BARD IN THE YARD. Sponsorship & Advertising Opportunities 2017

Transcription

1 BARD IN THE YARD Shakespeare s Twelfth Night Sponsorship & Advertising Opportunities 2017 Barbican Theatre is a dynamic charity founded in Plymouth in In 2015 they piloted a summer production of Shakespeare s A Midsummer Night s Dream with six indoor performances at Barbican Theatre and six outdoors in the Residence One Garden at Royal William Yard. This was a huge success and in 2016 a second summer Shakespeare was produced, this time 16 performances of Romeo & Juliet were held at Royal William Yard (5 matinees, 11 evening). More than 85% of seats sold for these performances which all utilized talents of local actors, directors and other backstage staff. These outdoor productions are now collectively known as Bard In The Yard. Following the success of these two Shakespeare productions at Royal William Yard Barbican Theatre are producing an accessible version of Shakespeare s Twelfth Night. There will be 18 performances (2 more than 2016) held outdoors in the Residence One Garden at Royal William Yard, to a capacity 200 audience members per performance between 2 and 20 August The marketing and PR activity will begin from mid April 2017.

2 Some Statistics We have an active customer database (of people who have opted to receive s) of % of our Bard In The Yard summer show audience members come from these postcodes: PL1, PL3, PL4, PL9, PL7, PL2, PL7, PL6, PL5, PL21, PL12. 59% of Bard In The Yard tickets sold are full price tickets indicating a largely adult audience aged Approximately 100,000 people access the Barbican Theatre building a year, either attending performances or visiting as customers of the cafe/bar (this equates to more than 8000 people a month). As of 26 June our Social Media follower figures are: o Facebook 4769 o Twitter 4261 o Instagram 1021 There are an average of 11,575 sessions per month on Barbican Theatre s website ( In 2016 we had management representatives from a number of prestigious business at our VIP reception / performances including: Plymouth Audi, Plymouth City Council, University of St Mark & St John, Plymouth University, Devon Chamber of Commerce, Plymouth City Centre Company, The Plymouth Herald, Devon Life, Devon & Cornwall Police and Cornish Interiors. A Midsummer Night's Dream, Residence One Garden 2015

3 Sponsorship Platinum Sponsor (one available) SOLD ex vat deadline for booking 14 April 2017 Advert on the back of Twelfth Night performance tickets (min 6000). Logo on all printed promotional materials including 10,000 leaflets, posters) and outdoor advertising plus banners at strategic points around Plymouth and the Royal William Yard vicinity. Half page advert in programme (FREE to 3600 audience members) value 145 Half page write up in programme about support of sponsor and photo of team. Advert on the screens in the B-Bar at Barbican Theatre for 12 months Bespoke sent by Barbican Theatre to all Twelfth Night ticket holders on date of sponsors choice with link to their website and logo/artwork of their choice. Professional photoshoot with cast and director at your place of business or place of choice to be used for press and social media campaign. Photo will then be framed and presented to the sponsor. Homepage slider advert our website linking to your website from June to August. Logo on our supporter page on our website & on all Twelfth Night publicity s A pull up banner provided with show artwork and message about sponsor being the proud sponsor of Twelfth Night for display in their business premises. Ten tickets to the VIP performance and meet the cast and Director (value 180) Display of sponsor literature at VIP event plus at the on site box office & B Bar for duration Regular tagging on social media posts on Facebook, Twitter and Instagram about show from May to August. Inclusion in all press releases sent out about the show. Dinner for 4 at B-Bar (excluding drinks) Romeo & Juliet, Residence One Garden 2016

4 Gold Sponsor BOTH SOLD 375 ex vat booking deadline 19 May 2017 ½ page advert in programme (FREE to 3600 audience members) value 140 Homepage slider advert our website linking to your website from June to August. Advert on B-Bar TV screen in Barbican Theatre for 9 months Logo on our supporter page on our website (with a link to your website) Logo on all Twelfth Night publicity s (as sponsor). Thank you post and link to your website on our Facebook, Twitter and Instagram feeds Four tickets to the VIP reception / performance (value 72) Silver Sponsor (three available) ex vat booking deadline 3 July 2017 ¼ page advert in programme (FREE to 3200 audience members) value 80 Advert on B-Bar TV screen in Barbican Theatre for 6 months Logo on all Twelfth Night publicity s (as sponsor). Thank you post and link to your website on our Facebook, Twitter and Instagram feeds Two tickets to the VIP performance (value 36) Digital sponsor (one available) 500 ex vat booking deadline 3 July 2017 Text and link on confirmation sent to all people who book tickets on website - up to 200 characters Text and link at the bottom of the Twelfth Night ticket sales page - this can link to any page on your website that you choose. Advert on the B-Bar TV screen in the Barbican Theatre for 12 months. Logo on all Twelfth Night publicity s (as sponsor). Sponsor leaflet sent out with Twelfth Night tickets (supplied by vendor - ideally DL) 1/2 page advert in the Twelfth Night programme (FREE to 3600 audience members) value 140 Four tickets to the VIP reception / performance - value 72 VIP Performance Sponsor (one available) 400 ex vat booking deadline 3 July 2017 Logo on invitations to VIP performance as co-invitee Pull up banner with your artwork / message displayed at VIP reception Half page advert in show programme (value 140) Eight tickets to the VIP reception and performance (value 144) and meet the cast and Director Advert on B-Bar TV screen in Barbican Theatre for 6 months Logo on our supporter page on our website (with a link to your website) Thank you post and link to your website on our Facebook, Twitter and Instagram feeds Receive a framed photo of your team with cast and Director taken at VIP event along with show artwork Opportunity to speak at the VIP reception to represent your organisation Company literature on display at the VIP performance and dinks reception

5 Romeo & Juliet, Residence One Garden 2016 A Midsummer Night Dream, Residence One Garden 2015 Programme advertising There will be 18 performances at Royal William Yard, from 2 20 August to an audience of 200 per performance. Your support will enable us to offer more than 3600 audience members access to a full colour A5 programme for free. There is great opportunity to reach large number of people at Royal William Yard this summer AND support a local charity at the same time! Advert booking deadline: 3 July. Artwork deadline: 7 July. 1/4 page advert 80 ex vat (74mm width x 105mm height please supply as a 300dpi jpeg or pdf) 1/2 page advert 140 ex vat (148mm width x 105mm height please supply as a 300dpi jpeg or pdf) FULL page advert 250 ex vat (148mm width x 210mm height please supply as a 300dpi jpeg or pdf) OUTSIDE back page advert 350 ex vat SOLD (148mm width x 210mm height please supply as a 300dpi jpeg or pdf) In addition to reaching people through your advert in the programme we are offering all advertisers a free advert on The B-Bar screen at the Barbican Theatre from May to August. Approximately 100,000 people access the Barbican Theatre building a year, either attending performances or visiting as customers of the cafe/bar (this equates to more than 8000 people a month).

6 What did the audience think? Here s just a handful of the positive audience comments and reviews we received for A Midsummer Night s Dream and Romeo & Juliet: What a fantastic experience Set in the garden of Residence One at Plymouth s Royal William Yard it was the best performance of the play that I have ever seen, even topping visits to Stratford! (A Midsummer Night s Dream 2015) Fabulous full of movement and energy! Attention to detail and organisation so well thought through a pleasure to attend and be enthralled. (Romeo & Juliet 2016) A wonderful production, highly entertaining and amusing. We saw the performance in the Secret Garden at the Royal William Yard and the evening was magical. I would highly recommend (A Midsummer Night s Dream, 2015) Loved the show; it was fast paced and innovative with electrifying performances I laughed and cried, gasped at the physical theatre and loved the songs and music (Romeo & Juliet 2016) What a perfect setting to stage A Midsummer Night's Dream - Residence One at the Royal William Yard. The cast were superb Give us more like this please - I loved it. (A Midsummer Night s Dream, 2015) For more information on the opportunities detailed here or to book please contact: Jo Cann Marketing & Communications Manager Barbican Theatre T: E: marketing@barbicantheatre.co.uk A Midsummer Night Dream, Residence One Garden 2015 Romeo & Juliet, Residence One Garden 2016