Background. Moon Festival Sponsorship Proposal 06

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3 Background Now in its Fourth Year the Waitakere Moon Festival is a well established and much loved occasion which celebrates the cultural diversity of our city, with a particular focus on Chinese language and traditions through the sharing of music, dance, arts/crafts and cuisine. Moon Festivals, or autumn harvest festivals, are celebrated in early September throughout Asia. The festival also celebrates the moon goddess Chang Er, and is sometimes called the Moon cake Festival. Moon cakes symbolise the gathering of friends and family and are offered to the gods for a good harvest. In days of old people paid respect to the Chang Er and her pet the jade rabbit. According to legend Chang Er was once a mortal woman married to a mighty but power hungry man named Hou Yi. One day he stole the elixir of life from a goddess. In order to save the people from his tyranny Chang Er drank the elixir whereupon she was transformed into a fairy and flew to the moon. Although the custom of paying homage to the fairy and the rabbit is gone, the moon festival and the moon cakes which have come to symbolise it remain an important celebration of the seasons, family and community. Indeed, the moon festival story has another chapter. Legend has it that, during the Yuan dynasty (A.D ) China was ruled by the Mongolian people. Leaders from the preceding Sung dynasty were unhappy at submitting to foreign rule, but could do little to resist without a way to co-ordinate a rebellion without it being discovered. The leaders of the rebellion, knowing that the Moon Festival was drawing near, and that the invaders would not celebrate it, ordered the making of special cakes. Baked into each moon cake was a message with an outline of the uprising. On the night of the Moon Festival, the rebels successfully attacked and overthrew the government. What followed was the establishment of the Ming dynasty (A.D ). Today, moon cakes are also eaten to commemorate this legend. Waitakere City with support from its sister cities in Ningbo in China and Kakogawa in Japan is proud to be hosting this two day festival which showcases the food, entertainment and traditions of the east and the cultural diversity of New Zealand. Moon Festival Sponsorship Proposal 06

4 Overview Festival Dates Friday 6th and Saturday 7th October 2006 Aims and Objectives Create a focus for celebration and fun in Waitakere City. Encourage participation by all businesses in New Lynn, but especially to provide opportunities for participation by the growing number of Asian businesses in that community. Use of the festival as a promotional/ marketing opportunity for businesses in the region. Encourage displays of ethnic / cultural artefacts, arts and crafts. Bring the community together to embrace and celebrate the diversity of its residents and to share in the wisdom, knowledge and history of its elder people. The Programme The 2006 Moon Festival will feature music and dance performances, art demonstrations, martial arts displays and an extensive array of Asian cuisine and handicrafts. Day one of the Festival commences with a maori welcome, the traditional Lion Dance and a full entertainment programme. Day two of the festival will see a bustling market place, demonstrations and displays, hands on activities for young and old, and a full programme of quality entertainment from the many different Asian cultures, as well as from the Pacific Islands. This is a festival of colour and celebration - of family celebration - a spectacle of dancing, music and sheer energy which provides New Zealanders with a taste of foreign culture while at the same time providing the Asian community with a taste of home. The Venue The Waitakere Moon Festival has since its inception in 2003 been located at the New Lynn Community Centre. Recently built, the venue situated in the heart of New Lynn offers excellent access to the resident communities of the area in a facility which has become a centre in more than just name. In 2006 the Moon Festival returns to the New Lynn Community Centre for the last time. The increasing popularity of the event has made a venue change in 2007 a necessity. Accordingly, the festival is seeking appropriate sponsorship to facilitate the relocation to the Trusts Stadium in subsequent years. 2 Moon Festival Sponsorship Proposal 06

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6 Sponsorship Opportunities The Waitakere Moon Festival offers a unique opportunity to actively support and encourage a vibrant and colourful cultural diversity in our community, whilst at the same time generating a positive profile for your organisation. The event brings together a variety of Asian cultures show casing them to the public through performance, arts/crafts and cuisine. In 2005 in excess of five thousand people enjoyed the festival, and though, as expected, the attendees were predominantly from Asian communities (the target audience) there was also wider demographic appeal, with many nationalities taking an active interest. Media coverage of the event was comprehensive including; newspapers, radio and television. Sponsors may anticipate a similar degree of coverage for the 2006 Moon Festival. The following sponsorship opportunities can be tailored to suit your marketing strategy. All enquiries please contact Campbell Larsen City Events Co-ordinator Waitakere City Council Campbell.Larsen@waitakere.govt.nz ph extn Moon Festival Sponsorship Proposal 06

7 Naming Rights Sponsor - $30,000 per annum For the first time in 2006 the Waitakere Moon Festival is pleased to be able to offer naming rights for this significant cultural event. Benefits/Commitment Full naming rights offered for the festival with first right of renewal. This sponsor receives the highest level of profile and brand exposure. Your company or organisation logo will have key status on all promotion material. Pre-event Publicity Company/Organisation logo and name will be included in all pre-event publicity, including: Editorial coverage in print media publications. Display advertisements in a variety of print media. Event posters and flyers distributed across Waitakere City. Event publicity and profile in Waitakere News (circulation 59,000). Web site promotion for event information - Radio advertisments. Event Publicity Sponsor will receive at the event Right to display banner(s) adjacent to the stage and within the venue. Acknowledgement on festival brochures, posters, programmes and signage. Ownership of a specific performance session, if desired. Regular public acknowledgement by MC from stage. Ten invitations to the VIP function. Sponsor will receive a post event report which includes a selection of static photographs for publicity purposes. Moon Festival Sponsorship Proposal 06 5

8 Food & Craft Marquee Naming Rights Sponsor - $15,000 Also being offered for the first time in Benefits Full naming rights offered for craft marquee. Your company or organisation logo on all promotional material. Marquee branded signage displayed for the duration of the festival. Pre-event Publicity Company/Organisation logo and name will be included in all pre-event publicity over a twelve week time frame, including: Editorial coverage in print media publications. Display advertisements in a variety of print media. Event posters and flyers - distributed across Waitakere City. Event publicity and profile in Waitakere News (circulation 59,000). Web site promotion for event information - Event Publicity Sponsor will receive at the event Right to display banner(s) on the outside and interior of marquee. Acknowledgement on festival brochures, posters, programmes and signage. Ownership of a specific performance session, if desired. Regular public acknowledgement by MC from stage. Six invitations to the VIP function. Sponsor will also receive a post event report which includes a selection of static photographs for publicity purposes. 6 Moon Festival Sponsorship Proposal 06

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10 Dragon Sponsor - contributions of $10,000 or more Pre-event Publicity Company / Organisation logo included in all pre-event publicity over a twelve week time frame, including: Editorial coverage in print media publications. Display advertisements in a variety of print media. Event posters and flyers distributed across Waitakere City. Event publicity and profile in Waitakere News (circulation 59,000). Web site promotion for event information - Event Publicity Sponsor will receive at the event Acknowledgement on festival brochures, posters, programmes and signage. Ownership of a specific performance session, if desired. Full verbal acknowledgement at various times throughout the weekend programme. Four invitations to the VIP function. Sponsor will also receive a post event report and a selection of static photographs for publicity purposes. Lion Sponsor contributions of $5,000 or more Pre-event Publicity Event posters and flyers - distributed across Waitakere City. Event publicity and profile in Waitakere News (circulation 59,000). Web site promotion for event information - Event Publicity Sponsor will receive at the event Acknowledgement on festival brochures, programmes and signage. Full verbal acknowledgement at various times throughout the weekend programme. Two invitations to the VIP function. Sponsor will receive a post event report and a selection of photographs for publicity purposes. Jade Sponsor donations between $500 - $4,999 For donations between $500 and $4,999 contributors will be acknowledged on the event programme. 8 Moon Festival Sponsorship Proposal 06

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