Advertising on TV SPIELFILM plus. The television portal

Transcription

1 Advertising on TV SPIELFILM plus The television portal

2 Your brand featured in an ideal setting Reach your target audience on all devices i.e. desktop PC, smartphone, tablet or smart TV right on target with no coverage waste Use our targeting options to match the users interests. at any time Strong connectivity, at all potential touchpoints, particularly at lunch and during prime time combines the TV and media brands of TV SPIELFILM and TV TODAY with effective ads Whether it s display, video or native advertising formats - we have the matching solution for you! in a particularly easy way The clear structure of the user-friendly user interface on TVS plus helps to increase awareness of your advertisements. 2 Advertising on TV SPIELFILM plus BurdaForward Advertising

3 TV Spielfilm plus at a glance UUs Visits PIs AIs (Video) EDITORIAL CONCEPT Various customization possibilities and a clear structure Unique live TV experience Latest news and added value: TV guide plus entertainment section USERS Relevant for advertisers: almost 65 percent of users are between 20 to 49 years old Unisex: 45 percent of the users are male and 55 percent are female 41 percent are working, with a household net income of or more TV Spielfilm plus ranks in 1 st place in the competitive ranking is a 360 multi-channel brand offers innovative and native advertising opportunities as a one stop site Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/ Advertising on TV SPIELFILM plus BurdaForward Advertising

4 High reach on all devices TV SPIELFILM plus Unique users in million Total digital reach 7.71 Online 1.51 Mobile Web 3.92 iphone App 1.33 Android App 1.06 Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of Advertising on TV SPIELFILM plus BurdaForward Advertising

5 High reach on all devices cinema Unique User in Mio. Total digital reach 0.23 Online 0.12 Mobile Web 0.11 Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of Advertising on TV SPIELFILM plus BurdaForward Advertising

6 While the TV channels in traditional television are still generating amazing viewer ratings, it can t be denied that more and more people resort to mobile services. Some households don t even have a television anymore. Instead, they use their notebooks, smartphones or tablets to watch television. Burkhard Graßmann Managing Director BurdaNews

7 TV SPIELFILM plus: full entertainment expertise TV guide live TV editorial expertise: VoD information, background information, news, service, opinions, tips fastest and clearest TV guide daily usage (bookmarked by many users) guides you through the adventurous world of motion pictures with experience, credibilty and personality awakens and shares a passion for great films & TV series *CINEMA will be featured as a section of TV SPIELFILM plus after the relaunch in May 2018 and as such be listed in the IVW & AGOF. 7 Advertising on TV Spielfilm plus BurdaForward Advertising

8 Your own TV SPIELFILM plus editorial features The users get independent, competent and critical programme reviews. MORE THAN 140 CHANNELS STRONG CONTENT TV SPIELFILM plus is the most active brand in the segment of the 14-day TV guides and it is the brand that provides the most content in the segment of the OTT* TV providers. UP-TO-DATE Latest news, reviews and background information on the current TV listings as well as daily updates of the TV guide several times a day PERSONALIZED Various personalization options to customize the TV listings view *OTT = over-the-top content, i.e. transmission of video and audio content via Internet access 8 Advertising on TV SPIELFILM plus BurdaForward Advertising

9 Editorial concept INNOVATIVE We offer a clear and user-friendly design and create our advertising formats so that they fit the flow of the site, ensuring a unique user experience. MOVING We don t just provide daily TV listings, film tips and reviews, we also stream live TV 24/7. USER CENTRICITY We meet the individual needs of our users, deliver relevant content and thus become a daily partner for the users in the world of television. 9 Advertising on TV SPIELFILM plus BurdaForward Advertising

10 That s how you benefit from TV SPIELFILM plus 7.71 M UNIQUE USER Ranks first in the immediate competitive comparison MOVING Over 4 million video views per month CLOSE TO THE USERS Strong connectivity, at all potential touchpoints, particularly at lunch and during prime time INNOVATIVE PRODUCTS ATTRACTIVE TARGET AUDIENCE Young and mobile networkers Native & unique Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/ Advertising on TV SPIELFILM plus BurdaForward Advertising

11 Advertising on TV SPIELFILM plus Brand Reach & Traffic

12 Ranks 1 st in the immediate competitive comparison No other brand among the TV guides uses as many channels and has such a close network link to its users! Total digital reach - unique users in million KINO.de 4,68 1 st place No. 1 7,71 Moviepilot 3,35 TV Movie 3,28 Filmstarts 2,92 HÖRZU 2,79 TVinfo HD 0,50 Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of Advertising on TV SPIELFILM plus BurdaForward Advertising

13 Media perfomance development Page impressions and visits in milion Apr 15 Aug 17 Sep 17 Oct 17 Nov 17 Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Desktop PI Mobile & Smartphone App PI Total Visits Source: IVW 08/ Advertising on TV SPIELFILM plus BurdaForward Advertising

14 We are video! Over 4 million marketable pre-rolls, with a TV Today share of approx. 18%! Marketable video inventory in million 4,50 4,00 3,50 3,00 2,50 2,93 2,59 3,84 3,38 4,13 3,60 3,16 3,47 2,75 2,67 2,55 2,69 2,21 2,00 1,50 1,00 0,50 0,00 Aug 17Sep 17 Oct 17 Nov 17Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Digital Apps Total Source: marketable video inventory acc. To Ad-Server Aug 2018 (incl. TVS live share of 17%) 14 Advertising on TV SPIELFILM plus BurdaForward Advertising

15 Advertising on TV SPIELFILM plus User Demographics

16 TV SPIELFILM plus users are TECH FREAKS like to buy e-book readers, computer software and games, cameras and smartphones. ONLINE SHOPPERS like to buy jewellery, bags, luggage as well as fashion and cosmetics. HOUSE OWNERS enjoy buying furniture and other home furnishings, accessories and household appliances. ADVENTURERS particularly interested in short trips and holiday travel. AUTOMOTIVE FANS cars as well as motorbikes, scooters and mopeds. Source: MediMACH best4planning 2017-III 16 Advertising on TV SPIELFILM plus BurdaForward Advertising

17 User demographics TV SPIELFILM plus Proportion in % Gender Male 46 Female 54 Age years years years years years 28 Education No secondary school qualification 2 Secondary school 54 Abitur, university degree 44 Occupation Working 72 Not (no longer) working 16 Trainee 12 Household net income up to 1, ,000 to less than 3, ,000 or more 41 Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/ Advertising on TV SPIELFILM plus BurdaForward Advertising

18 Advertising on TV SPIELFILM Live Information about the new AddOn TV SPIELFILM Live Be Live!

19 One stop site That s TV SPIELFILM Live ONE USER INTERFACE ONE LOGIN TV SPIELFILM combines the biggest and most successful EPG with direct access to live TV experience, making it the first choice for TV enjoyment. Live TV on all devices in the already successfully established TV SPIELFILM apps Live TV access free in the basic package with advertisements; ads are not delivered to paying users. 19 Advertising on TV SPIELFILM plus BurdaForward Advertising

20 Native advertising on TV SPIELFILM live Customer s own TV channel in the live stream Available from mid April Realisation example: Branded channel with Red Bull TV Video content with no time frame limitation plus skip button Labelled as partner content May include a link to external customer website 20 Advertising on TV SPIELFILM plus BurdaForward Advertising

21 Incredible variety The attractive channel portfolio* More than 50 free channels (mainly public channels) * Portfolio will continuously be expanded; no pre-rolls right before KiKa starts 21 Advertising on TV SPIELFILM plus BurdaForward Advertising

22 Incredible variety The attractive channel portfolio* More than 70 fee-based channels (mainly private channels + HD versions of the free TV channels) Additional Channels HD Channels * Portfolio will continuously be expanded; no pre-rolls right before KiKa starts 22 Advertising on TV SPIELFILM plus BurdaForward Advertising

23 Unique features Trust in our editorial TV expertise Second television at home and on the go More than 19.5 million app downloads High reach: 8.21 million** users per month Clear structure & easy to use Changing channels is fast and easy! 70%* market share in the EPG market An incredible package of channel variety more than 65 channels covering all areas *with reference to the top 7 digital EPGs in terms of online and mobile visits **internal data: online und mobile unique users per month 23 Advertising on TV SPIELFILM plus BurdaForward Advertising

24 At a glance User insights on TV SPIELFILM plus 2.6 million unique app accesses in April registrations since 15 July 58% smartphones 19% tablets 29% web 3% TV box 76% are between 18 to 49 years old** 30% ios 70% Android 91% WiFi 65% male users, 35% female users Video views on TVS plus in total 7.6 million/month* Most watched: sport and entertainment Source: internal data from Mixpanel, period: 15 July 2015 August 2017 * TV SPIELFILM plus trailer inventory + TV SPIELFILM live online and mobile // ** users have to be 16 or over to register 24 Advertising on TV SPIELFILM plus BurdaForward Advertising

25 User flow Easy to use and user-friendly Login Selection of preferred channel Pre-roll (max. 30 sec.) Live stream 25 Advertising on TV SPIELFILM plus BurdaForward Advertising

26 Advertising on TV SPIELFILM plus Rates & Additional Services

27 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 27 Advertising on TV SPIELFILM plus BurdaForward Advertising

28 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 28 Advertising on TV SPIELFILM plus BurdaForward Advertising

29 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 89/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 89/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 29 Advertising on TV SPIELFILM plus BurdaForward Advertising

30 Advertising on TV SPIELFILM plus We would be happy to prepare a customized advertising concept for you. Images used: