SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES SPONSOR PACKAGES OVERVIEW...2 TITLE SPONSOR...3 GOLDSMITH SPONSOR...4 SILVERSMITH SPONSOR...5 COPPERSMITH SPONSOR...6 BLACKSMITH SPONSOR...7 BENEFITS GLOSSARY...8 MEDIA & SPONSORS...10 MAKER FAIRE BAY AREA Saturday, May 18 & Sunday, May 19, 2013 San Mateo County Expo Center WORLD MAKER FAIRE NEW YORK Saturday, September 21 & Sunday, September 22, 2013 New York Hall of Science

2 OVERVIEW THE WORLD S LARGEST DIY FESTIVAL Maker Faire inspires, informs, connects and entertains thousands of attendees in a familyfriendly environment that celebrates technology, education, science, arts, crafts, engineering, food, sustainability, and more. Audience 63% Male, 37% Female 54% own a home 37% have an HHI of $100K or more Age % % % % % % *Age 17 & under did not participate in survey 51% have children Over 79% have an undergrad degree or higher, over 39% have completed post-graduate work Top three vocational areas: Software, engineering, and education 20% attended Maker Faire both days 41% spent 7 hours or more at Maker Faire 87% would recommend Maker Faire to a friend, family member, or colleague 43% attended Maker Faire with their children Over 34% of attendees traveled more than 50 miles to attend Maker Faire Maker Faire has reached over a half a million people in just six years. 140, , ,000 80,000 60,000 40,000 20,000 MFBA MFNY Projected MFBA (100K MAX capacity for venue) Projected MFNY

3 TITLE SPONSOR (Limited to 2 per event, non-competing) The Title Sponsor package provides maximum exposure to all attendees before, during, and after Maker Faire, as well as key positioning across MAKE properties. We will work closely with you to customize your presence and strategically align your brand with Maker Faire. Your company name/ logo will be designated as a Title Sponsor and will receive title billing in all Maker Faire marketing and promotional materials. PRE-EVENT: Title Billing Custom Event Maker Faire Newsletter Maker Newsletter Maker Faire Website Maker Faire Print Advertising Custom Feature in Pre-Event Press Release Map Program Guide Online Coverage Online Advertising on Makezine.com Inclusion in MAKE SIP ON-SITE BENEFITS & INCLUSION: On-Site Presence Two Speaking Opportunities Sponsor Banner Strategic On-Site Branding Integration Attendee Giveaways Maker Registration Packets Maker Faire Staff Passes: 50 passes Maker Faire Guest Passes: 350 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 8 one-year corporate subscriptions to MAKE magazine. MAKER FAIRE BAY AREA: $250,000 WORLD MAKER FAIRE NEW YORK: $200,000 3

4 GOLDSMITH SPONSOR The Goldsmith Sponsor package provides significant exposure to all attendees before, during, and after Maker Faire, with integration across MAKE properties. We will work with you to create a custom presence on-site and increase brand awareness through our marketing and PR channels. PRE-EVENT INCLUSION: Maker Faire Newsletter Maker Faire Website Maker Faire Print Advertising Feature in Pre-Event Press Release Map Program Guide Online Coverage Online Advertising on Makezine.com Inclusion in MAKE SIP ON-SITE BENEFITS & INCLUSION: On-Site Presence: Up to a 40 x40 Space One Speaking Opportunity Sponsor Banner Attendee Giveaways Maker Faire Staff Passes: 40 passes Maker Faire Guest Passes: 250 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 6 one-year corporate subscriptions to MAKE magazine. MAKER FAIRE BAY AREA: $100,000 WORLD MAKER FAIRE NEW YORK: $75,000 4

5 SILVERSMITH SPONSOR The Silversmith Sponsor package offers significant branding and exposure before, during, and after Maker Faire. As a Silversmith Sponsor, your company will have a significant presence onsite at Maker Faire, as well as inclusion in Maker Faire marketing and promotional materials. PRE-EVENT INCLUSION: Maker Faire Newsletter Maker Faire Website Maker Faire Print Advertising Program Guide ON-SITE BENEFITS & INCLUSION: On-Site Presence: Up to a 20 x20 Space Sponsor Banner Maker Faire Staff Passes: 30 passes Maker Faire Guest Passes: 100 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 4 one-year corporate subscriptions to MAKE magazine. MAKER FAIRE BAY AREA: $50,000 WORLD MAKER FAIRE NEW YORK: $35,000 5

6 COPPERSMITH SPONSOR The Coppersmith Sponsor package is a great opportunity to increase brand awareness and align your company with the growing community of Makers. As a Coppersmith Sponsor, your company logo will be included in the Maker Faire program guide and on the Maker Faire website. PRE-EVENT INCLUSION: Maker Faire Website Program Guide ON-SITE BENEFITS & INCLUSION: On-Site Presence: Up to a 10 x20 Space Sponsor Banner Maker Faire Staff Passes: 20 passes Maker Faire Guest Passes: 50 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive 2 one-year corporate subscriptions to MAKE magazine. MAKER FAIRE BAY AREA: $17,500 WORLD MAKER FAIRE NEW YORK: $15,000 6

7 BLACKSMITH SPONSOR The Blacksmith Sponsor package is a great introductory opportunity to experience Maker Faire and reach the growing community of Makers. PRE-EVENT INCLUSION Maker Faire Website - Company name (no logo) and link to your site ON-SITE BENEFITS & INCLUSION: On-Site Presence: Up at a 10 x10 Space Maker Faire Staff Passes: 10 passes Maker Faire Guest Passes: 10 one-day passes POST EVENT: Stay in touch with the MAKE community: Receive a one-year corporate subscriptions to MAKE magazine. MAKER FAIRE BAY AREA: $5,000* WORLD MAKER FAIRE NEW YORK: $4,000* * $500 upgrade fee for a premium corner placement (while availability lasts) 7

8 PRE-EVENT BENEFITS GLOSSARY: Maker Faire Newsletter: Inclusion of your company logo. Maker Newsletter: Inclusion of your company logo or featured offer. Title Billing: Your company name/logo will be listed as the Official Title Sponsor for the Event in all Maker Faire advertising and promotion; online, pre-event, on-site and post event. Maker Faire Website: Company logo prominently displayed on the Maker Faire Homepage and Sponsor Page. Maker Faire Print Advertising: Your logo will be featured in Maker Faire print advertising in advance of the event. Custom Event: The opportunity to host one exclusive Maker Faire VIP event within the Maker community. Pre-Event Press Release: A custom press release or feature (depending on sponsorship level) in a Maker Faire Pre-Event Press Release. Program Guide: Logo inclusion in Maker Faire Program Guide which is available to tens of thousands of attendees. Map: Logo inclusion on Maker Faire Event Map based on your company s on-site placement/ sponsorship. Online Coverage: Coverage within Makezine.com and Maker Faire s social media outlets. Online Advertising on Makezine.com: 200K banner impressions for Title Sponsor, 100K banner impressions for Gold Sponsor (cannot be transferred to existing or new contracts). Inclusion in MAKE SIP: Print Ad in current Make s SIP, Full Page for Title Sponsor, 1/2 Page for Goldsmith Sponsor (cannot be transferred to existing or new contracts). 8

9 ON-SITE BENEFITS GLOSSARY: On-Site Presence*: A special area specifically selected for your company to reach tens of thousands of attendees and hundreds of Makers. *You will be responsible for ordering and paying for electricity, internet, tables, chairs, drayage and any other special properties or other equipment to help you customize your space. Speaking Opportunities: We will work with you to determine the appropriate on-site stage and opportunities. Topic matters must be approved by Show Management in advance of the event. Sponsor Banner: Your logo will be prominently displayed on sponsor appreciation signage and positioned for high visibility. Attendee Giveaways: The opportunity to distribute a DVD, flyer, or brochure to attendees through our onsite retail store, the Maker Shed. (Note: Item must be approved by Show Management in advance.) Maker Registration Packets: You will have the opportunity to distribute a DVD, flyer, or brochure which will be included inside Maker Registration Packets. (Note: Item must be approved by Show Management in advance.) Staff Passes: Full weekend access for staff. Guest Passes: Complementary one-day passes for guests of your choosing. POST EVENT BENEFITS GLOSSARY: Stay in Touch with the MAKE Community: Receive one-year corporate subscriptions to MAKE magazine. 9

10 MEDIA Maker Faire is a state fair for grassroots American innovation and the Do It Yourself (DIY) movement. Ira Flatow; Science Friday Every Day Is ScienceFriday 10

11 SPONSORS 11