COMPANY PROFILE THE HISTORY

Transcription

1 COMPANY PROFILE THE HISTORY Thanks to the insight of the Italian-American Danilo Di Michele to create a bilateral connection between the United States and Italy, exporting and importing from America Italian creativity and advanced communications services, was born DDM ADVERTISING, Advertising and Public Relations Agency: a boutique of creativity and of International Relations specialized in luxury and services. Twenty years of experience gained by the founder in the United States and in Europe, combined with versatility and international experience of the architect Giorgio Canale, allows the agency to offer in Miami, New York, Milan and Verona, a perfect blend of creativity and balanced made in Italy and American dynamism. The constant presence in both countries, in fact, makes DDM ADVERTISING today's highly competitive and innovative agency able to provide to companies a specialized structure in branding and corporate development. Danilo Di Michele FOUNDER OF DDM ADVERTISING GROUP Italian Public Relation Federation - card n // Order of Advertisers Professionists TP - card n Giorgio Canale EXECUTIVE CREATIVE DIRECTOR OF DDM ADVERTISING GROUP

2 COMPANY PROFILE OUR MISSION DDM goes beyond the concept of agency services and turns into business partner, founded on transparency and mutual knowledge partnerships with its customers. Essential guidelines and core values characterize the projects signed DDM, outlining the modus operandi of the agency: Step 1: CHECK-UP & BRAND ANALYSIS Only detailed analysis of the business history, the conditions brought to the table, and the goals set forth, allow the agency to achieve a global view of the project it will operate. A large investment of time and energy in order to start any communication activities is fundamental to DDM. Step 2: BUDGET / STARTUP / LAUNCHING Optimizing budget, time and human resources is the guiding principle for every single strategic choice promoted by DDM. A good relationship between investment and efficiency is always DDM's main objective when analyzing budgets. Step 3: TEAM DDM is not a simple team of professionals at business disposal, but it complements the activities of the marketing and communication. Unity of purpose and a common vision allow the teamwork to achieve settled goals. Step 4: IDEAS Accounting creativity as a value and not as personal taste, this is the favorite device that forms the basics of marketing and communication strategies. It requires continuous updates and constant research of style, languages and trends in the publishing scene.

3 COMPANY PROFILE SERVICES TAILOR MADE Thanks to a structure divided into independent divisions, operating in full synergy, DDM is able to provide its clients with consulting and communication services to any level of complexity aimed at creating or strengthening the Corporate Image. DDM principle value and philosophy is its capacity to offer a 360 service. The ability to interpret the real need of businesses, as well as their identity and mainly the most effective way to communicate it. DDM CREATIVITY DDM PUBLIC RELATION DDM DESIGN DDM DIGITAL

4 CREATIVITY DDM is a laboratory of ideas, creative environment, an experiments factory in communication. DDM is the place where creativity takes shape and is realized in order to achieve the objectives set by the marketing plan, in full compliance with budget and timing. A. CORPORATE IMAGE / BRANDING LOGOS AND CORPORATE IMAGE CONCEPTION TRADEMARKS SAFEKEEPING AND STORAGE B. ADVERTISING ABOVE THE LINE COMMUNICATION CAMPAIGN IDEATION PLANNING C. ADVERTISING BELOW THE LINE COMPANY PROFILE, ANALYSIS, HOUSE ORGAN CONCEPTION CATALOGUES, FLYERS, MERCHANDISING IDEATION

5 PUBLIC RELATION DDM creates and develops local and international relationships between people, companies, government agencies, and their target audience, whether they are private individuals, institutions, companies, the press or media. DDM aims to uphold the reputation of the client by helping to create a specific identity and through a well-targeted communication campaign, which plays a leading role in perception and reputation of the company. A. LOBBY / INTERNATIONAL RELATIONS OPERATIONAL STRATEGY CONSULTING AND DEFINITION CO-MARKETING ACTIVITIES, SPONSORSHIPS, NO PROFIT PLANNING IN / OUT COMMUNICATION B. PUBLIC RELATION PUBLIC RELATION AND MAILING LIST MANAGEMENT ETHIC COMMUNICATION TOWARDS STOCKHOLDER C. PRESS OFFICE ISTITUTIONAL AND COMMERCIAL PRESS OFFICE PRODUCT PLACEMENTS AND ENDORSEMENT

6 DESIGN DDM creates a meeting point between design and advertising, as for example in stands, settings and temporary installations. DDM aims to create continuity between the language of graphic and architecture, enhancing the coordination of brand image and identity. A. EXHIBIT & EVENT DESIGN CONCEPT IDEATION AND REALIZATION TURN-KEY CONSTRUCTION AND SUPPLY (ITALIA/EUROPA/USA) B. GRAPHIC DESIGN LOCATION CUSTOMIZATION MEDIA BRANDING C. CONCEPT DESIGN PRODUCT SURVEY AND REALIZATION FURNITURE CUSTOMIZATION AND VISUAL MERCHANDISING

7 DIGITAL DDM satisfies the desire to anticipate trends in the world of communication and to give a prompt and fresh response to the needs of people that work with a range of tailored services. A. SPOT TV / RADIO CONCEPT AND STORYBOARD DIRECTION, REALIZATION, OPTIMIZATION AND PLANNING B. WEB WEBSITE AND NEWSLETTER CREATION PLANNING AND OPTIMIZATION C. VIDEO CORPORATE VIDEO CREATION AND REALIZATION SUPPORTS OPTIMIZATION

8 NETWORK MIAMI 92 SW 3rd Street, Suite 2903 Miami, Florida T M ddm@ddmadvertising.com VERONA Via Tito Speri, Verona, Italia T verona@ddmadvertising.com NEW YORK 5 WEST 19th Street, 10th Floor New York T ddm@ddmadvertising.com MILANO Via Spartaco, Milano, Italia T milano@ddmadvertising.com

9 DDM ADVERTISING THANKS ITS CLIENTS FOR THEIR SUPPORT OVER OUR 20 YEARS OF EXPERIENCE VISIT