We fear no one. We favour no one

Transcription

1 Media Kit 2015

2 We fear no one. We favour no one About us Since 2003, we have been breaking news about Zambia on a 24 hour basis. We also publish investigative special reports. The Zambian Watchdog is privately owned by Zambian journalists. ENQUIRIES: zw@diversityad.com 2

3 Sessions Users Page views 2,560, ,354 8,385,191 Monthly Traffic December 2014 Source: Google Analytics Pages / Session Session Duration Bounce Rate :06: % Ranked #1 Most popular website in Zambia (January 2015) Sessions 2014 j f m a m j j a s o n d ENQUIRIES: zw@diversityad.com 3

4 Gender Device Types 17% 35% 60% 83% Our Visitors December 2014 Source: Google Analytics Male Female Top Countries Zambia United States Mobile Desktop Tablet Age 33% 29% United Kingdom Netherlands South Africa 5% 14% 10% 9% ENQUIRIES: 4

5 Interests December 2014 Source: Google Analytics With Zambian Watchdog, advertisers reach an audience of career-minded, engaged and astute consumers. Affinity Category: Lifestyles 11.98% Political junkies 10.93% Soccer Fans 6.08% News Junkies 5.43% Movie Lovers 5.36% Avid Investors Based on 48.58% of total sessions Coverage of these categories varies by geography (some geographies have very low coverage). In-Market Segment: Looking for 10.90% Investment Services 9.54% Employment 4.07% Autos & Vehicles 3.84% Education 3.56% Consumer Electronics Based on 27.15% of total sessions Other Category: Content Interests 13.44% Politics 10.03% Soccer 7.31% Government 3.82% Investing 3.35% Vehicle Shopping Based on 47.60% of total sessions ENQUIRIES: 5

6 Engagement A platform for discussion Article Comments , , monthly average 5,270 We value the loyalty of our visitors, providing them with a platform for discussion and debate. Followers Facebook 268,000 Twitter 12,100 ENQUIRIES: zw@diversityad.com 6

7 Advertising Flexible buying options The Zambian Watchdog website is responsive, meaning that its layout adjusts to the screen size of the device being used to view it. Here s how to buy advertising from Zambian Watchdog. Option 1: CPM The CPM is the cost per thousand times we display your advertisement (each time we display an advertisement counts as an impression). With CPM campaigns, you have the flexibility to specify: Which countries to target How many times you want visitors to see your ad How long your campaign will run for Targeting of desktop, mobile and tablet users Minimum order: 50,000 impressions per month. Option 2: Cost Per Day Buy a space entirely for a day (approx. 50% discount on CPM rates) Option 3: Cost per Month Buy a space entirely for a month (approx. 70% discount on CPM rates) ENQUIRIES: zw@diversityad.com 7

8 728 x 90 pixels, Run of Site Estimated monthly views 2,012,000 CPM 5.70 $ 6.60 Cost per day 190 $ 220 Cost per month 3,440 $ 3,990 Advertising Run of Site Desktop layout 300 x 250 pixels, Run of Site Estimated monthly views 2,650,000 CPM 5.70 $ 6.60 Cost per day 250 $ 290 Cost per month 4,530 $ 5,250 Build your brand and generate strong click-through performance from our prime positions on all pages of the website when viewed on full-sized screens (e.g. desktop computers, notebooks and high-res tablets). 300 x 600 pixels, Run of Site Views per month 1,781,000 CPM 3.80 $ 4.40 Cost per day 110 $ 130 Cost per month 2,030 $ 2,350 ENQUIRIES: zw@diversityad.com 8

9 468 x 60 pixels, Run of Site Estimated monthly views 104,000 CPM 5.00 $ 5.80 Cost per month 160 $ 160 Advertising Run of Site Tablet layout This prime position is on all pages of the website when viewed on midsized screens (e.g. smaller laptops and some tablets). ENQUIRIES: zw@diversityad.com 9

10 Advertising Run of Site Mobile layout 320 x 50 pixels, Run of Site Estimated monthly views 1,320,000 CPM 4.40 $ 5.10 Cost per day 100 $ 120 Cost per month 1,740 $ 2,020 More than 60% of all our page views come from mobile devices, so this ad unit is great way to gain significant exposure among our audiences. ENQUIRIES: zw@diversityad.com 10

11 Advertising Homepage all devices This homepage-only position is shown just above Editor s Choice on all devices. 336 x 280 or 300 x 250 pixels, Homepage Estimated monthly views 2,152,000 CPM 4.40 $ 5.10 Cost per day 160 $ 190 Cost per month 2,840 $ 3,290 ENQUIRIES: zw@diversityad.com 11

12 Advertising Native With Native Advertising, your content is embedded into our editorial feed. Inform, educate and engage our audiences while generating a new source of traffic to your website. Native Advertising Package includes Article up to 1,000 words Posted in one category (e.g. News) for 12 months Up to 1 featured image Up to 1 follow link Article title will include (sponsored) Option Sponsored Posts panel Internal link to article from Sponsored Posts panel on all pages Newest link placed at top of section Content is subject to editorial approval. Pricing Native Advertising (per year) 750 $ 870 Sponsored Posts (per month) 200 $ 230 ENQUIRIES: zw@diversityad.com 12

13 Advertising Facebook Reach more than 260,000 followers Posts featuring your brand Contact us for pricing ENQUIRIES: 13

14 Advertising Specifications and terms Ad Specifications Sizes Desktop 728 x 90, 336 x x 250, 300 x 600 File formats File size Mobile 320 x 50, 300 x 250 Tablet 728 x 90, 468 x x 280, 300 x 250.gif,.jpg,.png,.swf 40Kb maximum Terms Payment Methods Currency In advance Bank transfer or PayPal All advertising is sold in Euros. Any prices stated in US Dollars are for guidance only. ENQUIRIES: zw@diversityad.com 14

15 Contact Us For more information on advertising with Zambian Watchdog, contact ENQUIRIES: 15