2018 PARTNERSHIP PROPOSAL

Transcription

1 2018 PARTNERSHIP PROPOSAL

2 OBJECTIVES To promote your company, brand and products to upscale consumers through the region s classic wine participatory cycling event. To introduce your company, brand and products to targeted consumers in a fun and inviting atmosphere. To create a face-to-face opportunity to promote your company, brand and products to more than 1,500 targeted customers. TABLE OF CONTENTS Proposal Event Overview & History The Cycling Market & ERock Demographics Sponsorship Levels To position your company as a leader in the community. To drive consumer traffic to your website. To foster goodwill and consumer loyalty through participation in a highly regarded community event. PROPOSAL Title Sponsorship $ 5,000 Gold Sponsorship: $ 3,000 Silver Sponsorship: $ 2,000 Bronze Sponsorship: $ 1,000 Please refer to the specific sponsorship level pages for complete exposure detail for each level.

3 EVENT OVERVIEW Usher in the fall with a scenic and leisurely tour of Colorado s Wine Country. Choose between two routes that showcase the splendor of the Grand Valley and beauty of the Western Slope. Chock-full of wineries, vineyards, orchards and mesas, the 24th annual Tour de Vineyards has a little something for everyone! EVENT HISTORY Tour de Vineyards began back in 1994 in conjunction with the Colorado Mountain WineFest with the goal of creating a rider experience unlike any other in our state. Today, under new ownership Tour de Vineyards offers recreational and competitive cyclists alike the opportunity to cycle by beautiful and lush vineyards, enjoy foods and beverages authentic to the region, all while being treated to some of Colorado s finest western slope hospitality. The ride is a great way to kick off the weekend in the Grand Valley before taking in all the Colorado Mountain Winefest has to offer. By participating in Tour de Vineyards you ll also be supporting the likes C.A.V.E., the Town of Palisade and a handful of local nonprofit groups and organizations. DATE Sept 15, 2018 LOCATION: Downtown Palisade, CO PARTICIPANTS: 1000 Cyclists ROUTES 23 Mile 58 Mile AWARDS / PRIZES: Drawings during the post ride brunch

4 THE CYCLING MARKET Participants: total participants Age Range: 29 & under 5% 30 to 39 10% 40 to 49 20% 50 & over 65% Median Age: 52 years old Gender: Female (60%) Male (40%) Household Income: 60% make more than $100,000 a year More than 59.2 million Americans ride bicycles. Women comprise 46 percent of these cyclists. This segment of the market is not only growing in numbers, but increasing their spending clout. America s cyclists can be described as upscale, active, and open-minded. This can make them an attractive target for industries other than cycling. The average age of all American cyclists is 27. The average age of all Tour de Vineyards participants is 52. The cyclists attracted to the Tour de Vineyards are older, married, and have more disposable income to spend on their passions. Cycling ranks third behind walking and swimming as the most popular participation sport. The primary reasons for participation are as follows: Recreation: 82%; Fitness: 26%; Commuting: 10%; Racing: 1% 98% of our participants supplied us with their address with their registration last year. This is a tremendous line of communication that we are excited to utilize for the 2018 event. Higher Level of Education: High School 10% Graduated from College 35% Post-Grad Studies 12% Post-Grad Degree 31%

5 TITLE SPONSOR In exchange for an investment of $5,000, you will receive: Event Naming Rights Primary positioning of name/logo in the event title. Event Print Materials Primary positioning of name/logo on the event posters (minimum 250) Primary positioning of name/logo on the event rack cards (minimum 15,000) Primary positioning of name/logo on the event post cards (minimum 3,000) Primary positioning of name/logo on the participant s T-shirts (minimum 500) Primary positioning of name/logo on the participant s jerseys (minimum 100) Primary positioning of name/logo on the participant s custom wine accessory (minimum 500) Print Promotion Prominent positioning of name/logo on all print advertising Public Relations Product information included in the media kits distributed to all regional media Press releases to regional media Digital Promotion Opportunity to include (2) one broadcast messages sent out to event participants Logo with a link to your website through the event website Promote your company through Tour de Vinyards social media - Facebook (723 fans) and Instagram (264 followers). Brand advertising package will appear on BikeState38.com and other partner sites. Complimentary Entries Five (5) complimentary event entries for staff, clients, etc. Five (5) Invitations to the VIP Party On Site Exposure Prominent banner placement at the start/finish/staging area (sponsor to provide 6 banners) Frequent mention throughout the event emcee Display booth at the finish expo (10 x 20 footprint- sponsor to provide) Post-Event Summary & Media Report A complete event summary will be provided following the event Participant Packet Inserts Opportunity to include information or coupons in the participants rider packets

6 GOLD SPONSOR In exchange for an investment of $3,000, you will receive: Event Print Materials Primary positioning of name/logo on the event posters (minimum 250) Primary positioning of name/logo on the event rack cards (minimum 15,000) Primary positioning of name/logo on the event post cards (minimum 3,000) Primary positioning of name/logo on the participant s T-shirts (minimum 500) Print Promotion Prominent positioning of name/logo on all print advertising Public Relations Product information included in the media kits distributed to all regional media Press releases to regional media Participant Packet Inserts Opportunity to include information or coupons in the participants rider packets Digital Promotion Opportunity to include (1) one broadcast messages sent out to event participants Logo with a link to your website through the event website Promote your company through Tour de Vinyards social media - Facebook (723 fans) and Instagram (264 followers). Brand advertising package will appear on BikeState38.com and other partner sites. Complimentary Entries Four (4) complimentary event entries for staff, clients, etc. Two (2) Invitations to the VIP Party On Site Exposure Prominent banner placement at the start/finish/staging area (sponsor to provide 4 banners) Frequent mention throughout the event emcee Display booth at the finish expo (10 x 10 footprint- sponsor to provide) Post-Event Summary & Media Report A complete event summary will be provided following the event

7 SILVER SPONSOR In exchange for an investment of $2,000, you will receive: Event Print Materials Primary positioning of name/logo on the event posters (minimum 250) Primary positioning of name/logo on the event rack cards (minimum 15,000) Primary positioning of name/logo on the event post cards (minimum 3,000) Primary positioning of name/logo on the participant s T-shirts (minimum 500) Print Promotion Prominent positioning of name/logo on all print advertising Public Relations Product information included in the media kits distributed to all regional media Press releases to regional media Participant Packet Inserts Opportunity to include information or coupons in the participants rider packets Digital Promotion Logo with a link to your website through the event website Promote your company through Tour de Vinyards social media - Facebook (723 fans) and Instagram (264 followers). Brand advertising package will appear on BikeState38.com and other partner sites. Complimentary Entries Three (3) complimentary event entries for staff, clients, etc. Two (2) Invitations to the VIP Party On Site Exposure Prominent banner placement at the start/finish/staging area (sponsor to provide 2 banners) Frequent mention throughout the event emcee Display booth at the finish expo (10 x 10 footprint- sponsor to provide) Post-Event Summary & Media Report A complete event summary will be provided following the event

8 BRONZE SPONSOR In exchange for an investment of $1,000 and/or in Product, you will receive: Event Print Materials Primary positioning of name/logo on the event posters (minimum 250) Primary positioning of name/logo on the event rack cards (minimum 15,000) Primary positioning of name/logo on the event post cards (minimum 3,000) Primary positioning of name/logo on the participant s T-shirts (minimum 500) Print Promotion Prominent positioning of name/logo on all print advertising Public Relations Product information included in the media kits distributed to all regional media Press releases to regional media Participant Packet Inserts Opportunity to include information or coupons in the participants rider packets Digital Promotion Logo with a link to your website through the event website Promote your company through Tour de Vinyards social media - Facebook (723 fans) and Instagram (264 followers). Brand advertising package will appear on BikeState38.com and other partner sites. Complimentary Entries Two (2) complimentary event entries for staff, clients, etc. One (1) Invitation to the VIP Party On Site Exposure Prominent banner placement at the start/finish/staging area (sponsor to provide 2 banners) Frequent mention throughout the event emcee Display booth at the finish expo (10 x 10 footprint- sponsor to provide) Post-Event Summary & Media Report A complete event summary will be provided following the event