Digital Marketing CAPABILITIES. Copyright 2018 NXS Digital Advertising All Rights Reserved

Transcription

1 Digital Marketing CAPABILITIES Copyright 2018 NXS Digital Advertising All Rights Reserved

2 CUSTOM MARKETING We help you define your audience and then leverage one of the most captive databases in the digital media landscape utilizing the NXS double opt-in consumer database. This solution offers proven ROAS with 100% transparency. We are Can-Spam compliant and have access to over 120MM double opt-in s with nearly limitless targeting options. Through the utilization of STO, machine learning, and strategic data acquisition, we can guarantee performance metrics that are well above industry standards. 100% Inbox Delivery through over-delivery and built-in retry mechanisms 17-22% average open rates and 2.5 CTR Third party and proprietary click fraud/traffic scoring Customizable reporting Performance Guarantees Lighting Fast Execution

3 RETARGETING Retargeting: In conjunction with an NXS E-Blast, we can run a corresponding campaign that retargets the individuals who engage with the offer. Our database has multiple components including full postal address, address, and a current UID on each record. We can match the individuals who engage with the offer and serve them with a static banner set for a predetermined duration. Additionally, we can also implement retargeting via video and rich media. This is indeed one of the most successful tools at our disposal, and the response rates have proven to be staggering. Website Retargeting: Retargeting is a useful tool for re-engaging with consumers who bounce off the site. The majority of initial visitors do not take action, and this channel allows you to reinforce your offer and brand with high frequency. NXS will generate a unique pixel that can be placed on your website or landing page. Once the consumer is tagged, your messaging will be presented across the web allowing you to drive abandoned visitors right back to your site. Retargeting is a highly effective tool that will enable you to engage with consumers who have shown a definitive interest. PROGRAMMATIC DISPLAY ADVERTISING Display Advertising Our product and platform-agnostic approach in combination with nearly limitless inventory ensure your message finds the right consumer on the right platform. Cross Device Tailoring to your audience involves understanding which devices they consume content. Cross-Device functionality ensures your message is delivered across all device types. Behaviorally Targeted Display Incorporate a robust targeting strategy into every campaign and benefit from third-party data analysis used to determine targeting indicators based on user behavior. Geo-Targeting The effectiveness of a campaign relies on strategic targeting. Utilizing Geo-Targeting, we can convert competitor business as well as create proximity fences for more granular targeting..

4 IN-APP & VIDEO ACTIVATION It s commonly known that video is an incredibly powerful tool that enjoys success far more than other forms of content marketing. But a video isn t cheap to produce, and you don t want to waste your money pushing it out just anywhere. THE STATS At NXS, we know where to get the most bang for your buck, and that s in-app. Why? Check out the stats: 75% Of all the video ads served, a full three quarters were consumed in an application. That s a piece of pie nobody wants to miss. 90% Non-Skippable ads earned incredible 92, 94, and 96% completion rates for videos <15 seconds, 15-30s, and >30s respectively. ios ios users consume 82% of video advertising, compared to 18% for Android users on tablets and mobile phones. Programmatic Video Marketing The practice of providing metadata of your video content for searching engines to improve the richness of search results and ultimately drive more web visitors. Pre-Roll Video Deliver your promotional video message as a pre-roll ad, usually seconds, that play before the content the user is viewing. Through programmatic video marketing, you can target video content consumers based off all programmatic targeting tactics such as behavior, demographic, and Geo-targeting. Guidance Did you know longer videos have lower CTRs? We know. And we ll help make sure your in-app videos are made effectively.

5 IP LEVEL & HOUSEHOLD TARGETING We match physical addresses to IP-addresses with extreme precision. This gives you the ability to reach your target all the way down to the individual household or building, matching with industry-leading accuracy. Our IP solution utilizes online and offline verified data points which prequalify the user s devices and validates IP addresses by attaching them to human behavior. We extensively monitor IP addresses and exclude non-human bot traffic from our database, which results in increased conversion rates for our partners. HYPER LOCAL MOBILE ADVERTISING Our mobile product suite is customized to fit your goals and objectives. Utilize some of the most recent technology in the digital advertising industry with Next Steps Mobile Conquesting offering. Our mobile locational data is at the forefront of the industry, and we ve seen first-hand that the access to better location data equals more engagement and results for our partners. We have access to cellular data allowing us to fence specific locations via longitude and latitude coordinates and capture mobile device ID. Once obtained, we can serve messages directly to the devices on mobile apps and mobile websites. This offering is great for event based marketing and competitive conquesting.

6 SOCIAL MEDIA MARKETING Social Media platforms house the most responsive and robust data available. NXS can help you formulate and execute a strategy that increases current engagement, drives additional followers and improves upon your current brand position. Facebook, Twitter, and LinkedIn are becoming more effective advertising vehicles daily. Leverage these players in addition to others to build a social strategy that will leave your competitors scratching their heads. We can serve both Static & Video creatives, thus giving us the opportunity to A/B test and optimize to the best performing tactic.

7 CONNECTED TV The Video served before premium content on leading connected tv solutions. The video begins playing automatically with sound when the user chooses to watch a content video. For the marketer, connected television represents a fantastic way to reach an audience on the couch in a lean-back setting. 29% of US Homes have enabled Smart TVs 23% own a digital streaming device* * Amazon Fire TV, Apple TV, Google Chromecast, or Roku SOURCE: Mediapost.com Article Connected Tv-streaming- robust-growth-continues

8 SEARCH Search Engine Marketing (SEM/PPC): SEM/PPC is fast. It provides businesses with immediate opportunities to get their messages in front of potential customers. But the best part is, unlike so many traditional forms of marketing, SEM/PPC is charged based on conversions actual clicks on your ad rather than simple impressions (views). Because of this, SEM continues to prove as one of the most reliable digital marketing channels for any business with often the highest return on ad spends. Search Engine Optimization (SEO) : SEO is a slower, but more natural, sustainable, and affordable process. It involves activities that build authority for your company such as publishing valuable content, establishing yourself as a trusted brand, and generating buzz within your target markets. Of course, there are technical aspects to SEO as well. Your website must be structured correctly for search engines to be able to read it thoroughly. And the right words and phrases must be embedded into your content for it to be appropriately ranked. NXS can help with both aspects of SEO; the natural and the technical. GEO FENCE/FARM Our geo-fencing product is at the forefront of modern mobile technology. We house a massive database of mobile ID s allowing us to define specific locations based on latitude/longitude or a rooftop radius. When an individual enters the fence, they are served with a real-time ad in a static, video or HTML5 format. Whether the goal is to engage with consumers who come close to your location or as they come close to your most significant competitor, we can put your ads in front of them. Once they have been tagged, we can switch the tactic to continually serve them with ads on their mobile device, in-app or in-browser. NXS has a unique algorithm that allows us to suppress employees from receiving ads. Before the launch of the campaign, we use location data to determine frequent visitors who are most likely employees. This tool is immensely powerful for both competitive conquest and targeting consumer at the ideal moment.

9 DIRECT MAIL NXS offices a turnkey direct mail solution. With over 300+ unique data attributes, we can target virtually any industry, consumer interest and demographic dataset available. Our relationships with highly efficient fulfillment partners allow us to offer unparalleled service and aggressive rates. We also rent our postal data on a single, multi or perpetual use basis. All direct mail data is going through an NCOA and CASS certification before mailing or delivering a data file. We offer all current encryption methodologies to ensure the highest level of data security.

10 CONTACT US Phone: (833) Web: Office: th ST. 3rd Floor Denver, CO Copyright NXS Digital Advertising. All Rights Reserved.