Contact: Jessica Maxwell Marketing Director (254)

Transcription

1 Contact: Jessica Maxwell Marketing Director (254)

2 E X T E R I O R A D V E R T I S I N G B a c k W i n d o w : Frame your message in the back window of the bus. These ads are in direct view of drivers, with an average of 44,000 impressions per week! Price: $250/month Plus a one-time print/design/install cost: $250 (72 W x 30 H) S i d e W i n d o w : Cover the side windows of our vehicles with your ads. Ads are seen in passing and at street/curbside level as riders and pedestrians approach the bus. Price: $125/month (2 or more for $110/each/month) Plus a one-time print/design/install cost: $150 (45 W x 28.5 H and 45 W x 20.5 H) H e a d l i n e r : This headliner speaks for itself, with a B-R-O-A-D message that runs the length of the bus. Increase the impact of your campaign with a headliner. Price: $300/month Plus a one-time print/design/install cost: $375 (330 W x 12 H) B a c k S i d e W r a p : Grasp the attention of the consumer and make a BOLD statement with this eye-catching spot! Plus a one-time print/design/install cost:$575 (110 W x 58 H and 110 W x 51 H) B a c k W r a p : Cover the entire rear of one of our vehicles with your ad, and let us drive your message all over town! Plus a one-time print/design/install cost: $595 (101 W x 84.5 H) Page 2

3 E X T E R I O R A D V E R T I S I N G C O N T. K o n g : A popular, large-scale ad in full view of drivers and pedestrians on either side of the bus. A moving BILLBOARD and a more affordable option for your ad on multiple buses. Price: $325/month Plus a one-time print/design/install cost: $300 (120 W x 28 H) S p l i t K o n g : Another popular choice in full view of drivers on street level. A moving BILLBOARD comprised of multiple ads, providing more bang for your buck. Price: $375/month Plus a one-time print/design/install cost: $325 (81 W x 28 H back & 71 W x 28 H front end) B i g K o n g : A HUGE moving BILLBOARD, more than THREE TIMES the size (in height) of a Kong. Got a BIG message? We have space! Price: $650/month Plus a one-time print/design/install cost: $1,100 (130 W x 102 H) B a c k B a n n e r : A great alternative to a full back wrap on our DRS and rural transit vehicles and in direct view of drivers! Price: $250/month Plus a one-time print/design/install cost: $250 (59 W x 28.5 H) F u l l o r H a l f V e h i c l e W r a p : Cover half or the entire vehicle with your ad. These are the epitome of mobile advertising. Put your message in front of potential customers like never before. See last page for details. Page 3

4 I N T E R I O R A D V E R T I S I N G B e h i n d - T h e - D r i v e r : Ads placed directly behind the bus driver and in full view of riders. Passengers can t miss it! Price: $75/month Plus a one-time print/design/install cost: $30 (18 W x 24 H) I n t e r i o r B a n n e r : Creative banners that line the top racks of the bus interior. Low in price and a great ad to buy in bulk! Price: $40/month Plus a one-time print/design/install cost: $25 (28 W x 11 H) OUTDOOR ADVERTISING B e n c h : Eye-level media that is visible by riders, commuters and vehicular traffic. Establish your presence in the community (without breaking the bank) with our affordable and effective bench ads! Price: $75/month Plus a one-time print/design/install cost: $110 (70 W x 20 H) S h e l t e r : Large in scale and located along bus routes in densely populated areas. Excellent exposure to pedestrian and vehicular traffic. Price: $200/month Plus a one-time print/design/install cost: $215 (sizes vary)

5 S I L O D I S T R I C T D O W N T O W N TROLLEY ADVERTISING S i d e W i n d o w : Cover the side windows of the trolley with your ads. Ads are seen in passing and at street/curbside level as riders and pedestrians approach the vehicle. Price: $100/month Plus a one-time print/design/install cost: $100 (sizes vary) Info: The free Silo Trolley is designed to make getting around downtown Waco fast and convenient. The trolley s route makes it easy to get to downtown Waco s most popular shopping, dining and art venues. Visit all the cool shops, museums, restaurants and many other fun places Waco has to offer. B A Y L O R G A M E D A Y S H U T T L E A D V E R T I S I N G - TAILGATER I n t e r i o r B a n n e r P a c k a g e : Creative banners that line the top racks of the bus interior. Price: *$300/season (1 interior ad on all 6 shuttles) Plus a one-time print/design/install cost: $120 *Only $50/ad, plus $20/ad in printing! (28 W x 11 H) Info: We carry more than 50,000 Baylor fans to the McLane Stadium on the Tailgater (shuttle that circles from downtown to the stadium) each season! Choose the Tailgater Package to market your message to this Baylor-proud crowd for the upcoming football season!

6 R U R A L T R A N S I T A D V E R T I S I N G S i d e W i n d o w : Cover the side windows of our vehicles with your ads. Ads are seen in passing and at street/curbside level as riders and pedestrians approach the bus. Price: $100/month Plus a one-time print/design/install cost: $100 (sizes vary) B a c k B a n n e r : A great alternative to a full back wrap and in direct view of drivers! Price: $250/month Plus a one-time print/design/install cost: $250 (59 W x 28.5 H) B a c k S i d e W r a p : Grasp the attention of the consumer and make a BOLD statement with this eye-catching spot! Plus a one-time print/design/install cost:$575 (110 W x 58 H) B a c k W r a p : Cover the entire rear of one of our vehicles with your ad, and let us drive your message all over the county! Plus a one-time print/design/install cost: $595 (101 W x 84.5 H) Info: The McLennan County Rural Transit District is operated by Waco Transit and provides transportation to anyone in the rural areas of McLennan County in order to improve access to jobs, education, healthcare and more! Destinations include anywhere in McLennan County or adjacent counties, as long as one stop originates from or travels to a rural address. New rural transit PSA features country singer Holly Tucker (top 6 finalist on Season 4 of NBC s The Voice) and her new single, Hometown Heart!

7 S e c o n d a r y H e a d i n g S e c o n d a r y H e a d i n g First, determine the audience of the catalog. This could be anyone who might benefit from the products or services it contains. Next, establish how much time and money you can spend on your catalog. These factors will help determine the length of the catalog and how frequently you publish it. It s recommended that you publish your catalog at least quarterly so that it s considered a consistent source of information. Your customers or employees will look forward to its arrival. Also consider how you want to print your catalog. You can print it on a desktop printer, at a copy shop, or at a commercial printing service. In addition to your budget, the complexity of the publication including whether you print it as a black and white or a The color wrapped publication buses are used on fixed routes and for special will help determine the best method event for shuttles printing your (i.e. Baylor University football/basketball games, publication. Cameron Park Zoo Spring Break shuttle, etc.) As a result, your bus receives a lot of exposure. The buses are also used in our maps and Before you print your catalog, consider how you will other print productions throughout the City of Waco, as well as bind your pages. The number of pages, promoted how the reader on our social media and marketing materials. will use it, and whether you mail it will help you determine bus the wrap type is of a binding. great For way example, to get if you your have message only a out across Waco (and beyond) in a bold and A cost-effective few pages and your manner! catalog is The meant wrap to be held, is a 30-foot you long billboard on both sides and the back of the might bus. consider The bus folding is wrapped the pages and in stapling vinyl the and spine. the windows covered with material that allow the graphics to be seen, while still allowing passengers to see out of the bus. Larger catalogs that are meant to be folded flat work best The with price a plastic of printing binding with includes punched holes, a three-year while larger warranty on the vinyl that is attached directly to the bus and a one-year warranty on the window film. Bus wraps normally last around publications meant to be held like a book are best served 3 years, with minor upkeep on the window film. by gluing the pages, or perfect binding. When you wrap a bus, that bus becomes known as your bus. If you, as the client, would like that bus to be available for an event, we will usually try and accommodate (if available). a Regular charter fees would apply. Call now to inquire about our vehicle wraps!