National Center for Homeopathy Media Kit 2016

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1 Founded in 1974, the National Center for (NCH) is a 501(c)3 non-profit organization dedicated to promoting health through homeopathy by advancing the use and practice of homeopathy. NCH supports education in, awareness of, and increased access to homeopathy. We have the largest, most diverse membership in the homeopathic community and we are the national go-to resource for all who are interested in learning about homeopathy. We educate consumers and play an important role in the continuing education of practitioners and are dedicated to making homeopathy more accessible to the public. We inform legislators and work to secure homeopathy s place in the U.S health care system while working to ensure that homeopathy is accurately represented in the media. We help our members and supporters get and stay connected and find the resources they seek while being a strong and collective voice for homeopathy in the US. Audience Demographics Gender Femal 79% Male 21% Age % % % % Education College Degree 27% Graduate Degree 42% Household Income $46,000-$75,999 22% $76,000-$100,000 15% $100,00+ 16% Natural Products, Shopping & Preferences Shop at Natural Food Stores 88% Shop 1-4 Times/Month 56% Spend $26-$75/Visit 49% Purchase Organic Food 69% Purchase Food 59% Purchase Personal Care Products 52% Purchase Pet Food 18% Purchase Cosmetics 15% Soy Products 56% Dairy Alternatives 37% Cruelty-Free Cosmetics 32% Wheat-Free Foods 25% Leisure & Lifestyle Have Computer Access 86% Reading 66% Nutrition/Diet 65% Hiking/Walking/Cycling 59% Gardening 57% Organic Food 53% Environment 52% Cooking 51% Continuing Education 50% Travel 50% Purchase at least 20 Books/Year 43% Meditation/Relaxation 43% Massage/Bodywork 40% Conservation 39% Animal Welfare 39% Live with a Cat 36% Yoga 36% Chiropractic 33% Acupuncture 32% Live with a Dog 30% Aerobics/Fitness 28% Vegetarian/Vegan 28% Source: NCH Membership Survey 1

2 E-Newsletter Ads The NCH e-newsletter is published monthly and circulated to more than 14,000 NCH community members and this number is increasing every day. This publication brings tips and seasonal advice about using homeopathy, the latest homeopathic research findings, updates from NCH and the homeopathic community, and an extensive calendar of upcoming events directly to the inboxes of this highly engaged community. Two advertising options are available in this publication. Advertising Sizes Horizontal Banner 642(w) x 120(h) pixels or 8.92(w) x 1.67(h) $279 Button 210(w) x 130(h) pixels or 2.92(w) x 1.81(h) $169 Tip: When adding text to your ad, please make font as large as possible for maximum visibility. Ad Submission Requirements Ad must be submitted in.jpg or.png format. to: resourcedevelopment@homeopathycenter.org. Rates Per Month Note: Images below are not to scale. Horizontal Banner Ad Due Dates Ads must be submitted by the 20th day of the month preceding the month in which the ad will run. Button Website Ads The NCH website provides a perfect opportunity to expand your marketing reach and get your message in front of your target audience. The NCH website receives more than 30,000 visits each month (70% of which are new visitors) and is the go-to online resource for those interested in learning more about homeopathy. Several advertising options are available on the website to maximize your exposure to potential customers. Advertising Sizes Homepage* Horizontal Banner 728(w) x 90(h) pixels or 10.11(w) x 1.25(h) $499 Homepage* Button 285(w) x 137(h) pixels or 3.96(w) x 1.9(h) $309 Internal Page Button 285(w) x 137(h) pixels or 3.96(w) x 1.9(h) appears on all pages of the website except for the homepage *The homepage is the most visited page of the website Rates Per Month $259 Ad Submission Requirements Ad must be submitted in.jpg or.png format. to: resourcedevelopment@homeopathycenter.org. Note: Images below are not to scale. 2

3 Display until November 30, 2013 National Center for Media Kit Today Ads Today magazine is one of NCH s most valued and treasured publications. Through the magazine, readers are presented with case studies from some of the most respected homeopathic practitioners and scholars in the world, tips and advice about using homeopathy effectively at home, the latest in homeopathic research, and updates about homeopathic and integrative medicine advocacy efforts. Today is published 4 times per year in hard copy (delivered via USPS) and electronic (delivered via ) formats. Average circulation is 4,500. Several advertising options are available to best deliver your advertising message to this devoted health and life conscious audience. Unless otherwise noted, ad prices include identical ads in both the hard copy and electronic versions of the magazine. Full/Partial Page Rate Per Issue B/W 1x 2x 3x 4x Full Page $1,606 $1,368 $1,210 $1,104 Half Page $973 $830 $735 $632 Third Page $679 $580 $514 $370 Quarter Page $555 $466 $414 $341 Sixth Page $381 $327 $291 $261 Color 1x 2x 3x 4x Full Page $1,755 $1,503 $1,329 $1,221 Half Page $1,211 $1,032 $913 $913 Third Page $844 $720 $638 $558 Quarter Page $677 $578 $503 $463 Sixth Page $471 $403 $358 $308 Your Guide to The Skinny on Sunburn Soothe your sizzled skin Summer 2013 $4.95 NATIONAL CENTER FOR HOMEOPATHY NationalCenterFor.org Display until August 31, 2013 Health through TODAY Secrets of the Super-Athletes Get energy, endurance for marathons & more Stay Safe This Summer Snakebite survival guide Get Well Soon in the hospital For Your Garden Your Guide to Beat the Back-to- School Blues Ease the tears & fears Health through TODAY Hope & Help for Kids with Autism When the body attacks itself, what to do? arrests an autoimmune disorder Cover Rates 1x 2x 3x 4x Front Inside Cover $2,204 $1,876 $1,658 $1,456 Back Inside Cover $2,101 $1,789 $1,581 $1,378 Back Cover $2,301 $1,959 $1,731 $1,522 Research Round-up from Barcelona Tracing s Historic Roots A Good Dog s Life Autumn 2013 $4.95 NATIONAL CENTER FOR HOMEOPATHY NationalCenterFor.org Answers for Arthritis 9 remedies for relief Outfox the Flu this Season How not to go viral Production Specifications Ad Size Non Bleed Bleed Trim Full Page 7.5 x x x 11 Half Page (Vertical) x x x 11 Half Page (Horizontal) 7.5 x x x Third Page (Vertical) x 10 3 x x 11 Third Page (Square) 4.75 x 4.75 n/a n/a Quarter Page x 4.75 n/a n/a Sixth Page (Vertical) x 4.75 n/a n/a 3

4 Classified Word Ads First 15 words = $29 - Each Additional Word = $ Tint Block Upgrade = 10% Counting Words (Regular Classified): Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and seven numerals or less are considered one word. If you use a post office box, P.O. is one word, Box is one word and the number of box is one word. Cities and states consisting of two words or more are considered one word: i.e. New York City or Salt Lake City. Zip code is considered one word. When using Internet or , addresses count as three words each. Telephone numbers with area codes are considered one word. No charge for normal punctuation. All ads print on a white background. A tint block upgrade to a yellow background is available for an additional 10% and will be billed at the time of insertion order. Ad Submission Requirements File types accepted: Adobe Photoshop; Adobe Illustrator (when sending EPS files, save all text as outlines); high resolution PDF file (distilled through Acrobat Distiller with fonts embedded); QuarkXpress with all resource files (logo, graphics) and screen/printer fonts (postscript fonts only, no true-type fonts) included. Color images in CMYK mode only (do not send RGB), 300 dpi resolution, saved as PDF, Tiff or EPS. Full Page 7.5 x 10 Quarter Page x 4.75 Sixth Page x 4.75 Half Page Horizontal 7.5 x 4.75 Third Page x 4.75 Issue and Closing Dates Spring Summer Autumn Winter January 15 April 15 July 15 October 15 Half Page Vertical x 10 Advertising cannot be cancelled after the closing date of each issue. In addition, covers become non-cancelable two months prior to closing dates. Contact resourcedevelopment@homeopathycenter.org for more information or to place an ad. 4

5 National Center for Media Kit Avertising Order Form 7918 Jones Branch Road, Suite 300 Mclean, VA Telephone: (703) Fax: (703) Center.org Today Advertising Check the Today issue(s) you wish to advertise in: Spring Summer Autumn Winter Please list your ad type: enewsletter Advertising Check the enewsletter issue(s) you wish to advertise in: **enewsletters are ed the first of each month **eupdates are ed the 2nd, 3rd and 4th Wednesday of the month. January 16 February 16 March 16 April 16 July 16 August 16 September 16 October 16 May 16 June 16 November 16 December 16 Check your ad type: Button Ad-$60 Featured Ad-$75 Skyscraper Ad-$125 eupdate 50 Word Ad-$25 Website Advertising Check the beginning month you wish to advertise in: January 16 February 16 March 16 April 16 July 16 August 16 September 16 October 16 May 16 June 16 November 16 December 16 Check your ad type: Button Ad-$250 Vertical Ad-$300 Horizontal Ad-$400 Skyscraper Ad-$500 Please send artwork in.jpg or.png format. Company Telephone ( Contact FAX ( ) ) Address City State/Province Zip Code Total Enclosed: Payment Method (check one): Charge Amount Visa Mastercard Check Discover Credit Card American Express Please remit payment to: National Center for 7918 Jones Branch Drive, Suite 300 McLean, VA or call /fax Credit Card Number Expiration date / CVV Name on Card Billing Address (if different than above) Above Information Must Be Filled Out Completely 5

6 HOMEOPATHY TODAY MAGAZINE ADVERTISING TERMS & CONDITIONS These terms and conditions shall govern the relationship between NCH and the Advertiser and/or Agency. NCH has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by NCH, no other terms or conditions in contracts, orders, copy, instruction, or otherwise will be. A. The National Center for (NCH) reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. In addition, NCH reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable or fraudulent. In the event of such cancellation or rejection by NCH, advertising already run shall be paid for at the rate that would apply if the entire order was published. Cancellation of any portion of any advertising order or contract by or on behalf of the Advertiser automatically nullifies any rate discount, including for previously published advertisements. In such event, the Advertiser and/or Agency must reimburse NCH within 30 days of invoice. The NCH requires any Pharmaceutical companies wishing to place ads must be members of the American Association of Homeopathic Pharmacists or the American Homeopathic Pharmaceutical Association. B. Advertisements that simulate editorial content must be clearly defined and labeled ADVERTISEMENT and NCH may, at their sole discretion, so label such copy. C. In the event of errors in advertisements that have not been approved by the Advertiser or its Agency or omissions of any advertisement(s), NCH s liability shall not exceed a refund of amounts paid to NCH for the advertisement. The Advertiser is responsible for checking the accuracy of their published advertisement in the first issue in which it appears and reporting any errors immediately following publication of said issue. No compensation will be made for errors not reported immediately following publication of the first issue in which the advertisement appears. NCH is not responsible for errors in key numbers or for any error due to illegibly written copy. NCH is not liable for errors in advertisements that are submitted and/or approved by the Advertiser or its Agency. D. The Advertiser and its Agency, each represent that any advertising (including product samples) submitted complies with all applicable laws and regulations and does not violate the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce NCH to publish such advertisement, the Advertiser and its Agency, each agrees jointly and severally to indemnify and save harmless NCH, together with their employees and representatives, against all liability, loss, damage, and expense of any nature, including attorney s fee, arising out of any claims for libel, invasion of privacy, copyright or trademark infringement and/or any other claim or suit that may arise out of the copying, printing, publishing, distribution or transmission of such advertisement. E. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency. F. The Advertiser and its Agency, agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser s behalf. Advertiser authorizes NCH to bill the Agency, which shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser s liability to NCH. The rights of NCH shall in no way be affected by any dispute or claim between the Advertiser and the Agency. G. The Advertiser or Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product or service other than that for which the advertising space is provided by NCH nor may the Advertiser or Agency authorize any others to use any advertising space. H. NCH reserves the right to use any of the commercially accepted printing processes. I. The Advertiser and/or Agency agrees to reimburse NCH for its attorneys fees and costs in collecting any unpaid charge or portion of the charge for any advertisement. J. The copyright in any unpublished advertisement created by NCH is owned by NCH and may not be otherwise used by the Advertiser without NCH s prior written consent. The Advertiser and/or Agency agree that any advertisements published may be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part. K. Rates: Rates and units of space are effective with the annual February issue. Announcement of any change in rate will be made 30 days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. Rate Protection: Rate increases will be announced at least 60 days prior to taking effect. Advertisers will continue at their contract rate through the length of the contract, regardless of any rate increases during that period. L. Approval: All advertising is subject to the publisher s approval and the publisher reserves the right to reject or cancel any advertisement insertion order, space reservation, or position commitment at any time, with or without notice to the advertiser or advertising agency, and whether or not such advertising was previously acknowledged, accepted, or published. Acceptance of the advertisement by the publisher shall in no way constitute endorsement by the publisher or magazine for the contents of the advertisement or the product or service advertised. Advertisements that, in the opinion of the publisher, have the look of the magazine editorial copy will be marked Advertisement. 6

7 M. Ad Position: Exact position of advertisements, except premium cover positions, is at the discretion of Today, and will not be bound by any condition appearing on insertion orders or copy instructions that conflicts with the provisions of this contract and/or rate card. N. Materials: Written confirmation of material corrections is required by material closing date. If an advertiser fails to provide required material to meet deadlines of the issue in which space has been ordered, one of two actions will be taken: (1) the last published advertisement available will be repeated, or(2) if no advertisement is available, the space will be forfeited. In either case, the advertiser will be billed for the space reserved. Advertising materials will be stored for 12 months and will then be discarded unless otherwise requested by the advertiser. O. Payment Policies & Terms: All new advertisers must prepay their first advertisement to establish credit. Subsequent ads may be billed subject to credit approval. 1x advertisers must prepay with each insertion order and are required to submit a new contract for each ad. Today reserves the right to require pre-payment for any advertiser with past-due advertising balances. Failure on the part of advertising agencies to pay for space ordered does not release the client company from obligation to pay for all costs contracted on their behalf. Billing & Credit: Checks accepted: Make checks payable to National Center for. Credit Cards accepted: American Express, Discover, MasterCard, and Visa. Credit card number, expiration date, security code, name on card, authorized amount, billing address, and signature of cardholder are required for credit card payments. All invoices are payable net 30 days. Invoices not paid according to terms will be subject to a 5% late payment charge. Nonpayment: Ads will not be inserted for advertisers or agencies whose accounts are more than 60 days overdue, regardless of contract term. Subsequent ads will be placed once the account is brought current. P. Cancellation: All cancellations must be received in writing no later than the space closing date. After the closing date, the advertiser is responsible for 100% payment of the ad space for that issue pursuant to the contract. Q. Limits of Liability: The liability of the publisher for any error for which it may be held legally responsible will not exceed the cost of the space ordered or occupied by the error. The publisher specifically assumes no liability for errors in key numbers. The publisher will not, in any event, be liable for direct, special, incidental or consequential damages, including but not limited to loss of income or profits. You signature below constitutes advertiser/agency agreement to terms, conditions, and regulations specified above. Signature: Print Name: Phone: Date: Title: 7