CMDA

4 Print Advertising Today s Christian Doctor is one of CMDA s most popular resources. Published quarterly, it is a 36-page, full-color print magazine focusing on current issues in faith and healthcare. With a wide variety of articles and topics, the magazine exists to glorify God by informing, inspiring, challenging, equipping, encouraging and motivating our readers to service in Jesus name. Since its first publication in 1949, Today s Christian Doctor has served as a valued resource for the members of CMDA. But its audience and readership extends far beyond CMDA s membership, to include family, friends, colleagues and patients. The magazine s print edition is circulated to approximately 7,500 members each quarter, plus an additional 7,700 receive the electronic publication.

5 Display Advertising Display advertisements in Today s Christian Doctor offer you the unique opportunity to showcase your business and reach a wide audience located across the world. Display Ad Sizes Print Advertising Full Page Bleed Full Page 1/2 Horizontal 1/2 Vertical 1/3 Horizontal 1/3 Vertical 1/4 Page 1/6 Page Ad Size Width (in inches) Height (in inches) Full Page Bleed* Full Page /2 Horizontal /2 Horizontal Bleed /2 Vertical /3 Horizontal /3 Vertical /4 Page /6 Page *For full page bleed, please include a.125 bleed all the way around your ad. Bleed size for a full page ad is x Do not include crop or bleed marks on ads.

6 Print Advertising Display Advertising Pricing Ad Size Black 1 Color 2 Color Full Color Full Page (1x) $2, $2, $2, $2, Full Page (2x) $1, $2, $2, $2, Full Page (4x) $1, $2, $2, $2, /2 Page (1x) $1, $1, $1, $1, /2 Page (2x) $1, $1, $1, $1, /2 Page (4x) $1, $1, $1, $1, /3 Page (1x) $ $1, $1, $1, /3 Page (2x) $ $ $1, $1, /3 Page (4x) $ $ $1, $1, /4 Page (1x) $ $ $1, $1, /4 Page (2x) $ $ $1, $1, /4 Page (4x) $ $ $ $1, /6 Page (1x) $ $ $ $1, /6 Page (2x) $ $ $ $1, /6 Page (4x) $ $ $ $1, CMDA members receive 30% off listed display advertising prices. Display Advertising Deadlines Spring Edition Space Reservation...December 20 Materials Due... January 17 Distribution...March Summer Edition Space Reservation...March 20 Materials Due... April 17 Distribution... June Fall Edition Space Reservation... June 20 Materials Due... July 17 Distribution... September Winter Edition Space Reservation... September 20 Materials Due... October 17 Distribution... December

7 Limitations and Requirements Print Advertising Colors Standard spot colors are red, blue, black and green. All full color images should be submitted in CMYK format. Pantone/PMS exact matches are not guaranteed. The CMYK match of these colors will be used. Ad Submission A high-resolution PDF is preferred which can be sent via or on disk. Artwork All art must be submitted camera ready (a clean scanable image black ink on white paper) or on disk. Suitable formats are TIFF, JPEG and PDF. Scanning Photographs and clean artwork will be scanned for a one-time per image fee of $ The image will be archives for future use. Position The publisher reserves the right to place all display advertisements less than 1/2 page in the magazine s advertising section. Additional Charges Advertisers will be billed $75.00 per hour for alterations needed to ready advertisements for printing. Miscellaneous The publisher is not responsible for late materials or advertisements not adhering to rate card specifications. The publisher reserves the right to decline any advertisement. Full advertising policy is available upon request.

8 Classified Advertising CMDA also offers classified advertising in Today s Christian Doctor, offering you the chance to broadcast opportunity while reaching a specific target market through our readership. Because the cost of classified advertisements is determined largely by its size, it presents you with a less expensive advertising method. Classified ads are restricted to only text with black ink. Classified Advertising Pricing Ad Size Black Word Count 1 inch $ inch $ inch $ inch $ inch $ inch $1, inch $1, inch $1, inch $1, CMDA members receive 50% off listed classified advertising prices. Classified advertising is also offered in the classified section of CMDA s website at Pricing for online classifieds is the same as listed above. A classified advertisement placed in Today s Christian Doctor can also be included on the website for an additional $ Classified Advertising Deadlines Spring Edition... January 1 Summer Edition... April 1 Fall Edition...July 1 Winter Edition...October 1

9 E-zine Advertising In addition to the print version of Today s Christian Doctor, the magazine is also distributed to members electronically as an e-zine. The e-zine version of Today s Christian Doctor can be accessed on any desktop computer, as well as mobile devices including smartphones and tablets. Using responsive HTML5 software, the e-zine is compatible on most operating systems. Through the e-zine, readers are able to enjoy an enhanced, interactive and multimedia publication. When you read Today s Christian Doctor on your electronic device, you will be able to watch videos that accompany the article you are reading, listen to podcast interviews with the author, scroll through a gallery of pictures, link directly to online resources and much more. You can flip through the pages easily, search for a specific article or navigate directly to a certain page. You can also highlight or bookmark your favorite pages or articles, and even send your notes or bookmarks to your . Because it is designed to be userfriendly, you can modify the view options to suit your individual needs. E-zine Advertising Opportunities Through the e-zine software, your advertisements will automatically link users directly to your website. You also have the ability to include sound, videos and other interactive features within your e-zine advertisements. Currently, we are excited to offer this service at no additional charge for those already advertising in the magazine. For additional information and technical specifications, please contact communications@cmda.org.

10 Web Advertising The most effective way of reaching our members is through our website at With more than 100,000 unique hits each month, our website allows us to reach our members and our community on a personal level each and every day. We recently released an all new, redesigned website with increased navigation elements, an improved e-commerce platform and user-friendly features and functionality. Designed with the user in mind, our website reaches an even broader audience, opening new avenues for advertisers. Plus, the site is mobile-friendly, which increases its ranking in search engines like Google. We are excited to offer web advertising on CMDA s website, and we can customize our package pricing to suit your advertising needs. Please contact communications@cmda.org for more information and pricing.

11 Contact Us We would love to talk with you about how we can tailor our advertising opportunities to meet your needs. For additional information, please contact: Communications Department P.O. Box 7500 Bristol, TN Billing Information An invoice will be issued one month prior to distribution, payable within 30 days. All payments for print advertising are due by the materials due date as listed. Verification will be issued following publication. Payment for classified and web advertisements are due upon submission for publications. We accept Visa, Mastercard, American Express and Discover.