YOU RE INVITED to join the Alliance for a Healthier Generation s Healthiest Schools campaign and celebration.

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1 100 HEALTHIEST SCHOOLS SPONSORSHIP GUIDE SEPTEMBER 1 OCTOBER 1, 2016

2 YOU RE INVITED to join the Alliance for a Healthier Generation s Healthiest Schools campaign and celebration. The 100 Healthiest Schools is a robust multi-media campaign about the Alliance s National Healthy Schools Award winners that are celebrated at the annual Leaders Summit. The campaign will provide national recognition and praise to, and tell inspirational stories about, the top 100 schools in America that are transforming educational environments to be more health promoting and practicing to the great benefit of our kids. The campaign will activate award winners, parents, community members, school staff, and the general public to join the 100 Healthiest Schools in their journey to make healthy schools to the norm, not the exception. We ll challenge the nation to demand healthy schools in their own communities and give them to tools to do so because ALL kids nationwide deserve the opportunity to eat well and move more in schools. The month-long campaign will kick of September 1st and will culminate at the annual Leaders Summit in Washington, DC on Friday, September 30th and Saturday, October 1st. Additionally, the Alliance will host Regional and Local Recognition Events throughout the country to celebrate all 328 National Healthy Schools Award winners. CAMPAIGN COMPONENTS Customized campaign Celebrity, youth, and national partner promotion Social media advertising and campaign Activation portals, including toolkits/ templates for individuals to activate across local communities Print and digital media promotion National and local media outreach OpEds in target markets Media partnerships Annual Leaders Summit and local/regional recognition events PAST SPONSORS

3 Becoming a 100 Healthiest Schools Sponsor is an exclusive opportunity that will not only position your company as an innovator in health and wellness, but will also allow you to: RECEIVE NATIONAL RECOGNITION through a multi-media, national campaign PROMOTE YOUR BRAND to the Alliance s network INCREASE BRAND EXPOSURE to like-minded individuals, organizations and industry partners focused on childhood health NETWORK AND CONNECT with the healthiest schools in the country SUPPORT a healthier generation 100 HEALTHIEST SCHOOLS SPONSORSHIP PACKAGES PLATINUM SPONSOR BENEFITS: $100,000 Featured speaking opportunity during annual Leaders Summit Alliance created success stories to be distributed to your local markets highlighting your support Opportunity to provide customized content on campaign Logo recognition as platinum sponsor on campaign Minimum of 3 mentions on social media channels Opportunity to present customized content in enewsletter reaching 65,000 people Inclusion in all campaign launch press materials (advisors, releases, briefings) Opportunity to leverage Alliance logo on customized campaign materials GOLD LEVEL SPONSOR BENEFITS: $50,000 Logo recognition as gold sponsor on campaign Minimum of 2 mentions on social media channels Recognition of sponsorship in enewsletter, reaching 65,000 people Inclusion in all campaign launch press materials (advisors, releases, briefings) Opportunity to leverage Alliance logo on customized campaign materials communication channels. Inclusion of Premier Exhibitor benefits at Leaders Summit (see below) communication channels Inclusion of Premier Exhibitor benefits at Leaders Summit (see below)

4 100 HEALTHIEST SCHOOLS SPONSORSHIP PACKAGES CONTINUED SILVER LEVEL SPONSORSHIP BENEFITS: $25,000 Logo recognition as silver sponsor on campaign Minimum of 2 mentions on social media channels Inclusion as sponsor in all campaign launch press materials (advisors, releases, briefings) communication channels. Inclusion of Premier Exhibitor benefits at Leaders Summit (see below) BRONZE LEVEL SPONSORSHIP BENEFITS: $10,000 Logo recognition as bronze sponsor on campaign One mention on social media channels Inclusion as sponsor in campaign launch press release communication channels. Inclusion of Premier Exhibitor benefits at Leaders Summit (see below) LEADERS SUMMIT: EXHIBITOR & HOSPITALITY PACKAGES PREMIER EXHIBITOR: $5,000 One 10x10 exhibitor booth (includes two 6 skirted tables and two chairs*) Company logo on exhibitor signage Opportunity to include item in a digital goodie bag distributed to all 300+ award winning schools such as a coupon, customized resource or link to your product s webpage Quarter page advertisement in Leaders Summit program book Two complimentary Summit registrations CHAMPION EXHIBITOR: $2,500 One exhibitor table (includes a 6 skirted table and two chairs*) Company logo on exhibitor signage Opportunity to include item in a digital goodie bag distributed to all 300+ award winning schools such as a coupon, customized resource or link to your product s webpage One complimentary Summit registration * Internet and electricity fees not included. Exhibitors can order additional furniture, accessories, internet and electricity at their expense. Additional fees may be incurred for storage and delivery of exhibitor supplies.

5 HOSPITALITY SPONSORSHIP WELCOME RECEPTION: $15,000 Logo recognition on healthy recipe cards inspired by recipes from award winning schools. Recipe cards distributed at the Leaders Summit and shared digitally with the Alliance s network of 31,000 schools. Logo recognition on main stage during Welcome Reception Mention on social media channels Logo recognition on campaign Includes Premier Exhibitor benefits LUNCH: $10,000 Logo recognition on lunch place cards and on main stage during lunch 2015 CAMPAIGN REACH 32.5M people reached on social 99M media impressions 24K pages viewed 25+ partners, celebrities and stakeholders activated for campaign promotion Mention on social media channels Logo recognition on campaign Includes Premier Exhibitor benefits BREAKFAST: $7,500 Logo recognition on breakfast place cards and on main stage during breakfast Logo recognition on campaign Includes Champion Exhibitor benefits NATIONAL MEDIA NEWS OUTLETS

6 FOR MORE INFORMATION, CONTACT: Carly Musso, Corporate Development Manager phone The Alliance for a Healthier Generation, founded by the American Heart Association and the Clinton Foundation, empowers kids to develop lifelong, healthy habits. The Alliance works with schools, companies, community organizations, healthcare professionals and families to build healthier environments for millions of children. To learn more and join the movement, visit: HealthierGeneration.org FOUNDED BY: