Media Kit. Effective January 2016

Transcription

1 Media Kit Effective January 2016

2 Journal West 10 Media LLC publishes seven weekly newspapers with a full-run readership of 96,887. We are in the business of informing communities with our award winning editorial content and multi media advertising products! Local news and advertising are critical to the success of businesses and citizens throughout the area. We are owned by Journal, Inc. a publishing family of newspapers including the Northeast Mississippi Daily Journal, many Northeast Mississippi weeklies and our West Tennessee newspapers. We offer comprehensive multi-media advertising programs with features and benefits ranging from print, inserts, special section, magazine and online to name a few. We offer FREE co-op management, copy writing and ad design. Our media rates and marketing products are affordable with an excellent rate of return on your investment. 1. PAYMENT - Accounts payable monthly are due on or before the tenth day of the following month. Accounts payable in advance must be paid at time copy is presented for insertion. If payment is not as herein provided the publisher may, as its option, terminate this contract forth with. In the event of non-payment of any invoice, the company, firm or person executing the contact agrees to pay all costs of collection including a reasonable attorney fee. 2. NON-ASSIGN ABILITY - This contract covers only bona fide advertising relating to the regular business of the advertiser, and may not be transferred or assigned, in whole or in part, to another advertiser. 3. ERRORS AND OMISSIONS - Publisher will not be responsible for errors or OMISSIONS except to the extent of the cost of the first insertion, and then only to the extent of the make-good publication for that portion of the advertisement render valueless by such error. Such allowance and adjustment shall not be made if the error is not material or was in the fault of the advertiser. Any claim for adjustment must be presented in writing to the publisher within ten days from the date of the first billing invoice for the advertisement for which the adjustment is claimed. 4. ADVERTISING COPY - Publisher reserves the right to reject or edit any advertising copy submitted for publication. At publisher s option, the word advertisement may be inserted above or below any advertisement. All instructions to the publisher relative to the advertisement must be given in writing. In the case of contracts requiring a stated frequency of insertion, the copy last furnished shall continue to be inserted until new copy is submitted. Publisher shall have the right to determine the classification of any advertising copy submitted. 5. PLACEMENT - Publisher may, in its discretion, grant advertising position requests. Not withstanding the foregoing, pulisher does not guarantee any request for position, or accept orders with cancel if requests. A placement fee is 15% the total cost of the advertisement may be paid to the publisher for placement on a page, but not the specific position on that page. in no event shall the publisher return or refund the advertiser, because of the position in which advertising has been placed. In the case of paid placement, the publisher may refund the 15% placement fee if the ad does not appear on the page requested and paid. 6. CANCELLATION OR TERMINATION - If during the period covered by this contract, the full amount of revenue contracted is not used, or if this contract is terminated because of breech thereof by advertiser, then the advertiser shall be shortrated amd shall pay for the space actually used at the open rates set forth on the rate card of the publisher. Cancellations of contracted space after scheduling deadlines are subject to 50% the cost of the ad. 7. BILLING DISPUTES - Any billingt disputes must be presented in writing to the publisher within two months from the date of the first billing in order for any credit allowance or make-goods to be considered or issued. *Rates in effect January 1, 2016

3 ABOUT US Mission Statement To build community and improve the quality of life in the markets we serve. Journal West 10 Media LLC, the No. 1 provider of local news and information in the suburbs of Memphis and the Mid-South, is the No. 1 provider to meeting the individual needs of the communities we serve. Content Statement Journal West 10 Media, LLC is focused soley on community-specific coverage of events, people, places and civic activities. It s local content from local perspective read cover to cover. Journal West 10 Media, LLC Bartlett Location (Main Office) Millington Location 2850 Stage Village Cv., Suite # Church Street P.O. Box P.O. Box 305 Bartlett, TN Millington, TN Phone: (901) Phone: (901) Fax: (901) Fax: (901) Journal, Inc S. Green St. Tupelo, MS (662) Management Team Graham Sweeney - Executive Editor graham.sweeney@journalinc.com Vicki Clark - Advertising Manager vickie.clark@journalinc.com Shoppers News The Collierville Independent

4 CIRCULATION Newspaper Circulation The Bartlett Express The Bluejacket The Collierville Independent The Shelby Sun Times The Millington Star Shoppers News 3,045 2,500 11,845 8,945 2,845 38,755 Total Combined Readership 96,887

5 Established 1978 Circulation: 3,045 Readership: 7,612 Delivery: Mailed Publication Date: Thursday Audience: Bartlett, Arlington and Lakeland *Demographics Median Age: Homeownership rate: Average household size: Average family size: Median home value: Median household income: Married household: Non-family household: High school graduates: Bachelor s degree or higher: Bartlett % $161,334 $77, % 24.1% 94% 35.3% Arlington % $220,800 $95,764 67% 24.2% 96.3% 44% Lakeland % $209,665 $85, % 21.1% 96.7% 42.4%

6 Circulation: 2,500 Readership: 6,250 Delivery: Carrier Publication Date: Thursday Audience: Naval Support Activity Mid-South in Millington, TN Demographics Naval Support Activity operates and functions with an allowance of approximately 6000 enlisted and officer personnel, civilians, and full-time contract personnel, who provide all essential logistic and operational support to the commands and activities on board. it plays an important part in the community and is one of the largest single employers in the state of Tennessee.

7 The Collierville Independent Established 1981 Circulation: 11,845 Readership: 29,750 Delivery: Carrier Publication Date: Wednesday Audience: Collierville, TN Demographics Median Age: 38.8 Homeownership rate: 85% Average household size: 3.04 Average family size: 3.21 Median home value: $278,100 Median household income: $101,000 Married household: 64.7% Non-family household: 24.5% High school graduates: 95.9% Bachelor s degree or higher: 54.4%

8 Established 1950 Circulation: 2,845 Readership: 7,113 Delivery: Mailed Publication Date: Thursday Audience: Millington, TN Demographics Median Age: 36.5 Homeownership rate: 54.4% Average household size: 2.52 Average family size: 2.8 Median home value: $132,900 Median household income: $49,063 Married household: 49.3% Non-family household: 26.9% High school graduates: 88.3% Bachelor s degree or higher: 17.2%

9 Established 1987 Circulation: 8,945 Readership: 22,362 Delivery: Carrier Publication Date: Wednesday Audience: Germantown, TN and Cordova, TN Demographics Median Age: 44.9 Homeownership rate: 86.8% Average household size: 2.70 Average family size: 3.16 Median home value: $281,300 Median household income: $109,674 Married household: 65.1% Non-family household: 21.8% High school graduates: 96.7% Bachelor s degree or higher: 64.8%

10 Shoppers News Circulation: 38,755 Readership: 96,887 Delivery: Carrier & Mail Publication Date: Wednesday Audience: Greater Shelby County Also included in the following papers The Bartlett Express The Bluejacket The Collierville Independent The Millington Star The Shelby Sun Times

11 Contract Rates Contract Terms 6 week 13 week 26 week 52 week Volume Rates Bartlett Express Thursday Dist $9.00 $8.50 $8.25 $8.00 Discount Bartlett Express Open $10.50 $10.25 $9.75 $9.25 $8.75 Discount Rates Discount Bartlett Express Legal Non-Profit Pick-Up $10.00 $8.00 $6.00 Color Rates Classified Color Options Spot Full Price.00 $ Bluejacket Collierville Independent Thursday Dist $7.00 $6.50 $6.25 $6.00 Wednesday District. 11,845 $9.00 $8.50 $8.25 $8.00 Millington Star Thursday Dist $9.00 $8.50 $8.25 $8.00 Shelby Sun Times Wednesday Dist $9.00 $8.50 $8.25 $8.00 Shoppers News Wednesday Dist. Full Run 38,755 $15.00 $14.00 $13.00 $12.00 Bluejacket Collierville Independent $8.50 $8.25 $7.75 $7.50 $7.00 $10.50 $10.25 $9.75 $9.25 $8.75 Millington Star $10.50 $10.25 $9.75 $9.25 $8.75 Shelby Sun Times $10.50 $10.25 $9.75 $9.25 $8.75 Shoppers News $25.00 $19.00 $18.00 $17.00 $16.00 Bluejacket Collierville Independent $10.00 $6.00 $6.00 $10.00 $8.00 $6.00 Millington Star $10.00 $8.00 $6.00 Shelby Sun Times $10.00 $8.00 $6.00 Shoppers News $25.00 $12.00 ROP Color Options Spot Full Price $25.00 $75.00 Insert Rates Options Price Single Sheet Multi-Sheet (up to 12 pages) Multi-Sheet (16 or more pages) $55K $65K $75K 96,887 Readers Rates effective January 1, 2016

12 Inserts INSERTS/ COLOR RATES/ SPECS Cost Per Thousand Bartlett Express Bluejacket Collierville Independent Millington Star Shelby Sun Times Shoppers News Multi-Sheet Single Sheet $65.00 $55.00 $65.00 $55.00 $65.00 $55.00 $65.00 $55.00 $65.00 $55.00 $65.00 $55.00 Color Rates Specs Color Per Publication Columns Inches Picas Full *Spot $ $25.00 *Spot color can only be either red, yellow or cyan. 1 column 2 columns 3 columns 4 columns 5 columns 6 columns inches 3.25 inches inches inches inches 10 inches 9p4.5 19p6 29p6 39p9 49p p BROADSHEET SIZE PUBLICATION FULL PAGE 6 col. x 20.5 in. 3/4 PAGE 6 col. x 17 in. 1/2 VERTICAL 3 col. x 20.5 in. 1/2 HORIZONTAL 6 col. x 10 in. 1/2 TALL 4 col. x 16 in. 1/4 VERTICAL 3 col. x 10 in. 1/4 HORIZONTAL 6 col. x 5 in. 1/5 PAGE 4 col. x 6 in.

13 BROADSHEET SIZE PUBLICATION 1/6 PAGE 2 col. x 10 in. 1/7 PAGE 3 col. x 6 in. 1/8 VERTICAL 2 col. x 8 in. 1/8 HORIZONTAL 3 col. x 5 in. 1/9 PAGE 2 col. x 7 in. A12 VERTICAL 2 col. x 6 in. A12 BANNER 6 col. x 2 in. A10 2 col. x 5 in. A8 2 col. x 4 in. A6 2 col. x 3 in. A5 1 col. x 5 in. A4 VERTICAL 1 col. x 4 in. A4 HORIZONTAL 2 col. x 2 in. A3 1 col. x 3 in. A2 VERTICAL 1 col. x 2 in. A2 HORIZONTAL 2 col. x 1 in.

14 SHORT TABLOID PUBLICATION FULL PAGE 6 col. x 10 in. 1/2 HORIZONTAL 6 col. x 5 in. 1/2 VERTICAL 3 col. x 10 in. 1/4 VERTICAL 3 col. x 5 in. 1/4 HORIZONAL 6 col. x 2.5 in. 1/8 HORIZONTAL 3 col. x 2.5 in. LONG TABLOID PUBLICATION FULL PAGE 6 col. x 12.5 in. 1/2 HORIZONTAL 6 col. x 6 in. 1/2 VERTICAL 3 col. x 12.5 in. 1/4 VERTICAL 3 col. x 6 in. 1/4 HORIZONTAL 6 col. x 3 in. 1/8 HORIZONTAL 3 col. x 3 in.

15 Electronic Prepress Advertisements are accepted in digital Macintosh format. Ads must be submitted by ad deadline. Call your marketing consultant about electronic ad submission. Equipment Submit your digital ads on one the following media: CD ROM USB ed Attachment Provide Website/FTP site (login, password if required) for Downloading File Complete Ad Submission Complete ads are accepted in Adobe Acrobat PDF file format. All fonts must be embedded in the PDF. Process converted must to CMYK. Photos and graphics must be converted to CMYK prior to embedding in the PDF. EMBEDDED RGB PHOTOS AND GRAPHICS ARE NOT ACCEPTABLE. Complete ads must be submitted with a composite proof. Element Ad Submission Include the document from the page layout program and all linked photos and graphics. Collect screen AND printer font files. Logos and imported EPS art may contain fonts that might not be collected from within the page layout program. Page/Ad Layout Programs and Artwork supported by our current Software applications which are periodically updated: QuarkXPress 6.52 Adobe Illustrator CS2 - ver Adobe Photoshop CS2 - ver Do not supply elements in compression programs like Stuffit. Supply only elements for specific publication date on media. Element ads must be submitted with a composite proof. Art requiring separation/scanning must be original prints or ed originals. No transparencies or slides. DO NOT SUBMIT PRESCREENED ART. All spot and/or PMS colors must be converted and saved for process CMYK output. (Not: Process Separation box must be checked on all custom colors). Original Photo/Artwork Resolutions Resolution specifications are for art used at actual size (100%) in page layout program. Scaling art in layout programs affects output resolution. Example: 300 dpi image enlarged 400% within layout program actually has output resolution of 72 dpi. Do not select Resample Image when changing resolution under Image Size in Photoshop. Resampling does NOT increase the quality of the image. Non-glossy products are 180 dpi at 90 line output screen. Glossy products are 200 dpi at FM Hybrick Super Course. Line art resolution must be 300 dpi. Photos must be saved as EPS, TIFF, or JPEG in GRAYSCALE or CMYK. Photo Toning Specifications Non-Glossy Products Allow for a 30% dot gain in the mid-tone regions. Maximum color saturation is 240%. Printing Inks Setup in Photoshop must be set at SWOP (Newsprint). Found under File: Preferences: Printing Inks Setup. Photo Toning Specifications Glossy Products Allow for a 20% dot gain in the mid-tone regions. Maximum color saturation is 280%. Printing Inks Setup in Photoshop. Default found under File: Preferences: Printing Inks Setup in Adobe Photoshop - choose SWOP (Newsprint) JPC has the following profiles: DJ ICC Profile for CMYK and Dot Gain 20% for Grayscale.

16 JOURNAL WEST 10 INTERACTIVE: ONLINE ADVERTISING Banner Advertising Mobile Advertising Header M Home Page K L N X C A W B Header - All ad spots have a 25% SOV (share of voice), excluding spot W (100% SOV) M ROS Pages Specific Page K L N Y F D W E Header M K L N G J H W X A B C Y D E F G H I J W K L M N 1 Month $225 $200 $160 $160 $225 $225 $160 $160 $128 $100 $80 $80 $160 $160 $250 $225 6 Months $203 $180 $144 $144 $203 $180 $144 $144 $100 $90 $70 $70 $144 $144 $220 $203 Rich Media Ad Design: $ Months $180 $160 $125 $125 $180 $160 $125 $125 $90 $80 $65 $65 $300 $125 $125 $200 $180 Pick-up Rate Header Mobile Ads are sold at $200 per 10 CPM CPMs Price Per Month: We also offer text messaging sponsorships Please contact us for details Spot: Months: Price Per Month: Design Fee: Static Image Ad Design: $100 WEB AD SIZES All Site Pages N/C/F/J - 1x468x60 X/Y/G - 1x728x90 Home Page A/B/W/K/L/M - 1x300x250 Content/Story Pages D/E/H/I - 2x300x250 Letters represent the spaces on the web page layouts above. Payment Information Business: Mailing Address: Address: Total Due: Visa Mastercard American Express CSC: Exp: # Owner: Business Phone: Mobile Phone: Signature: Date: Sale Rep: Bartlett Office: 2850 Stage Village Cv., Ste. #5 Bartlett, TN (901) Millington Office: 7834 Church Street Millington, TN (901) I