MEDIA KIT. CathNews Online CathNews Newsletter CathNews Perspectives

Transcription

1 MEDIA KIT CathNews Online CathNews Newsletter CathNews Perspectives

2 CATHNEWS PROFILE In 1997, Fr Michael Kelly SJ wanted to start a communications outlet for the Australian Church. He knew he wanted a digital publication, but didn t know how he could fund it. So he started a cooperative buying group for the Church and not-for-profits, which in turn underwrote CathNews. CathNews launched on August 1, 1999, as Catholic Telecommunications. At that time, it was an electronic newsletter, sent every morning to the small but growing number of Members of Church Resources. Within a couple of years, the website went live and the name became CathNews. CathNews is now award-winning, and the leading faith-based publication in Australia. We have a fully integrated series of digital platforms Facebook (more than 120,000 in our community and showing strong growth), Twitter, YouTube and LinkedIn. We have also expanded our suite of publications to include Catholic Australia. While our stable and our channels are expanding and growing, our mission remains the same to serve our Readers and our Subscribers with all the news they need to be informed about Catholics and Catholicism from home and around the world.

3 382,120 GLOBAL UNIQUE VISITORS IN MILLION AUSTRALIAN VISITS CATHNEWS ONLINE AND THE CATHNEWS STABLE OF NEWSLETTER PUBLICATIONS CathNews is Australia s premier, award winning, online Catholic news live website, aggregating reports on daily news about Catholics and CathNews is the most powerful way to reach a loyal target audience within the faith based and Not-for-Profit community. 2.5 MILLION PAGE VIEWS READERSHIP PROFILE CathNews has a diverse readership with readers in schools, parishes, welfare groups and other individuals throughout the Catholic and wider community. 85% of readers are years old 39% of readers work for the Church or faith-related services. 36% work for educational institutions 30% of readers check CathNews for positions available* 200,000 AUSTRALIAN UNIQUE VISITORS IN 2015 ADVERTISING CathNews offers a range of different advertising opportunities to suit your specific needs. These include advertising on both CathNews and website, including job advertising. Advertisements alternate when refreshed, ensuring that readers are exposed to a different ad on every page they visit. Advertising Packages are available for advertisers who are spending more than $1,500. Packages can be specifically tailored to suit the needs of your business or organisation. CATHNEWS ONLINE IS UPDATED DAILY MON TO FRI Please contact news@cathnews.com for more details or for a quote. Telephone With more than 230,000 visitors to the website per month globally, our readers are 70% Australian-based with 49.4% male readership and 50.6% female readers in varying age ranges predominantly years old. We have a well-educated, working readership base with moderate to high disposable incomes. Plus a younger, fresh market on our CathNews Facebook page!

4 BANNER ADVERTISING RATES 1 CATHNEWS ONLINE TOP BANNERS & SKYSCRAPERS PRICE PER AD* 1-3 $ (1 month) $ (2 months) $ (4 months) $ (7.5 months) $ (or whole year approx. 48 weeks) $334 Live across the CathNews online website, updated daily Mon-Fri 490,000 Global unique visitors in ,000 Australian unique visitors in 2013, up by 30,000 from million Australian visits 2.4 million page views and growing 2 CATHNEWS NEWSLETTER TOP BANNERS & SKYSCRAPERS PRICE PER AD* 1-3 $ (1 month) $ (2 months) $ (4 months) $ (7.5 months) $ (or whole year approx. 48 weeks) $200 Weekday mornings, Monday-Friday Considered the daily bulletin for Australian Catholics, CathNews is highly regarded and has an extremely loyal following of readers within the faith community and Not-for-Profit community. Breaking headlines from around the globe, aggregating news from the best sources available on line. The CathNews newsletter is ed every morning before 9 am directly to more than 18,000 opt in users and reaches a broad, encompassing target market essential to getting your message across to the CathNews audience.

5 3 CATHNEWS PERSPECTIVES NEWSLETTER TOP BANNERS & SKYSCRAPERS 1-3 $ (1 month) $ (2 months) $ (4 months) $ (7.5 months) $ (or whole year approx. 48 weeks) $240 PRICE PER AD* Weekly on Friday afternoons CathNews Perspectives offers a finish to the week, heading into the weekend with articles which replace the richness, depth and partisanerie of the Church at home and abroad. Again, ed to our opt in database of more than 18,000 faith based users. EXCITING NEW OPPORTUNITIES WITH SOCIAL MEDIA AND SPECIAL EDITIONS

6 JOB ADVERTISING A true niche market, CathNews Online and the CathNews Newsletters offer the ability for you to advertise for a role within the Not-for-Profit sector and/or within the Church. Reaching this niche is easier than ever before with our highly targeted readership. OPTION 1 $150 CathNews Online ONLY OPTION 2 $200 CathNews newsletter ONLY OPTION 3 $300 BOTH CathNews Online AND CathNews newsletter All job advertisements are advertised in the Positions Available section in our Jobs List for 4 weeks or until the close date for the role, whichever comes first. For ALL job advertisement placements please complete and submit the form here. If you have difficulty loading or copying your content into the form please contact the Advertising Sales Manager on

7 DEADLINES & SPECIFICATIONS TOP BANNER 728 pixel (w) x 90 pixels (h) $700 SKYSCRAPER 160 pixel (w) x 600 pixels (h) SQUARE 250 pixel(w) x 250 pixels (h) [Website only] $1000 $1000 BOTTOM BANNER 728 pixel (w) x 90 pixels (h) $150 BANNER ADVERTISING DEADLINES Booking Deadlines Material Deadlines 4 weeks prior to live date 2 weeks prior to live date BOOKING DEADLINES: To secure the best position please make your bookings as soon as you know the date you would like to go live for your campaign. To avoid disappointment, please book no later than 2 weeks from your live date. Positions can only be guaranteed upon receipt of the booking confirmation being signed and received. MATERIAL DEADLINES: To ensure your advertisement goes live without a hitch please supply your material no later than 2 weeks prior to the live date. ADVERTISING TERMS AND CONDITIONS CathNews Advertising Terms and Conditions are available on our website at: and%20conditions% pdf MATERIAL SPECIFICATIONS Finished artwork ONLY will be accepted and may be created in the following formats: Size Dimensions Format Data Size Top or Bottom Banner 728w x 90h Pixels JPEG or GIF 75Kb Skyscraper 160w x 600h Pixels JPEG or GIF 75Kb Square 250 x 250 Pixels JPEG or GIF 75Kb Animated Advertisements: can only be published on CathNews Online live website and must fully execute within 20 seconds from start to finish. Finished Artwork: must be ed as an attachment, not embedded within the body of the including the correct URL for click through.

8 PROUDLY CATHNEWS AWARDS & RECOGNITION At the 2016 ARPA awards, CathNews Perspectives won gold as the Best Designed Website. CathNews was also highly commended at ACPA awards for Best headline Highly Commended: CathNews Perspectives. Best on line publication Highly commended: CathNews In August & September 2015, the CR Publishing team again enjoyed peeracclaim, this time with wins at the Australasian Catholic Press Association (ACPA) in Broome, and the Australasian Religious Press Association (ARPA) awards in Brisbane. In the Best Advertising Feature/Supplement CathNews Perspectives was Highly Commended for our special editions to commemorate for the historic canonisations of the two Popes, John XXIII and John Paul II. At the Australasian Catholic Press Association Awards, CathNews Perspectives was described as most pleasing, clean and modern and was highly commended in the Best Online Publication category. CathNews was the Online Publication Winner for Best Layout and Design. In September 2014, the CR Publishing team again enjoyed peer-acclaim, this time with wins at both the Australasian Catholic Press Association (ACPA) and the Australasian Religious Press Association (ARPA) awards in Canberra in September. At the 2013 ACPA Awards for Excellence, CathNews Perspectives was Best Headline Winner and CathNews/CathNews Perspectives was highly commended for Best Use of New Media Platform. ADVERTISING ENQUIRIES & SALES CATHNEWS EDITORIAL