Personnel. Offices. Publisher and CEO Phone: Senior Vice President/Advertising Phone:

Transcription

1 National Rate Card

2 Personnel Ronald R. Redfern Publisher and CEO Phone: Ken Nelson Senior Vice President/Advertising Phone: Anita Davis Director of Major, Nationals & Local Phone: John Kerr Director of Multimedia & Automotive Sales Phone: Diana Ingles Advertising Manager Phone: Riverside/ San Bernardino/ Corona/ Real Estate Russ Stewart Advertising Manager Phone: Hemet- San Jacinto/ Moreno Valley/ Pass/ Southwest County Bobbi Meyer Advertising Manager Phone: Inside Sales Pam Ayala Advertising Manager Phone: Coachella Valley Jeannie Goodman Recruitment & SBM Sales Manager Phone: Frank Escobedo General Manager, Hispanic Media Phone: Offices Riverside (Main Office) Phone: Fourteenth Street Fax: Riverside, CA Hemet- San Jacinto Phone: W. Esplanade Avenue Fax: San Jacinto, CA Temecula Phone: Jefferson Avenue, Suite 380 Fax: Temecula, CA 92590

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4 Circulation and Readership Profile Enterprise Media's Audience Product/Publication Readers/Users Unique Monthly Visitors 1,700,000 Print & Online audience 800,000 The Weekly (TMC) Audience 920,000 Hispanic Audience 365,000 Business to Business Audience 76,800 Newsletter Audience 144,827 Source: Scarborough 2010, R2. Enterprise Media's Audience Gender Male 49% Female 51% Age % * % 55 or more 39% Median adult age 48.7 Marital Status Married 67% Single 33% Education College educated 59% High school-grad 36% Family Children at Home 42% No children at home 58% Teenagers at Home 23% Household Income $50,000 or more 64% $75,000 or more 49% $100,000 or more 33% Average HH income $99,700 Homeowner 77% Occupation Employed 59% Retired 24% Press-Enterprise Circulation & Readership Readership Daily 412,842 Sunday 351,565 Source: ABC Publisher's Statement. March 31, Enterprise Media Products/ Publications Print The Press-Enterprise The Weekly (TMC) Sunday Weekly (Opt-In) La Prensa (Hispanic) Online PE.com InlandSoCal.com HSGameTime.com LaPrensaEnLinea.com TheBizPress.com

5 National ROP Rates Full Run National Rates Level Daily Sunday Open $199 $211 15,000 $197 $209 25,000 $195 $207 50,000 $193 $ ,000 $192 $ ,000 $190 $ ,000 $187 $ ,000 $183 $ ,000 $178 $ ,000 $172 $ ,000 $166 $ ,000 $158 $ ,000 $150 $ ,000 $142 $151 1,000,000 $135 $143 Rates are commissionable. Written agreement will be required in advance. If advertiser fails to meet commitment, rate will be adjusted back to nearest volume bracket. Political and non-profit organizations use the 1m level. Full Run National Frequency Discounts Frequency Discount 2x 30% 3x-6x 35% Discounts do not apply to first date of run schedule. Ads must run within 6 days of initial insertion with NO COPY changes in order to qualify for frequency discount. Discount does not apply to color or on a Sunday. Discount applies to space only. Full Run National Color Rates Daily Color Up to 126" Double Truck 1 Color + Black $1,295 $2,315 2 Colors + Black $1,820 $2,915 3 Colors + Black $2,200 $3,520 Sunday Color Up to 126" Double Truck 1 Color + Black $1,380 $2,460 2 Colors + Black $1,940 $3,095 3 Colors + Black $2,300 $3,740 Rates are commissionable. Zoned National Rates Zone Daily Sunday West $165 $173 East $120 $127 South $80 $84 North $54 $61 Zoning available only Wednesday-Sunday. Rates are commissionable. Zoned National Color Rates Daily Color Up to 126" Double Truck 1 Color + Black $910 $1,645 2 Colors + Black $1,300 $2,315 3 Colors + Black $1,550 $2,540 Sunday Color Up to 126" Double Truck 1 Color + Black $980 $1,735 2 Colors + Black $1,380 $2,460 3 Colors + Black $1,645 $2,690 Rates are commissionable. National Travel Rate Daily Sunday $160 $170 Applies to hotels, resorts, convention centers and visitors bureaus located outside the Riverside-San Bernardino CBSA. Poly Bags (cpm) Product Rate Zoned, by zip $76.47 Full Run $58.82 Product Sample $88.24 Rates are commissionable.

6 National ROP Rates National Automotive Manufacturer/ Dealer Association Rates DVC Level Daily Sunday Open $176 $ ,000 $167 $ ,000 $165 $ ,000 $162 $ ,000 $158 $ ,000 $156 $ ,000 $153 $ ,000 $149 $ ,000 $144 $152 Advertising must be identified by a dealer listing or manufacturer's/ association logo. Rates are commissionable. Automotive Manufacturer/ Dealer Association Frequency Discounts Frequency Discount 2x 30% 3x-6x 35% Discounts do not apply to first date of run schedule. Discount applies to space only. Sundays are not discounted. Ads must run within 6 days of first run date to qualify for frequency discount. National Co-op (CAP) Advertising Rates Level Daily Sunday Open $160 $169 15,000 $157 $166 25,000 $155 $164 50,000 $153 $ ,000 $152 $ ,000 $150 $159 Rates apply to distributors, manufacturers' representatives, their agents or their advertising agencies placing ads with a listing of multiple dealers (800 numbers do not qualify). Advertising must be paid in part from existing co-op funds accrued by retailers. Rates are commissionable. Co-op (CAP) Advertising Frequency Discounts Frequency Discount 2x 30% 3x-6x 35% Discounts do not apply to first date of run schedule. Discount applies to space only. Sundays are not discounted. Ads must run within 6 days of first run date to qualify for frequency discount. Automotive Manufacturer/ Dealer Association & National Co-op Color Rates Daily Color Up to 126" Double Truck 1 Color + Black $1,295 $2,315 2 Colors + Black $1,820 $2,915 3 Colors + Black $2,200 $3,520 Sunday Color Up to 126" Double Truck 1 Color + Black $1,380 $2,460 2 Colors + Black $1,940 $3,095 3 Colors + Black $2,300 $3,740 Rates are commissionable.

7 National Preprint Rates National Preprint Rates- Annual Volume (Number of Pieces) Tab Standard Up to 100,000 Open 2 Million 4 Million 8 Million 10 Million 12 Million Single Sheet $53 $51 $50 $49 $48 $46 $ $58 $56 $55 $54 $53 $51 $ $61 $59 $58 $57 $56 $54 $ $63 $61 $60 $59 $58 $56 $ $66 $64 $63 $62 $61 $59 $ $68 $66 $66 $64 $63 $61 $ $71 $69 $67 $66 $65 $63 $ $73 $71 $69 $68 $67 $65 $ $76 $74 $72 $71 $70 $68 $ $78 $77 $75 $73 $73 $71 $ $79 $78 $76 $75 $74 $72 $ $81 $79 $77 $76 $75 $73 $ $83 $81 $78 $77 $76 $74 $ $84 $83 $80 $79 $78 $76 $ $86 $85 $82 $81 $79 $78 $ $88 $86 $83 $82 $81 $79 $ $90 $88 $85 $84 $83 $81 $ $91 $89 $86 $85 $84 $82 $ $92 $90 $87 $86 $85 $83 $ $93 $91 $88 $87 $86 $84 $ $94 $92 $89 $88 $87 $85 $ $95 $93 $90 $89 $88 $86 $ $96 $94 $91 $90 $89 $87 $ $97 $95 $92 $91 $90 $88 $86 Rates are commissionable. Minimum Charge is $1,500 gross. Odd-size rates available upon request. Acceptability- At Publishers Option- All supplements and inserts are subject to review prior to acceptance. Preprinted inserts containing multiple advertisers will be billed at the prevailing Display or Classified ROP rates. Deadlines/ Delivery Press-Enterprise- Reservations should be made two weeks prior to insertion and delivered to The Press-Enterprise by Friday, nine days prior to Sunday insertion and three days prior to weekday insertion. Availability- The Press-Enterprise- Available in full run, by zone or by zip code in Riverside and San Bernardino County areas. Single sheet and Four-page tabloids or larger are accepted 5 days per week (Wednesday through Sunday). Odd-sized inserts are accepted on Sundays only. Quantities- Delivered quantity requirements are based on an estimated circulation for the date of insertion. It is recommended that the advertiser confirm quantities with a Press-Enterprise account executive prior to ordering print run. *Minimum quantity is 30,000 per order. Size Specifications- Maximum size 12.5 x Minimum size 8.5 x11 Minimum paper quality is 60# stock. Methods of Deliverya. Strapped on pallets in minimum 4 inch-high turns, maximum height 12 inch turns. Brick-stacked with interlocking layers. b. Maximum pallet height 5.5 feet. Maximum weight 2,500 lbs. Pallets should not be double-stacked. c. Quantity should be marked on each pallet and total shipment as well. The Weekly (TMC)/ The Sunday Weekly- Reservations should be made two weeks prior to publication date and delivered seven days prior to Thursday distribution. Receiving Arrangements- The Insert & Packaging receiving operation is open Monday through Friday from 8am to 7pm, and Saturday 8am to 5pm. If delivery is to be made outside of these hours, the freight company must make arrangements in advance during regular business hours. In the event of any problems pertaining to packing delivery contact: Insert & Packaging Department, (951) Poly Bags- The Poly Bag program provides the advertiser a service that includes professional layout, composition, printing and distribution with imprinted poly bags to tie in with your ROP or preprint insert advertising. Shipping and Receiving Address Prospect Avenue Riverside, CA 92501

8 Sky Box. Front Page Strip Ads. Section Front Strip Ads A-1 Skybox Ad (6c x 1.25") Date Open 6x 13x Mon-Wed $1,500 $1,370 $1,260 Thurs-Sun $2,500 $2,240 $2,020 Includes: Full color and choice of Pencil ad, or Peel-back ad or ROS sponsorship on Pe.com. advertising subject to availability and must publish within 7 days of print ad. Online A-1 Strip Ad (6c x 3") Date Open 6x 13x 26x 52x Mon-Wed $4,800 $3,600 $3,000 $2,500 $2,100 Thurs-Sat $5,300 $4,000 $3,400 $2,800 $2,400 Sun $5,800 $4,400 $3,700 $3,100 $2,600 Deadline 15 days prior to publication. Includes: 728x90 banner ad on Pe.com with 50,000 impressions. Advertising should be of brand image in nature. All creative is subject to prior approval by Advertising Vice President.PE reserves the right to refuse any ad or ad copy for section front placement. Section Front Strip Ad (6c x 3")- Sports, Local Extra, Business, Guide Zone Open 12x 26x 52x Full Run $2,690 $2,410 $1,950 $1,540 West $995 $890 $720 $570 East $780 $695 $565 $445 South $725 $650 $525 $415 North $620 $550 $450 $350 Deadline is 3 business days prior to publication. Available: Wednesday- Sunday. Includes: Full color and 728x90 Banner with 20,000 ROS impressions on Pe.com. Full run advertisers taken precedent over zoned advertisers. Stick-On's Quantity 1-Color 2-Color 4-Color 25,000 $65 $66 $67 50,000 $60 $61 $62 100,000 $55 $56 $57 200,000 $48 $49 $50 Deadline is 15 business days prior to publication. All rates are cpm based (per thousand). Net rates include printing and distribution. Specs are 3"x 3". Available Monday- Sunday. Stick-On Distribution Only Rates Quantity Rate 25,000-49,999 $50 50,000+ $47 Deadline is 15 business days prior to publication. All rates are cpm based (per thousand). Available Monday- Sunday.

9 Main News & Comic Spadea s Main News Spadea Rates Date Open 3x 6x 13x Mon-Sun $18,000 $17,000 $16,000 $15,000 Deadline: 14 days prior to publication. Outside pages include full color and inside pages are black and white only. Reservations requested, based on availability. Rates listed are net to paper. Comic Spadea and Flysheet Rates Product Open 3x 6x 13x 26x 52x Spadea $49 $46 $43 $40 $37 $34 Flysheet $49 $46 $43 $40 $37 $34 4-Pg Flysheet $79 $74 $69 $64 $59 $57 Deadline: 14 days prior to publication. Outside pages include full color and inside pages are black and white only. Available Sunday only. Spadea Dimensions Outside Spadea Full Color Pg 4 Pg Inside Spadea Black & White Pg 2 Pg

10 Unique Ad Sizes Unique Ad Size Rates Unique Size Inches Unique Size Inches Stick-On 3 x3 Arc 63 ci Strip 18 ci Stairstep 84 ci Circle Size varies L-Shaped 54 ci Large Right Triangle 48 ci Large U-Shape 94 ci Small Right Triangle 10.5 ci Small U-Shape 50 ci Deadline is 24 hrs. prior to normal publication deadlines. 25% premium on regular contract rates. Available Monday-Sunday. ci= Column Inches

11 The Weekly (TMC) & Sunday Weekly Direct (Opt-In) The Weekly (TMC) Rates Tab Pages Std Pages CPM Rate 2 $ $ $ $ $ $ $ $ $ $ $ $79 Tab Pages Std Pages CPM Rate $ $ $ $ $ $ $ $ $ $ $ $142 The Weekly & Sunday Weekly Preprint Discounts Quantity Open 6x 13x 26x 52x 10,000-49,000 $1 $2 $3 $5 50,000-99,000 $1 $2 $3 $4 $6 100, ,000 $2 $3 $4 $5 $7 150,000+ $3 $4 $5 $6 $8 The Weekly ROP Rates (PCI) Zone Open 4 weeks 13 weeks 26 weeks 52 weeks Full Run $35.00 $34.00 $33.00 $32.00 $30.00 Corona/ Norco $10.50 $10.00 $9.50 $9.00 $8.50 Hemet/ San Jacinto $10.50 $10.00 $9.50 $9.00 $8.50 Riverside/ Moreno Valley $10.50 $10.00 $9.50 $9.00 $8.50 Southwest $10.50 $10.00 $9.50 $9.00 $8.50 Sunday Weekly ROP Rates (PCI) Zone Open 4 weeks 13 weeks 26 weeks 52 weeks Full Run $10.50 $10.00 $9.50 $9.00 $8.50 ROP Pick-Up Rates (PCI) Zone Rate Full Run $10 Corona/ Norco $3 Hemet/ San Jacinto $3 Riverside/ Moreno Valley $5 Southwest $5 Front Page Strip AD Pick-Up Rate Zone Cost Full Run $235 Production Schedule ROP Deadlines Space Friday noon Final Monday noon Preprint Deadlines Space Tuesday 5 p.m. (9 days prior) Delivery Thursday noon (7 days prior) ROP Color Rates (PCI) Color Cost Full Color $1

12 La Prensa National Rates National ROP Rates Level PCI Rate Open $50 126" $ $ $ $ $ $ $43 Rates are commissionable. Rates include LaPrensaEnLinea.com. Rates for advertising programs exceeding 2,500 ROP inches are available upon request. Premium positions: add 25%, subject to mechanical limitations, available upon request. Political and non-profit organizations use the 2500 level. National Pick-Up Rate Pick-up Rates (pci) PE into La Prensa $22.35 Rates are commissionable. Pick-up ad must run within 7 days of The Press-Enterprise run date. National Color Rates Color Discount 1-color $350 2-color $575 Full color $800 Rates are commissionable. National Preprint Rates 2-Tab 4-Tab 6-Tab 8-Tab 10-Tab 12-Tab 14-Tab 16-Tab 18-Tab 20-Tab 22-Tab 24-Tab Size SS 2-Std 3-Std 4-Std 5-Std 6-Std 7-Std 8-Std 9-Std 10-Std 11-Std 12-Std Open $34 $41 $42 $45 $46 $50 $51 $52 $53 $54 $55 $56 6x $33 $40 $41 $44 $45 $49 $50 $51 $52 $53 $54 $55 13x $32 $39 $40 $42 $43 $47 $48 $49 $50 $51 $52 $53 26x $30 $36 $37 $39 $40 $44 $45 $46 $47 $48 $49 $50 52x $29 $34 $35 $36 $37 $40 $41 $42 $43 $44 $45 $46 26-Tab 28-Tab 30-Tab 32-Tab 34-Tab 36-Tab 38-Tab 40-Tab 42-Tab 44-Tab 46-Tab 48-Tab Size 13-Std 14-Std 15-Std 16-Std 17-Std 18-Std 19-Std 20-Std 21-Std 22-Std 23-Std 24-Std Open $57 $58 $59 $60 $61 $62 $63 $64 $65 $66 $67 $68 13x $54 $55 $56 $57 $58 $59 $60 $61 $62 $63 $64 $65 26x $51 $52 $53 $54 $55 $56 $57 $58 $59 $60 $61 $62 52x $47 $48 $49 $50 $51 $52 $53 $54 $55 $56 $57 $58 All inserts to be considered either a Tabloid or a Standard, no Flexi rates apply. Rates listed are non-commissionable. La Prensa Strip Ad ROP Rates Open 3x 6x 13x 26x 52x $1,200 $1,000 $950 $900 $850 $800 Rates are non-commissionable. Production Schedule ROP Deadlines Space Copy Final Preprint Deadlines Space Delivery Distributed Friday Monday noon Monday noon Tuesday noon Tuesday 5 p.m. (10 days prior) Thursday noon (8 days prior)

13 National Mechanicals ROP Make-up Requirements/Premiums Depth of column: 21 inches, six columns to a page. Ads of unique proportions subject to publisher s authorization. Advertising over 19 inches deep will be set full and charged accordingly. In tabloid format advertising over 8.5 inches deep will be set full and charged accordingly. ROP Deadlines Publication Date Monday Tuesday Wednesday Thursday Friday (The Guide) Saturday Sunday Deadline Thursday noon Friday noon Monday noon Tuesday noon Wednesday noon Tuesday noon Thursday noon Thursday noon Advanced Deadlines An additional 24 hours for holidays and special supplements. Additional pre-press work arising from noncompliance with The Press-Enterprise guidelines, related file construction, or format problems may be charged at a minimum rate of $25 per hour. Split runs Two sets of copy in alternate copies of the newspaper. Same Size, dimension and product. Minimum size 31.5 inches. Use regular inch rate plus $140 (commissionable). Accepted Mondays only. Special Services a. Photography- Arrangements may be made for a photographer (as available) to take pictures for advertising. There is a charge for this service. b. Plate Changes- Commissionable plate changes between zones $31 per page. c. Market Research- available upon request. Annual Special Sections Section Summer Fun Reader's Choice Pink Edition Holiday Gift Guides Month May November September Nov- December Mechanical Specifications Type is by photo composition. Halftone screens should be 100 lines. Standard Page Column Inches six columns wide by 21" deep Double Truck- Standard Column Inches Tabloid Page Column Inches Double Truck- Tabloid Column Inches Features Days Section Real Estate The Guide PE Homes Business Senior Lifestyles Pub Date Sunday Friday Saturday Tuesday- Sunday Monday