RUGBY WORLD LIONS TOUR Summer 2017

Transcription

1 RUGBY WORLD LIONS TOUR Summer 2017

2 LIONS TOUR 2017 Oh yes, it s almost that special time the British & Irish Lions tour of With the isles of New Zealand on the horizon, its time to get revved up about the Lions Come June the best of English, Scottish, Irish and Welsh Rugby will finally be facing off against the best of New Zealand and then the mighty All Blacks!

3 INSIGHT THE VOICE OF GLOBAL RUGBY With Rugby World being the voice of global rugby and the world s biggest selling rugby magazine our rugby insight and research tell us: 90% of our audiences attend international matches 35% of the audience travel aboard to watch matches 72% of the audience attend club matches Source: TGI Feb 2017

4 THE IDEA RUGBY WORLD LIONS TOUR We can offer ownership of Rugby World s Lions Tour coverage Execute an authentic campaign that engages with fans and captures the excitement of the tournament Deliver an engaging integrated campaign that will help you own rugby and win the hearts and minds of its core and wider target audience

5 WHY TIME INC? RUGBY WORLD & TIME INC The voice of global rugby and the world biggest-selling rugby magazine worlds Readership: 437,000 Digital Unique Users: 136,789 Our vision is to be the world s premier media company, dedicated to igniting and connection the passions of our audiences through the highest quality content, experiences and platforms Premium scale across 90+ brands. Time Inc (UK) Time Inc offers the perfect environment for Gillette for both audience and scale

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7 INTEGRATED OPPORTUNITY ALL LIONS PRINT CONTENT OWNERSHIP

8 INTERGRATED OPPORTUNITY ALL DIGITAL LIONS CONTENT OWNERSHIP

9 DIGITAL DIGITAL DISPLAY Using Time Inc. Intelligence s 1 st party data to target Rugby enthusiasts and 16 to 25 year olds using double MPU ad formats Allocating 1.25 million impressions for the duration of the campaign

10 DIGITAL ONLINE ADVERTORIALS Online advertorials are great for winning the hearts and minds of our audience It helps build trust between brands and consumers, whilst informing, entertaining and educating our audience Our creative editorial teams are able to create exciting content that will engage with readers, strategically placing hyperlinks amongst the content driving traffic to your site and landing page

11 DIGITAL SOCIAL MEDIA AMPLIFICATION Engage with 328,000 of our influencers Amplify awareness memorable moments Seed content and products Build a relationship with our audiences Engage with a content hungry audience

12 DIGITAL NEWSLETTERS 3 x ad placements on each newsletter 18% open rate Communicate with a highly engaged audience that are receptive Amplify awareness Seed content and products Build a relationship with our audiences Engage with a content hungry audience

13 IMPLEMENTATION PRINT Magazine Content Sponsorship of 20 dedicated Lions Tour feature pages appearing in the June, July, August and September issues Sponsorship of 16 dedicated pages of Lions Tour Player Spotlight editorial franchise. Appears in the July and August issues Sponsorship of 20 dedicated Lions Tour squad profiles. Appears in the July issue Lions Tour Supplement 2017 In association with Provision of IFC, IBC & OBC in the supplement Use of Rugby World cover mount for free gifts (wash bags) in 2005 this proved hugely successful Wall Chart - Sponsorship of the Lions wallchart showing all the tour fixtures (free with the July issue).

14 IMPLEMENTATION DIGITAL Online Content Sponsorship of match reports from every lions game Sponsorship of reviews and analysis Over 30 pieces of online content across the Lions Tour Timeline Rugby World Lions Tour Podcast - Brought to you by Gillette X3 online advertorials using Gillette ambassadors X1 online competition + social media support X4 Newsletters X15 dedicated social posts Online Display 1.25 million impressions DMPU impressions, Targeting rugby enthusiasts and year olds

15 SUMMARY DIGITAL SOCIAL PRINT provides stand out, generates awareness of exciting, engaging content Opportunity to seed content, build trust and amplify awareness of memorable moments Provides unrivaled ownership of Rugby World s Lions Tour content across all channels

16 THANK YOU