Make a Claim [CCSS.ELA.9-10.W.1A]

Transcription

1 Name: Date: Hour: Make a Claim [CCSS.ELA.9-10.W.1A] Behind any good persuasive message is a strong and debatable claim. A writer states a conclusion that he or she has come to and then supports the claim with evidence and reasoning. This is the foundation to convincing your reader to accept your way of thinking or to take action. Directions: Write down the key concepts and ideas in the spaces provided. Good persuasive writing includes the following: 1. - The writer s overall argument The evidence that proves the claim The writer s explanation of the connection between the claim and the support The explanation of why the writer s claim is better than the opposite side of the argument. What is a claim? Definition: It can be either or. TYPES OF CLAIMS: - Asserts that something is true or not true. Example : What some people refer to as global warming is actually nothing more than normal, long-term cycles of climate change. - Asserts that something is good or bad, more or less desirable. Example : Global warming is the most pressing challenge facing the world today. - A sserts that one course of action is superior to another. Example : Instead of drilling for oil in Alaska we should be focusing on ways to reduce oil consumption, such as researching renewable energy sources. CLAIMS ON MY RESEARCH TOPIC:

2 Persuasion in Advertising Persuasion is about convincing the reader or listener to think or act in a certain way. In both print and media advertisements, advertisers attempt to persuade consumers each day using a variety of techniques including those listed below. Persuasive Technique: Explanations: Example: HUMOR GLITTERING GENERALITIES BANDWAGON LOADED LANGUAGE FEAR AND INSECURITIES CELEBRITY ENDORSEMENT SEX APPEAL SOMETHING FOR NOTHING PLAIN FOLKS SCIENCE AND STATISTICS COMPARISONS AND NEGATIVES Uses jokes, plays on words, clever pictures or cartoons Makes broad, unsupported statements often using all, every, always, never Suggests everybody is doing it so the reader should too Uses emotionally charged or strong words that evoke feels or reactions Draws on threats and people s concerns and insecurities Uses testimonials from well-known or the official sounding Subtle suggestions that a product will improve one s gender image. Promises special deals, discounts, bargains. Appeals to common, average readers making product seem honest and authentic. Uses numbers and scientific jargon to promote mystique of technology. Uses competitor s name/image and put down comparisons. Dancing men with blue heads see technology products. Every time you vote for this candidate, you are supporting funding for flag-burning. People in towns all over America subscribe! The unpatriotic hiring of that stupid coach from the other university Who will take care of your children if you die without a will? Call Attorney Jones now. Got Milk (photo with Jennifer Lopez in a mustache) Attractive young woman smoking a Virginia Slim. 100% refund, no questions asked, if not satisfied Grandpa sitting on the front porch downing a Coke and rocking Junior. Anti-static micro-filament padlets reduce feedback 95% with optional application. Saran Wrap is better than the Kroger brand product every time. SNOB APPEAL Uses exclusive high class, Lexus parked in front of a

3 exotic place, lifestyle appeals. mansion with youth at wheel. Example: What is the claim in the Ad # : What is the claim in the

4 Ad # : What is the claim in the Ad # : What is the claim in the

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