OVERVIEW HORSE FACTS. $161,000 $1.19 million 35% 65% 73% VACCINATE 36% OWN CATTLE 15% 49% 35 82% 61% 19% 20% 75% 32% % AVERAGE NET WORTH

Transcription

1 MEDIA OPPORTUNITIES

2 2 A LOOK INSIDE AQHA AUDIENCE * 1.6 million unique visitors to aqha.com 1.3 million social fans and followers 782,841 American Quarter Horse owners 478,546 recently engaged owners MEMBERSHIPS * 251,263 total memberships 33,735 international memberships 21,298 youth memberships *Figures from the 2017 AQHA Annual Report OVERVIEW HORSE FACTS AVERAGE ANNUAL HOUSEHOLD INCOME $161,000 $1.19 million AGE AVERAGE NET WORTH 15% 49% 35 and under 56 and over % HORSES OWNED 61% % 32% 19% 20% YEARS RIDING 6% 9% Less than ride at least weekly ride at least daily 82% GENDER 35% 65% HIGHEST EDUCATION COMPLETED 4 Years of college or more 61% 36% OWN CATTLE 73% VACCINATE THEIR OWN HORSES AVERAGE HOUSEHOLD HAS 2 DOGS AND 1 CAT 62% INDICATE SPONSORSHIP WITH AQHA INFLUENCES THEIR PURCHASE DECISIONS

3 AMERICA S HORSE : PRINT AND DIGITAL 3 As the world s largest-circulation equine publication, America s Horse offers the opportunity to reach more horse owners than any other media property. TOP 5 REASONS TO ADVERTISE IN AMERICA'S HORSE: 1. America s Horse is one of the most affluent magazines in the world. 2. Category exclusive! Your competitors can't run. 3. Readers have an average household income of more than $160,000 and an average net worth of $1.2 million % of readers own their home with an average of 143 acres % have 4 years of college or more. DISTRIBUTION: Print 251,263 Delivered to address of choice to all 251,263 members Digital 460,000+ Available to all AQHA members and an additional 210,000 opted-in Quarter Horse owners COMMERCIAL RATE PRINT AND DIGITAL January, March, May, June, July, August, October, December Effective with the August 2018 Issue Four Color 1 Time 4 Times 8 Times Full Page Only available to Corporate Partners One-Half Page 7,900 7,505 7,110 One-Third Page 6,000 5,700 5,400 One-Sixth Page 3,480 3,306 3,132 COMMERCIAL RATE DIGITAL ONLY Available monthly category exclusive February, April, September, November bonus circulation of 210,000 Quarter Horse owners Effective with the August 2018 Issue Four Color 1 Time 2 Times 4 Times Full-Page $6,000 $5,500 $5,000 Two-Thirds Page 4,800 4,500 4,200 One-Half Page 4,000 3,800 3,600 One-Third Page 3,000 2,800 2,600 One-Sixth Page 1,700 1,600 1,500 Payable in U.S. funds only. Contract required for other than 1-time rates. Multiple ads in a given issue or over several issues qualify for rates above 1-time.

4 4 Effective August 2018 new distribution! Print subscribers 26,700 Digital access for all 251,263 AQHA members Available behind member wall on aqha.com as well as targeted pushes. COMMERCIAL RATES PRINT AND DIGITAL Effective with the June 2016 Issue Four Color 1 Time 6 Times 12 Times Full-Page $2,000 $1,920 $1,800 Two-Thirds Page 1,680 1,600 1,540 One-Half Page 1,400 1,320 1,250 One-Third Page 1,100 1,040 1,000 One-Sixth Page The award-winning American Quarter Horse Journal will combine the three current paid magazines into one subscription for members who prefer a print product, but will now allow our entire membership access to content of all versions and issues. The new print product will have an AQHA-centric section every month as well as a Performance section. In September, January, March and June, we will also include a Ranching section to compliment the other two sections. Semi-annually, in August and May, we will deliver a Ranch Horse Journal magazine in a polybag along with the regular issue of the Journal. We will also continue to publish our semi-annual Quarter Racing Journal in December and March. INSIDE COVERS $2,400 BACK COVER $2,800 Payable in U.S. funds only. Contract required for other than 1-time rates. Multiple ads in a given issue or over several issues qualify for rates above 1-time. AMERICAN QUARTER HORSE JOURNAL DEADLINES The monthly American Quarter Horse Journal deadlines the 25th of the month two months prior to publication date (Ex. March deadline Jan. 25th) Inspirational stories about fellow amateurs, youth, professionals, owners and breeders Official show coverage from AQHA s leading events, such as the world championship shows Critical news and timely information, keeping you abreast of what s going on within your Association A monthly magazine dedicated to the greatest horse breed on earth Hands-on training articles, covering English and Western disciplines Insightful features tackling health, horse-show trends and breeding topics Hall of Fame and 50-year breeders profiles

5 DIGITAL OPPORTUNITIES 5 THE AQHA DIGITAL NETWORK AQHA.COM Our robust website sees more than 1 million impressions monthly and more than 40 percent new visitors monthly. Our site design is responsive, and advertising opportunities include super leaderboards, half pages and 300x250, plus corresponding responsive sizes. WEB - AQHA.COM Display Ads Rate Info 728 x 90 Leaderboard (Top) $11.80 CPM Run of Site 300 x 250 Medium Rectangle (Mid Right) $10.00 CPM Run of Site 300 x 600 Half Page $9.60 CPM Run of Site 728 x 90 Leaderboard (Bottom) $8.80 CPM Run of Site AUDIENCE BREAKDOWN: 53 percent use desktop 37 percent use mobile 10 percent use tablet 68 percent female 87 percent of visitors are U.S., followed by Canada (5 percent) and at 1 percent each: Mexico, Germany, UK, Italy, Brazil, Australia Largest age bracket is EVENT LIVESTREAMS AQHA hosts live webcasts of its world championship shows. This service, provided free to viewers, is made possible by sponsors. Lucas Oil World 246,467 total views Ford Youth World 250,741 total views Adequan Select World 44,481 total views *Livestream rates vary according to show. Ask for latest information.

6 6 AD SIZES - PRINT FULL PAGE TWO-THIRDS PAGE ONE-HALF PAGE ONE-THIRD PAGE ONE-SIXTH PAGE 7.25 x x x x x x x MECHANICAL REQUIREMENTS Printed Web offset. Perfect binding. Paper stock is 45 lb. offset machine coated. 260% maximum four color density. Rotation of colors: blue, black, red, yellow. Specification for inserts on request. Conversions from finished art, rough layouts or other materials will be billed to the advertiser at publishers cost. Note: All material not called for after two years will be destroyed. The magazine uses a Macintosh platform. Acceptable software includes: Adobe InDesign, Adobe Illustrator and Adobe Photoshop (as jpeg and pdf files). Acceptable storage media includes: CDs and DVDs. All images must be composite CMYK high resolution between 200 and 300 DPI. Anything more or less is unacceptable. The magazine s screen is 150 line. PROOFS Proofs of art created by AQHA designers will be supplied if photos and complete ad copy are in AQHA offices five days prior to closing date. No proofs will be sent on camera-ready art supplied by an outside entity. PICTURES AND ARTWORK Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork. PUBLISHER S REQUIREMENTS All advertising contracts, space orders, and copy are subject to the approval of the publisher. No verbal rate agreements for space orders or more than one insertion. Frequency rates require a contract prior to the first insertion. Contracts are non-transferable. Space orders non-cancelable after the first of the month. Contracts cancelled before completion will be short-rated at the lowest rate earned. AD SIZES - AQHA.COM Leaderboard (Top) 728px x 90px Half Page 300px x 600px Medium Rectangle (Mid Right) 300px x 250px aqha.com advertising@aqha.org Leaderboard (Bottom) 728px x 90px