WHAT IS PIP MAGAZINE?

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1 MEDIA KIT

2 ABOUT PIP WHAT IS PIP MAGAZINE? With a growing worldwide interest in sustainable, resilient living, Pip speaks from the heartland of permaculture in Australia to a global audience with practical articles and inspiration from some of the most exciting voices in our movement. Beautifully designed and printed on luxurious, sustainable paper, Pip is a thing of beauty a magazine to be treasured and revisited for years to come. WHO IS PIP FOR? Pip is the magazine for permaculture growers, makers, creators and innovators. Appealing to a broad audience of those new to permaculture and those established on their journey, Pip is packed with accessible articles and practical projects that upskill and inspire our community. With a growing loyal and passionate subscriber base, and readership across the globe, Pip is connecting the permaculture movement in new and exciting ways. WHAT IS PERMACULTURE? Permaculture is a design system for the creation of socially, economically and ecologically sustainable settlements. Permaculture is experiencing a resurgence with the growing interest in more sustainable and ethical ways to live. Permies are looking for courses, products and services that can help them live a life aligned with their principles. WHAT OUR READERS SAY Genuinely, half the reason I read Pip is for the ads. Seeing what the businesses are up to is as relevant as reading stories of what the people are up to. I consider them to be two sides of the same coin. Jay Cooper - Pip Reader Pip is thoughtful, creative and interesting and the ideas it holds close are delivered intelligently and with passion. Rhonda Hetzel - Author of Down to Earth and The Simple Life (Penguin) Pip is an insightful, interesting read full of helpful and relevant permaculture information packaged beautifully in a high-quality, low carbon footprint magazine! Angela Pearson Green Living Australia (Pip magazine is) like the clean living version of Frankie. Nice paper, pretty looking and quirky, diverse content. Natalie Abboud - Board member of Victorian Farmers Markets Association.

3 FACTS NUMBERS In less than 3 years, Pip has grown from an idea to a community of over 25,000 people. PRINT: 18,000+ readers SOCIAL MEDIA: 15,000+ followers ENEWS: subscribers WEBSITE: views/month unique browsers DISTRIBUTION Across Australia & New Zealand in newsagents, organic and wholefood stores and markets, stores with an eco-friendly or sustainability focus, farmers markets, and by subscription. DIGITAL PLATFORMS Magzter, Apple Newstand, available across all platforms.

4 JOIN THE PIP FAMILY PRINT ADVERTISING On Page advertising Nestled among our beautifully presented pages, your advertisement will be enhanced and supported by informative and accessible articles, adding colour and interest to the page. Double page spreads, full page, half page and quarter page options are available, as well as our new 1/8 page market place. Course Provider listings The Course Provider listings showcase permaculture, selfsufficiency, simple living, and sustainability courses across Australia. Your listing includes space for a logo, imagery, a 75-word blurb and contact details, all of which will need to be supplied. Noticeboard Following the Pip Picks page is the Noticeboard, dedicated to workshops, conferences and festivals spreading the word in permaculture and sustainable living. Have your event seen and shared by Pip readers who are keen to immerse themselves in informative, inspiring and fun experiences. We support your event by offering this placement free of charge. Events are placed at the discretion of the editor and as space allows. DIGITAL ADVERTISING We have a lively and growing social media presence with over 15,000 followers across platforms. Pip enews Pip Magazine edits a monthly mailing list of over 3100 readers. We send them news on what s going on in permaculture in Australia, seasonal gardening guides from various climates, recipes, give-aways, events, courses and more. Social Media Every print advertiser has the opportunity to have a shout-out posted over our social media pages, to help promote your own pages, or to link back to your website. Website Pip can be found online at pipmagazine.com.au. With 3,500+ unique visitors per month, our web presence is essential for communicating with current and future subscribers. Contact us for a customised digital advertising package which will utilise all these channels in a way to suit your specific needs.

5 ON PAGE ADVERTISING Size Specs Casual 2 issues/ Inside front cover double page spread Inside front cover Inside back cover Outside back cover Full page 420 x 297mm 210 x 297 mm 210 x 297 mm 210 x 297mm 420 x 297mm per issue 4 issues/ per issue $3.200 $2.900 $2.610 $2.000 $1.800 $1.600 $1.900 $1.750 $1.550 $2.450 $2.220 $1.950 $1.750 $1.570 $1.390 Double page spread 198 x 134.5mm $2.900 $2.610 $ /2 page horizontal 95 x 277mm $900 $805 $710 1/2 page vertical 95 x 277mm $900 $805 $710 1/3 page 95 x 277mm $740 $660 $580 1/4 page 95 x 134.5mm $500 $445 $340 Course provider Market place 88 x 62mm $300 $300 $275 $275 $250 $250 RATES WEBSITE ADVERTISING 1 month - $150 2 to 5 months - $100 6 months - $500 DIGITAL PACKAGE Contact us to discuss a digital package to suit your needs. Includes social media, newsletter and website. REAL ESTATE AND CLASSIFIEDS Appear in the enewsletter & on the website and cost $1 per word (minimum 25 words) Photos $20 each. PRINT & WEB PACKAGE Book a print and web bundle and receive 10% off the total price CONTACT US For all enquiries please contact: advertising@pipmagazine.com.au ph: PO Box 172, Pambula, NSW, 2549 SPECIFICATION DEADLINES Issue #6 - June AD DESIGN If you don t have an ad, we can have our designer create one for you for an additional fee. Photos, illustrations, logos and text may be required FORMAT Adobe Photoshop, InDesign, Illustrator, Acrobat files. Fonts to be supplied by advertiser. We also accept press-ready PDF, EPS, JPEG and TIFF. We can not accept Publisher files. All files are to be CMYK. For course provider listings provide text in an RTF or DOC format, and images and logo in PDF, EPS, JPEG, TIFF, or PNG format. Please ensure all images and logos are high-resolution (300dpi) for printing and CMYK. PROOFING As a rule, we do not provide proofs of your ad. However, on request a digital proof can be provided. Any corrections made at the advertiser s expense and charged at an hourly rate. PAYMENT Invoice will be ed on confirmation of ad and full payment is required prior to going to print.