CONTENTS MEDIA LANDSCAPE ASSESMENT OMD

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2 OMD CONTENTS 3. Map of SA, provinces & capitals 4. Population profile of SA 5. Access to media Change in media opportunities Telecommunications summary 6. Adspend: In millions Categories Key indices: Television stations TV performance 8. Daily newspapers Major weekly newspapers 9. Consumer magazines 10. Local newspapers Business to business 11. Radio stations 12. Out of home 13. Online media Mobile advertising E-newsletters Country-specific data 14. Angola 15. Botswana 16. Democratic Republic of Congo (DRC) 17. Malawi 18. Mauritius 19. Mozambique 20. Namibia 21. Lesotho Seychelles Swaziland 22. Tanzania 23. Zambia 24. Zimbabwe MEDIA LANDSCAPE ASSESMENT OMD published the first comprehensive guide to the media industry in South Africa in Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website ( Reliable data is an essential tool for advertisers, particularly in markets on the continent that do not have a centrally funded independent industry research body. When we consider the quality of what is available for clients in South Africa, we realise how important it is that this data is preserved and nurtured. For the rest of the SADC region we have pulled all the available data together to provide a good overview by country. When an advertiser wants more information, OMD can provide guidance in commissioning the research required via our specialist Pan Regional Africa division (OMGAfrica). A similar Media Facts overview of West and Central Africa is available from OMD in Nigeria; follow the link at the bottom of our homepage. Josh Dovey Omnicom Media Group CEO L-R: Marco Santos - OMD SA MD, Gary Westwater - Omnicom Media Group SA CFO, Josh Dovey - Omnicom Media Group SA CEO and Gordon Patterson - Omnicom Media Group SA business director 2 OMD Media Facts November 2015

3 MEDIA FACTS SOUTH AFRICA Background After rule by various Boer republics and the British, the resulting Union of SA (1910) and Republic (1961) operated under a policy of the separation of the races. The 1990s brought an end to apartheid politically. In 1994 black majority rule began Export partners Exports China (10), US (7), Botswana (5), Japan (5), Namibia (5), Germany (5), India (4) Gold, diamonds, platinum, other metals and minerals, machinery & equipment Climate Mostly semi arid; subtropical along east coast; sunny days, cool nights in interior Imports FOB US$102,2bn (2014 est), world rank: 34 Terrain Resources Land use Population Urbanisation Age structure Ethnic groups Languages Vast interior plateau rimmed by rugged hills and narrow coastal plain Gold, chromium, antimony, coal, iron, manganese, nickel, phosphates, tin, rare earth elements, uranium, diamonds, platinum, copper, vanadium, salt, natural gas km 2, world rank: 25 Agricultural: 79,4% inc arable: 9,9%, permanent crops: 0,3%, permanent pasture: 69,2% 54,0m (2014), world rank: 24, growth: 1,6% pa. 64% of total population (2014) 0-14 years: 28,4%, years: 18,5%, years: 41,1%, years: 6,5%, 65+ years: 5,5% Black African: 80,2%; White: 8,4%; Coloured: 8,8%: Indian: 2,5% Zulu: 22,7%; Xhosa: 16,0%; : 13,5%; : 9,6%; Pedi: 9,1%; Tswana: 8,0%; Sotho: 7,6%; Tsonga: 4,5%; Other: 9% Literacy 15+ read/write: total: 94,3%; male: 95,5%; female: 93,1% (2015 est) HIV/Aids Income per capita Income share GDP 18,2% (2014 est), world rank: 4 US$6 800 (2014 est), world rank: 66 Share of highest 10%: 51,7%; under poverty line: 35,9% US$349,8bn (2014 est), world rank: 32, growth 1,5% Stellenbosch Cape Town Import partners Imports Currency US$1= Northern Cape Western Cape Upington George Free State Welkom Eastern Cape Bhisho Mthatha Grahamstown East London Limpopo Province Polokwane Kruger National Pretoria Mahikeng Park Nelspruit North Johannesburg West Gauteng Mpumalanga Kimberley China (16), Germany (10), Saudi Arabia (7), US (7), Nigeria (5), India (5) Machinery & equipment, chemicals, fuel, scientific instruments, food Rand (ZAR) 13,86 (30/09/2015) Bloemfontein Port Elizabeth KwaZulu Natal Pietermaritzburg Durban Exports FOB US$97,9bn (2014 est), world rank: 40 SOURCE: WORLD BANK/CIA WORLD BOOK PROVES & CAPITALS Province Capital Area Population# Km 2 GDP+ % 000 % % Eastern Cape Free State Gauteng KwaZulu Natal Limpopo Mpumalanga North West Northern Cape Western Cape Total Bhisho Bloemfontein Johannesburg Pietermaritzburg Polokwane Nelspruit Mahikeng Kimberley Cape Town ,4 10,3 1,4 7,5 10,0 6,1 11,2 29,7 10, , , , , , , , , , ,9 12,6 5,1 24,0 19,9 10,4 7,8 6,7 2,2 11,3 7,5 5,7 34,5 15,7 7,0 7,1 6,5 2,2 14,2 This table reads: Eastern Cape has 13,4% of the area of SA, 12,6% of its population and 7,5% of its GDP. # Mid 2015 estimates based on 2011 Census. + Regional estimates of GDP 2011 SOURCE: SA YEARBOOK 2013/2014, STATISTICS SA OMD Media Facts November

4 OMD POPULATION PROFILE (ADULTS 15+) DEMOGRAPHIC TOTAL RACE Black Coloured Indian White SEX Male Female AGE DEMOGRAPHIC TOTAL HOUSEHOLD OME (pm) R1-R799 R800-R1 399 R1 400-R2 499 R2 500-R4 999 R5 000-R7 999 R8 000-R R R R % 78,0 9,1 2,7 10,2 48,2 51,8 25,2 24,6 24,6 25,6 % 1,8 6,7 8,1 22,9 17,6 12,0 14,3 16,6 DEMOGRAPHIC TOTAL METRO AREA Durban Pietermaritzburg Johannesburg (Greater) Soweto East Rand West Rand Pretoria Vaal emalahleni/witbank Cape Town Cape fringe Port Elizabeth/ Uitenhage East London Kimberley Bloemfontein DEMOGRAPHIC TOTAL READ/UNDERSTAND Yes No HIGHEST EDUCATION % % 5,6 0,9 7,0 2,8 7,0 1,6 5,2 2,3 0,6 6,9 1,3 2,4 1,0 0,4 1,0 99,0 1,0 DEMOGRAPHIC TOTAL LIVING STANDARDS MEASURE (LSM) Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Group 9 Group 10 DEMOGRAPHIC TOTAL EMPLOYMENT Work full-time Work part-time Nonworking housewife Student Retired Unemployed Self-employed % 1,6 3,3 5,2 12,3 15,9 23,6 13,0 8,8 10,0 6,2 % 27,8 8,0 6,9 15,6 11,2 30,4 8,2 DEMOGRAPHIC TOTAL PROVE Western Cape Northern Cape Free State Eastern Cape KwaZulu Natal Mpumalanga Limpopo Gauteng North West DEMOGRAPHIC TOTAL % 11,8 2,1 5,2 12,2 18,9 7,6 9,7 25,8 6,7 % No school Some primary Primary completed Some high Matric Technikon diploma/ degree University degree Other post matric Artisan certificate Post matric professional Post matric technical Post matric secretarial ,5 4,2 5,9 41,3 32,5 6,2 COMMUNITY This table reads: According to Amps 2014 Major metropolitan ,3 (Jan-Dec), the adult population is 37,7m. Of these, 29,4m (78,0%) are black, 3,4m (9,1%) are coloured Cities/large towns ,6 (rounding off occurs). Small towns/villages ,5 SOURCE: PS 2014 BA (JAN-DEC). Settlements/rural ,6 3,5 4,9 2,3 1,6 0,7 0,4 DEMOGRAPHIC TOTAL HOME LANGUAGE Zulu Xhosa Northern Sotho Tswana South Sotho Tsonga Swazi Venda Ndebele Other READ & UNDERSTAND Zulu Xhosa % 23,2 15,5 13,8 11,1 10,0 8,3 8,1 2,9 2,3 2,0 1,5 1,3 82,6 35,7 33,4 22,2 4 OMD Media Facts November 2015

5 MEDIA FACTS ACCESS TO MEDIA (ADULTS AGED 15+) Population (000) All races (%) Black (%) Coloured (%) Indian (%) White (%) Any of Amps newspapers Dailies (22) Weeklies (27) Any Amps newspaper (50)* 28,6 30,1 45,9 25,8 28,2 43,1 46,5 31,8 58,6 31,6 50,2 60,2 32,9 37,4 52,5 Any of Amps magazines Weeklies (14) Fortnightlies (2) Monthlies (75) Any Amps magazine (104)* 22,6 3,6 36,3 46,5 18,5 1,3 34,2 41,8 31,3 19,9 33,1 55,6 27,8 1,5 39,3 52,1 45,4 7,0 54,3 73,0 Any Amps newspaper/magazine (154)* 63,4 58,8 75,8 76,0 84,1 /Drive-in Past 3 months 7,0 4,8 7,0 25,7 18,4 Radio: any station Last 7 days 92,3 92,4 88,9 90,9 94,5 TV: any commercial station Last 7 days 92,3 91,2 97,0 95,4 95,4 Internet Accessed last 7 days Accessed last 4 weeks 38,6 41,7 33,7 36,8 43,0 45,5 60,9 63,3 66,6 70,0 Seen ads on last 7 days Building/construction site wrap Bus shelters Bus carrying any ads (outside) Dustbins/Litterbins Minibus taxi ads Trailer ads Street poles Billboards Any OOH advertising 29,9 26,9 32,6 42,4 60,2 30,6 65,4 59,9 87,1 26,5 23,9 30,9 38,1 61,0 28,1 61,8 58,6 85,8 37,8 32,1 34,4 51,9 57,4 26,7 75,2 54,4 86,6 46,8 48,8 46,1 64,6 57,8 42,6 78,4 68,3 94,6 43,9 38,9 41,1 61,2 56,6 49,3 80,6 72,4 95,2 * : total includes categories not reflected in table. This table reads: According to Amps 2014 (Jan-Dec), 28,6% of all adults aged 15 and over were reached by the average issue of all 22 daily newspapers monitored by the survey. Penetration was highest amongst coloured population (46,5%) and lowest among blacks (25,8%) SOURCE: PS 2014 (JAN-DEC) CHANGE IN MEDIA OPPORTUNITIES TELECOMMUNICATIONS & ONLINE Medium Dec 1991 Dec 2004 Mar 2008 Mar 2010 Oct 2012 Oct 2014 Oct 2015 South Africa TV stations (linear channel) Radio stations (separate buys) Daily newspapers Major weeklies Consumer magazines & newspapers Business to business print Community/local newspapers & magazines Internet Web pages n/a n/a bn bn # # # # Telephone lines per 100 people Mobile subscribers per 100 people Population covered by mobile Internet users per 100 people Fixed broadband per 100 people Households per 100 with computer Households per 100 with Internet access Country code 8,1 (2014) 149,7 (2014) 96% 49,0 (2014) 3,2 (2014) 21,5 33,9.za This table reads: There were 7 TV channels in In October 2015 there were 330. Comment: TV: Includes commercial and noncommercial free-to-air, DStv, local, StarSat, OpenView & FreeVision stations. Radio: Estimated to be actively broadcasting at any one time. media: Dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered. Community/local includes magazines with local content and distribution. #Internet: Estimated Web pages indexed internationally by Google search engine up to Google stopped providing estimates in 2006 and since then widely different estimates of size of the Internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses. Cuil.com, a new Google competitor, claimed to index 120bn Web pages. Worldwide WebSize estimated 25,4bn pages. SOURCE: MEDIA MANAGER SOURCE: WORLD BANK, ITU OMD Media Facts November

6 OMD ABOVE-THE-LINE ADSPEND (Rm) Category Daily newspapers Weekend newspapers Local newspapers Consumer magazines Trade, technical, financial Total print TV Radio + Out of home Direct mail (unaddressed) Internet Total 2 408, , , ,5 497, , , ,0 591,5 789,0 121,5 140, , Rm % 13,9 7,2 6,5 9,2 2,8 39,6 35,5 15,7 3,3 4,4 0,7 0,8 Rm % 3 500, , , ,0 494, , , ,8 351, ,0 141,2 557, , Aug 2014-Jul ,2 5,7 5,7 7,3 1,7 32,6 46,6 12,8 1,2 4,3 0,5 1,9 Rm % 3 823, , , ,1 479, , , ,7 0, ,3 89,7 832, ,4 This table reads: According to Nielsen s Multimedia, TV accounted for R6 331,1m (35,5%) of the total of R17 838,7m spend in TV rose to R20 969,3m (51,8%) of the R40 498,0m spend between August 2014-July Rounding off occurs. 11,2 5,5 5,7 5,9 1,4 29,7 47,5 15,3 0,0 4,7 0,3 2,4 Rm % 3 589, , , ,5 355, , , ,1 591, ,4 142, , ,5 9,3 4,6 5,2 5,1 0,9 25,1 49,9 15,6 1,5 4,3 0,4 3,2 Rm % 3 635, , , ,4 349, , , ,7 596, ,3 149, , ,0 9,0 4,1 5,1 4,7 0,9 23,8 51,8 15,9 1,5 3,8 0,4 2,8 ABOVE-THE-LINE ADSPEND by category Category FMCG: Food FMCG: Beverages FMCG: Health & beauty FMCG: Homecare & Homeware FMCG: Baby care FMCG: Pets & pet care FMCG: Tobacco & related Financial services Travel, sport & lesiure Automotive Retail Business to business, industrial Professional services Government, education, health Social responsibility, welfare Small display Media, advertising, promotions Multimedia Total Aug 2014-Jul 2015 % % % % Rm % 3,9 6,9 8,3 4,4 0,0 10,7 15,6 24,9 15,0 6,1 1,3 2,7 5,0 6,9 8,7 2,8 0,4 0,2 0,1 10,8 6,2 9,2 22,4 3,3 2,9 3,1 3,2 1,0 2,3 11,5 This table reads: According to Nielsen s Multimedia, above the line advertising expenditure on food was R1 861,4m between August 2014and July 2015 (4,6% of the total of R40 498,0m). The percentage was 3,9% in 2005 (note, different categories 2010 onwards). Rounding off occurs. 5,0 6,5 9,8 2,7 0,4 0,1 0,1 13,7 5,1 9,3 21,6 4,0 3,0 3,7 3,0 0,8 2,5 8,6 4,5 6,4 8,0 3,0 0,4 0,1 0,0 17,0 5,3 9,1 23,0 2,6 3,3 3,6 2,7 0,6 2,5 7, , , , ,8 192,8 56,0 4, , , , ,1 997, , , ,8 251,9 916, ,0 40,498,0 4,6 6,8 8,4 3,1 0,5 0,1 0,0 17,7 5,4 9,6 22,3 2,5 3,4 3,1 2,8 0,6 2,3 6,7 KEY INDICES 2005 to 2015 Year PPI % increase CPI % increase GDP % increase Rand to US$ Prime rate % Adspend % increase MIW % increase forecast 23,7 7,7 10,9 14,2-0,1 6,0 8,4 6,2 6,0 7,5 3,9 4,6 6,5 11,3 7,1 4,3 5,0 5,7 5,8 6,1 4,7 5,3 5,6 5,4 3,2-1,5 3,0 3,2 2,2 2,2 1,5 1,4 6,38 6,78 7,06 8,26 8,44 7,33 7,27 8,22 9,66 10,85 12,51 10,50 12,50 14,50 15,00 10,50 9,00 9,00 8,50 8,50 9,25 9,75 15,8 17,2 16,4 5,0-0,1 18,1 11,1 6,9 8,5 4,1 5,2 8,1 13,4 12,0 6,3 7,7 6,0 6,3 6,4 11,0 This table reads: In year 2005 the Producer Price Index (PPI) rose by 3,7% over The Consumer Price Index (CPI) rose by 3,9%, the Gross Domestic Product (GDP) rose by 5,3%, the US$ bought R6,38, the Prime lending rate was 10,5%, adspend increased by 15,8% and the Media Inflation Watch Index (MIW) was 5,2%. Note: CPIX (metro & other urban) 2003 to CPI new measure 2009 onwards. GDP updated. Adspend updated to re-include cinema. Economic forecasts by Nedbank. SOURCE: STATS SA VIA NEDCOR ECONOMIC UNIT/NIELSEN MEDIA RESEARCH S MULTIMEDIA/IBIS MEDIA DATA S INFLATION WATCH INDEX 6 OMD Media Facts November 2015

7 MEDIA FACTS TELEVISION STATIONS THE MARKET: Linear (ie; channel) TV channel numbers, total viewership and adspend continue to climb but is fragmenting. Digital transition uncertain but ought to provide more local opportunity and cover more niches. Video On Demand (VOD) noncommercial opportunities supplied via Internet from international and local sources are rapidly changing historical fundementals. 6 services announced/launched on SA market up to 2015 with Netflix due to arrive in 2016 Last 7 days viewership adults 15+ ex Amps 2014 BA (Jan-Dec) Station Ownership/language Comment % of adult population viewing Total 000 Black Coloured Indian White 1 All official languages Free-to-air ,7 72,9 54,2 34,1 2 All official languages Free-to-air ,6 88,2 58,3 60,6 3 All official languages Free-to-air ,5 77,0 66,1 51,5 E.tv Etv Mainly Free-to-air ,3 76,2 66,3 49,5 M Net M Net Mainly Digital (plus some analogue) pay TV station. Included in DStv ,7 11,4 13,4 29,9 DStv MultiChoice Mainly Digital satellite pay station, over 170 channels (plus interactive offerings) of which 24 are HD and more than 100 commercial. Over 4,9m SA subscribers. Major commercial channels include: Mzansi Magic SuperSport 3 (International soccer) SuperSport 4 (Local soccer) Channel O M Net Movies Action National Geographic One Gospel Food Network kyknet ,3 17,0 11,1 12,7 11,5 8,3 6,4 9,4 4,2 0,2 37,1 5,5 13,1 10,0 8,5 13,7 10,0 6,3 8,3 9,8 59,7 2,8 19,8 12,6 7,4 17,5 17,9 3,3 17,3 0,6 66,2 0,8 18,1 10,6 4,8 18,5 26,6 2,3 16,5 28,2 StarSat On Digital Media Mainly Digital pay station, over 110 channels, mostly noncommercial 250 0,5 0,8 4,9 1,1 Other FreeVision (Sentech): 45+ channels; OpenView: 19 channels (claimed decoders sold August 2015) This table reads: 1 is owned by the and broadcasts free-to-air in all official languages. Its last 7 days viewership ex-amps 2014 Jan-Dec is 29,5m adults (rounded). In this 7-day period it reaches 85,7% of all black adults and 34,1% of all white adults TV PERFORMANCE Station Cost 20x30+spots 1 R R R etv R M-Net R kyk-net R Total R Performance in TVR All adults /other /both Nguni Sotho Income high Income medium Income low 140,9 11,2 19,7 203,3 138,2 82,6 152,6 191,2 90,4 29,9 88,2 79,3 114,4 64,3 98,0 98,8 41,8 80,9 95,1 21,3 23,3 38,8 41,6 28,0 83,4 47,5 66,8 86,2 101,8 62,6 92,0 101,2 4,1 20,6 10,0 0,4 0,2 10,1 0,5 0,0 3,8 1,9 20,9 0,0 0,0 7,9 1,5 0,0 364,4 192,1 300,5 390,7 378,5 266,0 386,5 419,1 This table reads: 20 spots on 1 spread 15h00 to 23h00 Mon-Sun costs R without negotiation. The schedule yielded 140,9 TV ratings (AR) against all adults, and 203,3 against Nguni speaking adults. +spots spread 15h00 to 23h00 Mon-Sun week commencing September Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated. Analysis: Via Telmar OMD Media Facts November

8 OMD DAILY NEWSPAPERS THE MARKET: Traditionally each major urban centre has had its own set of competing and/or dailies. In the past 15 years there s been a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressure. CIRCULATION TREND: Most dailies display moderate to severe circulation decline. READERSHIP TREND: Larger dailies exhibit a black readership in excess of 50%, blurring editorial appeals between traditional black and white categories. Area National Title Group Language Appears ABC circulation Apr-Jun 2015 (000) New Age TNA n/a Readers Amps Dec 2014 (000) Col cm BW excl Vat Per FC 2015 Col cm FC excl Vat R392,00 Bloemfontein Volksblad 17,9 123 R70,00 R105,00 Cape Town Cape Times Cape Argus Daily Voice Burger Son Wes (Mon-Fri) PM 31,6 30,4 n/a 54,5 83, R131,45 R163,00 R117,80 R165,00 R153,00 R210,32 R2460,80 R186,48 R232,00 R243,00 Durban The Mercury Daily News Isolezwe+ Zulu PM 27,6 26,4 108, R105,66 R124,09 Per FC R169,06 R198,54 R136,35 East London Daily Dispatch Times Media 24,5 215 R72,00 R138,00 Johannesburg Kimberley Business Day Citizen Daily Sun+ Sowetan+ Star The Times Beeld Diamond Fields Adv Times Media Times Media Times Media /PM 28,2 56,4 240,5 94,2 88,4 130,6 50,5 8, R200,00 R124,00 R361,00 R222,00 R260,28 R188,00 R179,00 R35,14 R279,00 R166,00 R477,00 R369,00 R416,45 R266,00 R250,00 R56,22 Pietermaritzburg Witness 15,9 84 R57,00 R115,00 Port Elizabeth Herald Times Media 21,1 194 R85,00 R156,00 Pretoria Pretoria News PM 14,6 141 R75,87 R121,39 This table reads: Bloemfontein s Volksblad is published by in, mornings Mon-Fri. Its ABC circulation April-June 2015 is (rounded). Its all-adults readership ex Amps Dec 2014 is A single column centimetre BW is R70,00 and FC is R105,00 (2015 excl Vat). + predominantly black editorial focus MAJOR WEEKLY NEWSPAPERS THE MARKET: Most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Revenue is under extreme pressure. CIRCULATION TREND: Most titles are declining. READERSHIP TREND: Per dailies. Area National Bloemfontein Cape Town Durban Johannesburg Port Elizabeth Title Group Language Appears ABC circulation Apr-Jun 2015 (000) City Press Mail & Guardian Rapport Soccer Laduma Sunday Independent Sunday Sun Sunday Times Sunday World Volksblad Saterdag Burger Son op Sondag Weekend Cape Argus Ilanga Ilanga Langesonto Independent on Saturday Isolezwe ngesonto Post Sunday Tribune Beeld Saterdag Saturday Citizen Saturday Star Weekend Post M&G Media Times Media Times Media Mandla-Matla Mandla-Matla Times Media Zulu Zulu Zulu Sun Fri Sun Wed Sun Sun Sun Sun Sat Sat Sun Sat/Sun Mon/Thu Sun Sat Sun Wed Sun Sat Sat Sat Sat 99,0 30,8 146,4 295,5 n/a 146,1 355,4 102,0 16,0 68,8 51,0 55,1 81,2 44,7 39,0 85,7 43,6 63,0 43,8 38,8 58,0 18,7 Readers Amps Dec 2014 (000) Sat: 123/Sun: Col cm BW excl Vat R279,00 R352,00 R425,00 Per FC R197,41 R165,00 R740,00 R154,00 R49,00 R158,00 R47,00 R163,00 R96,00 R49,00 R122,21 Per FC R68,37 R165,60 R148,00 R86,00 R179,39 R82, Col cm FC excl Vat R393,00 R365,00 R649,00 R419,00 R315,86 R219,00 R1 179,00 R210,00 R83,00 R223,00 R81,00 R260,80 R168,00 R83,00 R195,54 R98,71 R109,39 R264,96 R206,00 R136,00 R287,02 R148,00 This table reads: City Press is published by in on Sundays. Its ABC circulation Apr-Jun 2015 is (rounded) and its Amps Dec 2014 readership is adults all races. A single column centimetre BW is R279,00 and FC is R393,00 (2015 excl Vat). 8 OMD Media Facts November 2015

9 MEDIA FACTS CONSUMER MAGAZINES THE MARKET: SA has over 550 consumer oriented titles, most of which are small circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation and adspend. CIRCULATION TREND: Depends on the category, but average title is declining. The important Women's sector is under pressure from large number of options allied to consumers reducing range of titles purchased. READERSHIP TREND: Like circulation, generally softening. Most, seemingly white editorial focus, titles show significant, if not dominant, black readership Interest Title Group Language Appears ABC circulation latest (000) Readers Amps Dec 2015 (000) 2015 FC FP excl Vat Celebrity news People 61, R Current affairs Time Magazine Time Warner 46,0# 212 R General interest/tv Bona+ Drum+ Huisgenoot DStv Premium TV Plus You MultiChoice +3 Eng/Afr ed Eng/Afr ed Fortnightly 82,0 86,9 245,4 920,3 66,3 136, R R R R R R Health Longevity Weigh-Less Amag Aegle Media Weigh-Less 10xpa 6xpa 20,1 19, R R Lifestyle Country Life, SA 39,9 102 R Men s interest GQ Men s Health Popular Mechanics Conde Naste Ramsay** 10xpa 25,2 42,0 34, R R R Motoring Bike SA Car Speed & Sound TopGear SA Bike SA Ramsay** OverDrive** 16,8 62,0 32,4 20, R R R R Music/Youth Hype Panorama 6xpa 14,2 517 R Travel/Adventure Getaway Weg!/Go! Ramsay** Eng/Afr ed 31,6 66, R R Retailers titles Edgars Club Mag Jet Club+ John Brown Publishing Part Eng/Afr ed 10xpa 716,6 647, R R Sport Amakhosi+ Compleat Golfer Kickoff+ Runners World Backpage Ramsay** 24,1 8,8 30,6 16, R R R R Technology Stuff Aegle Media 9xpa 16,9 61 R Women s/home interest Cosmopolitan Destiny+ Elle Essentials Fairlady Finesse Food & Home Entertaining Garden & Home SA Glamour Conde Naste House & Garden Grazia SA House & Leisure Ideas/Idees Living & Loving Marie Claire Move!+ Rooi Rose Sarie True Love+ Vrouekeur Woman & Home Women s Health Your Baby Your Family Associated Ndalo* Isiko Media (Aegle) Carpe Diem** Conde Naste Conde Naste Associated Associated Eng/Afr ed 6xpa 52,3 28,3 30,0 34,1 40,3 55,1 32,5 65,8 58,0 40,0 21,2 36,2 53,2 17,3 33,6 101,6 76,2 91,4 53,8 66,5 85,6 42,2 20,1 39, R R R R R R R R R R R R R R R R R R R R R R R R Predominantly black editorial focus. * Part of (Naspers). ** Part of. # Not ABC. includes 11xpa This table reads: People is published by weekly in. Its latest ABC circulation is (rounded) and its Amps Dec 2014 readership is adults all races. A full page full colour is R (2015 excl Vat). OMD Media Facts November

10 OMD LOCAL NEWSPAPERS THE MARKET: SA has over 500 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. CIRCULATION TREND: Many local urban newspapers have increased circulation in line with increases in population/urbanisation and wealth. Small grassroots publishers are entering the market but churn is high. Area Gauteng: Greater Johannesburg Gauteng: Pretoria Gauteng: Vaal North West Mpumalanga Free State Kwazulu Natal: Durban Kwazulu Natal: North/South Coast Eastern Cape: Port Elizabeth Western Cape: Cape Town Western Cape: Boland Alberton Record Boksburg Advertiser Dobsonville Urban News (Soweto) Randburg Sun Roodepoort Record Sandton Chronicle Rekord Centurion Vanderbijlpark Ster Potchefstroom Herald Lowvelder Bloem Nuus/News Highway Mail Northglen News South Coast Herald Zululand Observer PE Express Southern Suburbs Tatler Tygerburger (12 editions) District Mail Title Group Language Appears Circulation Apr-Jun 2015 (000) Urban Eng (+Afr) Eng (+Afr) Eng (+Afr) Eng/Afr Afr/Eng Eng/Afr Afr (+Eng) Eng/Afr Afr (+Eng) Eng/Afr Eng (+Afr) Afr (+Eng) Eng/Afr Tues & Fri Mon & Thur 38,2 free 43,5 free 32,5 free 60,2 free 51,5 free 51,0 free 55,8 free 26,2 free 7,1 sold 14,3 sold: Fri 44,9 free 54,6 free 27,6 free 14,0 sold 11,0 sold: Thur 89,8 free 48,7 free 285,5 free 9,1 sold Col cm BW excl Vat 2016 R77,48* R80,40* R60,00* R105,62* R89,58* R93,85* R100,69* * 2016 rates, otherwise 2015 Circulation verification: Free: ABC: Free distribution, Sold: ABC This table reads: Alberton Record is published weekly by in plus some. Its latest circulation (ABC: Free newspapers) is R (rounded). A column centimetre BW is R77,48 and FC is R116,22 (2016 excl Vat) R71,10* R45,00 R46,45* R46,00 R83,09* R59,88* R55,96* R56,12* R63,00 R61,70 R348,00 R47,00 Col cm FC excl Vat 2016 R116,22* R120,60* R90,00* R158,43* R134,37* R140,80* R151,03* R106,65* R67,00 R69,60* R71,00 R124,64* R89,82* R83,94* R84,18* R107,00 R98,72 R415,00 R73,00 BUSINESS TO BUSINESS THE MARKET: SA has about 600 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. CIRCULATION TREND: Pressure on printing and distribution (ie: postage) costs forces publishers to continually cut noncore market circulation. Publishing costs and pressure on revenue is driving titles online and to e-editions. Interest Title Group Language Appears ABC circulation latest (000) Readers Amps 2014 Jan-Dec (000) FP/FC A4/FC excl Vat Agriculture Farmer s Landbouweekblad 14,4 33, R R Architecture/Building SA Builder Malnor 5,0* R Automotive/Transport Automobil Future (Times Media) Eng(+Afr) 8,7 R Aviation African Pilot Wavelengths 8,0* R Business/Management Accountancy SA Financial Mail Forbes Africa Inst Chartered Acc Times Media ABN 43,5 16,1 18, R R R Business startup/emerging Entrepreneur Entrepreneur Media 18,4 171 R Catering/Hotels Hotel & Restaurant Ramsay 4,4 R Electrical/Electronics Vector EE Publishers Monthy 5,6 R Human resources HR Future Osgard Media 20,0* R Industry Engineering News Creamer Media 11,2 R Marketing Strategic Marketing IMM 5xpa 10,9 R Medical SA Medical Journal (SJ) SA Medical Assoc Eng/Afr 15,6 R Mining Mining Creamer Media 10,6 R Municipal/Government Public Sector Manager Dept of Communications 14,2 R Retail Supermarket & Retailer Supermarket & Retailer 9,6 R Travel & tourism SA s Travel News Now Media 6,3 R includes 10 & 11xpa. * Claimed circulation This table reads: Farmer s is published by weekly in. Its circulation (ABC April-June 2015) is (rounded) and its Amps 2014 (Jan-Dec) readership is adults all races. A full page full colour (2015, excl Vat) is R OMD Media Facts November 2015

11 RADIO MEDIA FACTS THE MARKET: Continues in a state of flux as stations vie for audience and revenue. New entrants have intensified regional competition. Some churn of community stations as stations close/launch Interest National Regional/ Inter-regional African Language Community 5fm Metro FM SAfm RSG (Highveld Stereo) Classic FM Kaya FM 95.9 YFM 99.2 Jacaranda FM 94.2 North West FM Capricorn FM Capetalk Good Hope FM Heart FM Kfm East Coast Radio Gagasi FM Algoa FM OFM Lotus FM Ukhozi FM Umhlobo Wenene FM Motsweding FM Lesedi FM Station Thobela FM Munghana-Lonene FM Phalaphala FM Ikwekwezi FM Ligwalagwala FM Over 210 monitored in Amps 2014 Language/Owner or control Primedia Primedia Classic FM Primedia/others HCI Eng/Afr Kagiso Setswana/Eng Various Mainly Various Primedia Eng/Afr MRC Media Eng/Afr Primedia (+Broadcape) Kagiso Eng/Zulu MRC Media Eng/Afr E Eng/Afr E Eng/Indian Zulu Xhosa Setswana Sesotho Northern Sotho Tsonga Venda Ndebele Swazi Various Independent/ NGO Format/Target Popular music format to all major metropolitan areas Contempory black orientated music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas Public service content for the well informed Public service national community/cultural station Mainly talk and news format to greater Gauteng and beyond Adult contemporary music format with humour, news & sports bulletins to Gauteng Classic, good music & news. Gauteng based. Plus netcast Adult contemporary and smooth music for urban black population in greater Johannesburg Youth station (mainly black) to greater Johannesburg Contemporary music format with news, sports bulletins & morning talk to Gauteng and beyond Adult contemporary to North West Province and surrounds. Adult contemporary to Limpopo and surrounds Talk and news for Cape metropolitan areas. Linked with 702 Adult contemporary music format with news & sports bulletins to Western Cape Adult contemporary music format broadcasting to Western Cape metropolitan area Adult contemporary music with news, sports & entertainment info to Western Cape metropolitan area Adult contemporary music with news & sport to KwaZulu Natal Adult contemporary music format broadcasting to KwaZulu Natal metropolitan area Adult contemporary music with news, sports & talk to Eastern Cape Adult contemporary music with news, sport & talk to Free State, Northern Cape & North West Province Community/cultural station for Indian communities in KwaZulu Natal, Gauteng & other areas Full service station for Zulu speakers in KwaZulu Natal, Gauteng, Mpumalanga & other areas Full service station for Xhosa speakers in Eastern Cape, Gauteng, Southern Free State and other areas Full service station for Setswana speakers in North West Province, Northern Cape, North East Free State & Mpumalanga Full service station for Sesotho speakers in Free State, Gauteng, Northern & Eastern Cape, North West Province & Mpumalanga Full service station for Northern Sotho speakers from the Free State, through Gauteng to Limpopo Full service station for Tsonga speakers in Limpopo, North West Province & Gauteng Full service station for Venda speakers in far Northern Limpopo & Gauteng Full service station for Ndebele speakers in Mpumalanga, Gauteng & Limpopo Full service station for Swazi speakers in Mpumalanga & Gauteng Community appeal, from niche geographic, retail & religious interest Listenership all adults 15+ Past 7 days Amps 2014 Jan-Dec 000 % ,9 This table reads: 5fm is an language station owned by The South African Broadcasting Corporation (). It has a popular music format with 2,6m listeners (6,9% of the population aged 15+) over the past 7 days (Amps 2014 Jan-Dec) ,2 1,8 5,5 2,5 4,5 0,5 5,3 4,2 5,7 0,8 2,7 0,4 2,5 2,4 3,3 4,8 5,3 2,1 1,2 1,0 20,0 12,8 9,4 10,5 9,4 3,3 2,6 4,9 4,0 25,6 OMD Media Facts November

12 OMD OUT OF HOME THE MARKET: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public washrooms. Generally, sector is moving away from traditional format sites to newer illuminated more creative formats. The following variants are numerically/strategically important. Rental rates invariably negotiable Variant Format Comment Base rate per unit per month excl production Spectaculars/Supersigns Building wraps/hoardings Large format, landscape or portrait, mainly illuminated Building Wraps - temporary or permanent, large format Mainly roadside formats. Free standing. Mainly single pole mounted. Predominant Sizes: Landscape 5mx20m/4,5mx18m/4mx16m Portrait 15mx9m/12mx9m/10mx8m Wraps placed on strategic buildings on permanent basis. Large format hoardings placed around building sites on a temporary basis. Used as a broadcast medium Landscape : R R Portrait: R R From R to over R , dependant on size of building Airports Many formats including wraps, wall sites, billboards, digital, trolleys, washrooms, parking areas Many formats including banners, billboards, shopping trolleys, digital, activations & in-store Units located all over airports in public areas. Used to target business and tourist travellers On quotation Mall media Banners placed inmall passages, escalator exteriors, billboards in parkades, ads placed on shopping trolleys/trolleys modified and advertising in-store. Used as point-of-purchase reminder Hanging banner Sets: R R Parkade billboard: from R5000 to R Digital Out of home: from R1500 to R Campaign format billboards 1,5m X 3m (12 Sheeter) 3m X 6m (48 Sheeter) 3m x 12m (96 Sheeter The dominant outdoor variant in terms of number of sites in the rural environment. Predominantly used as campaign formats Available nationally. Smaller formats more dominant in the rural areas. Some formats are able to walk/rotate R950 pm nonilluminated R1800 pm nonilluminated R5900 pm nonilluminated Internally illuminated free standing billboards 7.5m x 5m, 6m x6m, 6m x 4m, 3m x6m Located on major arterials within urban areas. Sites rotate alt-weekly or monthly R R37000 pm illuminated Street furniture Street pole ads Bus shelters Various formats depending on contractor & location Various formats depending on contractor & municipality Digital bulletin boards in many different formats including LED screens Located on major arterials in urban and some rural environments Located along urban bus routes. Many close to schools and en-route to main shopping hubs Growing fast, available in various environments inc. roadside, campuses, airports, transit, malls, retail including pharmacies, pubs, transit, ambient R2800 per face premium sites to R300 lower traffic routes R5000 illuminated R1950 nonilluminated On quotation Digital out of home Lifestyle targeting Washroom/indoor media Frames and mirrors Located in traffic areas including bars, gyms, cinemas, campuses, clinics, retail fitting rooms, shopping malls and airports. Used to focus targeted messages Lifestyle targeting LSM A or B Courses On quotation Branded personal vehicles Golf advertising Branded Vehicles Entrance billboards, on course, carts, digital & activations On quotation On quotation Transit nodes Gautrain Digital screens, billboards, wall wraps & activation Sold by dominance packages. 9 Stations On quotation Taxi & bus rank advertising Transit Minibus taxis Metered taxis Buses Trucks OOH Mobile Mobile trailer Brand activation CINEMA Digital screens, billboards, wall wraps, branded towers, rank branding & activations External & internal advertising opportunites. Ranging from full wraps to internal window strips and In-Taxi TV External advertising opportunites. Ranging from full wraps to taxi top External & internal advertising opportunites. Ranging from full wraps to internal window strips and In-Bus TV External branding only Normally adaptations of 3 x 6m sites to fit on trailer towed by car Engage and involve consumers, most usually at point-of-purchase THE MARKET: in South Africa is controlled by Ster Kinekor (427 screens in 58 complexes), Nu Metro (163 screens in 19 complexes), Movies@ (47 screens in 6 complexes), Cinecentre (20 screens in 3 complexes) with some smaller operators. The largest multiplex is Umhlanga's Gateway of 18 screens with 3,700 plus seats (Ster Kinekor). Chains are continually building, upgrading and revitalising cinema houses. Ster Kinekor have reintroduced IMAX and launched Cine Prestige which offers a luxury cinema experience. Both are aimed at the premium end of the market. Ster Kinekor also offer Nouveau theaters for a more discerning moviegoer. ATTENDANCES: In recent years have been under pressure, fluctuating with the offers of Hollywood/Bollywood. Staggering releases is helping to maintain audience levels. The upgrade to digital projection is enabling rapid change of movies screened so as to react to market conditions RATES/PERFORMANCE: Although rates are under pressure very significant discounts may be negotiated and packages bought. Through rk (Ster-Kinekor) a package of their 50 top screens over 4 weeks is likely to yield an audience of around 400,00 for a ratecard spend of R500,000. Both rk and Popcorn provide packages such as Follow-the-Movie (commercials screened with 1 movie only) and Guarantee Attendance ADDITIONAL OPPORTUNITIES: Foyer, sampling, branding and activations are offered. rk offers sponsorships of Prestige and Nouveau platforms 12 OMD Media Facts November 2015 National Available in major metropolitan areas. Mostly used as alternative where other formats scarce Available in major metropolitan areas. Mostly used as alternative where other formats scarce Available nationally Available nationally Available in all major metropolitan areas. Often used for area specific or short term campaigns Range of activities designed to drive results On quotation External Wrap: R2500 Quantum taxi Internal: On quotation External Wrap: R4000 R14000 fully branded double decker R9500 fully branded single decker Putco: R5500 pm/r2500 back On quotation R to R30000pm plus out-of-town mileage On quotation

13 MEDIA FACTS ONLINE MEDIA THE MARKET: SA has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have subcommunities to attract specialist targets. Following is a selection of some of the larger members of Interactive Advertising Bureau SA Category Site Address/Owner Comment Unique browsers 000 (page views 000)+ SA Worldwide Base rate Business & finance BD Live (Business Day Online) Fin24 Times Media Online companion to daily Business and finance site of News24 564,8 (2 053,1) 1 177,2 (4 941,5 775,5 (2 541,6) 1 387,4 (5 623,4) R500* R350* Motoring Wheels24 Feeds from groups daily & weekly newspapers 665,5 (2 223,8) 773,8 (2 491,9) R350* News/Current affairs Mail & Guardian online Times Live Mail & Guardian Times Media Mail & Guardian online Sunday Times/The Times online 861,6 (3 979,3) 2 704,8 (13 108,9) 1 169,6 (6 891,3) 3 530,3 (15 535,7) R350* R420* Communities Indepenent Online (IOL) MSN News24 Independent News & Media Microsoft/Kagiso Feeds from group s daily & weekend newspapers From international giant with local partner Feeds from group s newspapers & magazines 2 473,8 (20 332,0) 2 416,2 (70 871,2) 5 598,9 (62 520,8) 3 369,7 (24 316,7) 2 626,6 (73 941,0) 7 932,9 (80 800,9) R100* R385* R350* Industry Engineering News co.za Creamer Media Online edition of weekly magazine 74,9 (377,0) 102,2 (473,1) R4 900pw^ Marketing Bizcommunity Bizcommunity Media, advertising & marketing community 173,0 (1 540,2) 230,6 (1 715,0) R300* Sport SuperSport Zone SuperSport Holdings Community of sites for various sporting codes 772,0 (9 014,3) 1 605,9 (13 904,4) R350* Technology/ Telecommunications MyBroadband MyBroadband Internet, computer & telecommunications 1 375,5 (6 130,4) 1 741,2 (6 793,7) R450^ Women All4Women All 4 Women General interest woman s site 403,5 (5 214,7) 456,1 (5 439,7) R260* + Effective Measure Online Ranking September * Per impressions standard 728x90 leaderboard, run of site. ^ Per impressions other size/calculation. Excludes volume discounts or addittions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available This table reads: BDlive.co.za is owned by Times Media and in September 2015 had unique browsers with page views from identified South African URLs. A standard banner costs R500 per thousand impressions MOBILE ADVERTISING Mobile phone penetration of South Africans is almost 100%. The distinction between Online via regular computers and mobile devices is now non-existant: the focus being on mobile, especially smart-devices to read Web/mobi sites, participate in social media such as Twitter and Facebook, watch video and other content. In addittion mobile offers a wide range of customised vehicles, including targetted SMS ads, deals that can be redeemed at point of sale in a number of different ways, call-me ads, locational advertising, links to promotions and advertising in other vehicles E-NEWSLETTERS Many online sites and other media owners use e-newsletters delivered via to promote their medium, keep in contact with their target and to drive traffic. Many of these are advertising vehicles in their own right. A selection follows. Category Name Frequency Details Quantity Business Industry Radio station Financial Mail mailer Mining Jacaranda Newsletter Daily Banner/R2 500 per send Banner/R5 200 per week Leaderboard/R250 cpm per week per day per week This table reads: The Financial Mail Mailer is sent weekly to some recipients. A banner costs R2 500 per send OMD Media Facts November

14 OMD ANGOLA Background Climate Terrain Resources Land use Population Urbanisation Age structure Ethnic groups Languages Angola gained independence from Portugal in In 2002 rebuilding started following the 27-year civil war. Governing MPLA won 2012 election Semi-arid in south and along coast to Luanda; north has cool dry season (May-Oct) and hot rainy season (Nov-Apr) Narrow coastal plain rises abruptly to vast interior plateau Petroleum, diamonds, iron ore, phosphates, copper, feldspar, gold, bauxite, uranium km 2, world rank: 23 Agricultural: 47,3% including arable: 3,8%, permanent crops: 0,2%, permanent pasture: 43,3% 24,2m (2014), world rank: 51, growth: 3,3% pa 43% of total population (2014) 0-14 years: 42,9%, years: 20,6%, years: 29,5%, years: 4,0%, 65+: 3,0% Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%; Mestiço (mixed European and native African): 2%; European: 1%; Other: 22% Portuguese (official), Bantu and other African languages Literacy 15+ read/write: total: 71,1%; male: 82,0%; female: 60,7% (2015 est) HIV/Aids Income per capita Income share GDP Exports FOB Export partners Exports Imports FOB Import partners Imports Currency US$1= 2,4% (2014 est), world rank: 24 US$4 850, world rank: 78 Share of highest 10%: 44,7%; under poverty line: 40,5% US$131,4bn (2014 est), world rank: 57, growth 3,9% US$69,5bn (2014 est), word rank: 50 China (48), US (9), India (9), Spain (6) Crude oil, diamonds, coffee, sisal, fish, timber, cotton, refined petroleum US$28,0bn (2014 est), world rank: 69 China (23), Portugal (16), US (8), South Korea (7), Brazil (5), South Africa (4), Machinery, electrical equipment, vehicles, medicines, food, textiles, military goods Kwanza (AOA) 134,622 (25/09/2015) State of the media A growing media sector in a rapidly growing economy, still very regulated Telecommunications Telephone lines per 100 people: 1,3 (2014) Mobile subscribers per 100 people: 63,5 (2014) Population covered by mobile: 40% Research availability Civil war and political instability have hampered research availability. As a result there is only one independent market research company who currently operates in Angola: Marktest Television TV per 100 households (2009): 38,5 TV covers the majority of the country but electricity supply issues and the set ownership costs are limiters. However, in the major urban areas of Luanda, Benguela, Huambo and Huila access is good and use high. Government TV stations plus international satellite services available. Most important are: TPA1 & 2 (government, general/sport); TV Zimbo (private,satellite); TV Globo and TV Record (private,satellite); DStv (private from SA, satellite) Radio Radio penetration: 79%, an important rural medium. National: Rádio Nacional de Angola (government). Radio Luanda (government), Radio Mais (government), RNA (government), Radio 5 (government), Radio Cazenga (goverment), Radio Despertar (government), escola (government), Ecclesia (private) penetration: 56%. Despite the increase in a number of privately owned publications, print availability is decreasing. Press: National: Jornal de Angola (daily, goverment), Novo Jornal (weekly, private), Folha 8 (weekly, private). Magazines: Chocolate (monthly, private), Vida (weekly, private), Economia & Mercados (quarterly, private) Economia & Mercados (Portuguese/quarterly business magazine) Too few cinemas exist to be a viable medium Full range of conventional outdoor opportunities exist. Serviced by local and SA contractors Online Internet users per 100 people: 21,3 (2014) Fixed broadband per 100 people: 0,41 (2014) Households per 100 with computer: 8,5 Households per 100 with fixed Internet access: 7,2 Country code:.ao SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES 14 OMD Media Facts November 2015

15 MEDIA FACTS BOTSWANA Background Climate Terrain Resources Land use Population Urbanisation Formerly the British protectorate of Bechuanaland, Botswana adopted its new name upon independence in 1966 Semi-arid; warm winters and hot summers Predominantly flat to gently rolling tableland; Kalahari Desert in southwest Diamonds, copper, nickel, salt, soda ash, potash, coal, iron ore, silver km 2, world rank: 48 Agricultural: 45,8% inc arable land: 0,6%; permanent pasture: 45,2% 2,2m (2014), world rank: 142, growth: 2,0% pa 57% of total population (2014) Literacy 15+ read/write: Total: 88,5%. Male: 88,0% Female: 88,9% (2015 est) HIV/Aids Income per capita Income share GDP Exports FOB Export partners Exports Imports FOB Import partners 25,2% (2015 est), world rank: 3 US$7 240 (2014 est), world rank: 61 Share of highest 10%: N/A; under poverty line: 30,3% US$15,8bn (2014 est), world rank: 109, growth 4,4% US$7,5bn (2014 est), world rank: 103 European Free Trade Assoc, Southern African Customs Union, Zimbabwe Diamonds, copper, nickel, soda ash, meat, textiles US$7,1bn (2014 est), world rank: 115 Southern African Customs Union, EFTA, Zimbabwe Age structure Ethnic groups Languages 0-14 years: 32,6%, years: 21,5%, years: 37,3%, years: 4,5%, 65+: 4,1% Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other, including Kgalagadi and white: 7% Tswana (or Setswana) 78,2%, Kalanga 7,9%, other including (official) 13,9% Imports Currency US$1= Food, machinery, electrical goods, transport equip, textiles, fuel, wood and paper products, metal Pula (BWP) (23/09/2015) State of the media One of Africa s stable countries. It is the continent's longest running continuous multiparty democracy. It is relatively free of corruption and has a good human rights record. The constitution provides for freedom of expression and the government generally respects this right Telecommunications Telephone lines per 100 people: 8,3 (2014) Mobile subscribers per 100 people: 167,3 (2014) Population covered by mobile: 96% Research availability BPS produced in Plus academic research conducted earlier Television TV per 100 households (2008): 56,8. National: BTV (government), generla news) Regional: E Botswana (private, general): Dstv (/satellite broadcast from SA) Radio Radio per 100 households (2008): 76,4 National: Radio Botswana 1,2 (government) Regional: GABZ FM (private): Yarona FM (private): Duma FM (private) Press: National: Botswana Daily News (goverment/daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily), Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private, weekly), The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazette. Global Magazines: A few local magazines: Kutlwano, Guardian Lifestyle Too few cinemas exist to be a viable medium Full range of conventional outdoor opportunities exist. There are a number of well established Pan-African outdoor companies in Botswana. As a result there is a wide variety of formats available in strategic locations in urban centres. Mall advertising is very prevalent at major shopping centres Online Internet users per 100 people: 18,5 (2014) Fixed broadband per 100 people: 1,63 (2014) Households per 100 with computer: 12,3 Households per 100 with fixed Internet access: 9,1 Country code:.bw SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES OMD Media Facts November