Indian Media Industry Overview

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1 HT Media Ltd

2 Indian Media Industry Overview

3 Sector dynamics High growth potential India China Singapore US UK Global Advertising spend as % of GDP in India still very low attractive growth potential Indian media at inflexion point, with ad spend set to rise with economic growth, rising consumerism and higher media penetration Source PWC report/zenith Publication

4 Growth Rates- Ad revenues CAGR CAGR India 2006 India Global Over TV 13% 7% 21% Print 15% 3% 24% Radio 28% 6% 56% Out of Home 17% 5% 11% Internet 43% 14% 60% Total 15% 6% 23% Indian media on growth tracks fueled by robust economic fundamentals Print clocks high growth. grows faster than TV for second consecutive year Source: FICCI and PWC Report

5 Advertisement Industry - Overview 2006 New media to increase shares Ad Industry Amount TV 1,655 Print 1,650 Magazine 300 Radio 125 OOH 250 Internet 40 Total 4,020 Magazines 7% Out of Home 7% Radio 5% Internet 3% 2011 $ Million TV 38% Magazines 7% Print 41% Out of Home 6% Radio 3% Internet 1% TV 42% Print 40% Market to Double in 5 Years Ad Industry Amount TV 3,075 Print 3,250 Magazine 573 Radio 425 OOH 538 Internet 238 Total 8,098 Source: FICCI and PWC Report

6 Media Industry Ad industry Dailies Out of Home 7% Radio 2% Internet 1% Others 23% Magazines 7% TV 42% Biz dailies 8% English 48% Dailies 41% Hindi 21% Expected to grow ~ 16% Higher literacy to further boost print penetration Industry estimates compiled from Adex India

7 HT Media Overview

8 Corporate Journey Multiple editions launched Media business demerged; HT Media Ltd incorporated HT Media goes public 2nd largest print media company in India; Reader base of over 13 million HT inaugurated by Mahatma Gandhi Hindustan Times Ltd formed Sales offices Editions cover 65% of population Pan-India sales presence

9 Corporate Values RESPONSIBILITY PEOPLE-CENTRIC COURAGE EMPOWERMENT SELF-RENEWAL

10 Corporate Snapshot Institutional Investor Henderson Asia Pacific Citicorp Finance FY 06 FY 07 $ Mn %G $ Mn %G Financial Revenue % % EBITDA % % PAT 9 +36% %

11 Multimedia Presence HT Media Print Internet Events Radio (Virgin) HindustanTimes.com Leadership Delhi Hindustan.com Luxury Mumbai HTCricket.com Others Bangalore Hindustan Times Hindustan Mint (WSJ) Magazines Livemint.com Kolkata Delhi Mumbai Chandigarh Bihar Jharkhand UP Delhi Mumbai Nandan Kadambini Metro Now JV with BCCL Bhopal Delhi Jaipur Lucknow Patna Ranchi Kolkata

12 Hindustan Times No. 2 English Daily Punjab 1. Hindustan Times 2. Tribune UP 1. Times of India 2. Hindustan Times Bihar/Jhknd 1. Hindustan Times 2. Times Of India Delhi 1. Hindustan Times 2. Times Of India Mumbai 1. Times Of India 2. Hindustan Times 3. DNA Kolkata 1. Telegraph 2. Times Of India 3. Hindustan Times Along with a national footprint HT also has a dominant position in key markets

13 Hindustan - Third largest read daily 3rd Consolidating presence in existing businesses Revenue growing > 30% 8th 6th 5th Aggressive expansion of readership base Rapid expansion in UP R R R1 Rank in most read dailies Successful new launches in UP..Meerut/Agra/Kanpur Encouraging consumer response to product Future plans Transferring Hindi business into a subsidiary Aggressive expansion strategy to market leader through UP, Uttranchal, MP and Punjab expansion

14 Business Strategy Business paper Our Promise International style Clarity : News to knowledge, knowledge to understanding Business of life Wall street Edge & world class editorial Exclusive column partners Kellogg s/wharton/jack Welch Circulation: Delhi/Mumbai Response Great response to the bookings..#2 in Delhi/Mumbai from Month 1 Quality readership reaches who s who of the corporate world 0 ET Mint BS HBL FE Way Forward Establish premium product image.right environment, properties & innovation Expand national footprint..bangalore launch in Q3 of FY 08 Complement print with Internet / Magazines / Events / TV Create a world class business news brand platform One stop window to the business news consumer in future

15 FEVER 104 : First format radio station How are we different More music.less talk Consistent Experience 24x7 : Format approach Interactivity Early wins Positive feedback from consumers & advertisers Improvement in brand scores 75% awareness in TG Most premium brand Way Forward Great promotions to build listnership Launch of Kolkata Expand into other key cities

16 Business Strategy - Internet Internet users (Million) Penetration % CAGR % (00-06) USA 201 USA 69 India 51 China 123 Japan 67 China 33 Japan 86 UK 63 Japan 10 India 60 China 9 UK 6 UK 38 India 5 USA 3 Indian internet users expected to reach 122 Million by 2009 (source : Kaufman Bros) Hindustantimes.com & Livemint.com re-launched positioned to be the best websites in respective segments Exploit 80 years of content by converting it into electronically searchable database Leverage content to build verticals Jobs/Real Estate/Matrimony VAS Social Networking/Alerts/Gaming/Contests/Short code (4242) Source Internetworldstats.com

17 Growth Strategy Consolidate and expand the existing print business Expand English franchise across metros Enter new Hindi markets Extend Mint footprint Continue to invest in printing and infrastructure hubs Bundle advertising across products and markets Complement print with Internet / Magazines Expand operations beyond News - General Entertainment Build / Grow cross media play Radio Events Internet TV

18 Financial Performance In USD Million Revenue 210 EBIDTA + 28% % * % PAT * * for 9 months + All figures before extra-ordinary items

19 Thank You

20 Shareholding Pattern HT Media Fidelity 2.5% Quantum 0.8% Other FII 6% Citicorp 4% Others 12% Henderson 9% Hindustan Times 69%

21 Quarterly performance Total Revenue USD Million % +12% +27% +24% +30% % % +44% % +26% Q1 Q2 Q3 Q4 FY 05 FY 06 FY 07 FY 08

22 Quarterly performance EBITDA % USD Million % +32% Mint Investments Mint Investments +17% + 9% % % % 6 +57% % +66% % 13 0 Q1 Q2 Q3 Q4 FY 05 FY 06 FY 07 FY 08

23 Quarterly performance PAT 10 FY 05 FY 06 FY 07 FY 08 USD Million % +188% % % 7 +52% % % % 4 +46% 6 0 Q1 Q2 Q3 Q4 + All figures before extra-ordinary items