2019 MEDIA KIT ONLINE NEWS FOR DIAGNOSTICS PROFESSIONALS

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2 AUDIENCE AND TRAFFIC METRICS 31,566 AVERAGE MONTHLY USERS* 94,282 AVERAGE MONTHLY PAGEVIEWS* 360Dx IS THE ONLY REAL-TIME, ONLINE NEWS SOURCE FOR THE IVD INDUSTRY AND THE CLINICAL LAB COMMUNITY. OUR ONLINE AUDIENCE IS GROWING RAPIDLY AND IS HIGHLY ENGAGED. Published by GenomeWeb, the leader in life science journalism, 360Dx launched in late 2016 to meet the information needs of the IVD and clinical lab industries. Our dedicated team of journalists aggressively pursues news about companies, organizations, and trends in the clinical diagnostics market. We post original content throughout the day that is not available from any other news source. *Source: Google Analytics through August

3 REACHING THE DIAGNOSTICS MARKET: AUDIENCE 360Dx readers span the full range of diagnostics professionals, from translational researchers to IVD developers and clinical lab managers. 31,566 MONTHLY UNIQUE VISITORS* CLIA Lab/Hospital Diagnostic Developer Academic/Nonprofit Research Instrument/Reagent Vendor Pharma/Biopharma/Ag-Bio Other (VCs, consultants, lawyers, etc) CRO/Research Services TRAFFIC BY GEOGRAPHIC REGION** 71 % AMERICAS 13 % 11 % 8 % TOTAL AUDIENCE BY ORGANIZATION TYPE * 22 % 19 % 15 % 14 % EUROPE ASIA/OCEANIA 13 % 15 % *Source: 360Dx Registration Demographics as of April 2018 **Source: Google Analytics as of August

4 REACHING THE DIAGNOSTICS MARKET: READER SNAPSHOT 360Dx readers are diagnostics professionals interested in the latest trends in clinical testing. AVERAGE MONTHLY VISITORS BY DIAGNOSTIC SPECIALTY* Molecular Diagnostics Point-of-Care Testing Clinical Chemistry Microbiology Pathology Hematology Laboratory Administration Blood Banking QA/QC Coagulation Toxicology Cytology Histotechnology 0 5K 10K 15K 20K 25K AVERAGE MONTHLY VISITORS BY INTEREST AREA* Diagnostics Development Cancer Diagnostics Immunoassays Infectious Disease Biomarker Discovery Cancer Research Cancer Therapeutics Clinical Trials Microbiology Women's health Autoimmune disease Cardiovascular disease Patient Care Inherited disease Metabolic disorders Translational Research Gastrointestinal disease Neurological/Psychological disease Allergy Drugs of Abuse/Toxicology Musculoskeletal disease 0 5K 10K 15K 20K 25K *Source: 360Dx Registration Demographics as of April

5 REACHING THE DIAGNOSTICS MARKET: READER ENGAGEMENT 360Dx readers are digitally savvy and are eager consumers of online information. Reader Survey Response: How valuable to you is real-time/ daily reporting on news in the diagnostics industry?* 9 % Not Valuable Reader Survey Response: How often would you like to get news bulletins from 360Dx?* 6 % Once per month 28 % Once per week 35 % Extremely Valuable 56 % Valuable 40 % Once per day Average Pages per session ** : % Twice per week 4 % Twice per day open rate *** : 26% click-through rate *** : 17% *360Dx Reader Survey, July 2018 (312 responses) **Source: Google Analytics as of August 2018 (logged-in users) ***SailThru data as of August 2018 (360Dx Daily News) 5

6 ADVERTISING OPTIONS FOR EVERY BUDGET BANNERS BULLETINS LEAD GENERATION LIST RENTAL CUSTOM SPONSORSHIP OPPORTUNITIES Online banners place your message alongside 360Dx editorial content An average of 31,566 unique visitors per month* Daily 360Dx Daily News reaches more than 14,000 unique opt-in readers 5 times per week Topic-specific weekly mailings serve a targeted audience Open rates outpace industry benchmarks 360Dx Webinars (singlesponsored): Our dedicated webinar team will work with you to co-host and market an informative online seminar program that delivers hundreds of high-quality leads Pay-per-lead Offerings: Drive traffic to your white papers, application notes, educational videos, and pre-recorded webinars Gain direct access to 360Dx s highly characterized audience Total database size of 83,336 addresses Sponsored Custom Channel: Delivers fullpage-takeover branding, lead generation, and thought leadership positioning on a topic of your choice. Sponsored Surveys: Exclusive surveys of the 360Dx readership to inform your productdevelopment, R&D, or marketing strategies. New in 2019! Enhanced pay-per-lead program offers customized lead-capture questions Sponsored Webinar Series: Work with 360Dx to plan and promote an educational online conference series. We re happy to work with you on other custom sponsorship options! *Source: Google Analytics 6

7 360Dx BANNERS 360Dx Banners Connect You to our Readers Align your marketing with 360Dx content via run-of-site banners, including the home page. LEADERBOARD BASIC BANNER CPM RATES CAMPAIGNS BEGIN ON 1ST OR 15TH OF THE MONTH SMALL REC 1 Ad Position Size CPM: 20K CPM: 40K CPM: 120K CPM: 240K CPM: 480K Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75 Small Rectangle (1 & 2) 180 x 150 $37.50 $34.50 $32.50 $31.25 $30.00 Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50 Large Rectangle x 250 $88.00 $80.00 $76.25 $72.50 $68.75 Large Rectangle x 250 $37.50 $34.50 $32.50 $31.25 $30.00 Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25 Text Sponsorship 250 characters $500 per month, 100,000 run-of-site impressions LARGE REC 1 Further details on Banner pricing are on page 15 and specifications are on page 17. SKYSCRAPER LARGE REC 2 SMALL REC 2 FOOTER 7

8 360Dx BULLETINS Reach the Inboxes of Diagnostics Professionals Daily, Twice-Weekly, and Weekly options help you target your message. 360Dx The industry s source for breaking news Delivered once each weekday 14,265 subscribers DAILY NEWS BULLETIN Open rate: 26% 2,600 average impressions per sponsorship 360Dx DAILY NEWS PER-BULLETIN RATES 468 x 60 text or HTML ads Position Price per Bulletin Top Position $450 Middle Position $350 Bottom Position $ Dx TWICE-WEEKLY AND WEEKLY BULLETINS TOP POSITION MIDDLE POSITION Molecular Diagnostics Cancer Infectious Disease 360Dx Premium For Audiences Following Send Days Subscribers Open Rate Emerging diagnostic technology, regulatory and reimbursement issues, PCR and NGS-based testing Cancer diagnostics, liquid biopsy, cancer risk testing Diagnostic development for pathogenic diseases A weekly mailing highlighting the best of 360Dx s coverage Tuesdays, Fridays 9,614 26% Wednesdays 11,361 27% Fridays 19,361 25% Mondays 2,208 36% COMING SOON! TOPICAL BULLETINS ON POINT-OF-CARE TESTING AND CLINICAL LAB MANAGEMENT 360Dx TWICE-WEEKLY AND WEEKLY BULLETINS 468 x 60 text or HTML ads Position Price per Bulletin Top Position $450 BOTTOM POSITION Middle Position $350 Bottom Position $195 8

9 LEAD GENERATION: 360Dx WEBINARS Our Turnkey Webinar Program Gives You Direct Access to the Engaged 360Dx Audience A sponsored 360Dx Webinar delivers hundreds of fully qualified leads as well as four months worth of branding. Average Total Registrants Average Total Leads (including on-demand leads) WEBINAR SPONSORS More than $30,000 worth of online branding (banners, bulletins, blasts) during the promotional period. Dedicated webinar coordinator for a 100% turnkey experience. RECEIVE: 360Dx AUDIENCE PROFILE* CLIA Lab/Hospital Diagnostic Developer Academic/Nonprofit Research Instrument/Reagent Vendor Pharma/Biopharma/Ag-Bio Other (VCs, consultants, lawyers, etc) CRO/Genomic Services 13 % 11 % 13 % 8 % 15 % 22 % 19 % Ability to customize registration form questions in order to qualify leads. Copies of all marketing materials for internal promotion, including custom landing page URL. Detailed attendance report breaking out attendees, engagement, event activity, and more. Copy of MP4 recording of webinar to host on your site. *Source: 360Dx registration demographics as of August

10 LEAD GENERATION: 360Dx WEBINARS Our dedicated team handles all the details to ensure a smooth event and a highly engaged audience. We work with you to plan and execute a seamless webinar and deliver hundreds of qualified leads. PRE-EVENT LIVE EVENT Planning begins months before the webinar date in order to ensure a smooth event and meet your lead-generation goals. 360Dx provides a dedicated webinar coordinator who handles all logistical details related to the event. Our coordinator will liaise with the 360Dx editorial team to help develop the theme with you, create any audience surveys, and work with all panelists to prepare them for the event. 360Dx provides three staffers to host the live event: A webinar coordinator who handles all logistics and ensures panelists are prepared. A moderator from our editorial team who introduces the panelists and conducts the Q&A session. A senior editorial staffer to help triage audience questions and assist with the Q&A session. MARKETING PROGRAM: POST EVENT Each webinar includes a comprehensive marketing program to encourage delegates to register for the live event. All creative materials are supplied by our in-house design team. The marketing program includes: Banner ads for the webinar that start running on 360dx.com and our sister site genomeweb.com four to eight weeks prior to the live date. Minimum of five dedicated blasts to drive registration: more than 50,000 names in total. Text and HTML ads in our daily and weekly bulletins: minimum of eight ad placements. Two reminder s prior to the live event. A follow-up to all registrants after the live webinar with a link to the on-demand version. The sponsor receives a comprehensive report including: Contact details of all registered delegates. Indication of who attended and their attention level. Details of all questions asked throughout the event. Results of surveys or polls conducted during the event. The webinar will be available through the 360Dx Webinar channel and promoted for two months via our daily bulletins. PRICING $15,000 per webinar. $12,500 per webinar for 2 or more per year and for clients qualifying for the 360Dx/GenomeWeb value-added program. Formatted webinar transcript (optional): $2,750 Whitepaper based on webinar presentations (optional): $5,000 10

11 360Dx EXPANDED LEAD GENERATION PROGRAM We ve improved our lead generation offering to help meet your marketing goals. Our turnkey, customizable cost-per-lead programs deliver a steady stream of qualified leads to help fill your sales pipelines, with options available for every budget. Choose from the following options for your registration fields: Basic Lead Gen Program Basic Plus Lead Gen Program Premium Lead Gen Program Four reader demographic fields: Seven reader demographic fields: Eleven reader demographic fields: First Name Last Name Organization Name Address First Name Last Name Organization Name Address Job Title Mailing Address Choice of One of the Following: Phone Number Organization Type Job Function Technology Areas of Interest Application Areas of Interest First Name Last Name Organization Name Address Job Title Mailing Address Phone Number Organization Type Job Function Diagnostic Specialty Application Areas of Interest $25 per lead $45 per lead $55 per lead 100 lead minimum 100 lead minimum 100 lead minimum Minimum order $2,500 Minimum order $4,500 Minimum order $5,500 Further qualify your Basic Plus or Premium leads with a custom question for an additional $10/lead! FOR ALL PROGRAMS, 360Dx WILL HOST AND PROMOTE YOUR DOWNLOADABLE RESOURCES, INCLUDING: White Papers Application Notes Posters ebooks Case Studies On-Demand Webinars Instructional Videos Include as many resources as you want in the same lead-gen campaign! 11

12 LIST RENTAL Deliver Your Message Directly to the 360Dx Audience 360Dx s list rental program gives you direct access to our engaged audience. CATEGORIES AREA OF INTEREST: Diagnostics Cancer Diagnostics Immunoassays Infectious Disease Microbiology Clinical Chemistry Molecular Diagnostics Point-of-Care Testing Women s Health ORGANIZATION TYPE: Reference/Clinical Lab/Hospital CLIA Lab Diagnostic Developer Medical Center/Hospital Pharmaceutical/ Biopharmaceutical Company Contract Research Organization Academic/University/Nonprofit Research Institute Government Agency 83,336 NAMES IN LIST RENTAL DATABASE* Ask your ad sales manager for a complete data card with details for all selection categories. PRICING: Base Price: $450/M (includes interest area selection) Additional selection: $50/M Suppression List Comparison: $150/file *List Rental Database includes 360Dx and GenomeWeb audience 12

13 SPONSORSHIP OPPORTUNITIES: CUSTOM CHANNEL A Sponsored Custom Channel is an unprecedented opportunity to align your message with 360Dx content. Partner with 360Dx for this 12-month program to create an educational online content hub on a topic of your choice! Highlights your educational resources alongside 360Dx s value-added content. High-visibility branding and lead-generation offering that promotes your white papers, videos, application notes, and other resources. Delivers a convenient, online portal for 360Dx readers interested in staying abreast of news and resources on your topic of choice. SPONSOR BANNER AD LOGO DOWNLOAD 360Dx WILL LEVERAGE ITS EXISTING CONTENT CHANNEL ARCHITECTURE TO BUILD A CUSTOM CHANNEL ON A TOPIC OF YOUR CHOICE WITH THE FOLLOWING FEATURES: LOGO SPONSOR ON-DEMAND WEBINAR DOWNLOAD LOGO SPONSOR ON-DEMAND WEBINAR DOWNLOAD LOGO SPONSOR ON-DEMAND WEBINAR DOWNLOAD LOGO SPONSOR WHITE PAGES DOWNLOAD LOGO SPONSOR WHITE PAGES DOWNLOAD LOGO SPONSOR WHITE PAGES DOWNLOAD LOGO SPONSOR WHITE PAGES DOWNLOAD Exclusive sponsorship: All inventory on the channel home page and article pages will be reserved for your advertising creative and downloadable resources for a 12-month term. Real-time curated news feed: 360Dx editors will hand-select articles that will appear on this channel (based on criteria to be determined via scoping discussions with 360Dx). Custom resource eblasts: 360Dx will send six eblasts during a 12-month period highlighting your downloadable resources alongside curated 360Dx content. Comprehensive marketing plan: 360Dx will create and run ads on website and in bulletins driving traffic to the channel home page and to individual downloadable resources. Additional marketing includes AdWords, social media, paid media, and promotion at conferences. Sponsored Custom Channel: Delivers full-page-takeover branding, lead generation, and thought leadership positioning on a topic of your choice. 13

14 SPONSORSHIP OPPORTUNITIES: SURVEYS AND WEBINAR SERIES 360Dx SPONSORED SURVEYS 360Dx SPONSORED WEBINAR SERIES Work with 360Dx to design a survey of our audience to inform your R&D, business development, or go-to-market strategy. Gather valuable market intelligence directly from 360Dx s readership with a custom survey. 360Dx s editorial and marketing teams will work with you to develop a survey that will deliver valuable insights to your internal teams. Turnkey offering: 360Dx designs and hosts the survey, manages eblasts, analyzes the data, and produces a printer-friendly detailed report. Marketing plan add-on available to promote report via 360Dx, or sponsor can limit to internal use. Get more out of 360Dx s premier lead-generation offering by sponsoring a multi-webinar series. 360Dx will work closely with you to plan an educational webinar series designed to deliver a highly engaged audience. Webinars are marketed as a series in order to maximize audience awareness of upcoming webinars and on-demand recordings of prior webinars in the series, generating more leads throughout the course of the series. 360Dx editors will aid in recruiting high-profile speakers on the series topic. Pricing discount for series versus à la carte webinar offering. WE WANT TO WORK WITH YOU! 360Dx DOESN T WANT TO BE JUST ANOTHER MEDIA OUTLET. WE WANT TO BE YOUR MARKETING PARTNER! WE RE OPEN TO NEW IDEAS ABOUT WAYS TO CONNECT SPONSORS WITH OUR AUDIENCE. LET S BRAINSTORM! 14

15 360Dx BANNER PRICING BASIC BANNER CPM RATES CAMPAIGNS BEGIN ON 1ST OR 15TH OF THE MONTH Ad Position Size CPM: 20K CPM: 40K CPM: 120K CPM: 240K CPM: 480K Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75 Small Rectangle (1 & 2) 180 x 150 $37.50 $34.50 $32.50 $31.25 $30.00 Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50 Large Rectangle x 250 $88.00 $80.00 $76.25 $72.50 $68.75 Large Rectangle x 250 $37.50 $34.50 $32.50 $31.25 $30.00 Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25 Text Sponsorship 250 characters $500 per month, 100,000 run-of-site impressions BANNER SPONSORSHIP PACKAGE BUY SMALL RECTANGLE 1 OR 2 AND GET LARGE RECTANGLE 2 FOR FREE. ASK YOUR ACCOUNT MANAGER FOR DETAILS. 15

16 360Dx BULLETIN PRICING BULLETIN SPONSORSHIP RATES 360Dx DAILY NEWS BULLETIN RATES 468 x 60 Text or HTML Ads Ad Position Price per Bulletin Top Position $450 Middle Position $350 Bottom Position $195 SPECIAL NOTES Per-bulletin middle position bookings earn a complimentary bottom position. Complimentary positions must run in the same year as the middle position. Bulletin link longevity: bulletin links remain live for one week from the day the bulletin runs. All bulletin purchases combine for frequency discounts. 360Dx TOPICAL BULLETIN RATES 468 x 60 Text or HTML Ads Ad Position Price per Bulletin Top Position $450 Middle Position $350 Bottom Position $195 16

17 360Dx BANNER SPECIFICATIONS AD BANNER SIZES BY POSITION: Leaderboard, Footer: 728 x 90 Small Rectangle (1 & 2): 180 x 150 Skyscraper: 160 x 600 Large Rectangle (1 & 2): 300 x 250 Text Sponsorship: 250 characters ACCEPTED FORMAT: HTML 5, JPG, GIF DEADLINE AND DELIVERY: All materials are due by 6 pm EST on the Monday of the week prior to your ad's scheduled run. Submit materials to 360Dx@yourbow.com FREQUENCY DISCOUNTS: Channel and Basic Banner purchases are counted separately for frequency discounts. Q bookings count towards 2019 frequency rates for bookings completed before March 31, NOTE: SPECIFICATIONS: Maximum purchase of 120,000 impressions in a given 30-day period for Basic Banner campaigns. Please check with your sales representative for limitations on Channel Banner purchases. Important note for HTML 5 ads: The ability to accurately measure when a consumer clicks the ad (clickthrough) is a critical feature of any ad server. Ad servers must be able to identify the click destination of the ad and swap it out with something it can control, most commonly a redirect URL that, when initiated, logs the click. In order to record clickthroughs, the ad server, the publisher and any other parties involved must be able to recognize the code identifying the click and its destination through a standard format. The following examples are methods for applying the clicktag variable within the ad creative: var clicktag = ; Click destination methods Ads must use the clicktag variables as the destination of the click event, whether handled by anchor tags (<a>), window.location, window.open, or any other method of navigating the user. When using this variable upon click, if you use an anchor tag, we require setting the target attribute to _blank. This ensures that the click destination opens in a new page or tab. <a href=(the URL of the clicktag) target= _blank > </a> A typical way to utilize the clicktag variable is to give the anchor tag a unique id and assign the href dynamically after page load via Javascript: HTML <a id= clickarea target= _blank ></a> Javascript var clickarea = document.getelementbyid( clickarea ); clickarea.href = clicktag; To leverage Javascript s window.open method within the HTML: <a href= javascript:window.open(window.clicktag, _blank ) </a> Multiple Clickthrough URLs In instances of multiple clickthrough urls within the same ad, enumerate click tags as follows: clicktag0, clicktag1, clicktag2 Click tags should be placed in the.html file without minification or obfuscation. This helps the ad server find the variable easily so that it can substitute the correct value. 17

18 360Dx BULLETIN AD SPECIFICATIONS BULLETIN ADS TEXT: TEXT ADS SHOULD BE SUBMITTED IN THE FOLLOWING FORMAT: Hed [ 70 character limit, including spaces, no breaks] Subhed (optional) [ 70 character limit, including spaces, no breaks ] Body [300 character limit, no more than 3 breaks, 4 if no subhed ] One Call-to-Action link: please highlight or underline in copy Example format for Advertisers submitting text ad copy: Hed: Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit Sed Do Eiusmod Subhed: Tempor Incididunt ut Labore et Dolore Magna Aliqua quis Nostrud Body: Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore. PLEASE NOTE: We are not responsible for the appearance of any special or HTMLbased characters showing up properly in a text ad. Some browsers will not display them as intended and others will substitute alternative characters and we have no control over this. Examples include: superscript TM, gendered apostrophes or quotation marks, and the circled C and R in copyright registration marks. BULLETIN BANNER ADS: All positions are 468 x 60. Acceptable formats are JPG and GIF. Note that while we accept animated GIFs they do not render completely in Outlook DEADLINES: All materials are due by 6 pm EST on the Monday of the week preceding your scheduled ad. Ad materials that are not compliant with our specifications are considered outstanding. In instances where materials are not specification compliant or are outstanding clients will be invoiced at the contracted rate and the ad will not run. DELIVERY: materials to 360Dx@yourbow.com 18

19 CONTACTS 360Dx Published by GenomeWeb LLC 1 Battery Park Plaza, 8th Floor New York, NY AD SALES BILLING WEBINARS Carla Lira Midwest Media Sales Director clira@360dx.com CO Office: Cell: Greg Anderson COO ganderson@360dx.com Tel: Cell: Geoff O Connor Controller goconnor@360dx.com Tel: Fax: Alison Baksh Integrated Marketing Manager abaksh@360dx.com Tel: Victoria Maher East Coast Media Sales Director vmaher@360dx.com MA Office: Cell: Arlene Nelson International Media Sales Director anelson@360dx.com NJ Office: Cell: Maggie Grennes Sales Assistant mgrennes@360dx.com Tel: AD TRAFFICKING Send all ad materials to: 360Dx@yourbow.com Drew Thornley West Coast Media Sales Director Sales Manager dthornley@genomeweb.com CA Cell: