2018 SPONSORSHIP PROPOSAL. casinobeefweek.com.au

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1 2018 SPONSORSHIP PROPOSAL casinobeefweek.com.au

2 BRINGING PEOPLE TOGETHER Take a look at why 26,000 people attend the 11-day Beef Week Festival in Casino NSW including farmers, buyers, consumers and visitors from New South Wales, South East Queensland and beyond. Visit casinobeefweek.com.au. 1 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

3 THE FESTIVAL Casino Beef Week is one of the premier regional festivals celebrating Australia s beef industry and offering an authentic, iconic Australian experience. Renowned as the Beef Capital of Australia, the festival was established in 1982 and is being held in the last week of May. Now in its 36th year, the event offers more than 100 social and industry events attracting more than 26,000 visitors, over 100 exhibitors across beef, agriculture, tourism and retail industries as well as local and national businesses seeking to align their brand & products with one of New South Wales leading regional events. 2 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

4 CONNECT, TASTE, LEARN, CELEBRATE Our mission is to support the sustainable and collaborative growth of our farmers and our community by bringing people together to connect, learn, taste and celebrate all facets of the Australian beef industry and rural life. Join us and merge with the festival fun and experience what sets Casino Beef Week apart from other beef events. It is more than a beef industry event it is a celebration of regional Australia, its community and authentic experiences. 3 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

5 AS A BEEF WEEK SPONSOR Raise Brand Awareness Foster Brand Loyalty Media Exposure Connect with your Target Audience Product Promotion & Sales Social Responsibility Don t miss this opportunity in 2018 for your organisation and be part of the largest and most comprehensive festival in NSW and one of the biggest in Australia celebrating the agricultural industry and rural community. 4 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

6 BEEF WEEK MARKETING A festival program that transforms Casino into the Beef Capital of Australia & offers visitors a taste of the country. The 2018 Beef Week Marketing Plan is an integrated marketing campaign that includes mass digital, print and offline media awareness prior, during and post festival, i.e. digital media, website, social media, TV, newspaper, magazines, radio and other regional and rural publications printed programs (this includes the official program and feature) 5000 flyers Media releases and extensive coverage across news outlets including print, online, TV, radio and social media TV, radio, print and digital advertising to promote Beef Week festival, program and sponsors Dedicated 25+ pages newspaper liftout distributed via regional newspapers Retail activation programs Film and photography during the festival 5 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

7 SPONSORSHIP TIERS BULL PRINCIPAL PARTNER Amount: $20,000 to $30,000 PLUS GST Package includes Principal partner of all Casino Beef Week organised events Logo on all marketing collateral of festival Targeted PR and campaign Speaking opportunities at all major events where applicable Display at all major events where applicable 6 Tickets to all major events Exposure on TV advertising Logo on all print and digital marketing collateral (festival program, flyers, feature, website etc.) Media release & online write up announcing sponsorship Volunteer opportunities for staff Award presentations where applicable Multiple sponsored social media posts and extensive social media exposure Exposure as festival partner at all major events 6 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

8 SPONSORSHIP TIERS COW MAJOR PARTNER Amount: $10,000 to $19,999 PLUS GST Package includes Naming sponsor of one event Logo on marketing collateral of one event Display at one event where applicable 6 Tickets to major events Exposure on TV advertising Logo on print & digital marketing collateral of 1 event (festival program, flyer, feature, website etc.) Post event media release Volunteer opportunities for staff Award presentations where applicable 2 x sponsored social media post Exposure as major partner at the Opening Night, Main Saturday and your event 7 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

9 SPONSORSHIP TIERS STEER Associate Sponsor Amount: $3,000 to $9,999 PLUS GST Package includes Associate sponsor of one event Logo on print material as an associate sponsor of one event (program, event flyer, feature) Logo on website and recognised as an associate sponsor of one event 2 x social media posts Exposure and recognition as associate event sponsor at the Opening Night, Main Saturday and one event. CALF Friends of the Festival Amount: $100 to $2,999 PLUS GST Package includes Exposure and recognition as associate event sponsor at the Opening Night, Main Saturday and one event. Recognised on the website and feature as Friends of the Festival supporter 1 x social media post 8 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

10 MORE OPPORTUNITIES TO GET INVOLVED A FESTIVAL OFFERING SOMETHING FOR EVERYONE. Inclusion & Accessibility: Businesses that can provide in-kind support, infrastructure, guidance and other support for an inclusive and accessible event for everyone present great opportunities. Volunteers: Why not integrate your branded staff on the footprint of Casino Beef Week, supporting our team in BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

11 KEY DATES CASINO BEEF WEEK 2018, MAY FEBRUARY Discussions on sponsorship packages and details Confirm sponsorship offers and contracts Contracts signed by the end of February MARCH TO MAY Content to commence Full marketing program to commence Beef Week launches 11 BEEF WEEK 2018 PARTNERSHIP OPPORTUNITIES

12 #CASINOBEEFWEEK Lena Mager Event Coordinator, Casino Beef Week M E. Kaela McRae Assistant Event Coordinator, Casino Beef Week M E.

13 2018 SPONSORSHIP SUBMISSION The following information will be used to enter into a sponsorship agreement with Casino Beef Week Promotions Committee Inc: Company Name... Contact Person... Address Phone / fax... Please indicate the level of sponsorship you wish to provide: o BULL Principal Partner $ (Plus GST) o COW Major Partner $ (Plus GST) o STEER Associate Sponsor $ (Plus GST) o CALF Friends of the Festival $ (Plus GST) If you wish to negotiate an In Kind contribution for inclusion in your Sponsorship Package please provide details below: Please indicate if you have a preferred event you wish your sponsorship to be applied to: Payment: A tax invoice will be provided once your sponsorship agreement is confirmed. Thank you for choosing to become part of the Casino Beef Week family! Please forward your completed form to the Beef Week office at: Stuart George, President Phone or Fax: info@casinobeefweek.com.au Post: PO Box 133 Casino NSW 2470 All enquiries are welcome.