Digital Media Pack 2018

Transcription

1 Digital Media Pack 2018 SOUTH AFRICA S FINEST DECOR MAGAZINE BOLD NEW LOOK NOVEMBER 2017 R 55,00 (incl. VAT) OTHER COUNTRIES R 48,25 THE GREAT SA DESIGN ISSUE SEDUCTIVE LIVING GENIUS GARDENS TRAILBLAZING STYLE Terracotta Cool Jewels Ice Cream Outdoor Decor WHAT TO LOVE THIS SUMMER Luxe Bathrooms Top Talents Culture Hot Hotels

2 INTRODUCTION The design, architecture and interiors authority CONDÉ NAST HOUSE & GARDEN is the last word on living in style. The Brand With a title that is recognised on an international level, CONDÉ NAST HOUSE & GARDEN has featured some of the most renowned writers and photographers in the global industry, while continuing to champion the world of tasteful design. Singularly important in the future of this prestigious brand is building the digital presence and taking the magazine s experience beyond the print editions. CONDÉ NAST HOUSE & GARDEN counts the top local and international industry champions among its readers, making it more than just an informative read but a companion and guide to the future of art, design and architecture.

3 5 reasons to advertise with us! 1 We produce highly targeted campaigns to reach your desired audience 2 We are able to attain high reach, leveraged through partners and content marketing 3 Tailor-made content solutions which are aligned with your brand strategy 4 Multi-platform solutions/touch points 5 Strong, niche and trusted brands

4 READER PROFILE Condé Nast House & Garden readers are discerning, sophisticated, design savvy and well travelled, with an appreciation for only the very best when it comes to their homes, lifestyle, leisure pursuits and personal style PAGE IMPRESSIONS UNIQUE USERS NEWSLETTER SUBSCRIBERS 02:11 TIME SPENT ON SITE (MIN) 56% MOBILE USERS 77% GENDER FEMALE MOBILE USERS 29% AGES % AGES 25-44

5 DIGITAL ADVERTISING OPPORTUNITIES SIZE CPM Online Banners 728x90 px R250 LEADERBOARD 300x600 px R x250 px R250 Mobile Banners 320x50 px R200 Videos, expanding ads, Rich Media animations etc. 728x90 px 300x600 px HP takeover 300x250 px 180x600 px 728x90 px Section takeover 300x600 px 300x250 px 180x600 px Required specifications Material deadline: 14 working days before live date Click through URL: Max size 100KB, Format gif/jpg R360 R3 000 per day R2 000 per day MPU HALF PAGE LEADERBOARD REQUIRED SPECIFICATIONS Material deadline: 14 working days before live date Click through URL: Max size 100kb, Format gif/jpeg

6 SOCIAL MEDIA COSTS TOTAL FOLLOWING OF BOOST COST COST TO CLIENT 1 x Image 1 x GIF 1 x Video R3 500 R4 000 R4 600 R5 100 R5 500 R x Image 1 x Video /GIF R3 500 R4 000 R4 600 R x Image 1 x GIF 1 x Video R1 800 R2 300 R2 800 R3 300 R3 700 R4 200 **Social posts are created at editorial discretion. Posts are boosted for higher reach, however the social platform's algorithm will determine their outcome.

7 CONTENT MARKETING SOLUTIONS NATIVE INCLUDES BOOSTING COST TO COST CLIENT 1 x Native article Option 1 2 x FB image R x Tweets 1 x Native article Option 2 2 x FB image 2 x Tweets R2 000 R x images within a H&G Option 3 specific editorials 3 x FB image R1 200 R x Tweets

8 CAMPAIGN SOLUTIONS WIN WITH HOUSE&GARDEN INTERACTIVE CAMPAIGNS RATE ON REQUEST A customized solution comprises of an interactive microsite, which is developed and hosted on House & Garden online. INTERACTIVE SURVEY RATE ON REQUEST Subject to client brief, activity mechanics, production requirements and editorial approval. OVERLAY/INTERSTITIAL AD RATE ON REQUEST An interactive display ad that appears on top of the website when visited. INCLUDES BOOSTING COST COST TO CLIENT 10 x Questions SURVEY 1 x Form 8 x FB posts R2 000 R x Tweets 1 x Form COMPETITION 4 x FB posts 4 x Tweets R Requirements Minimum prize value of R words / copy 1x image (635 x 580 px) Full prize description and value breakdown Click through URL

9 DEDICATED MAILER NEWSLETTER BANNER Cost per subscriber: Click to client site: 60c Click to H&G.co.za: 45c Your Weekly Dose Of Inspiration DESIGN Eclectic Design House & Garden talks philosophy and inspiration with designer Salima Abdel Wahab FOOD & DRINK 95 Keerom Hosts Autumn Risotto Pop-up Chef & proprietor Giorgio Nava creates exciting risotto dishes for 4 weeks in April TRAVEL Eastern Edens Three eastern travel destinations to add to your your must see list Cost per subscriber: BATHROOM ARTITAM BEDROOM Click to client site: 25c Click to H&G.co.za: 15c Get The Look Tips to transform your bathroom s look and feel Valin host recristrum publicia? Mo vissupplicae cul tem, ortemus mor inatabem se ret faci tandeo, quem ponsussulis A Bed Made For Sweet Dreams Estel Grobler shares her bedroom product and decor tips GARDEN INNOVATORS RECIPE Lay Of The Land House & Garden SA Editor, Liz Morris and Heidi Bertish explore the beauty of the Babylonstoren gardens From Benoni With Love Local furniture designer, Neil Grantham, talks design, innovation and inspiration Cherry Ice Cream Sandwiches Indulge your senses with this exquisite dessert recipe from The Gourmet Cookbook FOLLOW US Banner 728X90 px Cost per subscriber: 25c SUBSCRIBE TO

10 CONTACT DETAILS Advertising sales director Faith Thomas Cell Cape Town office Condé Nast Independent Magazines 220 ON LOOP 2nd Floor, Loop Street Cape Town, 8001 Tel Fax Stacey Calitz Cell Charlotte Nutman Cell Nadia Pereira Cell Johannesburg office Conde Nast Cherry Junction 1 Autum Road Rivonia Tel Lorraine Bradley Cell lorraine.bradley@inl.co.za Nokwanda Mhlambo Cell nokwanda@condenast.co.za Jacqui Erasmus Cell jacqui.erasmus@inl.co.za Wendy Robinson Cell wendy@condenast.co.za