Promotional/Sponsorship /Advertising Opportunities

Transcription

1 TABLE OF CONTENTS 8-Second Big Screen Spot...2 Badge Pick-Up Counters...2 Beer Garden Sponsorship...2 Double-Sided Lobby Billboard...3 Education Program Sponsor...3 Exhibit Hall Floor Graphic (1)...3 Exhibit Hall Floor Graphic (3)...4 First Timer s Package...4 International Business Center...4 Intra-Shuttle...4 Outdoor Banner...5 Large Outdoor Banner...5 Lobby Banner...5 Lobby Floor Graphic (1)...5 Lobby Floor Graphic (3)...6 Rotating Lighted Kiosk (1 Panel)...6 Rotating Lighted Kiosk (3 Panels)...6 Pick Restaurant Sponsorship...7 GOLD Sponsor...8 Silver Sponsor...9 Multi-Media Package...9 Custom Push Alert...9 Targeted Attendee E-Blast...10 Shared Attendee E-Blast...10 Shared Attendee E-Blast Top Spot...10 Exclusive Search Engine Sponsor...11 Premium Web Ad...11 Registration, Travel & Housing Sponsor...11 Online Retargeting Ad Campaign...12 Upgraded Online Booth Profile...12 Digital Promo Pack...12 Social Wall Sponsorship Promotional/Sponsorship /Advertising Opportunities World of Concrete attracts thousands of qualified buyers with high-level purchasing power looking for the latest products, trends and ideas for the future success of their business. Allow your company the opportunity to gain exposure, high visibility and name recognition to this targeted audience choose what works best for you! Your company can benefit BEFORE the show with pre-show marketing programs. Gain exposure DURING the show with onsite signage and traffic-building sponsorships. Continue to attract attention AFTER the show with the quality leads generated via WOC. World of Concrete offers a variety of ways to stand out from your competition and drive business to your company and your booth. With a mix of affordable, effective advertising and promotional opportunities as well as sponsorships, the right buyers will come looking for you! 1

2 ONSITE PROMOTION 8-Second Big Screen Spot $5,500 BIG SCREENS, BIG IMPACT Don t miss this interactive opportunity to spread the word about your brand THROUGHOUT the entire LVCC! Your Brand! Your Eight-Second video or logo/ad featured! Increased Foot Traffic to your Booth! Full-Motion Video Screens with a Minimum of 720 Exposures! Five Full Days of Exposure: Four showdays and one Education-only day! For $5,500 you will get all five days of exposure on 14 screens located throughout the Las Vegas Convention Center with your custom 8-second message! Badge Pick-Up Counters (2) $7,500 Grand Concourse & South Hall Lobby More than 25,000 pre-registered attendees will visit one of these stations to pick up their badge prior to entering the show. Prominently display your company logo or advertisement on the Badge Pick-Up Counter in two locations. 2

3 Double-Sided Lobby Billboard (1) $5,250 Size: 3 w x 8 h, double-sided Advertise on a strategically placed billboard in a high-traffic area of the show--the lobby. Whether you re launching a new product or just want to invite attendees to visit your booth, these signs are sure to get their attention. Education Program Sponsor $30,000 Distribute 6,000 bags with your logo and company literature inside, digital offerings include a banner ad on the WOC education program webpage, pre-show mailing to 25,000 registered and prospective attendees, logo on the education pages in the onsite Program & Exhibits Guide, logo in the printed WOC Comprehensive brochure, and much more. us today to receive a detailed prospectus on this exclusive opportunity. Exhibit Hall Floor Graphic (1) $1,750 Place advertising at attendees feet throughout World of Concrete. These 3 x 5 floor graphics promote your company and double as great directionals to your booth. Exhibit Hall Floor Graphic (3) $4,500 Make an impression before attendees enter the exhibit halls; place advertising at attendees feet throughout World of Concrete. These 3 x 5 floor graphics (3) promote your company and double as great directionals to your booth. 3

4 First Timer s Package $1,500 Package includes: 3 x 5 booth floor graphic Company logo in Program & Exhibits Guide next to company listing. International Business Center $12,500 An excellent strategy for U.S. companies who want to increase their international exposure. The IBC is the place where international attendees come to register, network, and conduct business. Key benefits: Daily beverage and snack service Promotional show bag Sponsored pre-show e-blasts to international attendees Promotional signage throughout the show with sponsor s logo Premium full-page, 4-color ad on the back cover of the Export Directory (Estimated Circulation: 6,000; distributed in IBC. For U.S. Exhibitors only. Intra-Shuttle (1 Cart) $4,500 This is a convenient shuttle service from the South Hall taxi drop to the North Hall taxi drop 9:30 am 4:00 pm Tuesday through Thursday (February 3-5) and 9:30 am-12 pm on Friday (February 6) to help attendees get around fast. Not only will the riders on the shuttle notice your advertisement on top, sides & front of cart, but it will also be front and center to all attendees on foot as it makes the loop from one end of the Las Vegas Convention Center to the other! 4 carts available. 4

5 Outdoor Banner $4,500 Size: 10 w x 10 h Prominently display your company logo or advertisement on the LVCC. This area is prime advertising real estate--it s the first thing attendees see upon arrival at the show and overlooks the outdoor exhibits. Call your account executive for additional sizes, locations and pricing. Not reusable. Large Outdoor Banner $27,000 Size: 30 w x 20 h Prominently display your company logo or advertisement on the LVCC with a large magnetic outdoor banner. This area is prime advertising real estate--it s the first thing attendees see upon arrival at the show and overlooks the outdoor exhibits for maximum visibility throughout the week. Not reusable. Call your account executive for additional sizes, locations and pricing. Lobby Banner $2,500 Size: 10 w x 5 h Place your company s ad on a lobby banner in a prime, high-traffic location. This is a great opportunity to maximize your exposure and make your booth location known. Call your account executive for additional sizes, locations and pricing. Not reusable. Lobby Floor Graphic (1) $1,750 Make an impression before attendees enter the exhibit halls; place advertising at attendees feet throughout World of Concrete. This 3 x 5 floor graphic promotes your company and doubles as a great directional to your booth. 5

6 Lobby Floor Graphic (3) $4,500 Make an impression before attendees enter the exhibit halls; place advertising at attendees feet throughout World of Concrete. These 3 x 5 floor graphics promote your company and double as great directionals to your booth. Package includes three 3 x 5 Lobby Floor Graphics. Rotating Lighted Kiosk (1 Panel) $2,950 Size: 46 w x 67 h Stand out with your company advertisement and booth number on one panel of a rotating lighted kiosk strategically placed in the lobby/exhibit hall. Production Included. Limited quantity available. Rotating Lighted Kiosk (3 Panels) $7,750 Size: 46 w x 67 h Stand out with your company advertisement and booth number on three panels of rotating lighted kiosks strategically placed throughout the lobbies (N, S, or Central). Limited quantity available. 6

7 PICK 3 $8,950 A great way to maximize your marketing budget by purchasing 3 opportunities for 1 special price! Pick any 3 of the following: Rotating Lighted Kiosk Panel 3 w x 5 h Floor Graphic 10 w x 10 h Outdoor Banner 10 w x 5 h Lobby Banner Lobby Billboard (Double-sided) No substitutions. Once you make this purchase, your Account Executive will be in touch with you to finalize your selection of 3 items. Restaurant Sponsorship $32,500 Make a big impact at World of Concrete, brand Lucky s Restaurant located in the Grand Concourse or Ace s Restaurant located in the South Hall Lobby. Key Benefits: One Banner inside the Restaurant Logo Cups Logo Napkins Logo Bottled Water Table Tents Literature Stand 7

8 2015 MOBILE APP All-in-one tool designed to extend user engagement from pre-show to post-show, enabling a higher quality event experience for attendees. GOLD Sponsor $32,000 Company logo featured in app store Opening splash page/launch screen ad Rotating banner ad located on app dashboard Full-screen landing page (URL link to redirect user) Exhibitor listing page enhancement Highlighted listing in exhibitor search Company logo in exhibitor mobile profile Product video in exhibitor mobile profile Product previews and descriptions Company logo located on the app interactive floor plan Watermark logo located on My Schedule Page App dashboard custom features Company branding on all mobile app promotion On-site signage, show website, social media, attendee e-blasts, print, etc. NEW! Upgraded Online Booth Profile First right of refusal for the following year 8

9 Silver Sponsor $16,000 Rotating banner ad located on app dashboard Full-screen landing page (URL link to redirect user) Exhibitor listing page enhancement Highlighted listing in exhibitor search Company logo in exhibitor mobile profile Product video in exhibitor mobile profile Product previews and descriptions Company logo located on the app interactive floor plan NEW! Upgraded Online Booth Profile First right of refusal for following year Multimedia Package $5,000 Rotating banner ad located on app dashboard Full-screen landing page (URL link to redirect user) Exhibitor listing page enhancement Highlighted listing in exhibitor search Company logo in exhibitor mobile profile Product video in exhibitor mobile profile Product previews and descriptions NEW! Upgraded Online Booth Profile Custom Push Alert $750 Drive on-site foot traffic and let attendees know about promotions, product demos, drawings or just to stop by your booth. (1) Custom push alert: includes subject line, booth #, description and a URL link The (3) most recent alerts are shown on the app dashboard 9

10 SPONSORSHIP OPPORTUNITIES Targeted Attendee E-Blast $4,250 Reach highly targeted registrants pre-show and and or post-show with a targeted attendee blast! 41% average open rate Provide your own responsive HTML file or choose from one of our two (2) pre-designed templates Shared Attendee E-Blast Pre-Show: $1,250 Post-Show: $1,750 Pre-show and post-show opportunity to reach all pre-registered attendees! E-blast delievered directly to registrant s inbox Limited to (10) exhibitors Placed in alphabetical order Company logo Booth # Product image Description of product featured Link to you website to redirect registrant Shared Attendee E-Blast TOP SPOT Pre-Show: $1,500 Post-Show: $1,950 Top (3) spots of blast available for pre-show and post-show First come, first serve on spot placement Remaining (7) exhibitors will be listed in alphabetical order 10

11 ONLINE SPONSORSHIP OPPORTUNITIES EXCLUSIVE! Search Engine Sponsor $5,000 Receive prime branding on every page of the World of Concrete website! Logo on EVERY search results page of the show website URL link to redirect users from our site to yours Premium Web Ad $7,500 Maximize your brand and feature a web banner ad in front of thousands of industry professionals on the homepage of the show website! 180x150 web banner ad Located above the fold on the right rail of the homepage URL link to redirect users from our site to yours Registration, Travel & Housing Sponsor $7,000 Maximize your company s brand and feature a web banner ad across all registration and confirmation pages for show registration, travel and housing. 98% of show attendee s pre-register online and 100% of registrants receive a confirmation that s exposure! Web banner ad on every page of the online registration site Web banner ad on the travel and housing site Web banner ad on all attendee confirmation Limited to (6) exhibitors; first come, first served on spot placement 11

12 SPONSORSHIP OPPORTUNITIES Online Retargeting Ad Campaign Call For Pricing When prospects leave the World of Concrete website and browse the Internet, your ads will display on other sites they visit, keeping your website in their peripheral vision and top of mind. With these gentle ad reminders, the lost prospect will return to your site and convert - often at a higher rate and many times with an increased average order value. (1) Month targeted campaign Up to 50,000 impressions (4) Customized creative ads reflecting your campaign URL link to redirect to company website Upgraded Online Booth Profile $700 Make your company stand out! Upgraded profiles are 3x more likely to be viewed than base profiles. Company logo and Online floor plan logo Product video Product previews Press releases Show specials NEW! Highlighted listing on show app Digital Promo Pack $1,500 Deliver discounts and giveaways via to all registered attendees! Use offers to encourage booth traffic, offer product discounts and other incentives. An offer or discount included in a promotional pack sent to all attendees and registrants 12