BenePit. Tokenized ad platform on the blockchain for smartphone users. WhitePaper(summary) (Benefit + Phone + Fit)

Transcription

1 BenePit (Benefit Phone Fit) Tokenized ad platform on the blockchain for smartphone users WhitePaper(summary) ICO participation inquiry : tokensales@benepit.com

2 INDEX 1. BenePit Service Overview 3 2. BenePit AD (Arrow Marketing) product 5 3. BenePit Token(BNP) Economy 7 4. Road map 9

3 1. BenePit Service Overview 1. BenePit Service Overview Worldwide, most phone users pay for phone calls, text messages, and data usage, while messenger services companies have innovated their business by rewarding users with free text messages. However, there are no service models that have revolutionized the use of phone calling features yet. So we are working on an innovation in which people get rewarded when they make calls. We plan to realize this innovation through our BenePit service. < BBenePit Service Overview> General Call People to People CPC AD Advertiser Charge AD costs Token by call Token by AD YES Token NO $ Special Call People to Store ACCS NO Special Call? YES Support CPI/CPR/CPC AD Token by call Token by AD Advertiser DB Store DB AD management program Create CPC / CPR / CPI ads Ad Targeting / Ad Bidding / Ad Run / Report Token use place ADS - Sharing / Review - Posting / Scoring Token by Support Shopping Advertising Exchanging People who install the BenePit app can be rewarded when they make their usual phone calls, meaning without any special activity. In addition, people who make calls can naturally see ads and receive rewards depending on the destination and purpose of the call. Connect with habit Users receive points when they call. You got the points. Click to create a habit of getting points. When the user watches the video, it connects to the habit of giving additional points. 3

4 1. BenePit Service Overview The BenePit AI recommends customized products and services to people when people call their stores of interest. We have designed a structure that provides people with opportunities to participate in events provided by the advertiser, which can lead to further compensation if they agree to participate. Collect call logs ACCS Classify call types Store Bigdate Recommend ADs Advertiser DB Reward AD revenue Reward Over the past year, we have been verifying the effectiveness of BenePit arrow marketing through 'AI phone M' mobile app in Korea. As of July 2018, a daily average of 112,235 call data were collected, and an average of 458,312 ad page daily requests were made on the basis of the daily average. In addition, this playing an ad has a very high conversion rate of 12.22%. CPC average unit price comparison Average CTR comparison $ % $ % $ 4.00 $ % 8.00 % 6.00 % $ % $ % $ 0.00 Naver search AD 0.00 % Facebook Baidu Google BenePit Naver search AD Facebook Baidu Google BenePit Ad CTR (Click Through Rate) is an important indicator of how ads are performing as a percentage of clicks on ad. A high CTR means that the ad is useful to the user and relevant to the information the user wants. The high CTR result of 'AI phone M' proves that arrow marketing based on the phone call network used for advertising is superior to other AD platforms. We are preparing BenePit advertising services based on these verification results. <Comparison of usefulness of BenePit vs global AD platform collection info> Platform name The main targeting tool CPA advertising Targeting level Facebook regist Info X below average Google Keywords X average Baidu Keywords X average BenePit Call logs, Purchase Info O above average 4

5 2. BenePit AD (Arrow Marketing) product 2. BenePit AD (Arrow Marketing) product BenePit provides an advertising product that provides a high level of targeting compared to the global online advertising platform, because it enables a sophisticated analysis of the user's interest part/purchase experiences/spending pattern by analyzing the user's phone use activity (normal, special). BenePit also applies low unit cost of ad to high CTR to increase advertiser ROI. <Product type of BenePit> Division Product type Ad type BenePit unit price (Average) Average unit price Remarks - Apply lower unit price to global Normal calls CPC Display Ad/ Link 0.5$ $4.85 Baidu China ad platforms with low targeting levels. Google : $2.67, Facebook : $0.69 Special calls CPA(I) CPA(R) Display Ad/ Link Display Ad/ Link 2.5$ 5$ $80.91 Google U.S.A - Significantly lower advertising costs than the global ad platform (Google), which offers CPA ads, enable advertisers to achieve high ROI. - The reward product that only Support activity CPC Usergenerated AD 2$ None BenePit has. - Charges based on advertiser's goal-supporting activities, such as sharing, posting, and evaluating specific users. source : Wordstream 2016, Nanigans 2017 CPA (I) Ad type that charges according to the installation performance of the app, CPA (R): Ad type that charges according to the registration action such as reservation, application BenePit positioning in the global mobile advertising market, and we expect the target sales goal to be very fast, considering the scale and earnings rate of the targeted market. The reward policy for marketing and participants using some of the funds raised through ICO will serve as the main factor in promoting this BenePit result. 5

6 2. BenePit AD (Arrow Marketing) product < Ad Product Type and Unit Price > Items Benchmarks Number of app installed users Remarks 10,000,000 30,000,000 50,000, ,000,000 Performance Active users (DAU) 2,500,000 7,500,000 12,500,000 25,000,000 25% of registered users Average CTR 12% 12% 12% 12% CPC AD $0.50 $0.50 $0.50 $0.50 Max $1 Unit Price (USD CPA AD(CPI) $2.50 $2.50 $2.50 $2.50 Max avg $5 CPA AD(CPR) $5 $5 $5 $5 Max avg $10 CPC AD sales $32,850,000 $98,550,000 $164,250,000 $328,500,000 Ratio: 60% Estimated Sales CPA AD(CPI) sales CPA AD(CPR) sales $82,125,000 $54,750,000 $246,375,000 $164,250,000 $410,625,000 $273,750,000 $821,250,000 $547,500,000 Ratio: 30% Ratio: 10% Estimated annual sales $169,725,000 $509,175,000 $848,625,000 $1,697,250,000 unit: USD We calculated the estimated sales based on the estimated average unit price, number of active members, and CTR. So please use it as a reference only. We did not consider factors such as increase in users and synergy caused by token compensation. 6

7 3. BenePit Token(BNP) Economy 3. BenePit Token(BNP) Economy The biggest advantage of BenePit is that it is not a simple investment purpose, but a cryptocurrency that is consumed and traded. The BenePit Token will continue to be consumed and its value will also increase, driven by rapidly growing advertising revenue after the launch of the service. Phone Based Reward Token Global AD Platform Token Discountable Utility Token Customer BenePit Advertiser Token Economy Core Strategy for Increasing Value of BenePit Easy acquisition Phone Call based Mining System Long-term retention promotion policy Apply half-life to reward token supply, apply regular airdrop policy Intrinsic value advertiser's billing selection option (Fiat or Crypto) Distribution (cycle) Policy 20% of the amount of the advertisement paid by Crypto is collected and distributed BenePit's reward System is simpler to use and more rewarding compared to existing mobile-based, rewards-based ad platforms. and The rewarded tokens can be used at any time by means of advertising consumption, shopping, currency exchange, etc., thereby improving the user's convenience. 1) Reward for phone calls - We provide BNP randomly whenever a user calls within the preset BNP amount. - We set the phone call time for reward to more than 10 seconds and also set the maximum Number of phone calls for reward per day. So we control the indiscriminate disbursement of BNP. 7

8 3. BenePit Token(BNP) Economy 2) Reward for ADs - In addition to the basic call reward, the user can receive an additional BNP based on the amount of reward set by the advertiser when viewing the advertisement. - Users can receive additional benefits (discounts, experience coupons) set by the advertiser in the Ads Manager page. - There is no limit to the number of days. 3) Reward for supporters - BNP is given when a user buys an ad product, leaves a review, and shares it with SNS. - In addition, users who become supporters can periodically receive AirDrop of a certain amount of BNP. - However, AirDrop will be provided differently according to the activity level of the supporters and the BNP reserve (flat balance). 4) Reward for advertiser - Advertisers can use both cash and BenePit tokens (BNP) to enforce their ads. - For advertisers using BNP, we provide to 30% additional ad cash. - Through this, we can encourage the use of tokens in the market and raise their value. Charge amount Bonus Charge Less than $ 1000 in AD costs 10 % Less than $ 10,000 in AD costs 20 % Over $ 100,000 in AD costs 30 % 5) Reward for BNP holder - We accumulate BNP of market as a resource with 20% of monthly advertising revenue. - The quantity of accumulated BNP per user is determined by their BNP retention rate. - The accumulated BNP will not be destroyed and will be used again for user reward. Call View AD % BenePit BenePit Network AD Fiat Money or BNP Advertiser Supporter Fiat Money BNP Holder - 8

9 4. Road map 4. Road map APP/SYSTEM Launch global app beta service in over 100 countries and 11 languages 2 Launch Arrow Marketing Ad Platform beta version 3 Launch BenePit Official service 4 Start supporters' reputation-based ad referral system AD Sales Commence Korea ad agency recruitment 2 Start a paid service/cpc, CPA start 3 Begin global ad agency sequential recruitment/start advertisement Marketing Launch App for Korea media advertising/marketing 2 Launch global media advertising/marketing Blockchain/wallet Convert existing user's points to tokens 2 Create AD reward token blockchain/construct wallet system 3 Construct block chain system based on supporters' reputation 9