QC Marketing Annual Report 2014 T A M I S E I T Z, D I R E C T O R Q C M A R K E T I N G

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1 QC Marketing Annual Report 2014 T A M I S E I T Z, D I R E C T O R Q C M A R K E T I N G

2 Goals from last year... THINGS WE MADE HAPPEN!

3 The People who influence marketing efforts

4 Target team

5 QC Marketing Advisory Group Marcia Lense-KWQC Randy Jacobs-TAG Marketing Gary Rowe-WIU-QC Development-retired Jill Weaver-Modern Woodmen Susan Seaver-Goetz-WIU Alumna Val Yazbec-Dispatch/Argus Ann Walsh-WIU-QC Marketing Faculty

6 Our students

7 Supporting WIU-QC Marketing -to get the word out in the most economical and effective way.

8 Goals from last year... THINGS WE MADE HAPPEN!

9 QC River Bandits QC Sports involvement-sponsoring 5k race and Little League tournament benefitting scholarships, college nights

10 Sponsors with Education

11 The Women s Connection Sponsorships Shawn Johnson and Jean Chatzky

12 New Advertising-Mobile

13 KWQC

14 OnMedia New Advertising-Digital

15 B-100 Live Remote RedHot Brian Scott and Cody Tucker

16 WQAD

17 WQPT $18,000 promotional underwriting

18 NorthPark Mall Holiday Campaign

19 Outdoor Messaging

20 Flatsheets Miscellaneous Marketing

21 Swag Promo items Selection, coordination with departments and student groups Maintain logo/licensing standards Visual identity guidelines

22 Swag Promo items

23 Swag Promo items

24 Table drapes

25 Licensing/Trademarks This What we learned NOT This

26 Weather Related Closures

27 Weather Related Closures

28 Program and Event Promotion

29 Recognition Presence

30 Recognition Presence

31 Logo creation

32 Accompanied by a news release and story

33 Photo shoots, set-up, coordination, usage

34 Photo shoots, set-up, co-ordination, usage

35 WIU-QC

36 The Big Picture

37 Print ads

38 Flag Postings

39 Flyers R We!

40 WIU-QC Public Events Posted as flyers Plasma screens Facebook posts and Events Tweets Web/events Community Calendars News releases Rockenews Kiosk

41 Event promotion Student group events Faculty/program Community

42 WIU-QC Events

43 Can you help me? I have no money Social Media News releases WIU-QC blasts Community Calendars Media contacts-story pitches Chamber ad/messaging and coordination Greater Hispanic Chamber WQPT-Out and About TWC

44 NABCA 15 minute video to showcase QC s and WIU-QC

45 NABCA Video Visit Quad Cities-CVB WQPT-Year in Review #successtory WIU-QC :30 What s Great about WIU-QC Phase II

46 NABCA

47 Focus Groups We hear from our students and make decisions based on feedback

48 Viewbook-less of this

49 Viewbook-more of this

50 QC Viewbook-Silver Collegiate Advertising Awards 2013

51 Web Webmaster Admissions Marketing -Spotlight-New Photos -Stories/Feature -New Programs -New Pages

52 Web

53 New Web

54 New Web

55 New Web

56 Social Media

57 Facebook-over 1100

58 Twitter

59 TV-Broadcast, Digital, Mobile, Geo

60 WQPT-The Cities

61 QC Joint Higher Ed Marketing Alliance St. Ambrose University Augustana Trinity EICC Black Hawk Palmer WIU-QC QC Chamber Grad Center Achieve Quad Cities -branding the QC s as a college town/education hub /Amtrak -focus groups and research

62 Marketing Advisor/Volunteer

63 News Releases

64 News Media- -over 49 stories last 9 months-wiu-qc experts, accessible on-cam interviewees

65 QC Times

66 Dispatch/Argus

67 Diversity Outreach

68 Latino Guide

69 CBS4 Hispanic Heritage month sponsor

70 CBS4

71 Andrey Mojica #successtory

72 QC Military

73 Military Appreciation/College Night

74 Military

75 Lincoln Event

76 Graduation Celebration

77 Graduation Celebration

78 WQAD- The Pledge

79 Marketing Intern-Leah and radio

80 97X

81 Because we do all these things.

82 Enrollment grew!

83 1502 Enrollment

84 Goals

85 Keep on keepin on Curtis Mayfield

86 New Advertising-Mobile Planning new mobile app

87 More permanent sponsorships and physical presence

88 The Cosmos-FOX 18 Sponsor More high end educational program sponsor

89 Communication Plan for New Programs Tracking/ROI Implementation Budget Message

90 Licensing/Trademarks More licensed vendors in the QC area

91 Marketing Internships/Grad Assistants -year round

92 New Design Concepts

93 Campus Opening Celebrations Media $

94 Continue Cost Savings $ special sales, remnants, negotiations, discounts etc $17,412

95 In line with the Strategic Plan All FY Goals/Objectives support the WIU Strategic Plan s number one goal University Growth and Recruitment with each item playing a part in our plan to grow enrollment and increase awareness of WIU and our traditions of excellence!

96 Keep up with Technology Goals Continue to research how our students use technology and meet the needs of our recruiting specialists needs as they meet with future students and parents.

97 Technology Goals Mobile and web focused 51.1% of smartphone and tablet users now check their using only a mobile device. Video enhancing marketing 60% of network traffic is video Social media 72% of high school seniors last year researched their prospective colleges on a social media site

98 Continue to tell the story 92% of consumers trust recommendations from friends and family above all other forms of advertising

99 Budget Request $92,000 New campus opening Maintain strategic marketing plan Increase Outdoor advertising Publication design Freshmen enrollment New program campaigns Killer video production :30 sec commercial Program videos TAG mapping Funds to brand us as an educational hub Amtrak marketing Military targeting

100 New Generation of Rocky

101 Rocky Graduates!

102 Questions?