TURN THE SELECTION INTO BUSINESS

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1 TURN THE SELECTION INTO BUSINESS ShowCaSe your accomplishments In print and online with Super lawyers Super Lawyers, a Thomson Reuters business

2 connecting selected lawyers with consumers and referring colleagues Super Lawyers, a Thomson Reuters business, is a research-driven, peer-influenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Solicitors are selected from more than 50 practice areas and all firm sizes, assuring a credible and relevant annual list. Our mission is to provide visibility to solicitors who exhibit excellence in the practice of law. SeleCtIon process Super Lawyers selects solicitors using a rigorous, multiphase rating process. Peer nominations and evaluations are combined with third-party research, and each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Selections are made on an annual basis. The objective is to create a credible, comprehensive and diverse listing of outstanding solicitors that can be used as a resource for lawyers and consumers searching for legal counsel. nominations diverse list of the top solicitors nominated by their own peers IndEPEndEnt RESEARCH validated with third-party research across 12 key categories EvALUAtIOnS reviewed by a highly credentialed panel of solicitors final SeleCTiON 5% of solicitors selected to Super Lawyers 2.5% of solicitors selected to Rising Stars visibility LONDON SUPER LAWYERS MAGAZINE DISTRIBUTED WITH THE TELEGRAPH MAGAZINE Super lawyers magazine features the list and profiles of selected lawyers. In December 2014, all lawyers selected to the 2014 London Super Lawyers and Rising Stars lists will be included in the 2014 London Super lawyers magazine, distributed with the Telegraph magazine, reaching more than 225,000 consumers. Additionally, lawyers selected to the Super Lawyers list in a commercial practice area will be listed in the 2014 Super lawyers Business edition, an annual resource that serves as the go-to guide for executives and general counsel across the United States interested in hiring outside counsel. All solicitors selected for inclusion to a Super Lawyers or Rising Stars list, regardless of year, can also be found on SuperLawyers.co.uk. All selected lawyers are listed in associated publications and on SuperLawyers.co.uk at no charge. SUPER LAWYERS BUSINESS EDITION SUPERLAWYERS.cO.UK 2 For More InForMatIon SUPERLAWYERS.CO.UK

3 The Power of Print Magazines are the strongest media influence on personal recommendations. Influence word-of-mouth recommendations and compel readers to action with Super Lawyers print advertising Benefit from high-impact visibility within the lists Generate brand attention from potential clients reading magazines at leisure and without interruption Drive more visits to your website by influencing readers to search for your content online Develop long-term relationships with consumers, who invest more in products seen in magazines than on television or the Internet Diversify your marketing strategy and improve overall ROI with print advertising Interested in Advertising? Contact your Sales Executive: CHRIS CASTLEBERRY Matt Anderson For More Information SUPERLAWYERS.CO.UK

4 print PRODUCTS Platinum Profile Platinum Profiles provide high-impact visibility in both print and digital versions of Super lawyers magazine. Platinum Profiles are offered in a wide variety of layouts and sizes to fit your brand and budget. preparation services from a photographer and copy editor basic listing stands out in red and references profile page number 25 bonus copies of Super Lawyers Magazine, 300 profile reprints, a framed profile reprint and a framed Super lawyers or rising Stars Certificate Half Page... 5,940 Full Page... 9,330 two-page Spread... 16,495 Premium positions available, contact your Sales Executive Platinum Profile Deadline: 10 SEPTEMBER 2014 My Platinum Profile ad has definitely paid off! The Super Lawyers selection is like the stamp of approval. Once I meet with a prospective client, I don t need to tell him or her about my 32 years of practice and successful results. The prospective client says: Oh, I know. You re rated by Super Lawyers! DeBra BOGaarDS BOGAARDS DAvIS LLP SAN francisco, california, USA FULL PAGE PLATINUM PROFILE HALF PAGE PLATINUM PROFILE TWO-PAGE SPREAD PLATINUM PROFILE 4 For More InForMatIon SUPERLAWYERS.CO.UK

5 print PRODUCTS Display Advertising Display Advertising allows impact and flexibility regarding the design of the advertisement. The firm may provide camera-ready ads, or Super Lawyers can assist with design (additional fees apply). Maximise your existing firm brand available in four sizes excellent solution for larger firms where a group photo may not be feasible One-third Page... 3,550 Half Page... 4,940 two-third Page... 6,530 Full Page... 8,330 two-page Spread... 15,495 Premium positions available, contact your Sales Executive Display Advertising Deadline: 18 SEPTEMBER 2014 HALF PAGE DISPLAY ADVERTISING FULL PAGE DISPLAY ADVERTISING There s something about being on the printed page that kind of verifies you in a lot of ways in people s minds. Especially those that are not even within the industry and especially with those that are in the industry, your peers. It means something. And so yes, we ve actually received business from being included in Super Lawyers. JOHNNY (J.D.) CarGill, DIREcTOR Of MARKETING communications THE LANIER LAW firm HOUSTON, TEXAS, USA 5 For More InForMatIon SUPERLAWYERS.CO.UK

6 print PRODUCTS Ask Super Lawyers Print Advertising Showcase your expertise in a specific area of practice with Ask Super Lawyers Print Advertising. This print solution includes advertorial-style Q&A within consumer publications, optimising your exposure and credibility to consumers seeking legal advice. relevant exposure in the 2014 london Super Lawyers Magazine distributed with the Telegraph Magazine available in a variety of layouts and sizes Custom answer provided by lawyer One-third Page display... 4,050 Half Page display... 5,440 Full Page display... 8,830 Full Page Platinum*... 9,330 Premium positions available, contact your Sales Executive Display Advertising Deadline: 18 SEPTEMBER 2014 ONE-THIRD PAGE DISPLAY HALF PAGE DISPLAY FULL PAGE DISPLAY FULL PAGE PLATINUM *InCludeS 25 bonus CopIeS of SUPER LAWYERS MAGAZINE, 300 profile reprints, a FraMed profile reprint and a FraMed Super lawyers or rising StarS CertIFICate. 6 For More InForMatIon SUPERLAWYERS.CO.UK

7 print PRODUCTS Standard Profile Standard Profiles give a solicitor both a strong lawyer referral network and unmatched visibility to consumers in need of legal services. available in two sizes: one-third page (up to 150 words) and one-ninth page (100 words) Features a full-color photo, biography and contact information Sorted as a standalone ad or within the practice area list pages SEvERAL design OPtIOnS AvAILABLE One-ninth Page... 1,250 One-third Page... 3,550 Display Advertising Deadline: 10 SEPTEMBER 2014 ONE-THIRD PAGE ONE-NINTH PAGE Impact Listing Impact Listings are available for individual lawyers and firms, and highlight your practice within the Super Lawyers and Rising Stars lists. LAWYER IMPACt LIStIng Included in both the print and digital versions of Super Lawyers Magazine distributed with the Telegraph Magazine Includes lawyer name, firm name, city, phone number and website FIRM IMPACt LIStIng available in Super Lawyers Business Edition Includes firm logo, city, phone number and website Lawyer Impact Listing Impact Listing Deadline: 10 SEPTEMBER 2014 JOHN r. SmiTH SMITH JONES LONDON LONDON For More InForMatIon SUPERLAWYERS.CO.UK

8 OptimiSe Your Online Presence Promote your expertise through Super Lawyers online advertising. Proprietary Search Engine Optimization (SEO) tools and techniques make it easy for your targeted audience to find you and make a personal connection before they meet you. Be found online in search engines and on SuperLawyers.co.uk through enhanced visibility Measure your success by generating new business via optimised contact options Strengthen your portfolio by diversifying with websites, blogs and social media Control your image with Super Lawyers credible, third-party validation Build relationships with prospects via photos and biographical information Available to any lawyer ever selected to Super Lawyers Interested in Advertising? Contact your Sales Executive: CHRIS CASTLEBERRY chris.castleberry@thomsonreuters.com Matt Anderson matt.anderson@thomsonreuters.com 8 For More Information SUPERLAWYERS.CO.UK

9 online PRODUCTS Ask Super Lawyers Answer Page Showcase your expertise online with an Ask Super Lawyers Answer Page. This advertorial spin on a traditional question-and-answer set uses optimised content to direct consumers with a specific legal issue to your personal Answer Page. targeted content to reach a relevant audience with a particular legal question and answer Strategically placed contact buttons and excellent visibility in search results links to Superlawyers.co.uk online lawyer profile and your firm s website 60/month 9 For More InForMatIon SUPERLAWYERS.CO.UK

10 online PRODUCTS Every lawyer selected to a Super Lawyers or Rising Stars list from any year will appear on SuperLawyers.co.uk with a free basic online lawyer profile. To significantly enhance your online visibility, upgrade to an Expanded Online Lawyer Profile. Expanded Online Lawyer Profile The Expanded Online Lawyer Profile is designed to introduce a lawyer to a potential client by providing contact information, biographical information and a photo. enhanced exposure within Superlawyers.co.uk lawyer directory Super lawyers selections and top lists noted Contact information, photo and web link 30/month to upgrade your basic lawyer profile, visit 0 My.SuperLawyers.co.uk 10 For More InForMatIon SUPERLAWYERS.CO.UK

11 Promote your Selection Super Lawyers badges are not given, they re earned. Showcase your accomplishment online with a personalised Super Lawyers badge. Solicitors selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display this badge on their website, blog or other online property at no cost. WHY SHOULD YOU DISPLAY THE BADGE ON YOUR ONLINE PROPERTY? Build trust in your firm s brand with Super Lawyers third-party validation Boost traffic and increase search engine visibility to your Super Lawyers online lawyer profile Enhance visibility around your selection to a London Super Lawyers or Rising Stars list Available in multiple sizes and colour options to suit your online property Easily implemented; the badge code can be ed directly to your webmaster There is no cost you ve earned it! To Get your personalised Super Lawyers badge Go to your Super Lawyers online lawyer profile on SuperLawyers.co.uk and click the link at the bottom. note: If this is the first year you have been selected to a Super Lawyers list, you will be able to access your personal badge once the list is published and your online profile is live. SEE IT ONLINE Read the latest digital editions of Super Lawyers Magazine 0 Digital.SuperLawyers.com 11 For More Information SUPERLAWYERS.CO.UK

12 PARTICIPATE IN THE SUPER LAWYERS PROCESS The easiest way to enhance the visibility of a lawyer is to tell us about their credentials and accomplishments on My.SuperLawyers.co.uk. Lawyers and firms can use My.SuperLawyers.co.uk to participate in the Super Lawyers selection process, order advertising and recognition items, and manage their online profiles. 0 What can lawyers do on My.SuperLawyers.co.uk? Order Advertising and Recognition Items Online PRINT: Standard Profiles and Impact Listings ONLINE: Ask Super Lawyers Answer Page, Expanded Online Lawyer Profile RECOGNITION ITEMS: Recognition Video Plaque, Desktop Marquee, Framed Certificate, Recognition Plaque, Magazines, Reprints Manage Your Online Profile Update your contact information View online profile analytics Upgrade your online profile Participate in the Selection Process Tell us about your accomplishments: update your information or complete Data Verification Nominate your peers Comment on and evaluate other lawyers (this is not considered a formal nomination) 0 What can firm managers do on My.SuperLawyers.co.uk? Update lawyer information or complete Data Verification See which lawyers still need to nominate their peers Access page views for online lawyer profiles Order online advertising and recognition items Note: To request access as a firm manager, please go to My.SuperLawyers.co.uk and click First time HERE? Click here to request access. Then fill out the form and click send message. There are no better recommendations than those from your peers. Combining peer evaluations with independent research, Super Lawyers has created a highly credible list of top legal professionals. William Laufer Laufer, Dalena, Cadicina, Jensen & Boyd Morristown, NEW JERSEY, USA For more information Contact your Sales Executive: Chris Castleberry chris.castleberry@thomsonreuters.com MATT ANDERSON matt.anderson@thomsonreuters.com 12 For More Information SUPERLAWYERS.CO.UK